Listening is an art, and a person who aspires to success is half the battle if he learns to listen. Everyone should listen carefully to what others have to say, because this is your hope for success, and it is also the golden key for you to open the hearts of others! Not long ago, a man bought a jacket at a mall, but after just a few days of wearing it, it started to fade and stain his shirt. This made him very angry.

So he went to the salesman and wanted to tell him what happened, but was rudely interrupted by the clerk: "We sell the same clothes every day, and we find that you are the first person to be picky." As a result, the man began to argue with the salesperson.

At this time, another clerk interjected: "All black clothes will fade a little bit of color at first, it's not our problem, and that's the case with clothes at this price, it's mainly about the pigment." After listening to the clerk's strong words, this person was about to scold, when the manager happened to come over, and the manager not only calmed the customer's anger, but also won the customer's satisfaction.

Here's what the manager does: he first listens carefully to the customer's experience from start to finish. When the customer had finished speaking, the two clerks were about to interject to give their opinions. As a result, the manager stopped them and said bluntly to the customer: "If you have any requests, please do our best to meet them." ”

Seeing that the manager was friendly, the customer softened and said, "I just want to know if this situation is temporary?" The manager said, "I suggest you try it on for another week." If that's still the case, I'll definitely give you a satisfactory one, is that okay? The man ended up listening to the manager's advice. After a week of continuous wear, the garment did not fade. So this person really recognized the clothes of this store, and also introduced many friends to buy clothes here. Let's imagine that if the manager doesn't listen to the customer like the clerk, it can lead to a worse outcome. In this way, not only does it lose a customer, but more importantly, it has a bad impact on the reputation of the store, so it is a big loss. It can be seen that listening is actually a kind of respect, when you learn to listen, you win respect, and at the same time, you win credibility. Another time at the summit, the company invited the famous distribution manager Wang Guan to give a presentation, and at the meeting, Wang Guan talked about an incident that happened in his first job.

That year, Wang Guan had just graduated from college, and it was the time when he was full of ambition and wanted to make a difference, but he didn't expect to find his ideal after looking for a job for half a year, and finally he was forced to make a living and become an insurance broker. The crown didn't like to do insurance at all, because he had to go to other people's homes, and he would be rejected by others at any time, but he still did it for the sake of his livelihood.

In the beginning, as long as the crown mentioned that he was an insurance broker, he would be immediately rejected by others. Later, he gradually learned some skills and began to talk to customers about life matters.

When a female customer saw the crown, she talked about the family and talked endlessly, saying that her husband had been running outside for a long time before returning home, and the child was disobedient and often fought at school.

The crown only listened quietly, and encouraged enlightenment from time to time. Finally, at the end, the female customer stopped her nagging and said, "Thank you for being so patient and listening to me, can you talk about the benefits of insurance?" ”

At this time, when the crown saw that the opportunity had come, he used his rich professional knowledge to tell the female customer. Through the nagging of the female customer, Wang Guan knew that his husband was running transportation, so he talked about the benefits of some insurance for her family in a timely manner, and finally the female customer said that he would definitely consider it carefully.

In this way, it didn't take long for the female customer to not only buy insurance, but also introduce some relatives and friends to buy it. Since then, Wangguan has not only met many customers, but also greatly improved its performance.

This successful experience has made Crown pay more attention to listening to customers, finding entry points from their words and deeds, and conducting targeted sales pitches. This shows how important it is to listen, and if Crown does not have the patience to listen to customers talk about those trivial things in life, maybe there will be no future performance. Because listening is a kind of understanding, listening can deepen mutual understanding, and while friendship is won through listening, we can also reap success.