"It's up! Sales are starting to go up! ”

"Boss Song, come and see!"

Flood Studio, within the production team.

The employees gathered in one place, and the voices of excitement came and went, mixed with disbelief.

"It's rare and weird, it's expected that sales will rise, how much has it risen?"

Old Song came from a distance without the slightest surprise.

Because he knows that the previous week because of the experience of Penguin's "Ace Battleground", players did not have enough trust in the new gameplay of Battle Royale, and many were still waiting.

So this week's sales are not too exaggerated, only 420,000 copies were sold.

This sales have surpassed the original first-week results of "Wolves" and "Resident Evil", and even reached heights that many games can't reach.

But it didn't live up to his expectations.

After all, I have made a phenomenal game with tens of millions of sales in the first week, coupled with the hype during this time, the requirements are naturally higher.

And the results of the first week are crucial.

Not to mention reaching the level of record-breaking dartgers, it has to reach the annual exclusive level, isn't it true that the first million is the base?

But now it hasn't even reached half, so it's inevitable that I'm a little disappointed.

As if seeing his disappointment, a few old employees on the side complained:

"Boss Song, your vision is too high, there are only 27 models with sales of more than 1 million last year, and it took a year for us to reach it in more than a week."

"It's been there in a little more than a week?"

Lao Song was stunned for a moment, and suddenly reacted: "You mean to say that the sales volume has exceeded one million now?!" ”

With that, he hurried to the computer.

Sure enough, I saw that the sales of "PlayerUnknown's Battlegrounds" had reached 1.03 million.

In other words, in one day, sales skyrocketed by 700,000!

Hiss –

Old Song gasped.

Despite what they say, this is already the second fastest growth rate under their Honghuang banner.

There is every chance to hit the final sales of 10 million copies!

It's not weaker than the annual monopoly of the Royal Three Family!

According to the past sales pattern.

100,000 excellent.

500,000 boutiques.

1,000,000 masterpieces.

5,000,000 masterpieces.

10 million phenomenal.

Although there are differences, the metrics are different.

But in any case, this game has the potential to become a phenomenal game with such a rise!

"This game has so much momentum?" Lao Song said in shock.

"That's not, since I knew that our game didn't have a plug-in, sales began to be unpopular."

"It's really thanks to Penguin's vigorous publicity some time ago, which brought us a lot of traffic."

"The negative textbook sets off the yes."

The employees were full of embarrassment.

Sometimes a game becomes popular, and there are really many factors involved, and no one can say what the final result will be.

Now that "PlayerUnknown's Battlegrounds" has sold more than one million, and the rise is far more ferocious than expected, it is fully qualified for long-term operation.

"Okay, very good, immediately let the online game team increase investment in publicity, and we must not give other competing products a chance to overtake!"

Lao Song knows very well that the cost of their game is not high, only 30 million in the early stage.

This is still Chen Lin's requirement for image quality and optimization, as well as security protection to achieve the extreme.

Even if new maps and gameplay are developed later, plus the cost of publicity, it will not exceed 80 million.

Millions of sales a week is equivalent to earning back the production cost.

Such a lucrative project, a fool will leave it alone.

Soon.

Overwhelming advertisements appear on major platform websites.

even invested heavily and held an offline competition of "PlayerUnknown's Battlegrounds", mainly based on a team of 4 people.

All of a sudden.

Various gaming clubs form teams to challenge for up to 10 million championship prizes.

This bonus pool is still set by Chen Lin.

Because he knows very well how huge the esports potential of this game is, and it is not too much to even pull up an entire esports live streaming industry, so it must be big for the first time!

It's not just about the scale.

The prize money is even bigger!

When the news spread, the whole network was in an uproar.

"Am me Nima? 10 million bonus? ”

"Even the second-place team has 5 million!"

"Hit me and see if I'm dreaming."

"Hong Huang's hand is too exaggerated!"

"Is the esports industry so profitable?"

"Participate! Must attend! ”

"I'll contact a few friends right away to sign up!"

The prize of 10 million is absolutely unimaginable for ordinary people.

Even if the four-person team is divided equally, there will be nearly 2 million after deducting taxes, which is already money that many people can't earn in a lifetime.

Exploded.

The whole gaming circle blew up.

It was even more popular out of the circle, and a large group of netizens were shocked to look at the exaggerated bonus, and they were shocked.

They never thought that they could still make money playing games, and that for so much money.

Even.

It's just the prize money for one event.

The duration will not last more than a month!

This has also led to many people who have never played the game to start inquiring about the news about Hung Huang and "PlayerUnknown's Battlegrounds", wanting to see if they have that talent.

Move.

It is undoubtedly attracting more new players to enter the pit and expanding the basic market of the game industry.

At the same time, the attention of the esports industry has soared and has become the hottest topic of discussion.

"What do you mean by this hand? With such a high prize fund alone and the cost of holding a major tournament, aren't you afraid of losing all your money? ”

"It may not be like this, I heard that the sales of "PlayerUnknown's Battlegrounds" have risen again, just over 1 million yesterday, and today it has broken 2 million, according to this trend, 5 million is only a matter of time."

"But even then, it wouldn't make such a big move, would it? Domestic e-sports have always been tepid. ”

The gaming industry has only been booming for less than two years, and many manufacturers don't pay much attention to the e-sports industry that has been derived, and only regard it as a channel to promote games.

Every time I do it, I basically can't make ends meet, and if it's small, it has no effect.

Over time, it has become what it is now, and not many manufacturers are willing to do it.

However.

What they don't know is.

At this time, the Honghuang studio has already been flooded with calls from various companies.

At this time, the Honghuang studio has already been flooded with calls from various companies.

A large number of companies are eyeing the traffic heat of Honghuang's competition, and they have called to discuss the matter of advertising franchise.

What wilderness survival supplies, toy manufacturers, drug dealers, building materials, knives and kitchenware, automobiles...... There are all sorts of them.

Several of them are even well-known domestic factories, which were personally received by Chen Lin and Lao Song.

Even Su Peng of Station B received a task from the headquarters and called to discuss cooperation.

"Mr. Chen, for such a big event, don't forget our station B, you have to give us the broadcast rights no matter what, and I can also help contact the venue."

This time, the headquarters gave Su Peng a death order, and he must win the broadcast rights of this event, and it would be better if he could get the exclusive broadcast.

Of course.

He also knows that in terms of live broadcast, Station B can't compare to Fighting Shark.

So I don't have much hope for solo broadcasting.

"It just so happens that I'm also planning to broadcast live on multiple platforms, so send someone over to talk about it when the time comes, remember to help me find a bigger venue." Chen Lin said into the phone.

"Okay! Absolutely satisfying you! ”

Click-

Su Peng hung up the phone and hurriedly prepared to go.

Chen Lin's side was busy from morning to night, and he talked about hundreds of millions of dollars in advertising franchise fees alone.

Among them, the most arrogant is a company called Sitsubishi Motors, which smashed 30 million yuan to win the position of the main franchisee, and immediately filled their bonus expenditure.

Later, there was talk of a collaboration to implant Mitsubishi Motors in the game, but the price could not be negotiated for the time being.

"Millions of people want to win ad placement, which is too much to underestimate our game."

Looking at the representatives of the various companies who left by the elevator, Chen Lin smiled and did not feel regret at all.

Now that "PlayerUnknown's Battlegrounds" has just been launched, and its fame has not yet been fully revealed, naturally no one will be willing to pay a high price.

But it will not be the same in the future.

You want to advertise, and I'm not happy about it.

"Mr. Chen, the rules of the competition have been drawn up, do you want to take a look?"

At this time, an employee of the planning department hurriedly walked over with a form.

"Have you already done it?"

Chen Lin took the form and glanced at it.

Their competition is global, and it is also their first attempt to face foreign markets.

At that time, the 32 teams will be determined through the online qualifiers, and then enter the final offline knockout round to determine the champion team.

The whole process, including the qualifiers, will last about half a month, which is a very long schedule.

Although the investment is relatively large.

But the payoff is also enormous.

At least PUBG's position in the battle royale genre will not be easily shaken!

By the way, it also broke the supremacy of penguins in shooting games.

"Well, it's a good job, take it and arrange it for Director Song, and let him call someone to run the event."

"Roger."

After speaking, the employee left in a hurry and went to the Liming team to find Lao Song.

Now the operation of this part belongs to Lao Song, and he can rest assured that he will arrange Chen Lin.

As for Lao Li, he is mainly responsible for the production, and he doesn't know what it will look like in the end.

Explain everything.

Chen Lin turned around and left, going on to deal with other things.

……

In the blink of an eye.

A week passed.

Just when the PUBG Global Series Qualifiers are in full swing.

On the bustling Internet, a large number of news of new battle royale games began to emerge.

Seeing the success of Honghuang, many manufacturers have started the idea of this new gameplay and are ready to develop their own battle royale games.

Some people have even used this as inspiration to add similar gameplay to their own running games, setting off a wave of battle royale.

"I really didn't expect that in the end, it was Honghuang who won, and Penguin lost such a large shooting game market, and it is estimated that the project in the direction of MMORPG will be postponed."

Visiting the headquarters, a group of high-level executives gathered in the conference room to discuss this important matter.

As the leading representatives of Xianxia MMOs, they naturally knew that penguins had plans to get involved in this category, and they were also ready to be impacted.

But who would have thought.

The appearance of the flood famine broke the myth of penguins' invincibility in the online game industry, and also tore off the FPS market that penguins value the most.

Although it won't hurt the penguins.

But it was enough to slow down their expansion.

Speaking of which, these manufacturers really have to thank the flood wilderness.

"The penguins are powerful, of course it's best if someone can contain them, but I heard that their Yaoguang studio is developing a martial arts game, so you can't be careless."

"Yaoguang Studio? Isn't that the company Penguin just acquired? ”

"That's right, their martial arts game has been in development for several years, and now there is an injection of funds, and I'm afraid that the flood won't be able to stop it for long."

Anyone who knows about the game industry knows.

In order to seize the market in the past two years, Penguin has acquired a large number of game studios, along with the project IPs that are being developed by those studios.

Coupled with the games that are represented from abroad from time to time, even those old game manufacturers have to avoid three points.

There are only a few strong foundations that can compete with it.

"Therefore, we can't just expect the flood to make a difference, we have to make preparations and develop a new MMO."

"To put it lightly, the gameplay has basically been thoroughly explored in recent years, and it is not easy to innovate."

"It's true that now this kind of game is mainly based on the gameplay of Legend and Journey, and it hasn't changed much for a long time."

MMORPG (Massively Multiplayer Online Role Playing).

It's almost the same era as FPS.

Even today's hottest CF is imported from abroad.

Although the domestic development level has caught up, it is still very difficult to innovate on the original basis.

It's not just a matter of funding.

It's still a matter of the brain and the horizon.

Can't figure out what you can do?

And even if they came up with it, no one dared to try it easily.

After all, there is no way to determine the market reaction, who will bear the loss once it happens?

No one dares to be a trailbreaker!

This is the dilemma faced by the domestic game industry today, and it is also the root cause of the continuous introduction of foreign games.

Most manufacturers still prefer to stand behind their predecessors and imitate, so that at least they can ensure that there will be no mistakes.

But for now.

The penguins are closing in, and there are more and more competitors.

No matter how reluctant they are, they have to start adapting.

(End of chapter)