The success of successful people depends on the result of their choice when change comes, and they are willing to do something that the loser is not willing to do, and vice versa, the reason why the loser leads to failure is that he has been doing what the successful person is not willing to do.

A clear understanding of what you should do and what you shouldn't do is something that all successful people need to have. And this requires an extraordinary grasp of change.

A marketing executive of a company was sent to a certain place to find customers, and by chance he met a salesman from another company, and the two sides talked about the willingness to cooperate, but did not go deeper. However, just as the supervisor was about to leave the local area, the company's salesman brought their manager in charge, and they warmly invited the marketing executive to dinner with him, and sent a car to arrange for the marketing executive to inspect his logistics center, office building, and sales department in one day, and even introduced the company's situation to him, and finally they enthusiastically sent the marketing executive on the plane.

After getting off the plane, the marketing executive reported the situation of this company to the company, and from the analysis of the situation he saw, this is a company with good credit, strong strength, and at the same time very right with the company's business, according to common sense, there should be no problem in delivering goods to this company. However, the boss of the company had a bad intuition, he instinctively felt that the other company was too enthusiastic, and the situation that the supervisor saw was too perfect, because he really could not find a reason to refuse, so he put forward a request for the other company to mail the company license, business license, legal person information and related materials to the company for verification. Sure enough, the company that has always been enthusiastic was slow to respond this time, and after two weeks, the materials had not been sent, and the company decisively decided not to ship them to this company.

Later, after a period of time, they learned from the side that the company was actually not very strong, and it was not good in terms of credit, there were still major financial problems within the company, and a large amount of foreign debts had been owed, and the boss's choice was proved to be correct.

To be able to clearly know what to do or not to do, the first condition is to have a clear goal, and then you need a clear positioning, coupled with wisdom, so that you can have the right judgment and see what you should do.

Napoleon, in the fateful decisive battle of Waterloo, made a fatal miscalculation. Early that morning, Napoleon, who had been inspecting the front, saw that the roads were muddy and difficult to navigate because of a heavy rain the night before, and he thought that the artillery carriages could not move freely, so he postponed the bombardment for several hours. Napoleon was born as an artilleryman, and it was on the basis of which he won successes, so he attached great importance to the use of artillery.

However, this time the judgment was wrong. During this time of Napoleon's indecision, enemy reinforcements arrived, and the situation on the battlefield quickly reversed, as a result, Napoleon was defeated. War historians have pointed out that if Napoleon had launched the campaign two hours earlier, he would have undoubtedly won the war and history would have been rewritten. But all of this is hindsight after all.

Napoleon's experience tells us that stubbornness and intimidation are difficult to succeed, and the real success is able to use the balance in their hearts to achieve a balance of choices. Idealists believe that immediate gain is insignificant; The satirist believes that long-term interests are not realistic, while realists believe that what has been done in the present can determine long-term interests. A successful person's choice of success is based on change and ready for change.