In the past, most of the Chinese New Year stalls generally referred to the period from the end of November to the end of the Spring Festival holiday, about 90 days.

However, as the box office production during the Spring Festival holiday has increased year by year, many movies have chosen to postpone their release to around the Spring Festival in order to avoid the fierce competition for the Chinese New Year.

As a result, the Lunar New Year stalls gradually became the two months from the end of November to the Spring Festival.

After several years of brewing, the Spring Festival file was officially listed separately and became a popular schedule in the Chinese film market second only to the summer file and the Chinese New Year file, which is no worse than the National Day file.

The best schedule of the year is nothing more than the four schedules of summer vacation, National Day, Chinese New Year, and Spring Festival.

Now the 2015 Chinese New Year has come to an end.

The biggest winner of this year's Chinese New Year file is undoubtedly "Nine-Story Demon Tower", which has been released for 45 days, that is, a month and a half, and the mainland box office has exceeded the 3.3 billion mark, becoming the third Chinese film with a box office of 3 billion.

"Lao Paoer" has a box office of 850 million in the mainland, becoming the second winner of the Chinese New Year, relying on this movie, Huayi has made at least 300 million!

And "Villain Angel" has been criticized and scolded since its release, and it has won 350 million box office, although the scolding continues, but the light can also earn tens of millions of dollars!

Of course, at the Golden Broom Awards not long after, "Villain Angel" is estimated to be the most disappointing film, and Deng Chao is also going to mention the most disappointing director and the most disappointing actor!

As for the other most disappointing director, it is either He Jiong of "Gardenia Bloom", Guo Xiaosi of "Small Times 4", or Wei Min of "Falling from the Sky"!

And these films are undoubtedly bad movies, but none of them lose money.

This is the current Chinese film market, even if it is a bad movie, as long as the marketing is done well, it can make money, and it is not easy to lose money.

Those who can make movies at a loss are considered rare geniuses.

Maybe this is just like Rebus said, standing in the wind, pigs can fly!

"Nine-Story Demon Tower" not only sold well at the box office in the mainland, but also won 369 million yuan in other parts of Asia, and Europe and the United States got 59 million US dollars at the box office!

And this is all because "Nine-Story Demon Tower" has only been released in other regions for a month.

This part of the box office of 754 million yuan, Haotian Media can get 251 million yuan!

As for the mainland, it can be released for 15 days, and it can also increase some box office.

The Spring Festival is coming, and the premieres of "Shuimen Bridge of Changjin Lake" and "Macau Fengyun 3" were held at the same time.

This time, the premiere of "Shuimen Bridge of Changjin Lake" was not placed in Dandong, it is very simple, it is now icy and snowy, and it is too cold!

And the premiere of "Changjin Lake" was held in Dandong before, which is enough!

At the premiere of "Macau Fengyun 3", Zhou Yunfa, Liu Jialing, Andy Lau, Zhang Xueyou, Zhang Jiahui, Xiang Huaqiang, Xiang Zuo, Jin Gang, Zhuang Simin, Li Yuchun, etc., were present, known as the king and queen of heaven!

This film was released in Xiangjiang more than half a month ago, and now it has won 12 million Hong Kong dollars at the box office.

The "Macau Vice" series is absolutely tragic, and every time you encounter a movie from Haotian Media Company, the box office is often less than half of what is expected.

And this time, "Macau Fengyun 3" once again hit the muzzle of "Shuimen Bridge of Changjin Lake".

Although "Macau Fengyun 3" is produced by Bona and the distribution company is also Bona, the number of films scheduled is only 19%!

And "Shuimen Bridge of Changjin Lake" is produced and distributed by China Film and Haotian Media, and the number of films directly reached 60%!!

As for "Journey to the West: Monkey King's Three Fights White Bone Spirit", although it has Guo Fucheng, Feng Shaofeng, Xiao Shenyang, and Gong Li, it only got 10% of the film schedule!

Three films, accounting for a total of 89% of the film schedule, lead the Spring Festival film and television.

The premiere of "Shuimen Bridge of Changjin Lake" was held in China Film International Cinema.

Li Hao arrived at the premiere at three o'clock in the afternoon, although tomorrow is the Chinese New Year's Eve, but there are not many audiences in the cinema.

Although there is no king and queen, but the premiere is also star-studded, the stars of Haotian Media are here, and the stars of the Huayi Department are also not falling, Zhang Yimou, Chen Kaige, Feng Xiaogang, the three fifth-generation director representatives have all arrived, and they have arrived with their wives one by one.

Li Hao greeted a group of film and television bigwigs.

Yu Dong didn't come over today, after all, Bona produced and released "Macau Fengyun 3", and Wang Zhongjun, Wang Zhonglei, and Wang Changtian all came.

Although Wang Changtian was a little dissatisfied with Li Hao's previous evaluation of "Villain Angel", this time he also came to repair the relationship, and this time during the Spring Festival, there was no movie released in the light.

And Wang Zhongjun and Wang Zhonglei are even more light, and Huayi also has no popular movies released, and they have to be grateful to Li Hao's comments on "Lao Paoer" before, which made the box office of "Lao Paoer" increase a lot more than expected, and made them make a lot of money.

Guangguang and Huayi companies are both listed companies, and as listed companies, performance is very important.

The success or failure of any blockbuster may affect the stock price fluctuations of hundreds of millions or even billions, so we have to be cautious.

Therefore, neither of them took the blockbusters they made and released them during the Spring Festival.

"Director Li, your "Changjin Lake" has been released twice at once, and there is another "Nine-Story Demon Tower", you eat meat, but you have to give us some soup!" Wang Changtian complained bitterly.

Wang Zhongjun echoed and said: "Yes, we also have a lot of people who rely on us to eat, Director Li, if you go on like this, we have to close the door!" ”

Li Hao's face remained unchanged, but he sneered in his heart.

The stock prices of the two companies have risen a lot this year, and the market value of Huayi has exceeded 100 billion yuan.

If Wang Changtian is still making movies, although he has been involved in marketing, he is still mainly focused on film and television.

Huayi's Wang brothers have stepped up their efforts to 'go to the movie' and entered the real estate industry in great strides.

Even at the beginning of last year, Wang Zhonglei described his blueprint to the outside world: it will be implemented in 20 cities in 4 to 5 years, contributing 18 billion US dollars in revenue to Huayi every year.

In other words, an average of 6 billion revenue per project a year!

In the past few years, Huayi has shouted vigorously to build a film city, with a total investment of tens of billions of land enclosures!

But in fact, up to now, there are 20 Huayi theaters!

As for Huayi's movies last year, there were no movies, and the best one was "Lao Paoer"!

The Wang brothers were busy holding hands to build a film town in Zhengzhou.

With Ping An's loan commitment of 30 billion yuan to Huayi, and at the same time, Ping An connected its developers to help them cooperate, and Huayi entered real estate in great strides.

Moreover, Huayi and Evergrande cooperated, and the two sides will cooperate in the development of 100 towns in the future, and Huayi will receive 100 million brand fees plus 10% of the shares for each town project.

Huayi didn't do anything, just showed his face when he submitted the report, and put 100 million and 10% of the shares that would not lose money into his pocket.

It is estimated that the Wang brothers can no longer afford the hard-earned money made from making movies.

(End of chapter)