Chapter 285: New Development Opportunities

In addition to the gratifying growth in the total box office of Chinese films this year, there is another data that has caught Li Hao's attention.

That is, in third-, fourth- and fifth-tier cities, the box office has increased by 150% compared to last year!

It can be said that the total box office of Chinese films has exceeded the 70 billion mark, and the box office growth in third, fourth and fifth-tier cities is a key factor.

China Film has spent a lot of effort to rebuild old movie theaters in third, fourth and fifth-tier cities, which has had an effect.

In the past, in many counties, movie theaters were old and dilapidated, and the viewing effect was quite poor.

But now it's different, these rebuilt movie theaters, service, and viewing effects have made a qualitative leap.

This action of China Film will continue to go deep into the township level, and it is expected that it will take five to ten years to have modern cinemas at the township level.

It may be that these township cinemas, that is, one cinema hall or two cinema halls, will not even be able to recover the construction cost for twenty or thirty years, but it is to give these townships the right to watch movies, and the box office of the movie can also be reduced.

If it were in Europe and the United States, a fool would do that.

Li Hao keenly discovered that the box office growth in third-, fourth- and fifth-tier cities is terrifying, and it can be said that even if the box office of third-, fourth- and fifth-tier cities is the same as the number of moviegoers in the box office market of first- and second-tier cities, then it is not a matter for the Chinese film market to break the 100 billion mark.

Not to mention, there are also cinemas at the township level.

Even though this movie theater is small, it can't help but be large!

If it really makes efforts, it is estimated to be two or three times that of the North American film market!

It can be said that the downward trend of the film market is becoming more and more obvious.

And this is also Li Hao's belief that the Chinese film market has the confidence to be promising.

This confidence comes from the fact that China Film wants to build 10,000 or 20,000 new cinemas!

Think about it, even if these 20,000 new movie theaters contribute 2 million box office every year, that is an increase of 30 or 40 billion box office in more than a year!

The box office of 2 million in a township means that it can be reached by 40,000 people a year!

And in Chinese townships, there are more than 40,000 people in a township, which means that you only need to watch a movie once a year in a township to do this.

In the evening, Li Hao and Jing Tian set off for the airport, and they were going to take an international flight to the United States.

This is the first time that Li Hao has participated in a board meeting when he joined AMC Cinemas.

In 2016, the total box office of North American theaters was $11.372 billion, in 2017 it was only $11.091 billion, and this year it was only $11.9 billion, and this is under the premise that the average ticket price has increased.

Therefore, after Li Hao became the owner of AMC Cinemas, the stock price of AMC Cinemas was falling.

shouted in China that Li Hao's entry into the AMC theater line was a big loss. The North American cinema chain is wailing everywhere, once again lamenting that the North American cinema business is really a sunset industry and has no future.

In contrast, the theater's rival streaming platform is growing in paying memberships and increasing profits.

So much so that the media shouted, 'Theaters are declining, streaming is king'!

Li Hao took Jing Tian because Jing Tian was his girlfriend, and at the same time, he was not good at English, so Jing Tian could act as his translator.

After several years of hard work, Jing Tian's salary in Hollywood movies has also reached the level of 10 million US dollars.

It is also well-known in Hollywood.

And there is a seat on the board of directors of AMC Cinema Line, and Jingtian has a seat.

So in Hollywood, Jingtian also walks sideways, and he doesn't need to look at anyone's face.

After all, unless the director makes a movie for his own amusement, the cinema chain must be a problem that every director who wants to seek a release can't get around.

Just a problem of film scheduling rate can greatly affect the box office performance of a movie.

The adjustment of the movie schedule by the theater operator is absolutely very crucial, otherwise, no matter how well a movie is made, the audience will not have a theater to watch the movie with money, in this case, how can the box office of a movie be good.

AMC Cinemas can not give a screen schedule to a movie that can explode, and the loss will not be too big, after all, some movies are, if you don't schedule films, you can schedule other movies, which may have some impact on the income, but it will definitely not be fatal. But for a movie, that's deadly.

Because Hollywood movies, movies that can become popular, are often big-scale productions, and they are produced at every turn for two or three billion dollars, and a loss may bankrupt a film company.

It is precisely because of this that after Li Hao entered the AMC theater chain, even if he did not shoot Hollywood movies, his status in Hollywood immediately became significant.

Jing Tian is Li Hao's spokesperson in Hollywood.

Many Hollywood studios shoot movies and want to ask her to play a role or even a leading role, isn't it because they want to get more AMC theater schedules.

Unlike domestic film box office sharing, North American box office sharing is a ladder decreasing model.

In the premiere week, the film company usually takes 70%~80% of the total box office, and the highest is not more than 85%, while Disney's movies can get 80%~90%, or even 95% in the first week.

In the second week, usually the proportion of film companies will drop to 60%~70%, and Disney can get 70~80%.

In the third week, it usually drops to 45%~60%, and Disney will guarantee more than 65%.

After the fourth week, it usually drops to 25%~45%, and after that, the film company basically takes no less than 25%.

It is conceivable that any film company hopes that its film company will have the higher the box office in the early stage, the better, because the more money can be shared.

Therefore, the amount of film scheduling in the early stage is very important.

Of course, this involves the game, because the theater hopes that the more the box office explodes, the better, because in this way, the theater can get more money.

Many people shouted that Li Hao's entry into the AMC cinema line was a money-losing business, but Li Hao was dismissive.

In the past, even if he owned Wanda Cinemas and could cooperate with American theaters to release movies, he signed an overlord clause and could only be released for one month, and then he could get one-third of the total box office, and as for the rest, the theaters made money.

But now it's different, the movies released by Haotian Media enjoy the treatment of Hollywood movies, and they are also in a decreasing ladder mode.

broke two movies alone, and the box office in Europe and the United States was $485 million, and the box office share of this part alone was $130 million more than before!

Not to mention other movies, the box office share is extra and the money is released, and the money earned is also quite considerable.

It can be said that Li Hao did not plan to sell the shares in his hands, the stock price of AMC Cinemas fell or rose, it was the same for him, there was no difference, and as long as AMC Cinemas was in his hands, then he could continue to distribute movies to Europe and the United States, and the increase in income obtained was earned, not to mention that this was also a projection of influence.

And this is also the difference between Haotian Media and Wanda, Wanda owns AMC Cinemas, just lets it go public, and then has its considerable cash flow, while Li Hao is AMC Cinemas The market value rises or falls, he doesn't care, he can make money by distributing movies to Europe and the United States.

(End of chapter)