Putting aside the harboring of evil intentions, for many local family businesses in North America that need exposure, fake charity and real charity must be done together.

Fake philanthropy is for the inheritance of family business, while real charity is for expanding influence, and even if necessary, it can complete the replacement of the political arena below the state level.

In Black Africa or Southeast Asia or in China, how many people have been helped and how many problems have been solved are worthy of publicity, and they can be exchanged for votes or purchasing power.

"Trump Group" happens to be the type that needs exposure, advertising, movies, television, events, awards, ...... All the channels and methods that can improve the reputation are needed.

In short, this is the original form of the "traffic economy".

It's just that the old man with the golden retriever obviously doesn't know much about what kind of philanthropy China needs, so he didn't plan to do too much investigation, but chose the most convenient way.

"Zhang, do you have a suitable charity project?"

"There are some that have different levels of cooperation and different scales."

"Any good suggestions? I mean, the kind that allows me to participate in that too. ”

"The kind that needs a lot of publicity?"

"Of course."

"Then I have three suggestions."

In the reception hotel of the Lucheng City Government, Liu Yunsheng was supposed to meet with Boss Zhang today, but because the Lucheng City Government invited comrades from 14 counties on both sides of the Huai River from Zhongyuan Province and Huaixi Province, Liu Yunsheng and the representatives of the Petal Company could only wait a little longer.

After all, it took others a day and a night to take a bus to Liangjiang Province, and then set off from Jiankang to Lucheng.

Because it was necessary to discuss the distribution of materials, the representatives of the 14 county governments who were familiar with the materials in advance were still reading the documents, so Zhang Haonan and Donald took the time to chat by the way.

Zhang Ting took people to explain some detailed rules of cooperation to the government representatives of 14 counties, mainly on medical and health expenditures and what channels to take, which is to do a good job of prevention work in advance.

Everyone is a person in the officialdom, and they all know how big a person with a big appetite can be.

Huang Youwei's hometown of Wulongji County, the deputy county magistrate, is older, but he speaks Mandarin very well, and he is probably qualified to be old, so he is a veteran.

He was the one who gave Huang Youwei the certificate of "Oolong Outstanding Youth".

Not to mention, it works pretty well.

Boss Zhang likes to be slapped on his ass in various ways.

Therefore, Wulongji County is a county that got infrastructure investment before the big infrastructure project, and Boss Zhang invested in an Oolongji wharf, and the county-owned company of Wulongji County, whether it is timber or yellow sand, can prostitute the inland river barge of "sandbar logistics" for nothing.

It's not that "Zhang Dashanren" doesn't love money, but to sell Wang Xi a face, President Wang and his old father, comrades-in-arms are suffering in Wulongji County, in order to let the vegetables and grains in Wulongji County be transported out, they found Zhang Haonan, hoping to help.

Therefore, this is not purely because of Huang Youwei.

The freight exemption for vegetable grain and oil is subsidized by the transportation and shipping department of Liangjiang Province, which is an alternative "transfer subsidy", but from the perspective of increasing farmers' income, it does wipe out the disadvantage of the poor competitiveness of vegetable grain and oil in Wulongji County.

After all, most farmers don't have this opportunity if they want to rush to get on the train, and generally speaking, people who do the business of middlemen, but those who deal with the railway, few are not second-generation.

Wulongji County is located on the "shore of Huaishui", and it is not so easy to find a backer.

Shipping must first have a ship, and secondly, it must be able to transit, most agricultural counties do not have this strength, this kind of predicament, similar to Wang Chongqing's distress.

As an invisible giant, "Shazhou Logistics" can organize different types of inland river vessels and boatmen, which are unimaginable up and down Wulongji County.

The originally unbearable 200 kilometers of road transportation freight and oil money are negligible in the face of shipping, which is the origin of the competitiveness of vegetables, grains and oils in Wulongji County.

It's just that they have just tasted the sweetness, and there are not a few people who want to kill chickens and take eggs, and they are also poor, so the county government is very stubborn about the funds, of course, the investigation is also strict.

There are various reasons for this, but the most important thing is not to offend "Shazhou Logistics" and the relevant departments of Liangjiang Province.

The face of "Shazhou Logistics" is just a matter on the rivers and lakes; Slapping Liangjiang Province in the face, that's another matter, and if it gets to the central government, it is estimated that there will be no way to end it.

Therefore, this time, the Lucheng City Government contacted the relevant counties and cities of the Central Plains and Huaixi Provinces through the provincial government, and the earliest departure was Wulongji County.

The Lucheng City Government has no appeal, but with the addition of "Zhang Haonan, Chairman of the Sand Food Group", the nature is completely different, mainly because the levels of "Sand Food Group" and "Zhang Haonan" are different, "Sand Food Group" is "Liangjiang Sand Food", and "Zhang Haonan" is a little higher than "Liangjiang Sand Food".

This time, the Lucheng City Government can quickly carry out its work, but it is not a novelty, many projects are actually in the period of poverty, have been imagined, and there are countless waste cases thrown away in the early days of the province.

In addition, in the period of the great collective, there was already experience of "helping each other," but after entering the new century, most of the young cadres did not know about it, and Zhang Ting happened to have it.

His original electronics industry department is the kind of department that requires a lot of cross-regional cooperation, and its own ability is really excellent, and after the thinking is clear, the rest is execution.

The provincial government is willing to cooperate quickly, mainly because if Lucheng does the project, it will pay more taxes to the province.

After all, Gusu does not divide half a cent in the province......

Some things, the underlying logic is so subtle and simple.

"The first suggestion is a charity project with fixed investment, Tang, do you know 'Hope Primary School'?"

"What's that?"

"A public welfare project in the compulsory education stage is to help education in underdeveloped areas, about 60,000 US dollars, you can build a primary school."

"Only 60,000 US dollars?!"

"Of course, it can't be just that much, but if you donate 60,000 US dollars, the government will make up the final construction costs, and of course, the school can be named after you."

"I'm going to donate a hundred."

“……”

"Zhang, what is your expression? A hundred seats is only six million dollars, which is very cheap, very cheap. Okay, maybe it's not too late for me to listen to the second suggestion, but let me state that I'm interested in donating money to build a school. Will there be statues? Of course, it's not a bronze statue, it's not a good stone, I like granite......"

“……”

was blocked by this golden-haired old man and couldn't spit it out, Zhang Haonan forgot that the brain circuit of this product is not the same as that of ordinary people.

Although Joe Nash was taking notes, he was a little haggard, he was busy making budgets for the past two days, he had a headache when he made ocean calls, his accountant friends in New York were very interested in the visit to China of "DJT Electronics", and the overall investment of the "Trump Group" made them even more interested.

Profit, as long as it is sniffed, it doesn't matter if it's a hyena on Wall Street or not.

Joe Nash has a dedicated "exposure-revenue" model, which is only for FMCG products, but the model data is from the Atlantic coast, which is not suitable for the Pacific coast...... He is not clear.

The model, provided by an alumnus of a mathematician at Harvard, may be a bit outdated, but at least it's still useful.

The initial results are very optimistic, Joe Nash doesn't have the media influence data, and it's hard to judge accurately, but he believes in the great Mr. Siegel.

The "Sand Food Group" itself is also based on public service advertisements, while the food and beverage products advertisements related to the "Sand Food Department" follow the "3B principle", that is, beauty, baby, and beast, the latter is in line with Joe Nash's understanding of common sense, which is the underlying commonality between the East and the West.

However, public service advertisements may be a more localized choice.

Joe Nash couldn't be convinced, he just chose to believe.

The great Mr. Siegel makes no mistake.

"The second suggestion is to do care and charity for long-term target groups, such as the disabled, children, women, and the elderly...... Choose one of them. ”

"I understand."

You know it all too well!

Zhang Haonan talked a little about his relationship with the Women's Federation and the Disabled Persons' Federation, as well as his actual investment in the care project for the disabled in Liangjiang Province, as well as the growth of the classified sales of "Zijin Technology" electric bicycles.

The two are positively correlated.

Electric tricycles, in particular, have seen a number of sudden increases in communities with disabilities.

"Zijin Technology" actually does not attach importance to KPIs, Yu Xiaolong often "micro service private visits" to Jiankang, Guangling and other places of the first-line sales stores, he chose to take the initiative to spot check "customer satisfaction" and "customer recommendation", the latter has become a scoring system of "customer recommendation value", is currently the most important data for the senior management of "Zijin Technology".

To speak human words is to work in the direction of "word of mouth".

Zhang Haonan didn't know anything about these things, Yu Xiaolong was stimulated and tossed, and this thing was once so perverted that he locked himself in the office for a whole week, just to "retreat and cultivate", and then understand how to get 100 million yuan quickly......

Last year, Boss Zhang said that he would give Yu Xiaolong Yu a total of 1 billion, but he didn't see how much of his perverted psychology could be developed by Mr. Yu.

However, the overall success of "Zijin Technology" in product classification, in addition to its own product quality is excellent, the marketing model is indeed quite advanced.

Nowadays, the disabled people in Jiankang City, as long as they can control the electric tricycle of the "New Century" series, can make money, but it is just a little more and less.

It's not important to make a lot of money, it's important to be able to earn money to support your family.

"Zijin Technology" did not boast in this regard, it was the disabled group that spontaneously publicized "Zijin Technology", and also made the category of electric tricycles further subdivided, and also opened up a larger market scale, especially in the urban market, last year's customer purchase survey, more than 37% because of "word of mouth" and "community buyer recommendation".

Most of the latter are disabled.

After listening to the description of "Zijin Technology", the old man immediately asked him what he was more concerned about after expressing his concern for the disabled: "Zhang, will 'Zijin Technology' be listed?" I can subscribe for some shares ......"

“……”

I know.

No one knows how to make money better than I do!

"This needs an opportunity, at least not yet, it is not possible to go public, Tang, you should know how easy the products of 'Zijin Technology' are. And in order to avoid a monopoly position in the market, it may be necessary to split the branch in a few years. ”

"Can I buy stocks then?"

“……”

Boss Zhang can also be regarded as acknowledging the dedication of the golden retriever old man.

Your grandma's, stock stocks, know stocks!

"If 'Zijin Technology' is split, I will notify you as soon as possible."

"You're too generous, Zhang."

“……”

After drinking a little "Biluochun" to moisten his throat, Zhang Haonan continued to chat with the golden retriever about the entry of charity, "In addition to the disabled, I personally think that in terms of women's physiological care, it may be more suitable for the product line of 'Trump Hotel Supplies'." I have three factories, if you are interested, the channel I can lend you. ”

"What is the approximate ratio? I mean the proportion of charitable donations and production. ”

"One in a thousand is good for the government, and you can expand the area or designate certain areas according to your marketing needs."

"What about you, Zhang, how did you do that?"

"I don't make any money on this, it's purely to advertise for the 'Sand Food Group'."

Zhang Haonan didn't say a word about the open and secret struggle between himself and the Shacheng Women's Federation, nor did he talk about Wang Aihong's donations and materials when she went north, including a large number of sanitary napkins and sanitary pads.

In the ears of Joe Nash and others, it is extremely clever, the entire product line is not profitable, but the image of the group is established, then the rest of the group's product lines, especially the end consumer market, will inevitably be more well-known and competitive.

It's an old routine, but it definitely works.

"Maybe we make two packaging lines, the product is the same, but the packaging is different, one hardcover, one Pratt & Whitney. The specific gravity may be one to one, but generally speaking, Tang, the cost is not too high, a single piece is more than ten cents and a maximum of sixty cents......"

Joe Nash quickly flipped through the handheld computer and scanned the introduction of Zhang Haonan's welfare supplies factory, with not many notes, mainly because he didn't expect it to be of great use in the original investigation.

But it's enough to learn from it.

"What sign is used? DJT？ Trump? ”

The old golden-haired man was a little entangled.

"This can be discussed in a meeting, Don."

Joe Nash reminded his boss that this kind of detail would be discussed later.

But apparently the old golden retriever's brain circuit is different, he didn't listen to Joe Nash's advice at all, but said directly, "Maybe you can use my avatar?" ”

"Great idea!"

Boss Zhang put down "Biluochun", "Very recognizable, and to be honest, Tang, you are a well-known person, this ......"

"Wait, wait, wait, Zhang, what do you say I am?"

"Well-known figures."

"I like this."

“……”

At this moment, Boss Zhang was a little dumbfounded.

(End of chapter)