“……”

With Xu Nian and Chung Ka-fai completing the live performance of the Cantonese version of "Infernal Affairs" at Huacheng Square, the publicity offensive of "Infernal Affairs" officially began.

With the cooperation of Li Cheng, Zhuang Hui and other teams and Tianyue's team, the publicity was directly exploded at the beginning.

Putting aside the offline heat, first of all, all parties have fully mobilized their networking skills.

In a short period of time, more than 50 well-known actors, directors, and stars forwarded promotional copywriting related to "Infernal Affairs".

These include but are not limited to big names like Dragon Movie Emperor.

Even...... Chengjing joined in the excitement to help forward it.

Although he and Xu Nian have reconciled, the two of them are still in a state where the well water does not interfere with the river water.

This time it was Chengjing's initiative to support the scene, and in the past year, Chengjing Buddhism has been a lot.

can't compare to an unreasonable rising star like Xu Nian, but Chen Qi, who has always been pressed by him, has also successfully transformed.

and easily got a box office that he couldn't even think of in his life.

As a result, Chengjing suddenly felt very excited.

Now take the initiative to cheer Xu Nian for the show, so you should have a good fate, and talk to each other in the future......

Secondly, "Infernal Affairs" has carried out a large number of offline promotions, and many shopping malls with theaters have 'changed clothes' in a very short time.

In the end, "Infernal Affairs" bought a large number of online advertising resources, including but not limited to the traffic delivery of the Weishi platform and the horizontal screen advertising on Weibo.

It even includes some targeted pop-up pushes.

Finally, the official promotional accounts of "Infernal Affairs" on major platforms began to continuously push 'battle reports'.

You must know that this is a super circle-breaking film that has killed $100 million at the box office in the North American market!

It can be described as a brilliant result.

In short, it is no exaggeration to say that since 12 noon on January 1, the promotion of "Infernal Affairs" has fully covered all potential audiences.

Whether you turn on your phone and turn on your computer, or walk on the road, you can basically see it.

And Xu Nian and Zhong Jiahui's live singing undoubtedly brought a wave of online talk climax.

Interestingly, at this time, Xu Nian's new album "Wu Bainian" not only did not over-diverge, but slightly boosted the effect.

At least it presents a 1+1 situation.

What's even more interesting is ...... The online scene was very chaotic for a while, and the kind of immortals who couldn't figure it out when they came.

"it, I just know that Infernal Affairs has exceeded 100 million dollars at the box office in North America, which is the most awesome overseas result that a Chinese film has ever obtained, right?"

"Brother, Wall Street has said that the global capital market must re-evaluate the Chinese film and television market! That's right, just because of Infernal Affairs' North American box office! ”

“……”

"Huh? Isn't it, isn't Infernal Affairs officially released today? Why has the 'war report' broken 100 million? Which one is breaking 100 million? ”

"No, no, why did you send out a 'war report' of 200 million again?"

"Hey, Infernal Affairs screenings have always been very popular, just go to the ticket purchase platform to see it, it's just that the filmmakers have diluted the publicity in the past."

"The attendance rate of the screening is not lower than 85%, and in order to let the domestic audience see the film first, it is screened in advance, and the box office is 10 million or 20 million every day."

“……”

"No, how did Infernal Affairs look like it suddenly appeared, and the number of movie reviews on platforms such as rotten persimmons is much larger!"

"Because Infernal Affairs was screened before, although the rating of the screening on the platform of rotten persimmon has been maintained at 9.5+, it only premiered today."

"Are they all broken by Xu Nian's thing, I have the impression that the movie will be promoted for four or five months before it is released!"

"Hey~ If you want to say that, why do I think this is the right rhythm for the film? Efficient, simple, and unappetizing. ”

“……”

"My mother, it seems that the silent screening actually won nearly 200 million at the box office, how terrifying is the box office of today's premiere?"

"Don't ask this kind of question, it's hard to say other aspects of the movie starring Xu Nian, and the data on the day of the premiere will be inflated, because there are often rich guys who charter the venue, and this time it seems to have been covered in several provinces."

“……”

"Mom, Xu Nian's live singing is really charming, it turns out that New Year's noodles are usually so good? The elegance of the grass platform scene is peerless, that ...... Damn, I read less books, and I can't find adjectives at critical times! No wonder the scene went crazy."

"Tell you secretly, the point of being so crazy at the scene is that Xu Nian is not on camera! Yes, what we see is that he is not photogenic! ”

“……”

"I didn't expect Xu Nian's singing level to be so good, I felt that I was directly substituted at the scene, didn't he rely on his face to get angry?"

"That's right, isn't Xu Nian a top-notch who relies on his face? Why have they won two actors, and now the singer route is like this? ”

"Have you noticed a special thing, Xu Nian's live performance this time is outdoors, and ...... In fact, there are contrasts. ”

"Damn, how much did Xu Nian learn behind our back? Is it so good at playing?! Lao Tzu has to spend 30 yuan to listen to his album! ”

“……”

It is more chaotic than the northwest of Jin Province in the 'back then', and as far as the eye can see, there are chickens and ducks everywhere.

Talk to yourself.

That's it...... It's still the situation that the New Year's fans and the New Year's black are basically not over, and these two gangs are relatively busy.

For a while, we will pay attention to the sales of the new album "Wu Bainian", and for a while, we will pay attention to the premiere of "Infernal Affairs".

The rest of the matter doesn't matter that much at this point.

The point is that their attention is very precise, they will make certain expectations, and carry out a certain boost plan.

This is the 'treatment' that belongs exclusively to traffic stars.

Even if it is an alternative top class like Xu Nian, his fans are second to none in domestic entertainment in terms of helping to operate data.

For example, right now, under the impact of all kinds of hot news, New Year's powder and New Year's black have easily driven the results by dialing thousands of pounds in four or two.

One of the most intuitive is ...... sales growth of "Wu Bainian" has not slowed down, but accelerated again.

At least the 1+1 of the key points is reflected here.

It's a development that has surpassed all prior analysis.

The second is that the Cantonese version of "Infernal Affairs" live landed on major online music platforms and became popular directly.

Even these are not the key, the key is that they do not affect each other, but achieve each other.

Others don't know, anyway, according to the anti-bone boy Meng Chao, when Tianyue's team members communicate with him, their little faces will laugh badly!

I can't imagine how happy Li Cheng, who is at the helm of the whole process, is at this time~

…………

However, these things have nothing to do with Xu Nian, he and Zhong Jiahui have had a brief lunch, and they have both come to the airport.

I am about to take a Gulfstream G700 to Guiyang, the roadshow city.

Then meet up with Li Cheng and Zhuang Hui, who are already there, and choose a suitable venue for a second live performance.

The selection of cities is actually very particular.

Only go to the city that has been chartered, and theoretically everyone in the local area has the opportunity, so there is no need to specifically advertise that there will be 'actors airborne' in such and such a theater.

This habit probably started with the premiere of Tang Detective 2, and the rich guys' previous charters were not so concentrated and extensive.

It's hard to choose.

Now this is just right, if you have enough time, it is not impossible to be airborne multiple times in the same province at random.

Of course, of course, it must be stated that ...... This is mainly because Xu Nian is the top of the top.

His fans are very much looking forward to any kind of meeting, and it should be said that even passers-by are looking forward to seeing Xu Nian in person.

So after analysis, Tianyue's team suggested that Xu Nian choose a chartered city roadshow, which may not necessarily be beneficial, but it will definitely not be harmful.

When a person's appearance can be so good that boys feel handsome and there are a large number of male fans, his popularity is simply ......

Indescribable.

Let's put it this way, after about two hours of flight, after arriving in Guiyang, Zhong Jiahui's first sentence was: "Fortunately, it is a private jet." ”

"Otherwise, I feel that this airport can't function normally now, even if your fans are in order, as long as you show your face......"

"Exaggeration." Mr. Xu, who has repeatedly paralyzed large international airports when he goes abroad, said.

And the tone is very sincere.

In this regard, Zhong Jiahui smiled and said nothing, he is still more accustomed to Master Xu's 'low-key' style.

In order to save costs, the two left the airport in a business car and soon joined Li Cheng and them.

After greeting each other with a few words, Li Cheng hurriedly made the itinerary in detail.

Because the premiere has already been held, all the itinerary today is to pinch the point and parachute in, and simply interact with the lucky audience on the spot.

There is no excessive media flow.

Basically, there will be no media involvement, and all video slices used for publicity will be actively disseminated by the filmmaker.

What is more interesting is that in Li Cheng's arrangement, the first airborne did not have a live performance.

So......

"Hello everyone, I'm actor Chung Ka-fai."

"It's a pleasure to meet you, I'm actor Xu Nian."

Less than an hour after Xu Nian and Zhong Jiahui arrived in Guiyang, they had already appeared in a theater that had just finished screening "Infernal Affairs".

The audience, who was still slightly immersed in the film, instantly boiled, one by two' teeth and claws'.

As a director, Li Cheng simply expressed his gratitude and emotion from the side: "Thank you for liking our movie. ”

"I'm glad to share with you that the box office of the film's premiere has exceeded 200 million."

“……”

After pretending to be forced, Li Cheng slipped away directly.

Now "Infernal Affairs" has begun to start a new line in the 'battle report' released online.

Putting aside the total box office, let's talk about the premiere box office.

Nothing else, it was only four o'clock in the afternoon, and the box office of the premiere of "Infernal Affairs", which was screened at ten o'clock in the morning, had already exceeded 200 million.

This is not pretending to be forced, but when will it be~

…………

The news that Xu Nian and Zhong Jiahui appeared in a theater in Guiyang soon became popular, kicking off the second wave of super-large propaganda offensive.

Just when netizens were discussing fiercely, Xu Nian and Zhong Jiahui had already come to the second selected theater.

This time, there is no need for Xu Nian to introduce themselves, there is a host...... Xu Nian, they didn't expect that Li Cheng, this kid, still had the skills of a guest host~

"Let's welcome...... Xu Nian. ”

"Welcome...... Chung Ka Fai! ”

In the extremely noisy atmosphere of the scene, Li Cheng rendered his emotions unhurriedly.

"It's a pleasure to meet you here, and it's a pleasure to be here to share ...... with you."

After a while, he said: "Let's enjoy the "Infernal Affairs" brought by Mr. Xu Nian and Mr. Zhong Jiahui. ”

This time it's obviously no longer the Cantonese version, it's the Chinese version...... Both of these songs have nothing to do with Xu Nian.

It is true that there is no shortage of talents in any world.

When Xu Nian remembered it, the songwriters had already completed their works, and he only needed to record with Zhong Jiahui.

This time it was only sung with accompaniment, no band.

It's harder to guarantee good results.

Fortunately, it was difficult for Xu...... The main thing is that he knows that there is a lot of itinerary today, and before leaving Lin Jianian's house in the morning, he asked Lin Jianian to add a buff mouth-to-mouth.

As usual, Xu Nian sang first:

"No, I don't want to end

I'm not done yet

Endless journey......"

Zhong Jiahui: "Look at my non-stop footsteps

I've forgotten where I am......"

“……”

He: "You can't get to the end

Back to square one

Enjoy the endless ......"

“……”

He: "How can you be lonely."

We're all on the road

Forgot the way out

Seek occasional gratification in the midst of disappointment

We are all liberated in our dreams

Sober bitterness

Wandering in the dim light

Since there is no end, return to the original point

I don't think we care......"

The last tone fell, Xu Nian and Zhong Jiahui didn't say anything, and slipped away.

And it was Zhuang Hui who stayed to appease the audience for the finish, because Xu Nian and they had already gone to catch the third airborne.

…………

This time, it was still Li Cheng who was a guest host, and had a little interaction with the audience, and then suddenly changed the conversation: "Welcome Xu Nian!" ”

Scene: "......"

Okay, okay, that's it, right?

Lao Tzu thought that only a middle-aged man he didn't know was 'airborne', and the emotions of leaving were brewing!

Xu Nian didn't say it early!

Although Lao Tzu doesn't like this comparison, it doesn't prevent me from looking at it twice, taking pictures or something.

As soon as the chaotic hustle and bustle started, Li Cheng in front of the screen then introduced: "Welcome Zhong Jiahui!" ”

The noise was a little louder.

Although Xu Nian and Zhong Jiahui were singing live in a theater next door, it didn't prevent them from hearing the news.

In this day and age, it is really, very difficult to get every audience to devote themselves to watching a film.

Generally, there will be a slight deviation.

And the speed of information transmission is so fast, it may be a line faster than the on-site call notification over there.

So...... Some of the audience began to look forward to enjoying the live singing performance.

Unfortunately, after Zhong Jiahui simply greeted and interacted with the audience, Xu Nian's first sentence broke everyone's expectations.

"Okay, I'll do the bad guys, not just this one, there won't be any live theme songs after that."

Audience: "......"

For a moment, everyone felt a little deflated.

Then Xu Nian said: "Of course, there is good news, the box office of the premiere of Infernal Affairs has just exceeded 300 million." ”

"I know what everyone wants to ask, that's right, don't brag, now our goal is to become the box office champion in Chinese film history!"

"Personally, I'm really looking forward to getting more people to fully experience the sense of participation, so I ......"

"The goal of breaking records, recreating history, and shaping a new era for Chinese film and television is up to everyone."

Speaking of this, Xu Nian's eyes swept over the audience and deliberately said: "I advise you to give me three points of face, otherwise...... I beg you on my knees! ”

“……”

(End of chapter)