Chapter 6: Everyone Loves Tofu (Part II)
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"Good, good, good!"
Yan Yunhua shouted three good words in a row, which shows how much impact this mapo tofu taste has brought him, how shocked his heart is.
After Yan Yunhua sighed in admiration, he picked up the whole plate of mapo tofu, plucked it with chopsticks, and ate it in a big gulp, like a hungry man who hadn't eaten for several days.
"Grandpa, eat slowly, no one will rob you. Yan Nantian said with a smile.
"Xiaotian, you can also taste it, this mapo tofu is really good. After Yan Yunhua ate most of it, he showed his embarrassment and said a little embarrassed.
The reason why Yan Yunhua was so excited was not only because of this mapo tofu, but because he ate this mapo tofu through guò, and he learned about the material of tofu.
Yan Yunhua believes that with tofu as an ingredient, hundreds of dishes can be developed, each of which can be regarded as delicious, and it will definitely be unique in Wujiang Town.
What's more, tofu is an ingredient that only Yipinju has, and other restaurants can't imitate it at all, as long as the secret recipe for developing tofu is kept, it is difficult for Yipinju to make money.
Yan Nantian picked up the chopsticks and took a symbolic bite, which was similar to the taste of tofu on the earth, but it lacked some seasoning, and the taste was still a little worse.
"Xiaotian, with tofu as an ingredient, let's develop a few more dishes tonight, and tomorrow's business will definitely be booming." Yan Yunhua said excitedly.
"Grandpa, it is not difficult to develop dishes related to tofu, but the method of making zuò tofu must be strictly kept secret, once the method of making zuò tofu is leaked, Yipinju will have no exclusive advantage. Yan Nantian said.
"Xiaotian, what you said is good. Yan Yunhua nodded slightly, then pondered for a moment and said: "The key to making zuò tofu lies in the brine thing, and I will personally purchase it in the future, and I will never fake it." ”
Yan Yunhua's ancestors and grandsons discussed carefully again to ensure that the method of making zuò tofu was not leaked, and after the two discussed properly, they called Zhou Dacheng and his son and asked the father and son to crush the soybeans overnight, while Yan Yunhua's grandson continued to develop dishes to prepare for tomorrow's tofu feast.
......
The next day, the sky was clear and cloudless, and the streets and alleys of Wujiang Town were crowded with people, with vendors setting up stalls and merchants passing by, a prosperous scene.
Suddenly, seven children ran out of the restaurant, and they ran towards the surrounding streets, each dressed in uniform and shouting the names of the dishes that were smooth in their mouths.
"Yipinju has launched new dishes, mapo tofu, Dongpo tofu, shallot-to-tofu tofu, stinky tofu ......"
"Yipinju, delicious, and affordable, the 50-year-old brand is guaranteed, you are worth tasting!"
"I'm not hungry now, I'm not hungry, I'm not hungry, I'm hungry, I'm hungry, I'm not hungry ”
"More delicious, more surprises, all in Yipinju, Yipinju!"
The seven-and-a-half-year-old children, when everyone was talking and shouting, suddenly attracted the attention of many people, so that many pedestrians began to whisper.
"What is this tofu, I haven't heard of it before. A passerby muttered quietly.
"This product is really good at publicity, this group of dolls are wearing the same clothes, and they are reporting the names of the dishes that are smooth, which is really curious. ”
"Yes, I haven't been to Yipinju Restaurant yet, or let's try it at noon. Several passers-by stood together, looked at the children who were shouting loudly, and said.
The seven children shuttled through the market, wearing robes printed with the three big characters of Yipinju, and their mouths were also like saying that they were smooth, and reported the names of Yipinju's dishes, which immediately aroused the curiosity of many customers.
The reason why Yan Nantian found a tailor was to sew clothes for these seven children, all of which were custom-made black-bottom robes, and the front and back of the robes were written with the three red characters of 'Yipinju'.
There are not many ordinary people in this world who are literate, but the three words of Yipinju are easy to recognize, the word "one" should be unknown to no one, and the word "product" is also very easy to remember, the word "ju" is common to most restaurants, so the three words of Yipinju are printed on the clothes, which is a good publicity.
The second is to use bombardment propaganda, just like the brain platinum advertising on the earth, although the advertising words are very bad and very simple, but catchy and easy to remember, as long as people go out to give gifts, they will inevitably think of brain platinum.
Yan Nantian wants to achieve this effect, with a few children's uninterrupted publicity, people are hungry and want to eat, they will instinctively think of Yipinju, which can naturally attract a lot of guests.
The reason why Yan Nantian is looking for children to promote is not only because of the low wages of children, but the most important thing is that although this bombing propaganda method has a good effect, it is easy to get bored, just like the brain platinum advertisement on the earth, almost everyone can memorize it, and they want to turn the stage when they see this advertisement.
If an adult uses this method to publicize, it is likely to be disgusted and driven away by others, but if this matter is done by a child, the effect will undoubtedly be much better, after all, no one will care about a child.
"I'm not hungry now, I'm not hungry, I'm not hungry, I'm hungry, I'm hungry, I'm not hungry ”
"Eat a little bit every day, be a little more healthy, and live in a tofu feast. ”
......
Yipinju's various advertising words appear in the streets and alleys of Wujiang Town, not to mention the taste of Yipinju's dishes, these novel and classic advertising words alone make many people have a strong curiosity.
Before noon, there were a lot of people around Yipinju Restaurant, but it was not yet time to eat, and everyone was also holding the heart of watching the excitement, whispering to Yipinju.
Seeing so many people around, Zhou Dacheng's father and son were very excited, Yan Yunhua also nodded, and said with a smile: "Xiaotian, you still have an idea, and you have attracted so many guests at once." ”
"Grandpa, don't be in a hurry to praise me first, invite these people into the restaurant first, before you can be regarded as our guests. Yan Nantian said with a smile.
Yan Nantian knew very well in his heart that these people should be attracted by novel advertising words and publicity methods out of curiosity, after all, there is no shortage of people in any world to watch the excitement.
Now that the effect of the publicity has been reflected, whether these curious people can be transformed into loyal customers of Yipinju will ultimately depend on Yipinju's tofu feast.
"That's right. Yan Yunhua touched his beard and ordered: "Dacheng, Dawa, why don't you hurry up and invite the guests outside." ”
"Yes, old shopkeeper. Zhou Dacheng made a promise and walked to the door of the restaurant with his son, and Yan Yunhua's ancestors and grandsons also walked out.
After Zhou Dacheng walked out of the restaurant, he arched his hand to the people around the restaurant and said, "Go inside, the small shop has prepared good tea, greet you." ”
Seeing the people in the restaurant come out to greet them, there were more people watching the excitement around, and one of the bald men smiled and said, "You guys live in the restaurant, what kind of tofu are you talking about, is it delicious?"
"yes, those little boys are very good, is this really that delicious?"
"That's it, I've never heard of tofu, so it's not going to be used to fool us. Seeing Zhou Dacheng come out to answer, the people around him were curious.
Yan Nantian was not afraid of someone coaxing, he was afraid that no one would ask, so he took two steps forward with a smile, arched his hand, and said: "Everyone, in Xia Yan Nantian, he is the young shopkeeper of Yipinju, and the tofu was developed by me, and it is the exclusive delicacy of our Yipinju, and it is naturally impossible for you to eat it before." ”
Hearing Yan Nantian's words, there was a commotion around him, and no one thought that a fifteen or sixteen-year-old boy could develop any kind of food.
A short and fat middle-aged man, shaking his fat head, sneered: "When you say that, I don't dare to eat it, looking at you are only fifteen or sixteen years old, what kind of food can you develop?"
"Less shopkeeper, to put it mildly, at your age, you don't even have the qualifications to be a chef, let alone develop new cuisine. An old woman shook her head slightly and said.
"It's just that you haven't grown a whole child, you can't even hold a knife steadily, and you're a fart!" the bald man shouted in a rough voice.
Although the bald man spoke very rudely, his tone was very funny, and suddenly, it caused a burst of laughter from the surrounding crowd.
Hearing the sound of everyone's laughter, and seeing that everyone didn't believe that they could develop food, Yan Nantian snorted lightly and commanded Zhou Dawa:
"Dawa, take advantage of the two delicacies and let the guests taste them. ”
"Yes, less shopkeeper. Zhou Dawa answered, turned around and walked towards Yipincuri.
After seeing Yan Nantian's expression and actions, the bald man who loved to coax laughed again: "This hairy kid is still not convinced, then let's stay and taste it, whether the dishes he makes are delicious or not." ”
"Yes, if it's not delicious, I won't give you money, sir. The other man chimed in.
"Opposite is the Babao Zhai Restaurant, where the Babao Xianzhen is a must, if it is really not delicious, I turned around and went to Babao Zhai. ”
As soon as they heard the three people coaxing, the others were even more interested in watching the excitement, and they all wanted to stay and taste for themselves what kind of food this fifteen or sixteen-year-old young man could develop.
Yan Nantian pretended to be unconvinced on the surface, just like a childish teenager, but in fact, most of his feelings were pretended, just to leave everyone to watch the excitement.
In these years, if you want to achieve a good publicity purpose, you must have a certain gimmick, and the fifteen or sixteen-year-old young celebrity chef can naturally attract the attention of many people.