Jingdong is Alibaba's opponent in e-commerce, and Pintuan is now competing with Ali for the payment market, and the two have joined forces to reach a peak in an instant.

At this time, the turnover of the group's UnionPay has reached Alipay's share in the e-commerce field.

However, when Alipay is fully engaged in the offline payment market, UnionPay's achievements in the online market are not very conspicuous.

"Alipay's promotion efforts are too powerful."

"If Ali is allowed to occupy the offline payment market first, no matter how well UnionPay does online, the chances of turning over are also very slim."

"That's right, payment software is destined to be different from other software."

Payment software is different from e-commerce, food delivery and other business platforms, and it is difficult for users to take advantage of payment, so the only way that payment software can retain people is convenience and speed.

For this reason, there will not be too drastic fluctuations in market share in the payment market, and basically whoever catches the user first will win.

This win is not absolute, but the dominant position is certainly not easy to replace.

You have hundreds of thousands of dollars in Alipay, and you will not withdraw it and put it in UnionPay because of the shouting of UnionPay.

Therefore, companies that make payment apps want to get users for the first time.

Now, UnionPay has just caught up with Alipay's online rhythm, and offline has not yet started, so from the perspective of long-term development, it is not advantageous.

Also having the same view is the founder of Hungry No, Zhang Xuhao.

Pang Rui promised him that when the offline payment market was fully rolled out, he would let Hungry not access.

Therefore, the better Alipay develops, the more powerful it will be for hungry people.

Taking advantage of this wind, Hungry has also begun to invest money in the college student market one after another, trying to catch up with the group takeaway.

Seriously, Zhang Xuhao feels like he's catching up with a good time.

Why?

Because when they turned around to grab the college student market before, they were really afraid that the group takeaway would chase after them, but the current development center of the group suddenly aimed at the payment market and did not pay attention to the takeaway market.

From summer to autumn, the number of hungry not in college towns increased by 326 percent.

According to the previous market share, they have actually returned to the level of the period when they fought against Taiwan.

However, Chen Jiaxin was a little worried about Zhang Xuhao's optimism, and these worries had no reason, but only stemmed from his understanding of Jiang Qin.

"Something isn't right."

"Didn't the local push of the group start from the launch of UnionPay?"

"Those push ...... Where did it go? ”

Hungry is not located in the forefront of the market, and it is against the group, and the movement of the group is relatively clear.

Chen Jiaxin noticed some action in the group sub-station in July, and also received feedback from the marketing department, saying that the group push started to train again, but because the momentum of UnionPay online is strong, everyone's attention was quickly diverted.

But if you think about it, where did the group push go?

Chen Jiaxin was slightly stunned, realized a problem, and frowned.

In the early morning of mid-October, the taste of autumn begins to take in.

For the northern region, autumn is probably the shortest of the four seasons, because the summer is too domineering, the tail is always very long, and the winter is often very violent due to the addition of cold air.

But it has to be said that autumn is indeed a very comfortable season.

At eight o'clock in the morning, freshman Zhang Ming got up early and went to the school cafeteria on the way to participate in the club interview.

Because the school cafeteria is plastered with UnionPay posters, in addition, in the clean and transparent food window, there is an extra QR code sticker next to the original punch card machine, which says that you can enjoy 20% off with UnionPay.

Zhang Ming bought a drawer of steamed buns, and in the process, he saw that many seniors had already used UnionPay.

In college, there is such a thing as losing a meal card, and it is not called a college student without three or five times a semester, and some people don't even bother to make up for it, and they live year after year by giving cash to their roommates......

So, when the canteen supported UnionPay, the number of student users surged.

Zhang Ming is not a person who likes to chase trends, and he likes to use Alipay, so he still swiped his meal card, and then went to the club to participate in the interview.

After the interview, Zhang Ming and his girlfriend met.

The two of them were admitted to the same high school, and they have a good relationship, and they are already looking forward to graduating together, going to graduate together, getting married and having children at the age of their freshman year.

"Zhang Ming, give me your mobile phone, and I'll buy milk tea."

"Uh-oh."

Zhang Ming took out his mobile phone and handed it to his girlfriend, then stood at the intersection and waited quietly.

It didn't take long for his girlfriend to come back and buy two cups of the sweet [Confession] series, and Zhang Ming's ZTE N88 had an additional [Cloud Quick Pass] icon.

“？”

"Xitian has a Cloud Quick Pass discount, 20% off, the school supermarket seems to be able to use it, and it is also 20% off to order takeout."

Zhang Ming sighed, and started to use UnionPay to brush up breakfast the next morning, ordered a takeout in the dormitory at noon, and opened Jingdong ...... when shopping online

The first to be affected was Hungry, which began to decline in business orders from mid-October.

Zhang Xuhao immediately sensed that something was wrong, so he immediately called the city manager over.

"They're burning money."

"Group takeaway is burning money again?"

"No, it's UnionPay burning money, but ...... But it is also equivalent to burning money in a group takeaway. ”

“？”

The market manager in charge of the hungry Kyoto area swallowed his saliva: "Ordering food in a group takeaway, and then paying with UnionPay is a 20% discount, although the discount is made by UnionPay, but it is actually equivalent to a grouping takeaway on a discount." ”

After hearing this, Chen Jiaxin sighed: "I understand, he wants to use a sum of money to promote two software, and use one eight-fold to complete the effect of two eight-fold." ”

"......"

Jiang Qin's business logic is actually very easy to reason, to put it bluntly, it is still a combination of punches.

Group takeaway + UnionPay, enjoy 20% off, for users, it is just a matter of changing a payment software, but it has led to two results.

The first result was that the students switched from Alipay to UnionPay, and the other result was that ordering food in a group was not cheaper than being hungry.

Consumers don't care whether it's a discount for group takeaway or a discount for UnionPay, the key problem is that I spend less.

"When UnionPay continues to do online promotion, they are actually talking about cooperation with the contractor of the university canteen."

"So, we didn't see them in the market."

"According to the information collected so far, 80% of college canteens have used the QR code payment function of UnionPay."

After listening to Chen Jiaxin's analysis, Zhang Xuhao suddenly realized a problem, that is, with UnionPay, the group has closed the loop in the college student market.

If the takeaway is used for grouping, and the price is still low, there will be no market for college students if they are hungry.

However, this may be an opportunity, because Alipay and Hungry can't do the same.

"I went to Hangzhou and invited them to grab the market together, Ali would not let go of such a big piece of cake."

"It's useless, those canteen contractors sign up for the group supply chain, and then fight the price war, we are the one who can't afford it."

"Why the fuck is there a grouping supply chain everywhere? Hell yes, where are we going, where is his supply chain?! ”

"Because their supply chain is burned by us......"

“？？？？？”

The popularization of QR code payment in college canteens was not hidden for long, and it soon spread.

spent a sum of money, not only promoted UnionPay, but also held down the hungry who wanted to take the opportunity to sneak attack, this kind of play really opened everyone's eyes.

The most important thing is that the group, which had no achievements in the offline payment market, has almost caught up with Alipay's efforts in the past two months after gaining the college student market.

The group is really worthy of being the closest enterprise to consumers.

"Mr. Pang, I'm probably going to regret it now......"

"Regretting that summer's decision."

Lu Zhichuan and Pang Rui are good friends, they often ate together before, and they also had a lot of related business cooperation, but after Lu Zhichuan left Ali, the two never contacted each other again.

However, at present, the two companies are fighting-for-tat, and Lu Zhichuan can easily think of this old friend, and I don't know what kind of mood this old friend is in now.

In fact, during the group buying war, if Pang Rui could ruthlessly choose Lashou.com and use the dilemma of online payment to curb the development of the group, she would not have encountered this situation now.

Even if there is no channel to join the group, they need more time to promote, which is better than being killed in their own camp.

It's a pity that Pang Rui, who worked hard to get the license, was too radical at that time.

Think about it, since 04, Alipay has been walking hard with the name of no license, sneaking for five years, who doesn't want to run crazy once you get the license? How can I be willing not to use the channel of grouping.

But it is precisely because of this that they helped their biggest competitors later.

Now, the ecological chain of the group is restricting Ali everywhere, which is equivalent to building a high wall between them and consumers, but Ali has nothing that can hinder the group.

"Boss, the materials needed by Wanzhong Mall and Xihan Heqing have been prepared and sent away."

"OK, hard work, the Propaganda Department and the Local Promotion Department will have three days off."

"Thank you, boss."

Jiang Qin sat on the boss's chair in the conference room, looking at the balance of his Cloud Flash Pay, twelve yuan and eight: "Lan Lan, how much is Taobao worth now?" ”

Wei Lanlan raised her head: "The valuation should be 50 billion." ”

"Five tens of billion? Sunai, can you give me a background operation, change my balance to 50 billion, and I will scan the code and buy Taobao with UnionPay. ”

“？？？？？？”

Lu Zhichuan listened to it next to him, and said that the boss is a humanoid creature, which is so fucking terrible, he has no bottom line at all.

(or2, monthly pass, give me a monthly pass...... ）

(End of chapter)