The news that Feng Nanshu is Mrs. Jiang spread in the circle of freshmen, and the news that Mr. Jiang and his wife appeared in the Longkai Hotel spread in the circle of entrepreneurs at a faster speed.

And so, car after car kept showing up in the hours that followed.

Among these cars, BBA is common, and everyone is crowded into a swarm in Longkai's parking lot, and finally they don't park according to the parking space.

There are a lot of Huazi, the uncle in charge of the parking lot guidance is numb, and for the first time, I think how can humans only have two hands.

Subsequently, a group of entrepreneurs gathered.

These people come from various cities, and the industries they belong to are also diverse.

Those who came early entered the hall, and those who came late lined up on both sides of the fountain with their project books, looking like students waiting for the teacher to correct their homework......

"Is Mr. Jiang really there?"

"Yes, Mrs. Jiang is here today to feast on her classmates, and Mr. Jiang came with her."

"Damn, I just said, I can't find Jiang anymore, I still have to go through Mrs. Jiang's door, Lao He is an example!"

"Who is Lao He?"

"Lao He, you don't know? Xiabu hot pot, he wanted to be a chain but had no funds, and later opened a shop directly at the gate of Linda, and invited Mrs. Jiang to eat a meal with a lot of relationships, and people praised it for being delicious, and Lao He has now got Jin Sinan's investment. ”

"......"

Among the crowd in suits and leather shoes, some people heard about this for the first time, and they called out geniuses in their hearts, and those who can still take the path of wives in business deserve to be rich.

At the same time, Jiang Qin in the crowd was invited into the largest banquet hall and read their project books one by one.

If you are interested, you can take it, and if you are not interested, put it on the table.

Among them, there are even some well-known brands that will be made in a few years, but now they are still stuck in the neck by financial problems and have become the object of Jiang Qin's attention.

Feng Nanshu was next to him, and sometimes Jiang Qin would hand her the projects he was interested in.

"Is this okay?"

"Yes."

"Where's this?"

"This won't work, brother, don't invest money." Feng Nanshu shook his head, for fear that his big bear would be sad because of the loss of money.

Jiang Qin took the two project books in his hand, looked at them, and said in his heart how it was the same as my judgment, and his suspicion that the little rich woman was very smart couldn't help but deepen.

In recent years, due to the rapid development of the Internet industry, coupled with the rise of group buying, takeaway and other platforms, it is becoming more and more difficult to do small business.

In business districts across the country, no matter which one it is, the hottest brands will always be those chain brands.

In such a situation, life is becoming more and more difficult for small entrepreneurs.

Boss Wei from Fuzhou opened a fast food restaurant by himself, and also incorporated some ancestral craftsmanship, focusing on people-friendly prices, and has been very profitable in the past few years.

Because compared with KFC and McDonald's and the like, they still have an advantage in price.

But with the group buying war, the takeaway war, and the fast food brands have launched localized money-burning battles one after another, Boss Wei's six stores have collapsed four in half a year.

Why?

Because of your price advantage, it's gone.

These chain brands have strong capital support behind them, and even a year's price war can't hurt them at all, but the money-burning war will be a catastrophe for small start-ups.

No matter how good you are, how clear your positioning is, how good your reputation is in the place of business, and how rich your management experience is, you can't always resist this kind of real money competition.

Maybe in a few years, as the process of brand chaining is getting faster and faster, all cities in the country will be the same.

The same comprehensive mall, the same brand stores, eating, drinking and wearing are becoming more and more national......

If you want to find a specialty store, even the Internet can't give you the answer, you can only meet a local friend.

For example, Jiangcheng hot pot, which city does not have ...... now?

You don't care if it's authentic or not, it's really no longer characteristic.

After more than ten years, the characteristic thing will become a scarce thing, and some cities may even explode overnight because of their own characteristics.

Therefore, small households with characteristics can't fight price wars, and they can't do marketing, they can only ask for funds and hug their thighs, which is the industry trend.

Driven by this environment, Linchuan has become the first choice in their hearts.

Because of the joint ecology of Linchuan Business Gang + Jinsinan Foundation + group supply chain support + group marketing, it is simply an incubation paradise for entrepreneurs, and those brands in Linchuan that have faced the dilemma of nationalization are living examples.

Therefore, in recent years, entrepreneurs of catering brands have always come to Sichuan to try their luck.

It is in this context that the city of Linchuan has entered a period of rapid development, and the GDP growth rate has far exceeded imagination.

There are also more migrant workers, and even housing prices are beginning to approach first-tier cities.

In the sixth and seventh rounds, the Linchuan Business Gang opened up the channels for foreign brands to join, and many bosses bought houses here and even moved their headquarters here.

Jiang Qin also intends to cultivate some unique brand stores within the scope of regional commerce, which may not be able to be nationalized because of their serious characteristics, but they are very good for the regional group ecology.

For example, if you travel to a certain city and hear about a certain special food, you will definitely want to eat it, which is the future tourism economy and a traffic supplement to the business district.

Use the Jin Si Nan Foundation to invest a sum of money to make regional brands for these small brands, supplement them to the local business district, and gather localized traffic.

Let the group supply chain be the source, integrate supply and marketing resources, and finally connect the brand to the group, so that the ecology is more complete......

Oh no, I'm going to make a lot of money again.

Jiang Qin sighed, put together the project book and the development plan, and brought it back to the Linchuan Business Gang, planning to hand over the screened part to Wei Lanlan.

"How is it, what did Mr. Jiang say?"

"I didn't say anything, but Mrs. Jiang nodded when she read my plan."

"That's stable, unlike me, my project book is only Mr. Jiang nodded, Mrs. Jiang hasn't nodded yet, I feel a little hanging......"

At dusk, Jiang Qin and Feng Nanshu came to the headquarters of the group and handed over those more promising project books to Wei Lanlan, planning to develop a regional brand, and then carry out initial incubation.

The part of the projects he picked out were basically brands with very good revenue before 2010, which was also the one that Feng Nanshu nodded before.

Such a brand owes only money, and then slowly develops, and definitely has a leading edge in regional competitiveness.

Of course, some of these brands may also have the ability to be nationalized, and Jiang Qin is also happy to see them blossom across the country.

Taobao was originally in the name of helping the country's manufacturing industry to do Internet business, bringing together large, medium and small manufacturing factories across the country to create a huge e-commerce empire.

Jiang Qin is now also helping offline stores to do business, bringing together national, non-national, and unique products, starting from the supply chain and ending with group buying, takeaway or commercial complexes, to achieve a win-win situation.

At that time, the country's Wanzhong Mall, Wanshanghui, and finally the ultimate commercial body [Wanshang Tiandi] will not be completely homogeneous, but will have their own characteristics under the gathering of many traffic brands.

He and Lao He, as well as his aunt, will have a huge win-win.

"In the later stage, the group supply chain can send people to dock this plan, and Tan Qing will arrange local managers to be responsible for the docking on the group side."

"Understood."

After Jiang Qin finished speaking, he thought of a question: "Feng Group's Joy City, how is it now?" ”

"Now there are more and more real estate companies doing commercial complexes, and the construction schedule of Joy City is very tight, and it is said that they hope to open in the middle of 13 years."

Wei Lanlan thought for a while, and added: "Wanzhong's Wanshanghui project in Shencheng is probably about the same time to open. ”

After listening to this, Jiang Qin nodded: "What about the investment situation?" ”

"The effect after the price reduction is not bad, but the quality is not high, Kyoto's Joy City was originally intended to be a model, but now it is a bit stretched, especially some catering brands, almost unrecruited, but you didn't say that the shopping center is not sold, it is eaten."

Jiang Qin knocked on the table: "There is not much time left for my villain father-in-law." ”

"Boss, you're not hard-mouthed?" Wei Lanlan was a little surprised.

“？”

"A father-in-law is a father-in-law, a good friend is a good friend, don't confuse the concept."

Jiang Qin went out to find his good friend like a dog who looked like a human, and saw Feng Nanshu and Sunai playing together again.

These two people have a common topic.

Jiang Qin got angry when he saw it, and he stepped to take away his little rich woman, but when he walked to the door, he suddenly stopped, as if he had thought of something, and then pretended not to see it, and quietly returned to the office.

Subsequently, Jin Sinan's directional investment in regional brands was officially launched.

Some small brands with unique characteristics have been given the opportunity to develop and grow.

Seriously, Jiang Qin really wants to have another group buying war, hook up with other people's wallets, and burn some brands, but it's a pity that the only remaining public can't do it, it is said that the boss Zhang Tao was hospitalized with cerebral congestion, and he has not been able to make a good profit.

Of course, takeaway wars are also possible, although you can't go to the store, some brands can still do takeout.

And if he is hungry, he still feels that he is not weaker.

As a result, not long after the incubation of regional brands, group takeaway took the initiative to provoke another takeaway war.

The whole thing is hungry, the clouds are gloomy, and I have asked Ali for help many times.

Pang Rui gritted her teeth and refused the hungry petition, eyeing the supply chain of the group, with a deep sense of crisis, and did not dare to move.

(End of chapter)