Chapter 133: Sky-high advertising fees (asking for a monthly pass, asking for a subscription)

Soon, there was a topic on the Internet that landed on the hot search #Chen Shaorong Xizhong 300 million#

A self-media account was first posted, and the content was: According to Huaxing's internal employees, Chen Shaorong often buys lottery tickets, and then won 300 million, and the winner of the 300 million mysterious jackpot is Chen Shaorong himself.

Sure enough, this hot search attracted tens of thousands of attention, because no winner ever came out to admit that he had won, but Chen Shaorong actually came out, and Chen Shaorong is a celebrity, Chen Shaorong linked his name to the lottery winner.

When I mentioned 300 million, I thought of Chen Shaorong, this bonus is an astronomical amount for ordinary people.

This is unbelievable, more people are envious, jealous and hateful, Chen Shaorong is so rich, he actually won another 300 million.

Most netizens said that the sky was unfair, and Chen Shaorong actually won the lottery, what kind of lucky son is Chen Shaorong.

This topic is getting more and more evil, for example, Chen Shaorong has won several jackpots, and some people say that Chen Shaorong's ancestral grave is good, so he is so lucky.

Someone gave a detailed description: Chen Shaorong buys lottery tickets all year round, you insist on buying a note number every time, every time you play 99 times, it is said that this note number is the birthday number of the girl he had a crush on in high school, he insisted on buying it for three years, rain or shine.

There is also a version that Chen Shaorong randomly buys 10,000 numbers every time, and each one plays fifty times, and he wants to buy enough 10 million lottery tickets to fulfill his promise to a girl, he used to like a girl, and that girl has actually left this world a long time ago.

But she lied to Chen Shaorong, saying that as long as she bought 10,000 lottery tickets every time, she would appear when she bought 10 million.

These versions are not bad, some self-media said that Chen Shaorong's father entrusted him with a dream and asked him to buy this live number, which was a gift from his father to him at the age of twenty.

Now everyone thinks that these three hundred million are ironclad Chen Shaorong, from the grand prize to the discussion of him as a person, the topic degree remains high, and the number of topic views has exceeded 100 million.

Chen Shaorong did not admit or deny it, but just sent a press release, and he became the spokesperson of Xiaomian mobile phone.

After seeing Chen Shaorong's press release, Xiaomian Mobile knew that the brand had invited the spokesperson this time, and it was really commendable to help Xiaomian Mobile Promote at this time.

Xiaomian mobile phone also officially announced Chen Shaorong as the brand spokesperson, and the small mobile phone itself was sprayed, now it's okay, the comment area is all right: Xiaomian mobile phone looking for Chen Shaorong to endorse is simply a perfect match for a toad marrying a shell.

There are even more fans of Wang Kun and Wu Mengqi: The taste of the Dick Silk brand has always been very low, and I found a negative artist to endorse it, depending on whether this brand is finished first or Chen Shaorong is finished first, I will not buy this brand in my life, and I feel ashamed to use it.

Chen Shaorong reposted another Weibo, which was an official release of Xiaomian Mobile Phone and a song made by Chen Shaorong for Xiaomian Mobile Phone [Young and Promising].

This song is a perfect match for Xiaomian mobile phone, especially in the lyrics:

If I had been young, I would not have felt inferior

Know what is precious

Those sweet dreams

I'm ashamed of not giving it to you

If I had been young, I would have known how to advance and retreat

so that you will not suffer for me

……

The small mobile phone has been ridiculed as a dick silk machine, and it is a special machine to say that it is ugly.

In fact, most of the users of small mobile phones are mostly old, middle-aged and young people who are not very rich, after all, the best-selling mobile phones are still 1,000 yuan machines, followed by 3,000 yuan price, users under this large base, more or less have some regrets, this song sings the helplessness of the young group, and sings the regret of the middle-aged group.

If you are young, you may not need a small mobile phone, most of them are young and inactive, because you have missed too much when you are young, what if you are young?

Young or don't have any regrets, right? The name of this song is Young and Promising, but it sings about young inaction and regret, and sings the hearts of a group of young people.

This song quickly became a popular song among young people, and many young people were playing it on a loop, as if this song sang their regret and helplessness.

The more I listened, the more I listened, the small mobile phone felt that this time I really made money, the boss forwarded the song MV and commented: Everyone said that I was young and promising, but who knew that I was afraid of doing nothing, I am a person with a strong sense of crisis, and I am also a very sensitive person, I am afraid that I am not as good as others, and I am afraid of being treated coldly, so I am crazy and force myself to be promising.

I have experienced a lot of setbacks over the years, maybe everyone has their own story, I hope that all young people are young and promising, so that they can reduce regrets, but sometimes regrets can also be a kind of perfection in life.

Immediately afterwards, he reposted Chen Shaorong's Weibo with their brand mobile phone and reposted and commented: Thank you Chen Shaorong for the song you made for Xiaomian, and I am very happy to cooperate with such an excellent musician, I hope that Xiaomian mobile phone can be as invincible as Chen Shaorong's music in the future!

This advertising song makes the brands seem to have discovered some treasures, Chen Shaorong can actually produce such a bullish song for the advertisement, this is so amazing, each brand also wants its own advertising song, which is easy to increase brand memory points and publicity.

Soon, Huaxing received brand endorsement invitations from dozens of companies, and the two brands of Xiaodu and Xiaogang took the lead in sending brand invitations, but they were directly rejected by Huaxing, how can this be endorsed? Let Chen Shaorong say to the camera: "I always want to come several times a day, and with it, I am no longer afraid of the consequences." ”

This kind of product can't be endorsed by Chen Shaorong at a sky-high price, what do these two brands think, and let Chen Shaorong write advertising songs.

Chen Shaorong doesn't know what to write, write a song to stop the elf?

There are also food, clothing, automobiles, beverages, dairy products, alcohol, financial management, games and other manufacturers have sent invitations, giving the most money on games, alcohol, financial management is the highest, directly opened to a year of more than 20 million words.

This price is simply sky-high, and the only requirement is to write advertising songs, which belong to the brand.

Huaxing sorted it out, if Chen Shaorong took all the advertisements, at least there were a few months left this year to earn 500 million, but it was impossible to accept them all, and some could be directly excluded.

The high risk category is excluded first, and there are more than a dozen left, Li Dong chose one for Chen Shaorong, a blue canned beverage brand, this brand also has a long history, the risk is low, and the other party offered 12 million endorsement fees and asked for an advertising song.

There is also a mobile communication company, which gives 15 million in advertising fees, and requires it to write an advertising song.

Li Dong told Chen Shaorong that don't rush to accept advertisements, you must be selective, because an advertisement may ruin a star, and the harmfulness and risk of this product must be considered first, not how much endorsement fee there is.

For example, the category of health care products is easy to touch, don't easily endorse, financial products give the highest, although 30 million advertising fees are given, this is directly excluded.

Clothing can be endorsed, this kind of risk is small, but the priority is still to consider large enterprises, there are more than ten years of enterprise life and still insist on doing, this kind of overturn is less.

Li Dong helped Chen Shaorong to maximize commercial interests, first of all, he relied on what value the brand brings to the spokesperson, and the luxury goods of big brands are not low in the endorsement fee for celebrities, but the commercial value is not high.

What has high business value? There are many brand advertisements, such as the blue packaged drink, such as the mobile communication provider, such as some mass consumer brands, such as electric vehicles, potato chips, toothpaste and other mass consumables, these brands will invest in advertising online and offline.

The brand will place advertisements on major variety shows, TV dramas, movies, TV stations and online platforms, offline subway billboards, bus stop signs, large screens in shopping malls, in front of shops, supermarkets, etc.

These placements are all about bringing value to the spokesperson and increasing popularity, everyone has seen a lot and is everywhere, so they will naturally remember and remember deeply.

Therefore, Li Dong has several requirements for the brand premise selected by Chen Shaorong, the brand life span starts at least ten years, and there are offline channels, and the risk is low.

This is what Chen Shaorong needs, these brands can attract traffic for Chen Shaorong, music drainage is a limitation, and it must be overwhelming.

In the end, Chen Shaorong finalized several brands, namely beverages, milk, mobile communication providers, electric vehicles, jelly, milk tea, toothpaste and an offline phenomenal mobile game.

This includes the common products of the three generations of the old, middle and young, and these brands have a unified style and like to advertise overwhelmingly.

Chen Shaorong has become the darling of advertisers, and now he is picking brands. 0 Of course, it is impossible for all brands to write songs, it depends on the price, and now they are all intended to cooperate, and they have to be discussed.

At present, what Chen Shaorong wants to do is to participate in a variety show sponsored by a small mobile phone.

Chen Shaorong was invited to participate in a variety show called "Dream Life", but this show is not just on the spot.

Either arranged by the investor, such as Xiaomian mobile phone, or has a good relationship with the program team, after all, this show is very popular.

Chen Shaorong packed up, went to Shencheng Airport to take a plane, and flew to Yunnan Province to participate in the recording of the show.

Chen Shaorong, the guest of this episode, watched it, he didn't like it much, and of course the other party didn't necessarily like him, so it was best not to mess with him, otherwise......

(End of chapter)