On the day of the secret premiere, a lot of media came to the scene, and Chen Shaorong took all the important actors to be interviewed by the media.

These media basically won't say a word about Chen Shaorong's movie, after all, they all do things with money, and the publicity and distribution fees are sufficient, and the media will only boast and boast.

It's just that now this kind of propaganda media is too routine and disgusting, and many people don't trust what they recommend.

The main thing is that the blow is too strong, and the audience is numb, and they are woken up by the pit again and again.

But this money still has to be spent, because there are still people who will believe what they say, many people have little independent thinking ability, and the media will believe whatever they say.

Most of these people still have time and are easy to consume impulsively, and they love to follow the trend, many movies are actually not good at all, but they can be high at the box office, which is nothing more than overwhelming publicity.

When the publicity was seen by 100 million people and consumed by 10 million people, the movie made a lot of money, so most of the movies increased the publicity and distribution fee, from the earliest 1 million to the current 50 or 60 million.

It is to spread out propaganda on the whole network to improve the hit rate of catching leeks, this kind of wide net, crazy marketing and promotion.

Even people with independent thinking and discernment will follow suit, this is the capital market, the tried and tested routine.

As long as there is more marketing, there is no money that cannot be earned, it depends on how much marketing, and the more money, the better the effect.

No platform and big V will be obligated to tout a commodity, unless it gives a return, after all, it eats this line of food.

Promotion accounts and accounts with many followers, either for traffic or for profit, there are few that generate electricity for love.

Make money, there are a few people who don't like money, Chen Shaorong himself has his own traffic, and with enough money for advertising, his movie promotion is very smooth.

Chen Shaorong also knows very well that the promotion and distribution of this kind of movie needs a highlight, what highlight?

This time, Chen Shaorong's promotional slogan is #Can't Tell Secrets, this movie is highly praised by Time Magazine, and can compete for the Oscar for Best Foreign Language Film#

Chen Shaorong only said in an interview with Time magazine that this movie was guided and told the host that he was going to participate in the Oscar for Best Foreign Language Film.

Every foreign film can be selected, being shortlisted is two different things, you submit the film yourself to participate in the election, and you have no qualifications to participate in the election, see how to explain.

If Time Magazine sues the media for making up nonsense, Chen Shaorong will let the media fight with them, and the lawsuit will drag on for a year and a half, and finally the heat will pass, and the money he will lose will be tens of thousands of US dollars at most, and he will pay for this.

Typical first cut and then play, touching porcelain marketing, this is also a routine used by many enterprises.

Dare to touch some people and some things, wait for the other party to sue and file a lawsuit, and then appeal in the first and second instance, a procrastination, and let the marketing account release has an advantage, if the marketing account is an individual, there is no ability to compensate for high fines.

The premise of insolvency is to lower the compensation standard, and in the end, most of them will be 10,000 or 20,000 yuan, and if they are more, they will be 30,000 or 40,000 US dollars.

The company compensated the marketing account, and finally obtained the maximum benefit at the lowest cost.

In the eyes of the audience, the title of Chen Shaorong's marketing account is: This movie has been highly recognized and praised by Time Magazine, and it can compete for the Oscar for Best Foreign Language Film, this movie is definitely not a bad movie.

The content must be good and definitely worth watching.

Then there will be people who want to take a look at it and see what is so good about it.

As expected, because of this title, Japanese and Korean theaters were overcrowded on the same day, after all, the Oscar is by far the most recognized film award in the world, and Time Magazine is a world-renowned magazine, and the combination of the two has its own credibility.

Coupled with Chen Shaorong's traffic, it is difficult to think that the box office of this movie on the first day is not high.

Chen Shaorong is doing something that consumes credibility, there is a saying that don't abuse credibility, don't lose credibility, because credibility can quickly make the public trust, which can be understood as making people brainless.

This title is also promoted in domestic entertainment, but Chen Shaorong's reputation in domestic entertainment is not good, and there are many people who criticize him for worshipping foreign countries, why is it only released abroad first, but not in domestic entertainment.

This is the ending that Chen Shaorong wants, first being sprayed, questioned, and causing a topic, and he will eventually pay attention to this film.

Chen Shaorong didn't answer, but asked Hua Xing to buy a marketing account to help him answer, telling everyone that because this movie involves some sensitive content, involving ghosts, and it is not the kind of thing that is a dream in the end, or a person dressed up, to put it bluntly, it is difficult for internal entertainment to pass the trial, and it cannot be broadcast in internal entertainment.

Seeing the promotion of the marketing account, everyone understands that this movie is similar to a ghost, if this is a Chinese film released in domestic entertainment, it will probably be edited out of a lot of things, and it can be said that it has been edited into sloppy content.

Because there is no movie classification system for internal entertainment, there is no movie classification system, that is, anyone can watch it, and I am afraid that children will see a bad impact.

There is also one main thing, which has basically not been reviewed in recent years, in addition to ghosts, there is also time-traveling.

In addition to the crossing, there are ghosts in this movie, so the two minefields can only be released abroad.

Chen Shaorong didn't submit it for review at all, because he was afraid that he would be cut off for review and had no chance, so it was better not to submit it for review first, and release it directly overseas, and wait until domestic entertainment introduced this movie.

Huaxing specially teamed up with a film company in the United States to produce and publicize this time, a Chinese film, and it was not released according to the Chinese film, but was released according to the imported film, which can allow domestic entertainment to introduce according to the imported film, so that the review will be more relaxed.

Chen Shaorong knows very well that if this movie is edited, this is a very ordinary film.

Only the uncut version is a complete masterpiece, and Chen Shaorong even feels that even if the internal entertainment is not released, it doesn't hurt for everyone to watch the gun version, because he doesn't want to leave the name of a bad movie director in the internal entertainment.

If the first film is a bad movie, it will be very difficult for the second film to have a market, and everyone in the film industry has a very low tolerance for the director, unless the first film has a bad reputation, but it has a box office, and the management and the audience will give it a chance.

If the first movie has a bad reputation and a poor box office, it will be difficult to give a second chance.

Therefore, for this film, Chen Shaorong adopts the model of foreign film introduction to see if it can be reviewed according to imported films, and the review of imported films will generally be relaxed.

In order to pass the review with the greatest probability and not be cut out of important content, Chen Shaorong would rather even broadcast it overseas for a period of time first, so that the pirated version can be seen and reduce the minimum impact.

Chen Shaorong's operation is really effective, a week after the release of this movie, there are many gun versions in domestic entertainment, and the reputation is very high, and the reputation overseas is also high.

Chen Shaorong swiped this movie to a score of nine on major rating websites, which is definitely a high-scoring movie.

Especially in Japan and South Korea, the reputation is very good, which will make many people want to go and see it, after all, the market has repercussions, everyone says that this is a very good romance film, and this definition is a romance film, not thriller and crossing.

This allows the audience to know the positioning, let the review side know the positioning, romance films, Chen Shaorong and then let Hua Xing take the movie to review, whether he can cut some things.

If something is lost from the review, Chen Shaorong is willing not to make this money, so that he can successfully enter the film industry.

He also has to prepare for the second and third parts, if the first part has a mediocre response in domestic entertainment, or even has a poor reputation, his second part will have a great impact, and he can only shoot it out of his own pocket, and the investors dare not invest easily.

It's not good for celebrities to have traffic, and the management ultimately looks at the interests and data.

The final result of the film submission for review is expected, and it is impossible not to cut out some content, after all, if Chen Shaorong is given this opening, others will follow suit, and if an exception is made, there will be a second time, and Chen Shaorong also understands.

However, the voice of netizens on the Internet is very high, and after the film was released abroad, the gun version also came out, and the second review was passed.

But we still have to wait, there is a third time for review, to put it bluntly, it is to let this movie be broadcast abroad for a while, everyone who should watch it has finished watching it, and basically no one goes to the cinema to watch it.

Then it will be taken off the shelves after it is released, and it will mean a while.

This Chen Shaorong is already very satisfied, at least his movie can still be broadcast in full version of domestic entertainment, as long as it can be released, he can guarantee the box office.

Twentieth day after the release of this movie, the movie was released in the domestic entertainment cinema, but what was unexpected was that the audience of domestic entertainment was also full in the early morning.

originally thought that the box office of this movie would be very low, very low, and the audience would be very few, after all, it has been released for three weeks, and everything that should have been seen has been watched.

There can't be any more high box office, at most in the early morning.

Others can't imagine that Chen Shaorong actually thought of it, as long as he can pass the review, he knows that this movie can make him a lot of money in domestic entertainment, because curiosity and herd psychology will make many people who have not seen it want to take a look, and also make people who have seen the gun version want to go to the cinema to experience the full version.

In addition, Chen Shaorong is operating these days, and there is a high probability that this movie will not be released in domestic entertainment, and Chen Shaorong will let it go on the day of release, and this film will be taken off the shelves.

Marketing accounts are sent everywhere, hurry up and watch them while they are not off the shelves, the movie theater is very different from the gun version, you must go to the theater to experience this movie that is running for the Oscar for Best Foreign Language Film.

This caused the box office to directly break 300 million on the same day, because most people were afraid that they would never see it again, and the crowd effect.

Seeing that the box office was so high in the early morning, the movie directly added the number of screenings during the day to make a lot of money, after all, the movie theater also thought that the movie might be taken off the shelves, and the next day's film schedule directly reached 70% of the number of screenings, which is a very high number of screenings.

Chen Shaorong knows this very well, if he doesn't bring a rhythm, then this movie will not reach such a high box office that day.

As long as the box office is high, the movie will be stable and will not be taken off the shelves.

Movies with a good reputation may not be removed from the shelves if they are not high at the box office, and movies with a high box office will basically not be taken off the shelves, why? Economic effect, can drive the economy, stimulate consumption.

This is also why Chen Shaorong insists that if it is cut to pieces, he would rather not release it, because the box office is not high, and the reputation is still poor, and if the reputation is good and the box office is good, then he will invisibly get a death-free signboard.

People, always feel that things that are about to be lost are worth cherishing, the audience has this mentality, scarcity is expensive, this is also a kind of panic psychology, it will be gone when it is over, and it must be the first step.

So on the second day, it maintained a box office of 200 million, and on the third day, it was still 200 million box office, far ahead of other peers.

I never thought that Chen Shaorong's first movie would be popular, and most people didn't expect Chen Shaorong's first movie to be so successful.

In fact, the reason why this movie had a good reputation abroad in its previous life was that if it wasn't edited a lot in China, it would have exploded in China, because this movie gathered the top domestic team, with a big director to give guidance, and the team also used the top film teams of domestic entertainment and Hong Kong Island, that is, to come up with a creative idea, and then the top team assisted it.

It's just that the content is a bit out of line, so many key points will be edited, and without these key points that have been cut, this film is a film with a chaotic story line.

Chen Shaorong also learned from Alain, he does not accept editing, at most he accepts a code to ensure the integrity of the story, so as to maintain word of mouth, and there is no shortage of markets with word of mouth.

Chen Shaorong also thought so this time, so he was not surprised that this movie had a high reputation at the box office in domestic entertainment, because it had a good reputation in Japan and South Korea, and the box office was high.

It's nothing more than that domestic entertainment has a bigger market and greater consumption power, but soon on the third day, there will be no box office.

There is only such a wave of people who are willing to go into the theater to watch it, and it is not released on holidays, the key is that many people have seen it, and there is no freshness.

This is also why the movie cares so much about the pre-release, premiere, pre-sale box office, and first-day box office.

is afraid of piracy, the most profitable thing for a movie is the first week, and after that, it depends on the anti-theft ability of each company.

The consumers of the film market are very fixed, and this group of people drives people who don't watch movies much to go to the cinema to watch movies, and this group of people has a strong endurance.

If there is piracy, you must prefer piracy, try not to spend money to watch it, or wait until it is broadcast on an online platform.

If this group of people can't bear the loneliness to consume, then this movie can be regarded as making money, Chen Shaorong's movie has been released for too long, so it failed to attract this group of people.

In the end, the box office can only reach 800 million, and the money is earned, but the 800 million is not enough in the current domestic film market.

Even many film directors have a box office of 780 million, after all, they are now billions, more than one billion is a threshold, two billion is one, and three billion is another.

Chen Shaorong has the box office and word-of-mouth guarantee of this movie, so he dares to make a second big production, because in this way can he attract investment.

If it weren't for the fact that this movie is best for him to selfie and self-direct, he wouldn't have chosen this one.

He wants to go directly to the Wandering Earth and the like, but there is no masterpiece for new entrants, no coffee position, and it is difficult to have confidence in the market and investors, unless there is support from film industry bigwigs.

originally wanted to find Yuanlong, but his movie reputation in recent years has not been good, so it is better not to look for it, and he is not familiar with other bigwigs in the industry.

This movie is what Chen Shaorong made for the market, I can, I have the same talent in the movie, so he can attract investment in the second one.

The cost of a big production is too high, and he can't afford it personally, so he has to pull investment, and he doesn't dare to guarantee that the next one will be successful.

So what he wants to shoot in the second part, he has to be cautious, for the sake of insurance, he is ready to make a relatively stable commercial film, but it must have story content and word of mouth, and it can also show his directorial talent, one is more powerful than the other.

So in the end, he chose [I'm not the god of medicine], and he decided to shoot this.

A commercial film with content is more secure than directly making a science fiction film, because the theme and content of the God of Medicine will make the audience take the initiative to enter the theater, and it has a very good story.

(End of chapter)