With the box office popularity of "Thai Embarrassment", theaters have also temporarily increased their film schedules.

The screenings of other movies that did not sell tickets were replaced by "Thai Embarrassment", and even if one or two tickets were sold, the theater would try their best to refund them.

Although it is a little inauthentic, you have to return the tickets that people have bought tickets.

But there is no way, the cinema also has to make money, and one hall sells one or two tickets, and it can't be returned.

Why literary films are not welcomed, isn't it because the audience for literary films is too small and too few, and the movie halls that broadcast literary films are often at a loss.

Who does a loss-making business?

Coupled with the release of "Zodiac", the two movies accounted for more than 80% of the film schedule!

It's a pity that the trend of "Thai Embarrassment" has become a success, even with Cheng Long's appeal, the number of films scheduled for "Zodiac" has not exceeded that of "Thai Embarrassment", which is a few percentage points lower than "Thai Embarrassment".

However, relying on the appeal of Cheng Long and Jing Tian, the weekly box office of "Zodiac" still successfully surpassed "Thai Embarrassment" and won the box office championship this week!

It's just two hot-selling films, which still have some impact after all.

And this is because of the negotiation with Cheng Long at the beginning, Wanda Cinema gave "Zodiac" more than 50% of the film schedule, otherwise, it would be very suspenseful to surpass "Thai Embarrassment".

And this also reflects the importance of cinemas!

Many film and television companies realize the importance of cinemas, but cinemas are so easy.

These large cinema chains in China are either backed by radio and television in various places, or there are large groups behind them.

Up to now, the rent is rising, labor costs and equipment are also rising, even if it is a small movie theater, a 1.3K hall with more than 100 people, a hall with more than 100 people, and a 2K hall with more than 200 people, just three halls, placed in the more prosperous places in second-tier cities, the initial capital plus operating capital must be 2 million smaller.

There is also local fire protection, which is a troublesome matter, and few of the vast majority of movie theaters in China can meet the fire protection standards required by the state.

For the operation of the cinema chain, Li Hao has a deep understanding, that is constantly throwing money, a lot of money, sometimes Li Hao feels that the speed of making money is not as fast as the speed of smashing in the construction and transformation of cinemas.

Billions of dollars are constantly being thrown into it, and there is no end in sight now!

constantly relies on the parent company of Haotian Media for blood transfusion, and as for the profits handed over, I can't see it in the past few years.

And this is because there is a contract with Wanda Group, and the theater only needs the cost price, otherwise according to the current rate of housing price growth, Wanda Cinema Line will have much more money to smash.

If it weren't for Wanda Cinema's fast cash flow and a buffer, Li Hao would probably not be able to sleep when he slept.

Not long after New Year's Day, Wanda Cinema's financial report has arrived on Li Hao's desk.

Because they are all unified ticketing systems, and the ticketing system does not use a 'dual system' for ticketing, the box office of each movie comes out quickly.

Li Hao disdains to engage in 'dual system' ticketing.

The so-called dual-system ticketing means that in addition to a networked system, there is also a non-networked system. The system on the external network will upload data if it does not sell a ticket, and the system without the network will naturally not be able to upload it, and it will not be counted in the box office.

This is also the main means used by various movie theaters to illegally steal the box office, in addition to artificial tickets!

And these do not exist in Wanda Cinemas, and even Haotian Media sends people across the country from time to time, dealing with one case as long as it is found.

Therefore, the data is real.

In 2012, Wanda Cinema Line, 120 cinemas opened across the country, with 1,100 screens, box office income of 4.562 billion yuan, and the box office belonged to the theater chain of 2.52 billion yuan, in addition, the total income of popcorn, cola and other sales products was 540 million yuan, of which popcorn was the majority, and the income was as high as 390 million yuan!

The profit of popcorn is as high as 60%~70%, which means that the profit of popcorn alone is about 250 million.

As for the box office, although it is the largest part of the revenue, after deducting various taxes and costs, it is actually not much.

Li Hao looked at the financial statements carefully, and couldn't help shaking his head, theoretically the profit is about one billion, but after deducting the bank interest, the repayment of the bank's due money, previous debts, and counting the money for the construction of the theater and the renovation, the profit is so negative that it is miserable.

But it's normal to think about it, if the theater chain was so profitable, Wanda wouldn't have sold the theater to him so easily.

After putting down the financial statements, Li Hao also approved this year's bonus!

After all, when you are busiest, you always have to keep your employees motivated and happy.

Subsequently, Li Hao picked up the future construction plan of Wanda Cinema Line, 120 cinemas, and it was not stagnant.

In the next two years, Wanda Cinemas will add 30 theaters, and by 2014, it will have 150 theaters and 1,316 screens.

By 2015, 200 cinemas will be opened, with 2,000 screens.

As for 2016, it will open 260 cinemas with 2,300 screens!

This is the future planning of Wanda Cinemas, which also means that in just four years, the scale of Wanda Cinemas will more than double.

And the money invested in this is billions!

Cinemas are like this, once they start, they can't be easily stopped, because other cinemas are also building like crazy, and if you stop and hesitate for a while, then you will be overtaken.

It is precisely because of the need to continue to invest heavily in Wanda Cinemas in the next few years that Li Hao launched the adaptation of online film and television!

He needs to make more money, and if one person doesn't make it fast enough, that is, let other people help to earn it together.

By the time Li Hao dealt with the matter, it was already late at night.

Li Hao left and returned to Qingcui Garden.

Jing Tian's role in "Looking for the Dragon" has ended, "Zodiac" has also come to an end, and his role in "New Police Story 2013" has been completed.

Next year, Jing Tian will play three plays, starring as the heroine of the TV series "Jiuding Ji", as well as the heroine of the movie, and participating in a supporting role in "Interstellar".

When Li Hao came back, Jing Tian was sitting in the hanging basket leisurely.

"Ouch, I can't see it, I'm quite serious!" Li Hao was surprised when he saw the script next to Jing Tian.

You must know that the TV series "Jiuding Ji" will not start until after the Spring Festival, and now Wu Jing is busy leading people to do action design.

After finishing the martial arts of this TV series and movie, Wu Jing is about to start filming the "Wolf Warrior" movie!

As for "Bullet Marks", it will be CCTV's New Year's drama, but the price of the first round of broadcast rights is a fracture compared to Li Hao's TV series!

"If you don't hurry up and get acquainted, you will be scolded and cry again!" Jingtian pouted and said.

Li Hao smiled, the portrayal of the heroine of "Jiuding Ji" is not large, which is also a major feature of tomatoes, the heroine is very small, but the film and television adaptation is different, so it is natural to recreate.

Therefore, the role will be aggravated, and there will be a lot more feelings.

The TV series has a total of 120 episodes, divided into three seasons, with 40 episodes per season, involving many characters and sects.

(End of chapter)