252 Aspect General
The evidence collection for Yu Xiaojun was not in a hurry, after Chu Sheng went to work, he first became familiar with the working environment, and secondly, he made a series of purchase lists, mainly various equipment, with a total value of about two million, because of his relationship, he cut off almost 300,000 procurement costs.
After many years, this market still exists.
Immediately afterwards, because the "Daqiao Meat Processing Factory" had a fast food snack research and development project, after learning that it was the commission of the "Katyusha" chain catering, Chu Sheng was surprised, and quickly took out the spiced beef of the original unit, and mixed noodles with scallion oil, which can be called a must.
Standardized production of beef, sold separately can be a piece of beef in a small package, positioned as a high-end small snack, a pound of fifty is the list price.
As a snack added to the scallion oil noodles, the price is nine yuan nine, the profit is about one to two times.
In addition, Chu Sheng's suggestion is to package lo-mei, and the flavor of the border areas of Gusu can be used and directly invested in the relaxed river market, which does not need to be big, it is enough to focus on the market of seven or eight million.
The operation is similar to the high-end product of "Daqiao Meat Floss", which is a gift nature.
Xiwei has chicken and goose in Lucheng and Yushan, and it is impossible to become bigger and stronger, but the purpose is to enrich the product line, and when necessary, it can be processed on behalf of others.
"Now the two towns of Lucheng and Yushan have also consciously started to do brand promotion, but the intensity is not enough, we can borrow the name of Gusu to strive for the dividends of some landmark products."
"It's just rubbing the heat."
"Yes."
Chu Sheng saw that Zhang Haonan understood as soon as he heard it, so he didn't repeat it, although he did product research and development before, it didn't mean that he didn't understand marketing, but he was just a human temperament, and it was impossible for him to go up and block people's money.
"With the big framework of Gusu, if someone in Lucheng and Yushan complains, the top will not care much, after all, it is one to start a Gusu name, and no city will dislike the lack of business cards."
"Hmm...... Reasonable. โ
"In addition, the sauce can be supplied to the capital and Tianjin, and I used to provide local flavor pig ears to several bearing factories in Jinmen in the old unit. Now contact us, even if we can't restore all the supply relations, one or two will be enough. โ
is not the same as Wang Aihong's style, if Wang Aihong is hard work, then Chu Sheng is planning and then acting, and then going all out.
But let him be at the helm, he himself is not sure, he is more like a wise general, only winning battles.
Wang Aihong is different, Wang Aihong, who has suffered hardship, dares to defeat the battle, and even if she is not sure, she dares to take over the first resistance.
So don't look at Chu Sheng's various "overstepping and surpassing" now, but Wang Aihong is not worried at all, the more Chu Sheng does, Wang Aihong will also rise with the tide.
"So on the product line, you want to start making different series?"
"Yes, one is the lo-mei series, which focuses on pig ears, spiced beef, chicken feet, duck gizzards and duck tongue. One is the series of local characteristics, such as the sweet dried tofu in Gusu and Liangxi, we can enter the small supermarkets and chain supermarkets in the surrounding counties and cities, and avoid direct competition in the cooked food areas of large supermarkets. Of course, there are also red sausages, sausages, preserved chicken thighs, boiled chicken, and so on. โ
To put it bluntly, the local specialties in the surrounding areas, the "Bridge Meat Processing Factory" can be used as a landmark to gain fame.
And it's not rubbing, it's all the same kind of food, you can rub it.
"Then the packaging is unified, so that when consumers buy, they will be impressed by the packaging, our factory production environment is good, the quality is guaranteed, as long as the shipment, three or five months will have a good impression."
Enriching the product line, this is what Chu Sheng is focusing on now, and he is not in a hurry to develop new flavors, because he can borrow a bunch of products from the old unit when he comes out of the old unit.
And it is an old product that has withstood the test of the market for many years, and Zhang Haonan does not know how much market research costs and taste adjustment costs are missing.
It can be said that the arrival of a Chu Sheng is worthy of directly creating a complete product research and development team.
From a business point of view alone, Chu Sheng is simply a divine weapon.
He can go out and work alone, and he can make money, but because of personality problems, Zhang Haonan wants to engage Yu Xiaojun, which is simply scratching his itch, and other people's solicitations are worthless.
"Like this year's Qingming Festival, I have seen the records of our factory, and there is a significant surge in shipments. Obviously, there must be some consumers in the market who commemorate their ancestors with our products. There is no doubt that the reputation of the 'Ohashi Meat Processing Factory' has a certain regional influence. โ
The quality of the product is acceptable, even excellent, not too much, as long as you eat it once, you will know it.
The most powerful way of propaganda is indeed "word of mouth".
"Therefore, as long as the product line is enriched this year, the next thing our factory has to do is to expand reproduction, and strive to directly snatch 10% of the similar competing product market in the Yangtze River Delta region, so as to achieve the top five or even the top three."
Chu Sheng's confidence is very full, he knew that when Zhang Haonan cooperated with Jiang Gao to replicate the "Daqiao Pig Farm", he felt that it would definitely become bigger and stronger.
If other similar companies want to compete, the source of raw materials will become extremely complex, which is not to say that it is not a good thing, but if they have a stable supply of raw materials, the taste will be relatively stable.
Even pigs are the same breed, where can the taste deviate?
"I hope to develop one or two more novel snacks, and I want to use them in 'Katyusha'."
"Boss, rest assured, I will keep in touch with the product development team of 'Katyusha'."
"It just so happens that on Labor Day, they are going to travel to Gusu to take a look at the garden, and at the end of the day, they will come to Shacheng and have a meal together, so as to make the 'Katyusha' open smoothly on the first day of the summer vacation."
"Okay."
At this time, Jiankang, Shacheng, Gusu three places have store decoration, "Katyusha" dining gifts, those rocket artillery toys have also been commissioned production, the first batch of goods have already entered the warehouse, just waiting for the summer vacation to arrive, you can start the meal delivery.
The first batch of employees have been trained almost now, and they are currently doing regular drills, and all kinds of emergencies encountered after the opening will be drilled.
The propaganda of "Katyusha" was also first promoted in the college circle, among which the posts of the "Boom Kachi" forum, in addition to the Shen Tie and "Haonan ยท The transformation progress of "No. XX" is the most touching of "Katyusha".
Occasionally, I will show the cartoon image of "Katyusha", the boat-shaped hat of the Soviet army, and the cute smile, coupled with various "Tornado" series, it is simply not too killing.
In particular, there are also activities on "Boom Click", such as lottery, lottery tickets, etc., as well as various model giveaways, which makes many enthusiasts excited.
It doesn't matter if it's good or not, it's fun that matters.
At the same time, "Katyusha" also has a "My Lucky Day" event, on the opening day, you will have a chance to get a gold AK with the invoice lottery......
It's not big, but it's enough to make a bear child crazy.
(End of chapter)