Chapter 66 Industry Shock (1) (Seeking Collection of Monthly Passes)

Huayi went public and raised a large amount of money, which was 1.2 billion yuan.

Huayi finances money, not to expand the film and television business.

At the beginning of this year, Wang Zhongjun started a drastic 'de-cinematization'!

Everyone knows that the Wang brothers, Wang Zhonglei is the general, Wang Zhongjun is the commander, and Wang Zhongjun is the one who really calls the shots!

It's funny to think about it, the first film and television company to be listed, the first private film and television company in China, and the 'de-filmization' to engage in real estate.

Sometimes when I think about it, it's speechless.

And look at Li Hao again, he is full of courage and dares to smash into the acquisition of Wanda Cinema Line, it is not an exaggeration to say that it is a snake swallowing an elephant.

But it can also be seen from this that Li Hao's confidence in the future of Chinese films, otherwise he would not have invested heavily and was burdened with debt.

For a while, Han Sanping felt that it was really right to support Haotian Media.

As the head of China Film, Han Sanping knows very well that the purpose of China Film is not to make much money, but to promote the development of Chinese films.

Think about ten years ago, the box office of the Chinese film market was only a pitiful 900 million yuan, and I don't know how many people shouted that Chinese films were dead.

In the past ten years, Han Sanping has been trying his best to lead China Film to lead the development of Chinese films, build cinema chains, update cinema equipment and environment, and promote the arrival of Chinese blockbusters to attract people to cinemas.

The box office of China's film market has increased from 900 million to 6.6 billion last year, and this year it is even more rapid, the box office of the film has reached 9.6 billion, and the annual box office of 10 billion is already a sure thing.

Han Sanping couldn't understand whether the Wang brothers were crazy or what, and they actually started "de-filmization" in this good situation, but Haotian Media gambled heavily on the future of Chinese films, but he was gratified.

Compared with Huayi, there is no doubt that Haotian Media is more in line with the future development of Chinese films.

It is precisely because of this that at today's press conference, Han Sanping, many leaders of radio and television, culture and other leaders were present in person.

This is equivalent to the official recognition of Haotian Media as a film and television giant.

"A new film and television giant was born, Haotian Media acquired Wanda Cinema Line with a heavy investment of 2 billion, 70 cinemas and 600 screens, controlling more than 10% of the box office of the movie!"

"Film and television production, film distribution, Haotian Media has officially become a film and television giant!"

"2 billion mergers and acquisitions of Wanda Cinemas, Haotian Media is not bad for money!"

The media is almost overwhelming in the report that Haotian Media acquired the feat of Wanda Cinema.

Everyone had to re-examine Haotian Media.

In the past, Haotian Media was just a start-up company, although it produced three popular TV series and two popular movies, but after all, it was not enough to have obvious shortcomings, and it could not be compared with Huayi, Bona, and Guangguang.

But at this moment, the merger and acquisition of Wanda Cinema Line has made up for the biggest shortcoming of Haotian Media and has made Haotian Media a film and television giant that is difficult to ignore.

In terms of theaters, it was a huge earthquake.

In the eyes of the public, it should be that old cinemas such as China Film, Xingmei, Shangying, and United are stronger.

But what everyone didn't realize was that since 2003, when private companies were officially allowed to operate movie theater chains, the cinema industry has long begun to reshuffle.

Several state-owned giants have been slow to develop due to their heavy debt burdens, bloated staff, and lack of wolf nature.

Even if many theaters of China Film Group have adopted joint ventures with private enterprises, the number of shareholders is large, and everyone's interests may not be completely consistent, which will affect the development of theaters.

At the same time, many pure private enterprises have developed very rapidly, such as Wanda Cinemas!

And compared with those state-run cinemas, the private cinemas have better decoration, more advanced instruments and equipment, and a better viewing experience.

In the past, Wanda Cinema Line, everyone could pretend not to see with their eyes closed, after all, Wanda Group is a real estate company, not a film and television company, and it does not have film production capabilities, so it is difficult to play if it is not mixed in this circle

But now it's different, Haotian Media's acquisition of Wanda Cinema Line, that is, the entire ecological chain has been opened, and the effect is definitely 1+1 far greater than 2!

Of course, it's not that no one looks at Haotian Media.

For example, there is an article that introduces: "The 2 billion acquisition of Wanda Cinema Line by Haotian Media, and the 700 million debt of Wanda Cinema Line, for which Haotian Media loaned 1.55 billion yuan, and its total debt exceeded 2.5 billion. ”

"I really don't understand why Haotian Media would do this, film and television production is the most profitable, why do you want to operate a cinema chain, the cinema chain is a heavy asset."

"Li Hao is a young man, after a few successes, he floated!"

No matter how it is reported, Haotian Media's acquisition of Wanda Cinema Line is an earth-shattering event in the entire film and television industry!

Huayi headquarters, the Wang brothers are together.

"Damn, Li Hao, a young man, really dares to do it, he dares to smash so much money." Wang Zhonglei's heart still hasn't calmed down.

You must know that since Huayi went public, the financing has reached 1.2 billion, and the net worth of the two brothers has skyrocketed, and they have become rich people with a net worth of more than one billion.

1.2 billion, they have to make dozens of box office blockbuster movies to earn it, as for the two brothers who are now worth more than 5 billion, then they have to make hundreds of box office blockbuster movies to earn it.

Realizing the benefits of capital operation and soaring wealth, the two brothers no longer want to make movies and TV series, because they can't make so much money for a lifetime.

In other words, they no longer look down on the little money they make from movies and TV series.

Therefore, at the beginning of the year, Wang Zhongjun proposed the "de-cinematization" of Huayi, and the film only operated as a concept and in name, and their eyes were on real estate.

The cultural value of TV and movies is difficult to quantify, but real estate can.

Now that real estate is recovering, it is now time to recoup the losses it had lost and house prices have reached their highest point before 2009.

The most important thing is that real estate can be highly leveraged, while film and television cannot.

In terms of film and television, all kinds of expenses are so big, and how to do accounts is nothing more than that, after filming, the salaries of the actors and the salaries of the behind-the-scenes staff have to be paid.

But real estate is different, which real estate company's debt ratio is not 80%, 90%, 100 million yuan, the film and television industry at most 200 million plates, but in real estate, invest 100 million, but do 1 billion business.

If the house has not yet been built, you can buy a house in advance to return the funds.

"Zhonglei, this young man, I don't know how thick the sky is, our strategy can't be changed!" Wang Zhongjun said calmly.

In terms of film and television, it's okay to talk to female stars about friends, and the real money has to be real estate.

Wang Zhongjun is very clear about this!