Chapter 348 Award Ceremony
Enter the venue.
Buffet area with some pastries.
After all, the red carpet show is too long, and many people come in early, and they have to stay in the venue for three hours.
There is always a need to eat something to cushion the stomach.
Li Hao saw that Zhao Jinzhong was talking and laughing with the person in charge of Ali Pictures.
sneering in his heart, Li Hao didn't make do.
Alibaba Pictures is planning to order movie tickets from the booking platform, and charge a handling fee of 5 yuan for a movie ticket, so as to increase the revenue of the booking platform and reduce the loss of these booking platforms.
In this regard, Li Hao has no intention of cooperating.
After all, the current movie ticket price is already okay.
IMAX movie tickets often reach 120 yuan, or even 150 yuan, which is already about 18~22 US dollars for a movie ticket.
3D movie tickets cost 30~80 yuan, which is almost 3~12 dollars!
However, in terms of average movie ticket prices, the average movie ticket price in China is $5.74, the average movie ticket price in the United States is $8.13, and the average movie ticket price in Japan is $12.77.
According to them, China's movie ticket prices still have a lot of room for growth, and they must be on par with the United States and Japan.
However, you must know that the average annual income in China is far lower than that of other people.
Judging from the annual income, China's movie ticket prices are already very high.
If you look at the average ticket price in India, it is only one-seventh of that in China!
Just talking about the average ticket price, not the average income, is all hooliganism.
I don't know how these people do Zhao Jinzhong's work, and Zhao Jinzhong wants to persuade Haotian Media's two platforms to increase the ticketing service fee.
In this matter, without Li Hao's cooperation, then these booking platforms will not want to succeed.
At present, Li Hao has never let go, and even funded a group of self-media behind his back, criticizing these ticketing platforms, and analyzing with great fanfare, China's average movie ticket price is already very high and is not suitable for further growth.
There are even some scholars and graduate students in the film industry who are writing papers and analyzing them.
Li Hao pursues the healthy development of the entire industry, rather than treating the audience as sheep and collecting wool as much as possible.
You must know that up to now, the number of moviegoers in China is about 1.9 billion a year, and the average is less than 1.4 people, that is, an average person only enters the cinema 1.4 times a year.
This is still based on the fact that several state-owned theaters under China Film continue to establish cinemas in counties and towns.
If you don't want to increase the number of moviegoers, but want to increase the ticket price, this is simply killing the chicken and taking the eggs.
Li Hao can agree, it's hell.
After all, his booking platform is really assisted, and he doesn't live on the service fee for booking tickets, and even relies on advertising fees, which can make the booking platform live well.
Keeping ticket prices at a relatively stable level that everyone generally can afford is the most beneficial for movies.
Once the ticket price is increased again, Li Hao estimates that many people who originally wanted to go to the cinema will probably choose the movie to pass the hot screening period and watch it directly on demand on the TV at home.
Sometimes it's like this, it seems that it only adds 5 yuan, but 5 yuan can change some of the choices.
And now, Li Hao actually pays more attention to the number of moviegoers, because Wanda Cinema Line is actually profitable now, and part of it still comes from non-movie income, popcorn, cola, milk tea, sausages, massage chairs, etc.
If this part is lost, the profit data of Wanda Cinema Line will not be so good-looking.
So even if it has been a few months, Li Hao has never let go of the ticketing service fee.
And as long as Li Hao does not let go, these ticketing platforms will not dare to act rashly.
Haotian's booking platform, but occupies 48% of the market share, and several other companies together occupy 52% of the market share, as long as they join the service fee, Haotian's booking platform has no service fee, then soon their users will abandon them.
No way, the Chinese have no immunity to this thing for free.
Soon, Li Hao and Jing Tian went to the seats in front.
Tonight, no one quietly switched seats to raise their seats.
Peng Yuyan's lesson is still widely spread in the entertainment industry.
On the surface, the two have already reached a reconciliation, but Peng Yuyan's popularity has greatly decreased, and he was invited to star in "Wolf Warrior 3" through various gossip before, but as a result, there was no shadow of him at all when "Wolf Warrior 3" was released.
At present, the news about him is mainly about his various PS pictures and starring in "Romance of the Dragon and Snake", but those who know the inside story know that this is nothing at all.
No one deliberately explained or criticized, and they hyped up if they loved hype.
A fake is a fake, it can't be real!
And that time also became an impressive lesson for the star.
Originally, some people wanted to learn it, but now they have extinguished that heart.
Rows of seats, the seat position of each star, reflects the position of the star in the entertainment industry.
is usually noisy, no matter how popular it is, no matter how high the traffic is, it is useless at the moment.
The hosts of the red carpet ceremony are Guo Wei, Yingling, Li Dan, and Roman, and the hosts of the award ceremony are Huang Bo, Deng Chao, and Lan Yu.
A combination of two men and a woman, Huang Bo and Deng Chao are both famous for being funny and enlivening the atmosphere, while Lan Yu entered the movie channel after graduation to start his hosting career and has rich hosting experience.
At the award ceremony, the awards were also announced one by one.
The Dou Po series of films won three small awards: Best Art, Best Music, and Best Cinematography.
Wen Muye won the directorial debut award with "I Am Not the God of Medicine", and then only Xu Zheng won the Best Actor in "I Am Not the God of Medicine", and the other awards were gone.
"The Wandering Earth 2" won two awards: Best Feature Film and Best Director!
The best art film was won by "White Snake: Origin".
At this awards ceremony, the most surprising thing about the awards is that the actress and the actor did not fall on "The Earth is Long and the Sky is Long", you must know that "The Earth is Long and the Sky is Long" won the main competition unit - Silver Bear Award for Best Actor and Best Actress This year.
In the past, many people were analyzing, and the two awards of this award are estimated to be awarded to two people, after all, everyone has won the Cannes Best Actress, if you don't give them two awards, won't it look like your award is unprofessional.
To be honest, Li Hao was also quite surprised.
However, it is more happy to see it, although "Long Time and Long Time" won the award in Cannes and was touted by the media, but in fact, it was released in March in China and got a total of 45.3 million yuan at the box office.
And the investment is 60 million, it can be said that no matter how much you blow it, this movie can't recover its cost by relying on box office sharing alone.
No matter how well the movie is made, the audience doesn't like it, they don't buy it, it's all in vain.
(End of chapter)