Chapter 198: The Ten-Year Covenant

Chen Shaorong understands very well why these artists said those words, the current Chen Shaorong is like the number one master in martial arts, and every warrior wants to challenge Chen Shaorong to prove that he is the strongest.

Wen Wu is the first and Wu is the second, as long as he is a talented person, he feels that he is the strongest.

Especially young people, the strength of Lao Tzu to be the best in the world, it is okay to be crazy, and Chen Shaorong is also crazy, but he must bear the consequences of being slapped in the face by arrogance.

After Chen Shaorong came back and released the video of the luxury car, it really attracted tens of millions of views on the Internet, and it is still continuing, especially the BGM in the video has been on the soaring list of overseas music charts, and there were tens of millions of views on the first day of release.

Is this one a high playback? It's not high, because the playback volume of a song in the European and American markets can reach a terrifying 1.5 billion playbacks, and the global users are very huge, Chen Shaorong is still catching up, and he has taken the first step in the global market.

In two days, Chen Shaorong's luxury car video has reached 120 million views, and he uploaded three episodes of the program at one time, and then it will be updated every week, and everyone is waiting for the results of the luxury car collision.

Want to see what the result is, this has also attracted the attention of some car companies, and car companies now can't judge where Chen Shaorong's car came from.

Chen Shaorong himself estimated that a week later, the number of views of his video was almost 600 to 900 million, and even exceeded 1 billion, and it will continue to increase in the later period.

Someone found out that Rong is a Chinese singer, a well-known Asian musician, a rich second generation, and the largest shareholder of a company with a market value of more than 2 billion US dollars.

So Rong can use so many luxury cars for testing, netizens are not surprised, he has this net worth, he should be able to buy these cars.

And Chen Shaorong's other music is also known, especially nunchucks and blue and white porcelain have a lot of listeners overseas, one is a song with hip-hop elements, humming haha is also easy to catchy, and the style of blue and white porcelain makes foreigners feel the charm of oriental music, and the unique rhythm of China is refreshing.

Of course, the hottest is still Papillon, and now many overseas bloggers use Papillon as BGM.

If Chen Shaorong wants to rely on step by step to enter the international market, it is too difficult to promote, just like many singers in Europe and the United States actually have one song for a lifetime, but a song can eat for a lifetime and tour around the world, this is because of the mature operation model of European and American music companies.

In terms of operation and promotion, domestic entertainment companies are much worse than those in Europe and the United States, and the strongest in Asia is the cold country.

It's not that there is no good operation team in China, but that group of people basically serves the company, because the price is too high, the starting point is five million, for example, Mixue's planning fee is five million, just those few words and images, a song is also five million, and a combination package is one or two million, and this price is only for the domestic price.

If they go to sea, then domestic companies will only choose mature overseas operating companies, these operating companies have a mature industrial chain, and it is difficult for domestic operating companies to catch up in the short term.

In the past 20 years, it is to open branches or find partners all over the world, because this is the model in Europe and the United States, and in the early days, those in Europe and the United States basically went directly to China to cooperate with TV stations, newspapers, radio stations, etc., to promote their own artists.

Set up branches in China, for example, many international music companies have branches in the mainland, Hong Kong Island, Japan and South Korea, Asian headquarters, and then branches in various regions, for a period of global promotion.

Like Bieber, in fact, there are only one or two songs that are popular, and there is no shortage of such singers in domestic entertainment, but what is lacking is how to make such artists become global superstars, which has to be manipulated.

Hanguo spent 20 years looking for partners in Europe and the United States and other places, and then created artist promotion, playing the world's first singles, a period of time, all music playing platforms are these songs, and then started a global tour.

A global tour is enough for a team to have a high income in five to ten years, and the music company makes money in the global market.

This also requires sufficient financial support, many people are talking about the exchange rate, and this thing does have key factors, such as music companies in Europe and the United States, investing two or three million US dollars in domestic entertainment publicity, which is enough to overwhelmingly publicize.

But if domestic entertainment wants to go to Europe and the United States to publicize, it really has to take out thirty or forty million Huaxia coins to publicize, which is very costly, and the average company will not do this, unless it is an absolute top stream, but it can only be a wave, and it has to be put at a fixed point, and it is impossible to launch it globally.

People took out 30 or 40 million US dollars to put them in the global market, which is enough to get traffic, and it is impossible for domestic entertainment companies to take hundreds of millions to promote artists, and whether this cost can be recovered is a question.

Why was Hanguo able to take a step forward? This is also the route that domestic entertainment is currently taking, and the chaebol has entered.

In the past, the owners of domestic entertainment entertainment companies were basically self-employed, and they relied on this to make a living, and most of the investors they brought in were some nouveau riche and the like, and they made dividends by investing in a lot, and they didn't think about the international market or anything, just make enough money today.

Later, major Internet companies set up entertainment companies, but although domestic entertainment companies invested in some film and television projects and music festivals, the theme was to use stars to help their companies publicize, and they did not really take the entertainment industry seriously.

On the other hand, in Europe, the United States, Japan, South Korea and other regions, the entertainment companies in these regions have directly become industrial chains, and the capital regards the entertainment industry as the main business to extend the profits of other products.

Domestic entertainment is currently learning from foreign countries, but in the short term, it is difficult to build and form without ten or eight years.

The key to whether these big enterprises can persist for ten years or eight years is still there, those chaebols in Europe, America, Japan and South Korea are to put it bluntly, they can stand for dozens or hundreds of years, they dare to play like this, unless it is a real bigwig to operate the domestic entertainment side, but those people don't do this, the money is too slow, and they can make a few waves of fast money at that time, and this kind of investment is not three melons and two dates, and a large amount of money has to be invested in it every year.

Chen Shaorong can only think of his own ideas out of the circle, to ensure that he is out of the circle, one thing can be certain, not what Chinese songs foreigners do not like to hear, the main promotion is not good, many English songs, everyone can not understand what is sung, just listen to the melody, Europe and the United States do not understand those Korean songs, mainly listen to the melody, and then follow the learning to sing.

Just like many people used to learn Cantonese songs, humming along, if Chinese songs want to go to sea, they must be promoted and operated.

This money is too high, Chen Shaorong can only fund and promote himself, so he needs to make more money to invest in himself, this is a start, but for now, he wants to teach internal entertainment another lesson, what is a superstar.

Huaxing's official account warmed up Chen Shaorong's album [Youth Memorial Book] dedicated to the graduation season, and the songs in it are:

"I wish you a smooth journey"

"Goodbye"

"Don't Say Goodbye"

"You at the Table"

"Rest assured to fly"

"Youth Commemorative Book"

"Wish"

"In Memoriam"

"Those Years"

"The Intersection of Phoenix Blossoms"

·······

Chen Shaorong did not sing this album by himself, but invited a group of high school students and college students to sing these ten songs, all the shooting scenes were in the school, either in the classroom or on the playground, without inviting any actors, all students and teachers.

The top-level operation must be the most authentic thing, and the most realistic pictures and sounds will impress more people.

Chen Shaorong posted a #ten-year covenant on his social account#

Ten songs corresponding to the next ten years, he invited graduates to log in to a website to register an account and write down their expectations for the future, edit it and click to send, the content will become a letter virtual delivery to a mailbox, and the letter is delivered, set the time, ten years before it can be opened, when the time comes, if you forget the account password, you can log in with your ID card face recognition to view the expectations written ten years ago, and every graduate in the future can log in to this website.

How touching this looks, how beautiful and meaningful, many graduates have registered and logged in, registration needs to fill in personal information and student ID number, Chen Shaorong instantly obtained the information of tens of millions of consumer groups.

What he wants is actually the information of this group of people, who are all new forces, the largest consumer group in the future.

The number of college entrance examination and college graduates added up to about 20 million every year, and Chen Shaorong took advantage of the graduation season to release a free album for all graduates.

After the release of this album, it received a huge response from the market, letting people know that Chen Shaorong is still the first person in China Entertainment, his creative ability is unmatched, whether he has graduated for many years or is about to graduate, hearing these songs, seeing those green faces in the MV, familiar and unfamiliar faces, I can't help but shed tears, many people see their former selves, especially those who have been in society for many years.

The song You at the same table reminded many people of the previous tablemates, the song made many people cry along the way, and many people remembered their first love in those years.

Chen Shaorong released so many graduation songs in one breath, just to let the people who graduated this year and those who have graduated for many years have an impression of these songs.

Then start filming movies, such as "The Girl I Chased in Those Years" and "The Girl at the Same Table".

also completely carved up the market of the summer graduation season in a short period of time, so that this summer belongs to him, and he is also preparing for the upcoming concert.

Only fifty percent or even thirty percent of this year's graduates are enough to register on that website, and Chen Shaorong posted a notice on the website: students with this year's high school diploma and college graduation certificate.

Buy # Chen Shaorong Global Carnival Tour, you can enjoy the right of first refusal, you can also receive a free CSR private customized mobile phone case worth 99 yuan, no matter what model of mobile phone you have, DIY design a mobile phone case back on the CSR website, and free shipping will be sent to you at that time.

(End of chapter)