Chen Shaorong interviewed a group of young people in the live broadcast on the street, this group of young people are around 20 years old, a total of six people, and all six of them claim to be Chen Shaorong fans.

This is not the key, the key is that these six people all answered Chen Shaorong's question correctly, and each of them got a red envelope of 1,600 US dollars.

The people in the live broadcast room who watched it felt that the money was too easy to make, of course, the early stage was basically childcare, just like the blonde girl and the six people in front of her were all childcare.

This is suitable for editing and sending out alone, and use this to drive more people to take the initiative to participate and know Chen Shaorong's name and appearance.

In the morning of the live broadcast, Chen Shaorong gave away almost 23,000 US dollars, and he is still sending them.

Everyone knows his songs, Chen Shaorong will basically only repeat those ten songs, and the playback of these ten songs has skyrocketed in an instant.

Because Chen Shaorong said that he would come to a national live broadcast, that is, outdoor live broadcasts will be launched in every region of the United States.

This is the key, as long as everyone can lock Chen Shaorong's position through the live broadcast, many people will want to go over to answer questions and then make a wave of money.

It is true that some people have shared these experiences on the Internet, and it was Chen Shaorong who arranged to share them.

He knows that it is uncomfortable to be cheap and not profitable, and this kind of psychology is something that everyone will have to a greater or lesser extent.

And Chen Shaorong also invited fans to dinner, and directly took fans to walk on the street.

He once again chose to use this sweeping webcast method, just to attract traffic, attract attention, and let more age groups know about him.

In addition to live broadcasts everywhere, Chen Shaorong also live-streamed fans to help fans fulfill their wishes.

For example, a fan wants a mobile phone, a computer, wants to travel, watch a concert, and even gave a fan a house.

To be precise, he helped a fan pay a down payment and gave a car to a fan.

This kind of gift of real money has earned him the title of the richest artist in the world.

In addition to Lianmai fans, he will also give rewards to other big anchors in the live broadcast industry, many people's approach to Chen Shaorong is throwing money, but in fact he is draining.

What is the most valuable? Traffic, with traffic, you are not afraid of running out of money.

And he also made the most commonly used matrix number for internal entertainment live broadcasts, that is, hundreds of accounts specially edited Chen Shaorong's live broadcast content and released it crazily, casting tens of thousands of dollars every day, so that these accounts were swiped.

Chen Shaorong came over this time to help him increase his traffic with 30 million US dollars, but if this money is directly operated by a media company, the effect is very limited.

Why? 30 million US knives are like 30 million RMB investment in domestic entertainment in the United States, which will have an effect on ordinary Internet celebrities or celebrities, but that has limitations, because media companies must earn half, and in fact, it is only 15 million streams.

Fifteen million streams, the effect is very average, this kind of spending money is nothing more than buying a few hot searches, getting a few open screen ads, and doing a few marketing activities, the effect has no effect on Chen Shaorong.

But if Chen Shaorong takes these 30 million US dollars and does live broadcasts and traffic promotion according to 100,000 US dollars every day, then he can achieve very high traffic feedback.

Each area is put on a fixed point, one city for three days, and two days in a city, and you can basically get the popularity of some local vacancies.

Chen Shaorong gives away 30,000 US dollars outdoors every day, and another 10,000 US dollars are given to other anchors during the live broadcast, specially selecting Internet celebrities with traffic to connect with the microphone, so that the other party's traffic can be converted to his side, and 10,000 dollars will be given to the lottery in the live broadcast room.

50,000 US dollars a day are put on the platform for promotion, which is the way some large MCN institutions invest money, first invest money, then quickly attract the attention of fans, and finally harvest fans' money.

Chen Shaorong broadcast live here for a month, and his fans increased by more than 3 million, which made Chen Shaorong very satisfied.

He spent a month repeating his ten songs repeatedly, letting many people know some of his masterpieces, such as blue and white porcelain.

He played ten songs over and over again, running the market by himself, similar to the sales market in the early years, and now it is also this model, as long as a brand must have an entity, it must run the market.

Chen Shaorong's plan is to spend 10 million US dollars in three months, and then after the fan base is stabilized, he will start to stream intensively.

Now it is basically useless to give money to those traditional media, and can only invest in new media, from 50,000 US dollars a day to 500,000 US dollars, and within a month, most people can open their mobile phones every day to swipe Chen Shaorong's information, at least twenty or thirty.

In this way, Chen Shaorong's position will be stable, as long as the rice market is opened, the markets in other regions can basically be opened.

In the blink of a finger in three months, Chen Shaorong ran through almost all the areas where the population is concentrated in the United States.

Then he began to cast frantically, and his casting was disgusted by a group of netizens for the first time, and he would be brushed every day.

Any praise information that you get every day can basically be identified as a stream, and the smeared information is also a stream for the family, otherwise the platform will not give this information, look at the current revenue of Kuaidou, live broadcast sales, in fact, you can't make a lot of money, and the point of sharing depends on the actual trading volume.

The layman may not know that a large company, in a single fixed area, similar to China's domestic enterprises, may not be able to believe the price of advertising in China every year.

Those large enterprises are all three or four billion starting advertising investment, if according to the whole platform and offline delivery, etc., a year's advertising investment is almost four or five billion, which is equivalent to a quarter of money all invested in advertising.

This is actually not my good old thing, it has been there for a long time, but the money used to be made by TV, and 60% of the income of many companies in the past will be used for advertising.

Such a large investment is to occupy market share, lock users, and not give other brands opportunities, and in the end, only large enterprises are left in the market, and small enterprises are reduced to OEM at most.

Many companies have invested in them, which can affect them for decades, such as many high-priced drugs, and those pharmaceutical companies invested billions of dollars decades ago to let everyone know about them, and then they made money.

Many people will buy some drugs from pharmaceutical companies, and they will think that this is a big brand trustworthy, and they have seen it on TV since they were children.

There are also some celebrities who have been banned and are still living a good life, they can sell tea and open hot pot restaurants. Let fans come over to consume, because there is offline popularity.

This is traffic monetization, and this is why everyone is crazy about spending money on advertising, in order to win in the future.

Chen Shaorong's delivery, he himself knows that it will be disgusting, as long as he pays attention to the entertainment field, he can swipe Chen Shaorong when he opens his mobile phone, he puts it on multiple platforms, originally planned to make 500,000 US dollars a day, but finally got 700,000 US dollars a day, and added several platforms.

The carpet-style crazy marketing model has forced many people to like and know Chen Shaorong.

Sometimes, most people have no self-judgment at all and like to follow the trend, which is why brands invest heavily in advertising.

Just like Chen Shaorong's number of fans, it has broken 70 million, which is already the number of star fans in the first echelon of overseas social accounts.

Chen Shaorong used all the routines of the live broadcast of internal entertainment in three months, and the rest was to change the routines and begin to stabilize the number of fans.

He is going back to China to produce a show on his own, to produce a show with a steady number of fans.

In the blink of an eye, it is May again, Chen Shaorong has been debuting for almost four years, and he took the team to a place with beautiful mountains and rivers in Sichuan Province.

This is where he is ready to do the show, and dozens of staff members are ready to go.

Chen Shaorong was doing his hairstyle, and after the styling was done, Chen Shaorong changed into a customized black silk light luxury style outfit, which was similar to Tang costumes and Taoist robes.

"It's time to record." After Chen Shaorong finished speaking, he stretched out his hands and tilted his head and closed his eyes.

Two photographers carried cameras around Chen Shaorong, and Chen Shaorong said: "Are you tired of the hustle and bustle of the big city like me, tired of meaningless socializing, hated being kidnapped by technology, and have anxiety and uneasiness every day, and don't know what to do."

Hello, I am Chen Shaorong, an artist, almost four years since my debut, I have been extremely anxious and empty recently, so I choose to return to nature.

This time, I want to calm down, slow down, and welcome everyone to watch my personal time sharing. ”

"OK, very good." The director said with a microphone.

Chen Shaorong opened his eyes, and then walked to a house after the completion of construction, antique village houses, brick houses, specially looking for designers to design brick houses, in the lens is very beautiful and textured, for example, the exterior walls are made of uneven stones, and the wooden furniture in the house is made of high-quality wood for processing and design.

There are two old people in the house, it is Chen Shaorong's grandparents, the two old people are sitting there with empty eyes, Chen Shaorong looked at the two old people and said, "Grandparents give a reaction, laugh." ”

Grandpa snorted and said, "What did you get us here for, we want to go home." ”

"yes, we want to go home." Grandma chimed in.

"If you don't cooperate, I won't play with your phone anymore, cooperate with me, and I'll play with you for a while when I finish filming the show." Chen Shaorong said.

When Grandpa heard this, he smiled kindly, and Grandma also smiled kindly.

Chen Shaorong gave the photographer an OK gesture, and Chen Shaorong re-entered the house and said, "Grandparents, I'm going to prepare lunch for you." ”

After finishing speaking, Chen Shaorong turned around and picked up a bamboo basket in the house and carried it on his back, Chen Shaorong's grandparents looked at the grandson with an unhappy face.

Why are they upset? Since grandparents can play with smartphones, they don't go out every day, they play with their mobile phones every day, they only eat one meal a day, and they sleep less than six hours a day.

Chen Shaorong wanted to quit the Internet for these two old people, and they actually swiped thousands of gifts to these people a month, if Chen Shaorong's mother hadn't found out in time, it was estimated that they would have swiped hundreds of thousands, after all, the two of them had money in their cards, Chen Shaorong gave it, and Chen Shaorong's mother gave it, there were a lot.

But Chen Shaorong's mother can't talk about the second elder, after all, she is her elder, her in-laws, and not her parents, and she can't open her mouth for some words.

Only Chen Shaorong came out, taking this opportunity to maintain the relationship between the husband and wife who had no feelings for a long time.

Chen Shaorong's grandparents sat there, looked at the staff and said, "Do you have a mobile phone?" We would like to make a phone call. ”

"Grandparents, no, we don't have any, and we can't give it to you, Mr. Chen said, whoever gives you a mobile phone to play will deduct our salary for one year and expel us, you can go out for a walk, the mountains and rivers are beautiful here."

"Unfilial grandson, rebellious grandson!" Grandpa Chen Shaorong scolded angrily.

"Do grandparents eat?" Qin Doudou took out some snacks and said.

"Don't eat it, Doudou, you remember, he can treat us like this today, and he can treat us like this tomorrow, this kid is dead." Grandma Chen Shaorong said.

Qin Doudou (⊙o⊙)...

Chen Shaorong's grandparents looked around, looking at these staff, they all felt crooked and cracked, and they wouldn't call them brothers and sisters, it was really uncomfortable to call grandparents, nostalgic for the anchors on the screen, and they could praise them for a long time with a gift, and they were all happy to listen to.

Chen Shaorong walked on the country road with a bamboo basket on his back, and there was no one around, because of these thousands of acres of land, Chen Shaorong contracted all of them and transformed them for the second time.

It took tens of millions of renovation fees to find the most beautiful natural scenery here, where Chen Shaorong planted all kinds of fruits and vegetables, and built many homestays.

After the production of the program was completed, he opened it to the outside world, and the accommodation fee was 1888 a day, which was specially sold to those who wanted to be clean, and what was clean if they had no money.

The photographer followed Chen Shaorong into the field, Chen Shaorong squatted down, picked up the sickle, was cutting leeks, cut a handful of leeks and put them in the basket, and went to pick some fruits and vegetables.

Carrying the bamboo basket back, I changed the scene, the area where the grandparents are currently located has a large yard, and there is a kitchen here.

Chen Shaorong said to the camera: "Today I want to make some home-cooked food for my grandparents, they made it for me when I was a child." ”

The camera is facing Chen Shaorong's hand washing vegetables, as well as the cutting board for cutting vegetables, and every step is followed.

Chen Shaorong's cooking posture is very handsome, and he also puts on a handsome apron, and handles four dishes and one soup by himself.

When everything was done, the food was served and shouted, "Grandpa and grandma have eaten." ”

Turned around and said to the camera: "Time flies so fast, grandparents are already full of silver hair, I remember that grandma used to love to dress up."

Sometimes we should really be quiet and spend time with the elderly, when I was a child, they cooked for me, and now I cook for them. ”

The grandparents walked to the dinner table, and the warm picture of a family of three appeared, and Grandma Chen Shaorong picked up the chopsticks and took a bite of leek eggs, and her face instantly turned bad.

"Did you put too much salt, and the salt died." Grandma quickly spit out the leek egg in her mouth and said.

(End of chapter)