Chen Shaorong stood in front of a huge whiteboard, holding a whiteboard marker and writing some key information, he was doing operations before he crossed, so he was very aware of some market rules.

The first point of this rule is to jump out of ordinary people's thinking, if it is the same as ordinary people's thinking, Chen Shaorong's next step will not be long, because most ordinary people's thinking may be guided by public opinion, not necessarily their own thoughts and cognition, Chen Shaorong's plan must be globalization, not regionalization.

To put it simply, Chen Shaorong must have a self-awareness and a global awareness, if these two do not have him, he will stop here and will never become an international superstar.

The first is self-awareness, Chen Shaorong's acting skills are not good, this is not what he wants to film, what can be done, he has a good script, and if he has no acting skills, he will spoil a good script.

How to describe it? The character of the little dragon girl is very good, but what if the little dragon girl is a meat bun face?

Music is okay, drama is not necessarily, this is not an equal sign, the premise that music can be Chen Shaorong in this world has a very strong musical talent and has studied music since he was a child, this is an innate advantage, so Chen Shaorong is very smooth in music, and he will get this innate advantage when he crosses over.

But in the drama part, Chen Shaorong's acting skills are a fight with those idols who cut out pictures and memorize numbers, he is going to act now, and there is a high probability that fans will be sought after, and then it will be over, so he has to play some small means to learn from each other's strengths.

Global cognition, this one is a key, not the domestic entertainment audience thinks that the fire is the global fire, but also according to the times and the environment.

Just like domestic basketball is very popular, many people think that the top basketball superstars and the top football superstars should be about the same popularity and income.

But the reality is that the annual salary of the top basketball athletes before tax is 40 million US dollars, this price is not necessarily stable, most of the time it is more than 30 million US dollars, and the salary of football players is basically more than 100 million US dollars after tax, this gap is not counting the income outside the court, and it is rare to check basketball stars for tax evasion, but football stars are always targeted, because they really make too much money, and their private income is too high.

In fact, the influence of football and basketball is very different, but many people think that the two gaps are very small, Chen Shaorong can't have this kind of idea, because the world is very big, and he must take the whole world into account in his plan.

Chen Shaorong made a market analysis template for his previous life, which is real data that has been verified by the market.

He writes down some key information on the whiteboard and combs through and analyzes it.

In the 70s and 80s of the previous life, Hong Kong dramas swept Asia and even some European and American regions, relying on martial arts films, and no one dared to say that martial arts was the second in China, just like the western cowboy series, which is a unique culture in the region.

Because of the strong material library, the works of writers such as Jin Gu Liang Wen in that era could provide a large number of texts for Hong Kong Island film and television creators.

In the mid-to-late 80s, Hong Kong Island screenwriters extended science fiction, magic, and supernatural themes that were more suitable for Oriental babies from European and American plots.

At that time, most of the Japanese and Korean regions were occupied by Hong Kong Island film and television dramas, TV dramas and movies, which is why the Japanese and Korean people from the 50s to the 70s were so familiar with Hong Kong stars, that is because in that era, they basically watched Hong Kong Island film and television dramas.

From the late 80s to the early 90s, Japanese and Korean film and television dramas found their own way, idol dramas, this part of Hong Kong Island has been very rare, but during this period, new content came out on the island side, and it still occupied most of the Asian market.

This is an unavoidable character, Aunt Joan, her book is the real idol drama heroine abuse text, a group of men revolve around the heroine, and the final ending is very bleak, and the content of Korean dramas has the shadow of Aunt Joan.

The most popular thing in that era was the TV series adapted from Aunt Qiong's works, plum blossom branding, a curtain of dreams, etc., which were popular overseas at that time, but the millennium seemed to be a fault line for China Entertainment, a complete big fault, and the spring of Japanese and Korean dramas is coming.

Korean dramas basically extend more abusive things from Aunt Joan, the male protagonist has a car accident and the female protagonist gets sick, and there will be no good ending anyway, while Japanese dramas have begun to follow the style of youth idol dramas, and there are also some previous movies on Hong Kong Island that have been turned into TV series, or remakes of European and American hits.

In fact, in the final analysis, there is a big problem, Hong Kong and Taiwan were the core of film and television output at that time, but what was the premise of this core? There is a large number of literary creators who provide material.

And in this period,If you study carefully, you will find that a large number of youth literature appeared in the cold country after the millennium.,Although the writing is very average.,The content is also very average.,But it's more.,And R Ben appeared a large number of Japanese comics of the vocational department of life.,Japanese comics are the material library for creation.。

Because the capitalization in Hong Kong and Taiwan is too serious, in order to make money and pursue a fast pace, most ordinary people have begun to reduce their literary works, many top screenwriters have gone to Hollywood, and there is nothing outstanding in the new generation of writers, and it has directly declined by fault.

In the 90s, mainland authors sprung up like mushrooms after a rain, and during this period, the big entertainment directors were basically remakes of bestsellers, and the films that won awards in the early days of domestic directors in the world basically relied on the works of this author, and some changed their names.

Commercial films are also looking for well-known writers as screenwriters, and at this time, entertainment's film and television drama works began to rise, but domestic entertainment lacked overseas operation experience, and most of them were localized.

Internal entertainment has been in the limelight for a while, very briefly for a while, because the part of domestic entertainment literature has also entered a fault line after the millennium, and then Japanese and Korean film and television dramas have swept over, one after another.

Internal entertainment is really similar to Hong Kong entertainment in this period, and after the millennium, the literature of domestic entertainment has taken a turn for the better, online literature.

This is also a kind of poor cognition, many people think that online literature is different from traditional literature, in fact, it is the same, the difference is from paper to electronic, and it is more mature than in the past, because commercialization is more mature, more suitable for marketization, especially for film and television adaptation.

But the online article belongs to the newborn in general, it is to break the traditional reading mode and the mode of daily serialization, which needs to be adapted, and this cycle is as long as more than ten years.

When the online article is completely mature, each work has been repeatedly verified by readers for several years or more than ten years, and there are a large number of high-quality articles verified by the market, this is the content library, the market has changed again, and after 2014, it is a turning point for Japan, South Korea and domestic entertainment.

14 years later, various film and television platforms began to adapt online texts, which is also a year of Korean drama discontinuity, because after 14 years, Korean dramas are going downhill, and they have to rely on overseas screenwriters or buy various copyrights.

There are various online adaptations on the side of internal entertainment, including urban, suspenseful, palace fighting, scheming, historical, supernatural, fairytale, fantasy, etc.

These contents quickly occupy market share, and one of the categories is directly sweeping the Asian market, that is, Xianxia dramas, in fact, back to the martial arts dramas of the 70s and 80s, Xianxia seems to belong only to China can play something.

But Xianxia dramas are not Xianxia dramas anymore, they are divided into two categories, male frequency female frequency Xianxia, and female frequency Xianxia is popular overseas.

The core selling point is Tan culture, for example, a Xianxia drama made two little-known male stars instantly become top and became very popular overseas, and then everyone may have discovered that many male stars collectively went to shoot Xianxia and fantasy dramas, because this can get out of the circle.

But the domestic response of this kind of drama is polarized, most male audiences don't like to watch female frequency Xianxia, and there are few male frequency Xianxia girls, but the Xianxia drama adapted from female frequency text is the easiest to get out of the circle, and most of the dramas are girls, which are sought after overseas, and the degree of popularity is like Korean dramas being popular in China.

I have to say that Tan Culture is very popular in the Japanese, South Korean, Singapore, Malaysia and Thailand markets, which is why male stars who shoot this kind of film and television drama can be very popular, there are a group of female fans in China and more female fans overseas.

Even desperately illiterate people can be liked, this is difficult to find if you don't look at global data, what do overseas markets like, and costume dramas are also brilliant, there is a palace fight drama that has been sold to dozens of countries for distribution rights, that is, the legend of Zhen Huan.

If you are out of the circle, there is nothing more out of the circle than that Tan drama, Tan drama will have a hit double male lead, even if it is not a Tan drama, the female frequency Xianxia drama is more popular in the overseas market, because the core selling point is to fall in love and not cultivate immortals.

Therefore, major capitals are desperately investing in this kind of Xianxia love drama, and it is enough to have a small share of the domestic market, the main market is overseas profits, and film and television dramas adapted from online texts with good domestic reputation, but the response of the foreign market is not very large.

Domestic entertainment audiences rarely pay attention to these, why are they suddenly overwhelming all of them running to shoot love fairy tale dramas, how did those idols become popular, and where did they become popular? Overseas fire.

The love fairy tale drama is just a face, and the rest can be special effects and stand-ins, as long as the brotherhood beyond brotherhood is performed, or the male and female protagonists play around every day, and someone will watch it.

This is suitable for Chen Shaorong to star, but it is not a last resort, Chen Shaorong accepts the big male protagonist Xianxia drama at most, and he doesn't want to play the kind of brotherhood.

Although he knows that what he doesn't need to do is to look at each other affectionately to please some female audiences, and he doesn't even need to look at each other, it's all a borrowing, but Chen Shaorong doesn't want to be tied up with a man for the rest of his life.

Let's talk about Japanese and Korean dramas, among Japanese and Korean dramas, there are actually not many popular models, and the blue life and death love in the early years was very popular in the domestic market, but its fire is not as popular as the copyright distribution of the second sister winter love song around the world, and there is another thing that many people may ignore.

That is, the group of people who purchased it at the beginning liked to watch this kind of thing, so most of them were their preferences, and in recent years, everyone thought it was a popular drama, but it may only be a hit in domestic entertainment, and most of the fans are mostly female fans, just like overseas Xianxia dramas that go to sea.

The real hit, there are two ways to calculate overseas, this is very convenient for statistics, the first is the total broadcast duration, not counting the number of clicks or something, just look at a total broadcast duration, you can't brush the data, according to the IP calculation, account activity, if it is a zombie account, it will be blocked.

The second is calculated based on the number of searches on a search engine, among which many people think that popular dramas are not hits, including those who think they should be world-class stars, but they are not.

Most of the results of some search engines in internal entertainment are carried from some marketing accounts, such as the most handsome in Asia, one is basically Chinese, which is basically impossible, and the most well-known are also Chinese, which is also impossible, most of this kind of ranking is not based on surveys, and marketing accounts are written according to their own preferences, so many people will be misled.

Engaging in financial investment and operation related to must refer to real data, and if you misjudge this, you will lose a lot.

So Chen Shaorong must jump out of this framework and not be misled by the marketing account, there are so many male stars in the cold country, why did many of them disappear after only one or two years of popularity in domestic entertainment and were quickly replaced? Because this group of people basically only make money in domestic entertainment, and domestic entertainment idols come out too quickly, these people are not well-known in their own countries and overseas markets.

is similar to Xiaomei, a female singer of R who participated in the internal entertainment competition, is not low in popularity in China, but if R Ben goes to the street for an interview, one of the ten people may know this kind of popularity, or even one not, which may surprise the domestic entertainment audience, and the domestic entertainment audience may think that Xiaomei is a first-line in R.

There are also a large number of Korean stars who specialize in the Chinese market, and they have no income in the cold country.

can't limit your thinking, just like many celebrities are very popular overseas and not popular in domestic entertainment, it's not that they are not adaptable, but they don't give money to these marketing accounts for promotion, and most people get information from these marketing accounts.

Zhang Xiaomei suddenly became popular inside, the probability is still very low, as for whether there is a push behind it, it is unknown.

If Chen Shaorong was misled by this group of marketing accounts and misjudged the information, then he would have done this business for nothing in his last life.

To put it simply, the world's well-known Asians, perhaps many people don't know one of them, there is a Han country boy group that is not very famous in China, and the international popularity is higher than that of Bieber, and now Europe and the United States are popular is the cold country boy group, which also leads to many European and American girls brainlessly like Oriental boys, and even will regard Chinese people as Han people and confess directly, is this kind of thinking difficult to understand?

There is only one of the most well-known Asians in the world, ranked first, and that is indeed Huaxia, although it was hacked miserably in China, but the first popularity in Asia is C Dragon, but many people in domestic entertainment hate him, especially girls think he is too attentive.

followed by a member of the Hanguo FD men's group and a Chinese actress, but no one knows about that actress in domestic entertainment.

And many people who are so-called popular all over the world in internal entertainment, they are not popular when they come out of internal entertainment, but some small fresh meat is popular overseas because of the filming of a Xianxia drama.

This kind of information barrier gives the marketing account the space to write some content, and it is difficult to determine how much authenticity there is in the searched content information data.

Internal entertainment brokerage companies are very aware of the real data, so domestic entertainment companies basically have two departments, one company is divided into two tracks, overseas track and domestic entertainment track, the model of the two tracks is completely different, which most viewers do not understand.

If Chen Shaorong wants to make film and television dramas, he must shoot some real hits, which are global hits, such as a fish game, this drama is a real hit in Korean dramas and has become a hit in the global market, which also makes Korean dramas completely transform and take this route.

Chen Shaorong's acting skills are not very good, and he needs to polish them, so he can't play these by himself.

There is also a third way, which is unique to domestic entertainment at present, and it is also the first initiative of domestic entertainment film and television drama companies, which is indeed far ahead of global entertainment.

What is there in internal entertainment? Why have Hollywood movies gone downhill over the years? Hollywood movies are going downhill in the world, not only in domestic entertainment, the reason is very simple, the previous Hollywood movies had an innate advantage, that is, the world's top creators ran over, and later the content library was insufficient.

Everyone has seen a phenomenon in many film and television dramas in the cold country in recent years, if you study it carefully, you will find that why some film and television dramas in the cold country are so similar to some content of domestic entertainment?

This is the key point, the online articles have been very successful in going overseas over the years, and many of the online articles have been sold by the book copyright of 404, who have they sold to? Ever thought about it?

404 in China, but not necessarily 404 in foreign countries, and even change the background and name to be on the big screen.

It's more that Hanguo directly copied the domestic online text, and even the copyright was saved, and the background was changed, and the character names were modified, which was original.

In recent years, there have been many lawsuits fought overseas by domestic online text platforms, and they are basically sued for plagiarism by some overseas film and television dramas.

As for Hollywood, those big directors came directly to buy the copyright of online articles, but the bidding was limited, the highest bid was a certain Fei, and a certain Fei's bid was particularly high, such as domestic popular online articles, especially some tomb robbery themes, the copyright was bought by them in the early years, and the price of many online articles may be higher than everyone imagined.

A certain fly bought the copyright of many domestic online articles, and they are all S-level projects, and they can shoot content that cannot be filmed in China.

Online texts are the output machine of domestic entertainment, so major entertainment companies have bought a lot of copyrights as middlemen to sell overseas, because they have channels, but what about their own company's artists?

The entertainment company chose another path that is very suitable for artists who have no acting skills, looking for someone to write a custom essay, simply put, the prototype of the protagonist is this idol, write the work around the behavior of this idol, and shoot the written work directly, just let the idol play himself, there is no sense of disobedience.

Chen Shaorong finally wrote two words on the blackboard: forced.

That's right, what he wants to enter the film and television industry is to force the grid, that is, the kind of person who hugs Xiao Lizi and asks the other party to light a cigarette for himself, teaches Quentin to say NB, and stands in the C position wherever he goes, and the stars take the initiative to give him the C position, which is called forced style.

So he decided that the actor was not in a hurry and became a director first, because as a director, he could find a few assistant directors to help him film, and there would be no too bad films to shoot.

What do you have? If you have money, what can you do if you have money? I can find a big director to tutor me, I'll give you money, you teach me to film, and in the end, there is only one small request, just write the word Chen Shaorong behind the director.

When you figure out the way of acting, when the time comes, you can get yourself a small supporting role, as long as the acting skills are not too watery, you can still handle the role in one or two minutes, and you can make a cameo appearance by yourself, who can say that your acting skills are not good?

How many people find out that they are parallel imports? Chen Shaorong can't be a director directly, and he will be questioned as a director, so he needs another identity to transition first.

Chen Shaorong wrote a writer on the whiteboard, yes, he must be a writer, and his literary works will go out of the circle overseas quickly, and then he will not bring too many doubts to himself by directing and acting in his own works.

Chen Shaorong knew that there were four major entertainment positions in his previous life, Hollywood movies, R animation, Hanguo TV series, and Huaxia online articles.

The British Museum has a collection of 16 Chinese online texts, which shows how popular online texts are abroad.

And Chen Shaorong, the first online article that is popular all over the world, also remembers, that is [Panlong], the English automatic translation of this book was too spicy chicken, some people paid for overseas students to translate it into English, and some people watched this drug rehabilitation, and some netizens sorted out the relationship chart.

In his previous life, Chen Shaorong knew that many domestic online articles had a high number of foreign fans, so he was ready to write online articles, not any youth literature, to make some money and popularity in China, but Chen Shaorong wanted to be well-known in the world, so he didn't have many choices.

Many domestic online writers have little social experience, nor have they participated in work or the like, and even have a very small social circle, zero social interaction, most of them are on the Internet, and offline communication is typical of social fear.

Especially a wave of top gods, most of them are used to staying at home, and they are serialized, and they are used to their routines.

I don't know some commercial operations, and the commercial value is not lower than Harry Potter, but most authors don't like to be on camera at first, don't like to run publicity, and feel that the first part is written and rested before giving the second and third parts.

The platform also did a very general job for the overseas commercialization of this piece of publicity, even the domestic one, and then the platform wanted to do it, but it was also unsuccessful.

The correct way is to author a book If the overseas market is good, then don't write it for the time being, and go to all over the world for one to two years to attend events, publicity, let people know who the author is, lectures, copyright IP maximization, from games, movies, TV series, animation, and even to make fan circle culture.

In this previous life, there were indeed two authors who did it, only operating one of their own books, and finally achieved that the IP value of those two books was very high, and a small card started with five yuan like Ultraman, and even sold higher than Ultraman.

The role of a small dance has become popular in primary and secondary school circles, and even college students, how terrible is this value? Some people's childhood is Ultraman, and some people's childhood is Dragon Ball, and after that book is adapted into a manga, many people's childhood in the future will be Karamon.

Some people's childhood is Tianlong Babu and Xiao Li Feidao, while some people's childhood future is Xiao Wu and Tangmen.

The youth memory of another group of people is Xiao Ge and Wu Xie, there are a lot of female fans of Xiao Ge, this book has theme parks and drama performances, and even various co-branding.

This is commercial IP realization, the premise is that this thing must be a mature commercial operation, and the author must participate, many people think that the two authors still rely on online article income, but in fact, the online article income may be less than a few tenths of the total income.

The biggest difference between these two authors and other authors is the work they did before writing, one is in business and the other is in the media, and they both know how to operate and monetize profits.

But if Panlong's book had been operated well and its value was no less than Harry Potter, many foreign readers would not have been able to see the author, let alone have no channels to push it, and finally all of it would have been handed over to some companies for scattered operation, and as a result, it would have missed the outlet, and it would have missed this once-in-a-lifetime opportunity.

And the author of Harry Potter was when the book became popular, and the first thing the company and the author did was to advertise globally, so that people would know who the author was, and then the global lectures, meetings, book signings, and promotion models were operated according to commercial stars, and the operation of this piece of Europe and the United States would indeed be marketed.

Most authors, especially well-known, must show up and keep participating in some interviews and lectures to create a fan culture, which is to really realize personal IP, and even participate in the casting of film and television adaptations, and the character painting of animation production, the author knows better than anyone what readers want, and most of these things are directly handed over to the operating company to deal with, and in the end readers are not satisfied, and the market is not satisfied.

The experience of his previous life told Chen Shaorong that the book Panlong is very suitable for overseas babies to read, so Chen Shaorong wanted to write Panlong for the first time.

And he wants to give Panlong a new positioning, first of all, film and television adaptation, which he participates in casting, followed by animation production, to face students, to become their childhood, so that IP realization is the largest, and there will still be income in the next few decades, and there is also to make joint names, make small cards to sell, and enter the global primary and secondary school student canteen.

Chen Shaorong will not desperately write all kinds of books, only make this one, and then use a few years to operate, and wait until the book is mature, and then go to the next one, and Panlong's book is 3 million words, and Harry Potter only has more than 2.9 million words to get seven.

Chen Shaorong can't make eight parts, it's not too much. Start by finding multiple translators to translate different language versions so that the value is maximized.

First three films will be released at one time, and then the Internet part will also directly sell the electronic version of the three parts, and then a fourth part will be released in the second year, and animation and film and television dramas will be produced in the second year after the release of the book.

In this life, Chen Shaorong will not miss this outlet, because this is really a great opportunity, he didn't operate much in his previous life, and the number of overseas readers of this book is as high as 150 million, which is really terrifying.

There were many online works that went to sea at the beginning, but foreigners chose Panlong and took the initiative to read this book, which proves that this book must have overseas value.

The main book had a good response in China at that time, but there were too many online articles in China, one after another, but this book is one of the best when it can emerge overseas.

The first part of his own circle started with Panlong, and he can go to all over the world to publicize, the publicity is good, and the value of this book will not be lower than that of Harry Potter.

At that time, he is a well-known singer, a well-known writer, and his talent is deeply bound to himself, and it is more logical to make a movie again, and when Panlong wins market reputation after its release, he can start making movies.

Chen Shaorong's ambition is not to make a love idol drama that will be popular all over Asia, it will be popular all over the world, foreigners actually love Panlong so much, then let them love it to the end, make a big movie in Panlong, Hollywood big production, Panlong is finished, and girlfriends, if you don't mind, Xiao Ge and Xiao Wu are also mine·······

What has been verified by the market, it must be used directly.

Chen Shaorong picked up the eraser to erase the content on the whiteboard, his next step is to be a world-renowned writer and singer, Chen Shaorong also wants to try what it is like for Bob Dylan to win the Nobel Prize in Literature as a singer.

(End of chapter)