Chapter 187: It's Difficult to Go Out, Always Be Good at Home (First Order + Update (3))
“……”
After thousands of sails, it is still ...... to return Flower City.
Looking at the familiar city skyline that could still be clearly identified in the middle of the night, Xu Nian couldn't help but sigh.
Outside the porthole of the plane, there is the neon of an entire city, and the twin towers of east and west that seem to be parallel to the portholes, as well as the small waist.
As the cabin door opened, Xu Nian straightened his clothes, walked out of the cabin, and breathed a sigh of relief when he saw the familiar Coaster.
"It's so hard to get out, but now, I'm finally back."
Dozens of minutes later, Xu Nian lay in the bathtub of the master bedroom of Tianxuan Building, fully feeling relaxed.
Thinking back to today...... Ah, the rich experience of yesterday.
After dealing with entertainment media reporters at the finale banquet, Xu Nian thought about it left and right, anyway, there was nothing to do in the capital, and there was a private jet, so he simply returned to Huacheng overnight.
This time there was no need to rush the Chinese New Year's Eve dinner, so it was past zero o'clock when I got home.
Although, however, the man has finally returned.
Tianxuan Lou did the cleaning work inside and out during the day yesterday, and it was clean.
Very good.
As for the Meng Dynasty...... This thing came to 'calm and righteous' again, and took Yu Ting back to Huacheng with the plane.
Then Xu Nian thought of the incident of accidentally earning 100 million yesterday.
The more I thought about it, the more I felt that everything else was just floating clouds.
That's "Infernal Affairs"!
It is recognized as one of the best Chinese-language films with the best balance between art and commerce.
In terms of the balance between art and business, this movie is definitely on the list of Chinese films and television.
Applicable adjectives......
'If it's artistic, it's not as good at the box office.
The box office performance is good, and the artistry is not so high. ’
Anyway, there are really, very few cases of Chinese film and television that apply this adjective.
It's important to note that other films are more difficult to perform in comparison.
In fact, the fame of other films is not necessarily easier than that of "Infernal Affairs".
Some movies may be better in some ways, but like education, it takes time to close the loop.
is not blowing or black, and pulling out the plot line of the police and bandits alone is also attractive in itself.
The audience can directly watch it as a police movie that no one can make a job of.
Not ugly.
In a word......
"Unless you can't act, I'll take this Golden Rooster actor! No one can stop it! ”
Aside from anything else, "Infernal Affairs" on Earth almost won the important awards of the Golden Statue and the Golden Horse, which are not available in Blue Star.
Years ago, Bluestar also had these two awards.
However, the award selection area is only a small part of Huaguo, which has been merged and digested with the development of the times.
Therefore, in Xu Nian's view, the biggest obstacle to whether he can lock the Golden Rooster actor without controversy is whether he can fit the performance.
As for whether the communication is smooth during the shooting, there is no need to think about it at all.
Although it is co-directed by Li Cheng and Zhuang Hui, putting aside Li, Zhuang Hui's attitude is also laid out, and there will be no problem.
Thinking of these, Xu Nian directly brainwashed himself: "Damn, Lao Tzu will definitely be able to perform!" ”
“……”
…………
It's a new day, and the sun is shining.
Xu Nianzheng sighed and returned to Huacheng, and even the weather became more pleasant.
Zhang Yawei, who had greeted her in advance, happened to walk into the living room from outside.
Seeing Zhang Yawei, who is also in the state of Shi Shiran, I have to mention the singer who retired from the circle.
is also coming to Xu Nian's house, and almost all of them use the password to open the door by themselves, but Zhang Yawei will greet them in advance.
And the singer who retired from the circle deliberately killed him suddenly every time, for fear that he Xu would bring up something in the family in advance.
Really laughed to death, what can he Xu hide?
If you don't say how to say that she Lin Jia is a bad woman, she thinks a little more than others.
Looking at Xu Nian, Zhang Yawei sat down at the coffee table, made tea by herself, and asked in a soft tone, "Disturb your comfort, right?" ”
"How so!" Xu Nian ran over and sat down, "The house is deserted, as soon as you come, the house is bright!" ”
Zhang Yawei turned her head to look at the rising sun outside the window, smiled and nodded in agreement: "Hmm." ”
Look, look, she's really, I'm crying to death!
After chatting for a few words, Zhang Yawei took out a tablet and a bound document from her handbag.
"The financial statement is sorted out, you can take a look."
Xu Nian responded.
This time, there are more statement items.
There are a lot of major items.
One of the largest income items is the share of the album "Wu Bai".
It is also divided into two major parts.
May split and June split.
Before the deadline, the total sales of "Wu Bai" have exceeded 55 million.
On some third-party Chinese music sales statistics websites, "Wu Bai" is included in the category of digital singles statistics.
The statistical standard is: 1 song (inclusive) ~ 5 songs (exclusive)
Nor is there anything wrong with it.
So far, Xu Nian's two digital singles on the statistical standard are in second and fourth.
"Wu Bai" second.
"Rogue" fourth.
Yes, even such exaggerated sales have not yet topped the sales charts.
For example, the first is a digital single released by Chengjing a few years ago, with a total sales of more than 57.6 million copies.
For example, the third is a digital single released before Chengjing, with a total sales of more than 54.4 million copies.
is similar to the situation of the earth, the front row of digital single sales is dominated by traffic stars, and Jay has to be a little behind.
Now "Rogue" is still two or three hundred thousand copies away from entering the top three.
It should only be a matter of time before "Wu Bai" reaches the top, after all, there have been 5 million new sales since June.
The split settlement in May was 46 million.
Although there is a special distribution platform called 'Everyday Listening', it is not complicated to calculate.
Because it will be clear by sales.
It's nothing more than that part of Tianyue posted 15% of the platform's distribution to users for discounts, and some did not.
But all that Xu Nian can get is 85%.
On the contrary, on other platforms, Xu Nian can only get 70% after 85%.
The total after tax is: 215 million.
Among them, 'Everyday Listening' settled 18 million sales, and other platforms settled a total of 28 million.
Although the difference in sales is 10 million, the difference in after-tax income distributed to Xu Nian is very small, less than 10 million.
Therefore, Xu Nian proposed that Tianyue set up his own online music platform, which would facilitate Tianyue's singers.
The percentage of the operating fee of its own platform can be lower than that of the market, and then the company's share will be a little more profitable, and the singer's income will go up.
I can't lose Tianyue.
It can also expand its business territory.
The settlement in June was 8 million.
The total after tax is: 38 million.
The total income of the two parts is 253 million, minus the purchase price of 180 million, and the remainder is: 73 million.
There is also a part of "Rogue".
and other major items: Teme Jedi Spear God's final skin divide,
Tang Detective 2 salary, etc.
The total after-tax income is: 500 + 3000 + 500 = 40 million.
The last big item is...... Copyright Share.
Respectively from Tang Detective 1 and Goodbye Ex.
Tang Tan 1 is a comprehensive final settlement, which settles all copyright operation income shares as of June 30 this year.
The numbers are far more than Xu Nian imagined.
The ratio of 0.085% is equivalent to 85 yuan for 100,000 copyright operation income.
It takes 1 billion to have 850,000.
However, the statement clearly shows that Xu Nian can get more than 1.27 million before tax.
It means that in just half a year, Tang Tan 1's copyright operation income is close to 1.5 billion.
It's astronomical!
I don't know how much profit so much operating income will make to the filmmaker.
Because only look at operating income.
I don't look at how much the filmmaker has invested in operating income.
If you look at the operation investment, as long as the filmmaker plays a little trick, Xu Nian has to pay upside down.
This kind of example is very common in the industry anyway.
There are super-explosive films and television with operating income of tens of billions of dollars, and the screenwriters who finally enjoy the copyright share still owe millions.
However, according to the international market that Tang Tan 1 continues to explore, the copyright operation income of 1.5 billion yuan in half a year does not seem to be too exaggerated.
After all, the authorization + member on-demand share of the domestic market to the online video platform is also a considerable number.
are all large authorization fees of thousands or even hundreds of millions, and the on-demand share of members is actually quite a lot.
The total monthly membership revenue of the four major online video platforms is about 6 billion, and the half-year membership revenue is 36 billion.
Films with popular heads will take the lion's share.
You must know that when Tang Detective 1 goes online on these online video platforms, members still have to spend 3 yuan to buy to watch.
There are hundreds of millions of total playbacks.
Moreover, all copyright operating income is calculated on the basis of total.
That is: the video platform calculates the total income, and Xu Nian directly draws 0.085% of the total, regardless of how much the video platform draws.
In short, the main one does not take into account any form of operating costs at all.
Although the domestic part accounts for a large proportion of the copyright operation income, it is more derived from overseas licensing.
Thanks to Mr. Xu's opening of the Southeast Asian and even Asian markets in Bangkok, the filmmakers subsequently authorized one by one to Asian countries.
It is also licensed to the North American market.
A single transaction may not be as exaggerated as in China, but the market is big, and there are three or two platforms in a country, which add up to a lot.
But in fact, Tang Tan 1 basically ate most of this wave, and there will be a little more mosquito leg meat every six months in the future.
The copyright operation income of "Goodbye Ex" is not much, the proportion is 0.425%.
The online video platform was launched in May.
Two months is 1.27 million pre-tax income.
The copyright operation income of about 300 million yuan is far less than that of Tang Tan 1.
The after-tax income of this major item is only 1.5 million, which is not worth mentioning compared to Master Xu, who is now popular.
However, Mr. Xu attaches great importance to this income.
I've watched it many times.
Nothing else, the copyright operation income of "Infernal Affairs" is definitely worth looking forward to.
The ratio is 1%!
After the reconciliation was completed, Xu Nian's bank card had an extra 114.5 million.
Counting the salary of 1 million in May and June, as well as expenses, there is just 120 million left on his bank card.
…………
didn't rush to talk about anything else, Zhang Yawei directly mentioned 'X': "In the matter of 'X', I took the initiative to communicate too little. ”
"Chinese film and television and Chinese music should use this to promote Chinese culture. After a comprehensive evaluation, they decided to limit the North American region first to maximize your popularity in the North American region in the most efficient way. ”
"They think we fully understand the risks, because they can compensate for the resources in other areas, so there are some trade-offs and sacrifices that make sense......
"The company team raised a warning, and the feedback was that you didn't take it to heart......"
"And I unilaterally think that you don't care too much about popularity when you want to retire, so I didn't take the initiative to communicate."
After saying this, Zhang Yawei said calmly: "It is undeniable that because the whole is beneficial to Tianyue, even if I don't rely on family resources, I only get preferential treatment with Tianyue; So subjectively more slack communication. ”
Xu Nian, who re-examined the matter, almost figured out the twists and turns, and when he heard Zhang Yawei say this, he was completely clear.
He has always known that Chinese film and television and Chinese concerts have some calculations.
It is clearer that cutting leeks is a double-edged sword.
There will be 'sacrifice' absolutely.
He just didn't understand the impact of selling 'X' clothing in a limited area before, and he didn't even understand why New Year's fans could be rhythmic.
Meng Chao's explanation only partially solved his doubts.
Xu Nian only knew that from the perspective of ordinary fans, his personal brand clothing was a kind of bond.
It can be further found that no matter which top performer, 99% of their fans don't care about the link of idol fashion brand clothing at all.
For this reason, Xu Nian specially checked other top fashion brands, and there are very few single products on sale with a total sales of more than 1,000.
The vast majority of the single products on sale have a total sales volume of no more than 100.
Is it the lack of popularity of these top performers?
But after the bright surface data is dewatered, the top stream is still the top stream.
Is it that these top streamers are not promoted?
Obviously not, there are top streamers everywhere to send to friends in the circle, and then the marketing account is marketed every day.
So the result is more clear, if there is no rhythm, 99.99% of fans don't care so much.
And after Xu Nian took the initiative again and again, the more special group of New Year's fans obviously didn't care.
Let's put it this way, the genes of Nian Hei are more similar to the genes of other top fans.
There will be some concerns in the dark.
So, Xu Nian continued to surf, and he wondered how the rhythm that was quickly subsided in the first place came up.
I want to know why Tianyue needs to press the rhythm again recently, so that the entertainment media have turned out to ask questions again.
In the end, I searched and found that passers-by and people who eat melons were more concerned and worried about New Year's noodles.
It amplifies the bond effect of the gradual proliferation of 'trendy brands'.
To be honest, if he released a commemorative physical album in North America alone, it became a risk, and Xu Nian felt that he deserved it.
But 'X', which he thinks will be a product of a lot of manipulation, becomes something that he might need to worry about, and he thinks it's a multifactorial chemical reaction.
Then a kind of entanglement is formed.
Zhang Yawei's explanation made Xu Nian fully understand that even if only 0.001% of fans want to deepen their bond with idols, they will be reflected in things that cannot be quantified, such as passers-by.
This creates risks that are also difficult to quantify.
These thoughts passed through Xu Nian's mind for a moment, and he shook his head with a smile: "Actually, we're all right, I really don't care that much." ”
"I didn't pay much attention to 'X' in the past and still because for me, it was just a deal, and Chinese film and music used my popularity in North America to do all kinds of guinea pig experiments."
"What's more, these popularity is the result of a lot of hard work they have put in."
Speaking of this, Xu Nian raised his eyebrows slightly: "In comparison, I care more about the big family of Tianyue." ”
Zhang Yawei: "......"
She didn't agree with Xu Nian's point of view because she was wrong.
Even at this point, Xu Nian is still not interested in any international superstars or anything like that.
He prefers quantifiable results, as well as more tangible deals and benefits.
Although as a major shareholder of Tianyue, there is nothing wrong with caring about the interests of Tianyue.
But......
In short, to put it more colloquially, Zhang Yawei understands that Xu Nian is more swinging now.
However, you really don't have to worry too much about 'X'.
For example, the content that will be launched on the 'X' official website is:
At the beginning of the year, Xu Nian filmed the Huacheng tourism promotional video,
A cultural landscape film built with 'X' brand clothing as the main element.
(End of chapter)