There are a lot of music instruments in front of the CSR store, such as traditional Chinese musical instruments such as guzheng, erhu, gong, etc., these instruments are also available in R books, and many R book movie soundtracks and animation game soundtracks are often used, so most of R himself is no stranger to Chinese musical instruments, and it can even be said that in addition to Huaxia, the most used Chinese ancient music is R book.

Some of the majestic music that everyone has heard, everyone thinks it is produced in Huaxia, but in fact it is produced by R musicians, so the acceptance of the national style here is the highest.

The key is that these things are inseparable in R's culture, and R's film and television dramas, animations and games are basically full of Chinese elements.

Chen Shaorong played a blue and white porcelain song with a singing instrument, which attracted many onlookers.

After playing, Chen Shaorong directly played a flash mob and left quickly.

A lot of people took this upload, Chen Shaorong quickly edited the high-definition video into a film and put it on the Internet, there must be a time speed, find a place where the flow of people is concentrated, Chen Shaorong put 50,000 US dollars in promotion fees at one time, and his video will be brushed within 50 kilometers around here.

The newly registered short video account account is RONG! Very memorable, only one video.

In the video, Chen Shaorong is wearing an ancient costume and playing with a folding fan shuttling through the streets of the Eastern Jin Dynasty, and the pictures that many people turn their heads to watch have been recorded and edited, giving people a very head-turning feeling.

In fact, anyone wearing this outfit will have a chance of turning back on the street, after all, the streets are full of modern clothes.

Chen Shaorong waved a fan and then did a somersault to make the action of flying with the sword, quickly shuttling through the crowd, and the picture was very strong.

He plays a variety of instruments and makes it immediately clear that he is a musician, and the music he plays is very special and pleasant.

Chen Shaorong asked all the people in the company to join the comment forwarding, and each person registered fifteen or sixteen accounts, and first liked and forwarded the comment to more than 100.

Then what remains is the traffic obtained by the promotion, and the rhythm must be brought up in the early stage.

For example, this is the music of the East, this is the culture of the East, and these things cannot be learned by Western foreigners in a lifetime·········

In a specific area, the word "ethnicity" can quickly unite a group of people, and a larger range can be tied with culture and skin color.

It's nothing more than letting a group of people recognize something, and hundreds of comments basically revolve around this point, and people who see it later will follow up and assimilate.

For example, this is our Eastern culture, and Western foreigners can't understand it all their lives, which quickly makes netizens divide East and West.

Then there is the comparison method, the team recruited by Chen Shaorong has released a lot of videos of oriental instruments comparing with Western instruments, oriental instruments are the ancestors of Western instruments, and pride is found out first.

This is commonplace for business traders, and there are routines.

Just like the domestic traders, divided into three factions, divided into north, south, and middle, the south is represented by Lao Guang, the Pearl River Delta focuses on a knowledge payment, such as business courses, business incubation, and the financial field.

The trader represented by the imperial capital in the north plays the piece of Chinese culture and education, focusing on a rich resource and innate advantages, that area can not be compared with other places in this part of the country, which belongs to a very clear market positioning, from medicine to literature and calligraphy and painting to metaphysics, to give you a clear arrangement, and then it is the innate resources of Qingbei to give you the popularization of education and how to educate.

This piece is talking about the Yangtze River Delta, to be precise, Hangzhou, the traders in this area are playing resource integration, mainly e-commerce business, product marketing, the most bullish in China, there is no one, the main e-commerce training base, e-commerce commercial operation.

These three seem to be three fields, from which thousands of marketing techniques can be incubated.

Chen Shaorong is now using the marketing techniques of the imperial capital, so I will give you a inheritance first.

Immediately after that, it was on BGM, and some local costume dramas and animations were launched, as well as the two-dimensional cross-dressing of some bloggers.

With ancient music, then there is a picture.

Chen Shaorong's second trick is to strengthen the spread of ancient style, so he shot a set of short videos in an antique ancient house courtyard the next day.

The video bgm is Lanting Xu, and the BGM of this song is known as matching the ancient style video, with a fire one.

Chen Shaorong was wearing a white robe in ancient costumes, with long hair, standing in front of the desk in the courtyard grinding the pen and writing the Lanting Preface, divided into two sets of shots, one was aimed at Chen Shaorong's face and hands, and the other set of shots were aimed at the picture of an old man next to Chen Shaorong writing with a pen.

The combination of the two seems to be Chen Shaorong writing, and every word is so pleasing to the eye.

Outside the camera, Chen Shaorong and the old man are in the same frame, and there are several boys and girls writing together next to him, this is an upward pattern, a kind of inheritance of words, the inheritance of culture, in the video, several children are wearing clothes from Japan and South Korea and other places, and they are framed together in a large frame.

Oriental culture, Oriental beauty, these must be understood and inherited, belong to the romance of Oriental people, and then released a well-filmed MV, which is easier to get out of the circle by tying this to love.

In the video, Chen Shaorong is wearing a modern suit, a straight suit, glasses, and a briefcase standing in the subway car, very much like an ordinary office worker.

And when he walked out of the subway car, it was snowing all over the sky, and he met Su Qingzhu in an ancient costume in an ancient costume.

Su Qingzhu's ancient costume style is beautiful and exciting, the two have experienced the wind and snow in the ancient background, from falling in love in winter to spring, from galloping horses to enjoying the autumn moon together, from love to marriage.

But on the night of the wedding day, Chen Shaorong wore armor to join the army, died on the battlefield, and still held a letter written by Su Qingzhu to her.

Su Qingzhu waited at home, and did not see Chen Shaorong returning for a long time, she chose to wear a suit of armor and ride a war horse with a spear to the battlefield to find Chen Shaorong, this picture made people want to cry.

But after arriving at the battlefield, she didn't find Chen Shaorong for a long time, and finally only found the family letter, on which the word goodbye was written with blood stains.

Su Qingzhu was grief-stricken and took up arms to avenge her husband, but finally fell in a pool of blood.

The picture turned again, it was the moment when Chen Shaorong got off the car, and the moment he walked out of the carriage, he passed by a woman head-on, and the camera showed that the woman was Su Qingzhu in a white professional uniform.

The moment the car door closed, the two turned around at the same time and looked at each other, everything was in their eyes, and they couldn't say goodbye to passers-by.

This picture is coupled with Lan Tingxu's BGM, which is out of the circle in an instant, and Chen Shaorong also asked the team to send all the drag styles, this was shot with Su Qingzhu before.

There are also dozens of materials, all of which are taken by some artists in the company with the background music of Lan Tingxu.

Chen Shaorong asked people to send it out with different accounts here, so that the Internet celebrities here followed the trend, as long as they followed the trend, this BGM will quickly get out of the circle.

Chen Shaorong's personal account music column is full of his songs, and his number of fans is also growing rapidly, so it is difficult for more people to know him as a star, but it is much easier to let people know that he is an interesting blogger through the Internet.

This is also the foreshadowing made by Chen Shaorong, and in another month, the secret that cannot be said will be released here.

Chen Shaorong must warm up in advance during this period, many fans who follow him are local, he did not use the previous foreign social account, but re-registered one, in order to distinguish the new style.

This new account has also attracted the attention of many fans in other parts of Asia, especially in Hanguo, where there are many fans, Chen Shaorong's short video account instantly broke one million fans, and the two videos reached five million fans.

Mainly because of the influx of fans from places such as Xin+Poe and Taiguo, plus the addition of local fans from R, this account is up.

Chen Shaorong didn't use people like the rich second generation to drain traffic here, mainly because this person is not popular here, and what is popular here is literary and artistic, small and fresh or novel and interesting.

This cross-dressing BGM has been followed by many local Internet celebrities, and some people have matched it with anime, and everyone has found that this BGM with some anime is simply a stroke of genius.

Many anime authors also joined in, praising Chen Shaorong's style is fantastic.

In the past, the soundtrack was all simple Western music collocation, and it always felt like something was missing, but Chen Shaorong's wave did give anime more possibilities.

Chen Shaorong played flashes again, this time he dressed up as a brocade guard and played the violin.

Strengthen the last wave of memory, and let more people know that the song is good and that it sounds good to play with anything.

The most important thing is to play with the ancient style, so that people can see the national tide, such as the outfit of Jinyiwei, which makes fans in Japan and South Korea feel that this dress is so bitter.

If you talk about costume matching alone, it is more suitable for the aesthetics of modern people, then the knightly costumes in costume dramas have indeed done it, which is actually secondary processing and color matching, but at that time, the comic circle culture was not popular in China, it belonged to the niche, and there were few comic exhibitions.

Jin Yiwei's makeup makes people see at a glance that this is an oriental costume, Chen Shaorong brought the trend of Hanfu over, and many local stores have put women's Hanfu on the shelves, this is really good-looking, much better than any kimono, especially diversity.

In fact, most of the locals in R Ben don't really like this kind of clothing, but catching up with the trend is forcing people to turn their dislike into liking.

CSR directly launched a bunch of Chinese-style clothing, and co-branded shoes with anime were also launched.

The pricing is even more outrageously high, basically starting with 299 US dollars, Chen Shaorong knows that this price is not a small amount of money even if the consumption power is not low, and the per capita income is not low, and most people are reluctant to buy it.

The world's free lunch will always attract a group of people, regardless of borders, Chen Shaorong set the price so high, the co-branded model can be higher, such as some sports brands, but the price is basically 199 US dollars, Chen Shaorong's direct 299 US dollars, it is indeed beyond the spending power of most people.

Even if the United States competes for a knife to earn a knife, 80% of people are reluctant to buy such an expensive one, and most people's consumption is within 50 US dollars and 100 US dollars to buy suitable clothes.

Adinaike's listed price in the supermarket in the United States is basically within 100 US dollars, and most of them are 350 US dollars.

Chen Shaorong's pricing is to let people know that the CSR brand is higher than Adinike and higher than most brands in the market.

It's so expensive, most people won't buy it, Chen Shaorong just uses this price to position, and then sends it.

This time the way to send here is special,The first wave of sending is to shoot a video with blue and white porcelain or orchid pavilion background music Aite Chen Shaorong,Users who like 100 will send a piece worth 99 US dollars of T blood,Like 1,000 will send 299 worth of co-branded clothes and shoes。

This is actually a very low threshold, just ask relatives and friends to like it, for example, a school and a class, and everyone can get a piece of clothing by liking each other.

But everyone in this class had to shoot a video, use this background music to post the work, and Aite Chen Shaorong.

Chen Shaorong's name and songs will quickly occupy the short video platform of R Ben, and the activity period is only one week.

This week, Chen Shaorong wants to loop these two songs infinitely on the Internet, so that these two songs are all over the streets.

As for the clothes, Chen Shaorong knew that basically all of them were 99 US dollars a piece, and its cost was less than 9.9 US dollars a piece, and he used so many sailors to help him promote it for free.

If Chen Shaorong operates here for a period of time, to achieve such a large area, let alone one or two million US dollars to start, it will not be able to achieve this effect, the students will want to gather wool, and the parents of students will also collect wool.

How do you make them get the most out of their wool and feel cheap? Chen Shaorong issued an announcement, saying that the assistant had entered the wrong information, and it was to like 1,000 to get a piece of clothing, and to like 10,000 to get a pair of shoes.

And then bring your own rhythm, what adults have to bear the mistakes, don't play if you can't afford it, etc., self-attack.

When there were more people in the comment area, Chen Shaorong was wronged by the compromise, paid for it by mistake, and then backhanded a hot search to buy #Super popular Asian superstar lost hundreds of millions of dollars because of his assistant's negligence#

An unexpected mistake was on the hot search, coupled with the provocative words of hundreds of millions of US dollars, and it was searched on the wool, and those who knew and didn't know paid attention to this.

Netizens are saying that they will gather wool together, and some who can't bear to pick wool persuade everyone not to pick wool on the Internet, and those who pick wool and sympathetic people have started a scolding war and debate.

The core can't avoid the name Chen Shaorong, and Chen Shaorong has become well-known here in an instant.

The person who gets the prize will wear clothes, and when the time comes, the streets of the Eastern Jin Dynasty will be covered with CSR clothes, and Chen Shaorong's goal will be achieved.

The information of these people and the information of registered members can be used to increase the financing price.

The popularity is high, followed by endorsements, the capital market is very realistic, whoever has traffic will invest in whom.

Chen Shaorong soon received an invitation from a world-class game company to participate in the launch of a new 3C masterpiece and endorse the game.

The endorsement fee is three million US dollars, and the other party has calculated Chen Shaorong's popularity in Asia, Huaxia, Hanguo, Xin+Po and other places have a very high reputation, and now they have popularity in the R market.

The 3 million US dollars Chen Shaorong has to make up some money for publicity after paying taxes, and the artist may still post money if he doesn't make money, ordinary people don't dare to think about it and can't understand it, but the capital will understand, and first open up the market to give subsidies. After that, the leeks are harvested.

In order to promote the game, Chen Shaorong got the first time to test and play the game at the earliest, first familiarize yourself with it, and then say, this kind of 3A game endorsement is not the kind of promotional film that everyone thinks, but to be soft and wide, that is, Chen Shaorong to play this game and promote it.

Let more people know about this game, the game profitability of the terminal game is very long-term, a game may take many years to develop a new one, and according to the game, more peripherals can be promoted, such as film and television dramas and comics, as well as peripheral co-branding.

The cost of a game production is much higher than that of a movie, Chen Shaorong wants to help promote the game this time, and when there is a media interview, Chen Shaorong wants to try the game by himself.

Many artists endorse the game because they haven't done their homework, and they can't play and have to endorse, which will only backfire.

Chen Shaorong also started to try out this game in order to endorse the game, to be honest, artists play a lot of games, because this is a way to decompress, but they can also be idle, how can the popular ones have that time to play, go out every day to run through the draft, unless you can be free of wealth.

Chen Shaorong asked Qin Doudou to play with him, and after playing this game for a while, Chen Shaorong felt that he wanted to throw down the handle and stop playing.

People who have never played a triple-A game do not understand the fun and difficulty of triple-A, and this game may be stuck in one level for a month.

However, the game experience of 3A masterpieces is incomparable to online and mobile games, and the gap is like the gap between Porsche and Porsche, the sense of picture, sound effect, and the integrity of the game, 3A games have a sense of substitution into the virtual world.

But this game is really very difficult to clear, Chen Shaorong wants to go to the Internet to find a plug-in or something, but this game has not been released, Chen Shaorong has signed a confidentiality agreement, try to play, this game is not on the inside of the player.

On the day of the press conference, some beta seats will be given to players to play, and it will take several months for the actual release, so Chen Shaorong can't find a plug-in.

But I have to say that this game is indeed a very oriental background,It should be said that why the game of the R book will be liked by the Asian market,Especially the love of the national server players,The main thing is the sense of substitution of the game,Too many elements of the R book were brought over from Huaxia at the beginning。

The biggest difference between R and Han is that they believe that R himself recognizes Chinese culture very much, and he also makes a search for his roots, that is, what is his surname, and he has to get a celebrity descendant.

Every year, there are many R people who come to China to recognize their ancestors, such as Confucius, Sun Tzu, Lao Tzu, etc., who are recognized as ancestors, and princes and generals are recognized as ancestors.

In fact, many surnames in the R book are passed down from the surname of the Chinese thousand families, such as the surname Aragaki, many people think that it is the R book, but in fact, it was the earliest in the surname of the Chinese thousand families.

Another point, many people also pay little attention, that is, the R area is limited, R Ben many people are also in archaeology, but there is nothing to examine, R Ben archaeologists have been involved in archaeology in China for decades, in order to understand the deeper culture.

So whether it's anime or games, there are a lot of Chinese elements, and after they are produced, many Chinese people don't even seem to have any discomfort, and even think it's appropriate to shoot well, such as the Chinese little master.

Chen Shaorong came to R because he knew that Chinese-style music could definitely spread here, but it was really difficult to cut in.

Chen Shaorong suddenly thought of something, music can be implanted in this game, the spread of the game is world-class, and his music can be spread through the game.

After Chen Shaorong thought about it, he quickly put down the game controller, contacted the game company, and agreed to meet tomorrow for a detailed chat.

The next day, Chen Shaorong came to the game company to discuss with several of their department heads, and Chen Shaorong showed that he liked the game very much.

He loved it so much, so he decided to give them his two national style songs for free, and then give them two world premiere songs when the game was released.

These two songs, to match the game MV, the game company listened, this is a good thing, Chen Shaorong composed songs for the game.

In fact, what Chen Shaorong wants is the global publicity and distribution ability of this game company, and the global users of PS game consoles are very huge.

Their user base is all over the world, and the music of singers is rarely used in games, and Chen Shaorong also knows that the music in the game is not coordinated, but the accompaniment is very good.

Generally, game companies are looking for some musicians to make pure music, Chen Shaorong's blue and white porcelain and Lan Tingxu can be pure music, and they are very suitable for some scenes of this game, but give away two more songs, which the game company did not expect.

"Mr. Chen, can you listen to your music? We can sign a non-disclosure agreement. Chen Shaorong, the vice president of the game company, said that they are not stupid, some concerts backfire, and the production cost of a triple-A masterpiece is too high, and there is no room for mistakes.

The background music of some scenes is related to the theme, not that the game company can't afford to use the singer's music, but that most of the singers' music doesn't match the theme.

In particular, the background music selection of R game company, I used some modern music before, causing dissatisfaction among players, and then I found some musicians to specialize in customized game background music, but it didn't meet expectations.

They have heard the pure music of blue and white porcelain and Lan Tingxu, especially the background music of Lan Tingxu, they think it is okay, a short plot can be used, I don't know what Chen Shaorong's other two songs are.

Chen Shaorong played a short rhythm for the people present, and the game planners present liked it very much after hearing it, because the melody of the song is really suitable for this game.

"What are these two songs called?" The game planner looked at Chen Shaorong and asked.

"One is called Chrysanthemum Terrace, and the other is called Dongfeng Po."

"Can you sing the full version of these two songs? I'd like to hear about it. ”

"It's going to be a few days, and it's just a sample, and there's still a lot to create and improve." Chen Shaorong said.

After leaving the game company, Chen Shaorong hurried home to continue playing the game, this time he took a pen and paper to record which section used what music, and the dishes he played did not mean that he could not invite foreign aid.

Chen Shaorong invited the other party to come over, signed a confidentiality agreement, and asked the other party to help play the level, and handed over the simple level to Chen Shaorong, and the other party played the difficult level several times, and wrote a game strategy for Chen Shaorong.

Chen Shaorong wants to perfectly integrate his songs into some aspects of the game, so that the national style can really spread quickly around the world.

Because Chen Shaorong knows that this game company is very confident in this game, and with the previous game sales, Chen Shaorong can probably calculate that the sales of genuine copies are about 5 million copies, and the pirated version is estimated to break 20 million copies, which is almost 25 million copies, or even higher.

Players playing games on the terminal game are immersive, and after playing a game, the main plot and architecture of the game, as well as the music, will have very high memory points due to long-term investment.

Chen Shaorong knows that it is difficult for his music to be touted by the mainstream market in the West, and there is no opportunity, but if it is through games, then the speed of transmission will be accelerated.

So he integrated the national style with the game, so that foreigners have a prior familiarity with this music, and when the time comes to sing it, many gamers will be familiar with the song.

After sorting out the annotated text, take it to the game company, which is what Chen Shaorong needs, and help him develop some regional markets.

After handing over these things to the game company, Chen Shaorong is ready to come to the second round, change the style of marketing, and the movie premiere is getting closer and closer, and he is going to show his own traffic, personal traffic.

(End of chapter)