“……”

Relying on the restraint of the previous few days, the budget for publicity and distribution is now very abundant, and Li Cheng has finally begun to spend a little bit of 100 million yuan.

The major social platforms are discussing hot topics, so let's talk about a few casually.

Yo, Microvision has also sent a lot of promotional videos, so you have to vote for 'help with the popularity'.

Weibo hotspots? What's wrong with the five?

What is the hot search on Weibo...... That thing has always been based on ability.

Family, what kind of behavior is this behavior of covering your ears and stealing the bell~ (laughing and crying)

"Hey, Detective Tang will premiere tomorrow, how is this movie, have you seen the screening, tell me quickly."

"Recently, there is only such a more topical movie as Tang Detective, and tomorrow Friday, I just have time to watch it in the evening."

"I've seen the screening, it's okay, anyway, I'm laughing miserably."

"So what is Xu Nian's acting skills, is it as spicy as before? (I'm really a bit of PTSD, Xu Nian was so handsome and acted so badly before, which gave me a hideous feeling of destroying beautiful things)"

"Hideous...... This description is so accurate, I was scared, so I went to watch the screening, and it felt the same as those MVs, not bad. ”

"Let me tell you this, the comedy part of Brother Shu contributes, and Xu Nian's role is the line that strings the plot together, so you can eat it with confidence."

"Not really, I think Xu Nian plays a very interesting contrast in it, amplifying the dramatic tension."

“……”

Seeing that the relevant discussions on the whole network were lively, Li Chengli arranged to release the interactive clips of the screening scene in the past few days.

That's right, Li Cheng's restraint on publicity is actually reflected in his refusal to release live clips of the screening.

At this time, it was released to the outside world through Weibo, Weishi and other platforms, and boosted the popularity through the official means of the platform, which quickly attracted attention.

Melon-eating netizens eat melons everywhere.

"Let's not talk about anything else, I feel that Xu Nian is an adjective again."

"I was finally relieved when I saw this clip, it's good that I can't see the acting skills, the authenticity is reliable."

"I'm almost bored by the whole network, Xu Nian can still brag happily, he has a good attitude, okay, forgive him once."

"Sisters, you are amazing, I saw Xu Nian and forgave him instantly, and the water was about to flow down."

"Sister, you quickly said that you are here to travel to Sichuan Province!!"

“……”

Round after round of centralized publicity, the popularity of Tang Tan's entire network has climbed to an exaggerated level in a very short period of time.

Some on-demand movie reviews were also pulled out by melon-eating netizens.

All the previously "suppressed" heat exploded intensively, and the potential heat brought by the "Xu Nian Acting Incident" also began to explode.

Even, the negative impact of the 'Xu Nian acting incident' on the whole network has finally been weakened again.

Although the point is that Xu Nian's handsome face makes many people choose 'forgive him', the result is positive anyway.

………

At about eleven o'clock in the evening, in the living room of Li Cheng's residence in the capital, the important creative members of Tang Detective 1 were gathering together.

Several pairs of eyes fell on the busy Li Cheng's head.

Xu Nian...... He was a man who could lie down and didn't want to sit, and he was half-lying on a chaise longue shaking his red wine glass.

I didn't see a sip of it.

Shake it like it.

Mainly, these people who pay attention to Li Cheng's movements are all interested.

And Xu Nian no longer has direct economic interests in Tang Tan 1.

Soon, a voice broke the silence.

"How?"

Li Cheng's voice immediately sounded: "The pre-sale is okay, it has already passed 20 million, and the box office is expected to reach 35 million on the first day." ”

"It's okay, it's okay." The sound of Lin Shu's pine breath followed.

Xu, who was obviously entertaining himself, suddenly spoke: "Is it so low?" Director Li can't do it, don't you want to be embarrassed~"

Li Cheng was happy to hear it: "Uncle, do you still care about this?" ”

I really don't know what has happened in the past few days, Xu someone's identity has actually changed from the second uncle to the uncle~

"I'll see you lose money...... Uncomfortable. Xu Nian replied seriously.

Hearing this, everyone laughed.

At the end, Li Cheng explained simply: "I talked to the distribution and theater chain a few times, and I was not in a hurry to schedule the film rate. ”

"Speaking with attendance and word of mouth, it is now estimated that the first-day attendance rate may reach 70%! It's time to celebrate in advance. ”

Speaking of this, Li Cheng changed his words and said proudly: "Besides, there is no opponent of the same level in the past two months anyway." ”

Hearing this, Xu Nian immediately exclaimed: "He is worthy of being an excellent young director!" Handle all parties to the death. ”

There are no movies of the same level in the same period, and if the theater chain wants to make more money, it can only count on Tang Tan 1.

Unless the theater chain has to raise the bar, and would rather have an empty theater than give Tang Tan 1 a row of films, it is obviously not in the scope of reference.

A few more jokes.

Xu Nian got up from the chair and said with a serious face: "Then I'll go back and rest first, and I won't delay you opening the impart." ”

"Okay." Li Cheng waved his hand and said nonchalantly, "Uncle go back and have a good rest, tomorrow is all up to you." ”

Xu Nian smiled and nodded: "Okay~"

As if remembering something, he turned his head and said, "Ah, do you want Lao Meng to stay and participate." ”

Meng Chao: "......"

you, why don't you want to take me when I don't have a girlfriend?!

…………

Friday, November 10th.

At nine o'clock in the morning, the premiere of the Chinatown detective case was held in Beijing.

The scene was more grand.

Because...... There is also Xu Nian's offline fan autograph session.

According to incomplete statistics, more than 5,000 people came to the scene.

Fortunately, Li Cheng and they already have an understanding of Xu Nian's fan appeal, and the venue they chose is enough to accommodate tens of thousands of people.

As a result, the interaction between the main creative members of the film and the audience became the 'embellishment' at the premiere.

Anyway, it's all interaction, and it's not impossible to focus on Xu Nian's on-site signature.

Xu Nian, who was sitting there, found that fans were all holding movie tickets to sign autographs, and asked with a smile: "Why do you use movie tickets to sign autographs?" ”

"Because we want to support my husband's first movie!"

Xu Nian corrected: "Isn't it the second part?" ”

"No matter, with us, this is the first one!"

"And the theater schedule is so snobbish, and there are so few films, it's too bullying."

"There are many sisters in the local city who have not arranged a show today! It's too much. ”

Xu Nian was kind-hearted and explained for the theater: "Actually, it's our Director Li who is not in a hurry to schedule the film." ”

Li Cheng next to him: "?? ”

“……”

At the end, Xu Nian deliberately said casually: "But the ticket stub will be cut in half." ”

"It's okay, we've all seen it, you've signed the other half."

"Ah, we'll definitely go see it!"

"When we finish watching it, we'll spray it back for you with the actual after-viewing feeling!"

"Yes, we will give the world our treasure husband!"

Hearing this obviously different voice, Xu Nian immediately looked up at the boy opposite: "Brother, is it possible that you are a man." ”

"What's wrong? Beware of me accusing you of slander! The boy picked up the girl next to him, "I'm afraid you misunderstand, I'll bring my girlfriend!" ”

Looking at the smiling faces of the two, Xu Nian gritted his teeth: "Only one will be signed with the object." ”

"Wow, you...... You're not going to be single again, are you? ”

As soon as the words fell, the hall burst into laughter.

"Ahahahaha, I'm ...... I just thought of something funny. ”

"Hahahaha, husband, don't get me wrong! I have a baby in my family, really! ”

"Hey, I knew I wouldn't bring my boyfriend today~ Hahahaha!"

“……”

………

There was no ban on taking pictures and videos at the scene, so the relevant news quickly spread.

Li Cheng and the others also spread the premiere of Tang Tan more widely through this unique way.

Anyway, the essence of holding a premiere is to tell potential audiences...... 'The movie is going to be officially released soon, go see it.'"

Moreover, Li Cheng's focus is on......

Attendance

Attendance

Or the attendance rate on the first day of riding.

Public praise?

What is it, my dignified young excellent director Li personally wrote and filmed it himself, and the movie under the guidance of the second master on the set can be poor?

As long as it is released, word of mouth will explode directly to Lao Tzu!

It has nothing to do with the professional public relations and marketing team that worked hard for many days and finally formed a key marketing 'Xu Nian' leverage plan.

The PR and marketing team comprehensively evaluated the direction of public opinion development, referred to some behind-the-scenes factors, and finally concluded that ......

Now that the 'Xu Nian Acting Incident' has had a far-reaching impact, it is better to add fire than to put it aside.

Passers-by are disgusted with the 'Xu Nian acting incident', so they play the core of 'I still choose to forgive him'.

In a word, do you understand the gold content of unifying Southeast Asian men's aesthetics?

The core purpose of the program is to provoke rebellion among potential audiences.

Presumably......

"You all forgive him, don't you? I'd like to see what the movie looks like! ”

"Wait until I'm done squirting him!"

“……”

…………

At 11:10, Detective Chinatown was screened at the same time across the country.

Including the theater where the premiere will be held.

Xu Nian and other creative members even randomly selected a screening room to accompany the audience to watch the movie.

The popularity of online discussions continues to soar.

On this day, Xu Nian was very busy.

For example, he and Lin Shu went to the next city to catch a screening.

Even Meng Chao was a little curious about how Xu Nian seemed to suddenly become extremely hardworking, and he didn't look bad at all.

But when he thought about it, he thought it was normal.

Xu Nian either does not cooperate directly, but whenever he cooperates, his attitude is very good, and he makes the partner extremely satisfied every time.

His swing is always just right.

………

At 10 p.m., tickets for the last screening of the day will close.

The results of the box office statistics on the first day were also released immediately.

Li Cheng quickly jumped up excitedly: "It's exploded, it's exploded!" The box office on the first day was more than 41 million! ”

"The attendance rate is more than 82%! I just pressed the theater line and didn't let the extra show! This attendance rate is really awesome! ”

"Haha!"

Then, Li Cheng looked at Xu Nian and said happily: "This is all your credit, uncle!" ”

"Lao Tzu can finally tremble!"

"82%!"

Everyone present...... Lin Shu, Yang Xiao, and He Wu all had excitement on their faces.

"Director Li is awesome!"

"It has to be an uncle, this appeal, this fan support!"

"Gotta go solo with a 6!"

“……”

Xu Nian naturally expressed due concern, and he asked, "How's the reputation?" ”

(End of chapter)