Before, the film and television industry was developing rapidly, and related industries could be said to make money with their eyes closed.

Cinema is no exception!

Although the investment in theaters is very large, a movie theater can get 50% of the box office that can be shared, and if you add the rebate of the movie, this proportion is even greater.

And which theater doesn't have Coke popcorn, and even game consoles and other items.

So, often the profits are quite substantial.

Coupled with reasonable tax avoidance, a movie theater can make money every year, which is equivalent to a golden rooster that can lay golden eggs.

But this film and television winter has changed everything.

After all, movie theaters can't be opened, and most of them are rented, so you need to pay rent as usual.

General staff can not be paid, but those management and skilled workers must be paid as usual.

In this case, the loss is not a fraction of a star.

There is also a cinema, and even the projection equipment is rented, and the rent must also be paid.

Therefore, some pessimistic movie theaters took action and stopped losses in time.

Wanda Cinema Line, on the other hand, was a merger and acquisition against the trend at this time.

As long as the price is negotiated and signed, the payment is often made in time.

Li Hao is still optimistic about the future development of Chinese films.

After all, this cold winter is not that everyone really doesn't like to watch movies, but as a last resort.

As long as the situation returns, then everything will be very different.

Therefore, at this time, for Li Hao, it is a low-price bottom-up.

Soon, it was negotiated with Huayi.

Huayi urgently needs funds to tide over this cold winter, so even high-quality assets have to be sold.

What's more, the cinema is not a high-quality asset for Huayi.

Otherwise, in ten years, Huayi would not only have 21 cinemas.

When Li Hao was filming "The Flood Wilderness: Hou Yi Shoots the Sun", unconsciously, a month passed.

The form is starting to become clearer.

This year's college entrance examination has been postponed by one month, and the national college entrance examination time is finalized on July 7 and 8, and the number of applicants for the national college entrance examination has reached 10.71 million.

The film industry has also ushered in good news, after research and research, it has been preliminarily decided to resume business in most areas in an orderly manner on July 20!

This means that the cold winter of film and television is initially ushering in the dawn.

Although there are still some cities that are still temporarily closed for business, after all, this represents the gradual recovery of the film market.

Of course, even if it reopens on July 20, it will be different from the past.

For example, the seats have to be spaced apart, which means that the original movie theater, even if it sells out movie tickets, only half of the box office.

This means that if this is the case throughout the year, then the loss of the cinema is a foregone conclusion.

But in such a situation, the cinema is actively preparing for its opening.

If you can reduce your losses, you can reduce your losses, and as long as you have a steady stream of cash flow, then you can continue to persevere.

This is also great news for film and television production companies.

This means that previously postponed films can be released this year.

Maybe the box office will not be as good as before, but in any case, as long as you can recoup your investment, it will be a big win.

Although "Embarrassing Mother" was sold to Douyin, creating a new model, this does not mean that Douyin will buy movie copyrights at will, and it is also carefully selected.

The main channel for movies is still the cinema!

Only by achieving a good box office can the on-demand income of the Internet be high.

This year is definitely a disruptive year for the film industry!

The most obvious is that with the help of the film and television winter, streaming media is speeding up the business of theaters.

In North America, Netflix is taking advantage of this opportunity to conquer the city.

In the Chinese market, Douyin, Haoshi, Toutiao, Watermelon Video, iQiyi, Tencent Video, etc. are all accelerating their own strategies and burning money like crazy.

TV series and movies are the focus of their own competition.

The competition among the major video websites in the Chinese market is fierce, and North America is even more terrifying, Universal Pictures has compressed the window to 17 days, and Warner has announced that all blockbusters in 2021 will be launched simultaneously on its own platform HB0 Max, and there will be no separate charges, in other words, the window period will be compressed to zero, this decision has been criticized by Hollywood, not only the exhibition industry, but even those who have stood in line with new technologies and new platforms in the past find it incredible.

Before, Douyin won the copyright of "Embarrassing Mother", Xu Zheng was almost sprayed to death by saliva, and Douyin was also criticized.

But compared to that, that's not a little bit worse.

This film and television winter has directly and greatly exacerbated the contradiction between streaming media and theaters.

Before the film and television winter, the contradiction between streaming media and theaters has long existed, and the main breaking point is the dispute between Netflix and Cannes over the qualification of the work, and the dispute between Netflix and North American theaters about the window period for release and launch.

Since the popularization of television in North America in the fifties of the last century, the cinema is no longer the only platform for the display of films, including videotapes, DVDs and other technological products, all of which once posed a threat to the cinema, but eventually resolved. The chain of movie consumption is getting longer and longer, but the leading position of theaters has not moved.

In the film industry in general – and production in particular, the emergence of new platforms often means that the long-tail effect of products can be fully exploited.

And this time, streaming is menacing!

It makes people have to face the reality that streaming is not a platform downstream of the theater at all, it has become a disruptor in the industry landscape.

Li Hao also doesn't know what the final result of the battle between streaming media and theaters will be.

But no matter which side wins or loses, he is already invincible.

Stimulated by this good news, the morale of the crew has been refreshed, and everyone is no longer suffering from gains and losses as before.

Before, I don't know how many insiders were worried that they would not survive this cold winter and would freeze to death in the cold winter.

And now, it is for everyone to see the dawn of the end of the cold winter.

At the very least, it allows them to stick to it.

However, Li Hao knows that this time the film and television winter will last for three years, and now it will be anywhere!

It's too early to say that the film and television winter is over!

"Flood Waste: Hou Yi Shoots the Sun" continues to be filmed, involving thousands of people!

The special effects are all in progress at the same time.

This movie is not an artistic film, but a proper special effects commercial blockbuster.

There are a lot of special effects involved, no less than "The Wandering Earth 2", but the types are different.

But the difficulty of shooting is even more than that!

Science fiction movies, although there were few in China before, but Hollywood movies have existed for 30 years, and there is actually experience to learn from.

However, China's special effects commercial blockbusters of ancient mythology have nothing to learn from, and they are completely different from any previous special effects commercial blockbusters.

You have to move forward step by step, and there is no trick to be had.

Everything has to rely on yourself to cross the river by feeling the stones, and if you are not careful, you may fail.

(End of chapter)