The cornerstone of the brand strategy is the excellent product, followed by the marketing is not backward, if the brand has a long-term nature, it must be of long-lasting quality.

Therefore, even if some brands are in the limelight for a while, if they are blown into the sky purely by marketing, they will fly as high as they fall.

In recent years, there have been many CCTV benchmarks who have fallen on their heels, which is a negative teaching material for the disconnection between management and production.

On the contrary, it is the health care products that make high-end sweet water, because the products themselves are useless, and what people expect is not to drink them, and the social attributes are far greater than the commodity attributes, so it is harmless to account for the majority of marketing expenses.

The same is true for education brands, whether they are for profit or not.

From the perspective of high-end, it is the all-round development of "morality, intelligence, physical fitness, beauty and labor", and engaging in some characteristic "aristocratic" channels, which can make money, and also meets the spiritual needs of local tyrants at this stage.

Like Zhao Jianguo, who can pay more than 100,000 yuan for his daughter to enter a middle school, is just a microcosm of countless little tyrants.

However, it is obviously impossible for Wujiadai Primary School to do this, and it is meaningless to engage in "aristocracy", and it is inconvenient for Zhang Haonan to make money.

The "aristocratic" operation requires extremely frequent social interactions, and Zhang Haonan has no interest in this.

Therefore, if you want to build a brand from the civilian route, there is only one way, and that is the "yield rate".

It is impossible to screen the promotion rate from primary school to junior high school, after all, there is no such concept, but it is not without other methods, such as various subjects and skill competitions.

"I have a nephew, the material of Beijing University, I want to invite famous teachers from the primary school Olympiad from Kuozhou, Gusu and Chongzhou to guide, and if I pay close attention to the training, I should be able to achieve results in the finals in July."

"Finals?"

Shao Weidong was stunned for a moment.

"The preliminary round in March, and the semi-finals this month have all passed."

"It's kind of amazing."

"It's okay, it's very smart, and the other one is okay, but I haven't made it to the rematch."

Among all the nephews, Zhang Ranliang has excellent talents, and he won a second prize in the primary school Hua Cup before his rebirth, and he also has a bonus.

However, at that time, it was Zhang Haonan who trained Zhang Ranliang's mathematics, and he was not a professional in the end, and stopping at the second prize was Zhang Haonan's limit, not Zhang Ranliang's.

Later, Zhang Ranliang went to the University of Science and Technology close to home, instead of going to Beijing, and now I know that he should have been influenced by himself.

What a fucking fucking self......

Now that he has more financial resources, he naturally doesn't need his nephew to think about how to help his lonely uncle.

"If I win the first prize, it is a signboard, and when the time comes, I will have an interview with the TV station, and the newspapers and magazines of the Education Bureau will also follow up."

After the primary school Hua Cup is completed, you can participate in the winter and summer camp of that year and be selected to enter the national team.

At this time, it is the talent of children and the efficient training of famous teachers, both of which are indispensable.

Of course, the two or three strongest can have slightly lower requirements for the training of famous teachers, but it does not mean that they can pass the test by relying on talent.

"Which kid is it?"

"Liangliang, come here, these two grandfathers have red envelopes for you."

Zhang Haonan shouted, Shao Weidong and Xia Junliang's faces turned green, but they also hurriedly touched their pockets, and when they took out the money, Zhang Haonan had already handed over two empty red envelopes: "Oh, it's really, it's really giving, it's so polite, don't give it next time." ”

“……”

“……”

Silently stuffing a hundred yuan into an empty red envelope, the two principals were so depressed that they didn't want to speak.

"This is Grandpa Shao, this is Grandpa Xia, Grandpa Shao is the principal of No. 3 Middle School, Grandpa Xia is the principal of No. 1 Middle School, and I will shoot Grandpa Xia more in the future."

"Uncle."

After saying hello, Zhang Ranliang, who had a round head, wore a red scarf and bowed slightly to Shao Weidong and Grandpa Xia, "Hello grandpa." ”

"I feel like I'm getting old."

"Then the two of my family will call you big brother in the future?"

"Your mouth is really torn apart sooner or later."

Shao Weidong threw the cigarette in his hand to the ground, and after stepping on it, he turned his head and spit out the last bit of cigarette, and then handed over the red envelope: "Study hard." ”

"Thank you, Grandpa Shao."

"It's mine."

"Thank you, Grandpa Xia."

Zhang Haonan, who was sitting next to him, smiled and touched his head, "This little guy is very smart, and his mother can trust me, and he often comes to me to do his homework, and he is very talented." The most important point is that the concentration is extremely high, play seriously, do homework seriously, and the champion of last year's No. 1 Middle School is not as good as him. ”

The champion is Zhang Haonan's classmate, how to quantify which of the two people is higher and which is lower, in fact, Zhang Haonan can't say, it's just a feeling, I feel that the champion is not as good as Zhang Ranliang, and it's not after being reborn that he has this feeling, that's what he thought before he was reborn.

Facts have also proved that Zhang Ranliang's score line is a little higher than that of his peers.

"If it's really possible, then I'll go back and talk to Lao Tian."

"Don't worry, I'm not bragging to you just because Liangliang is my nephew, I've already invited an excellent tutor for the math competition. The teacher from Chongzhou now lives at the Chengbei overpass, with an annual salary of 80,000 yuan, and usually teaches elementary school arithmetic to kill time, and his main job is competition training. ”

“……”

Shao Weidong had nothing to say, so he could only secretly say that this kid is getting more and more prepared, and how many chips he has in hand is to make the most of it.

"Everything has to wait for the end of the primary school Chinese Cup in July, after Liangliang won the first prize, the provincial team is stable, whether it can enter the winter camp of the national team, it depends on the next game. There are competition instructors from Guzhou and Gusu who come over, and the question type is not a problem. ”

The reason why I have to go to the two Zhejiang provinces to ask for competition instructors is to keep in touch and prepare for the future Olympiad for middle school students.

Zhang Haonan himself has participated in such competitions, and he has never won the grand prize, but he knows who has won more gold medals, which is quite a good idea.

"The high-level competition results are the best, it doesn't matter, as long as you can be invincible in Shacheng, your reputation will naturally come out."

Professional teachers and excellent teachers in schools are not the same thing at all, professional things are left to professional people to do, generalists can't crush professionals in special fields, after all, thinking mode and work rhythm are not the same thing.

With mental arithmetic or not, Zhang Haonan's operation is no problem at all.

Of course, the schools that reacted will also find ways to deal with it professionally, but if you want to say that public primary schools hire famous teachers casually and use an annual salary of 80,000 yuan, then the teachers of this school can rebel.

In the next 20 years, the proportion of children from poor families admitted to key universities will be lower and lower, and the underlying logic is so cruel.

After all, normal dual-income families do not need their children to think about eating, drinking, and money all year round, which does not exist in these families and families with higher living standards.

But children from poor families have too many things to consider, and because of the inconveniences caused by poverty, they have to overcome them one by one.

At the same time, learning itself is a matter that requires a high degree of concentration, so the fact that children from poor families can be admitted to university is enough to prove their individual strength.

As for saying that this strength is trampled on and crushed, it is not their problem, after all, their background and knowledge cannot be considered so far-reaching.

The children in the village will cheer and admire you because you are admitted to the university, but the students in the same school and class may not take a second look.

Zhang Haonan is so concerned about the matter of Wujiadai Primary School, that is, to avoid this kind of thing as much as possible, this is not a question of protection or not, but a little obligation of him as an adult.

"If this kid wins the first prize, there will indeed be something to say about it."

"I think this week, I suggest that Lao Tian go to the countryside to inspect the teaching work of rural primary schools, and then go around Wujiadai."

"Yes, just show up and take a group photo. If you get the first prize in July, you'll be fine. ”

The two middle school principals looked at Zhang Ranliang again, and their eyes were different, one pondered that Zhang Ranliang would go to the third middle school to mingle in junior high school, and the other thought that if Zhang Ranliang got an Olympiad gold medal to play in the first middle school in the future, it would be really good.

That's good.

Zhang Ranliang, who had a round head and a round brain, didn't know why, he just stood aside obediently with a red envelope, but he knew that it should be very good to win a first prize in July.

"Liangliang, do you like bumper cars? I heard you Lao Tzu say, do you want to play bumper cars? ”

"He took me to play last year."

"In this way, I won the first prize in July and ranked in the top five, and I directly built a bumper car playground for you to have a good time."

"Really?"

"Uncle, when did I brag about it?"

"Good!"

In Zhang Ranliang's eyes, his uncle is a superman.

(End of chapter)