The ratings are like a battlefield, and the satellite TV is like a palace fight!

The melee on satellite TV is not new, there has long been news of throwing money to grab celebrities in the newspapers, and it is also you who attack me for ratings fraud, and I complain that the news of your program is vulgar is circulating in the community.

These open and secret battles have long been deduced into a living palace fight, and behind every scuffle, there is no one fighting.

Mango Channel, which has been sitting firmly on the throne of the 'dragon head' for more than ten years, has also been strongly impacted by other satellite TV due to the 'entertainment restriction order', and the position of the 'boss' in the mainland has long been shaky.

Just like this year, a woman who was highly praised by Mango TV blew herself up in the live broadcast that she deliberately changed her student status in order to be admitted to the Chinese opera, and after this incident came out, it caused a lot of discussion and directly lost her future, and Mango TV's early investment can be regarded as a waste, and she was criticized by the way.

and known as the hottest variety show this year, Mango Channel's "Sister Riding the Wind and Waves", which has invested a lot of manpower, material and financial resources, has attracted many fans because of the performance of older female stars on the stage and their true temperament, but after the middle and late stages of the show, because of the open and secret battles between artists, the show is full of slots.

As you can imagine, the main thing is sisterhood, but it turns out to be a battle between the open and the dark.

And behind this, if there were no other satellite TV to help and kill Li Hao, Li Hao would not believe it.

Before the second season of "Romance of the Dragon and Snake", it was in the 'summer file', and this 'summer file' is a battleground for all satellite TVs, all of which are to take advantage of the student party's holiday to grab a wave of viewership share.

And the second season of "Romance of the Dragon and Snake" did not disappoint Mango Channel and Zhejiang Satellite TV, and the ratings reached a new high.

This time, the third season of "Romance of the Dragon and Snake" is aimed at the winter vacation, and it is also aimed at the student party group.

Therefore, as a winter vacation drama, the senior executives of satellite TV and website executives present are all in a posture of eyeing each other.

Fierce competition, and finally Mango TV and Zhejiang Satellite TV jointly purchased and won from the competition. It's not that they bid a little higher, but because in the first and second seasons before, there was a priority clause, as long as the other TV stations did not pay 5% higher than them, then they had the right to buy.

Mango TV and Zhejiang Satellite TV purchased at a price of 9 million yuan per episode each, with a total of 900 million yuan for 50 episodes!

In terms of online video, it is Haoshi, Tencent, iQiyi, and Youku jointly purchased for 32 million yuan per episode, with a total of 1.6 billion yuan for 50 episodes!

Journalists, who had been waiting for a long time, felt their blood boiling after the negotiations were finalized.

Heavenly steps, sky-high prices, sky-high prices again!

Satellite TV plus the Internet, the single episode of "Romance of the Dragon and Snake" reached 50 million yuan, once again refreshing the industry record!

The media likes this kind of news the most!

Just write about this thing and make headlines on the entertainment page!

Li Hao once again proved to everyone that if the TV series is filmed well, it is also very profitable, even more stable and profitable than the movie!

In the past, whether it was a film and television company, a director, or a star artist, they would not shoot TV series after making movies, and they felt that the big screen B grid was much higher than the small screen, and the movie was more profitable.

And Li Hao and Haotian Media have always told everyone that whether it is a TV series or a movie, in fact, it is the same, as long as you work hard, you can also make money and make a lot of money!

Because of this, most actors now make both movies and TV series, and film and television production companies also walk on two legs.

Although everyone still thinks that movies are big screens, big screens are good, but they are not like before.

The contract of intent to purchase the film was signed, everyone joined hands together, and the media reporters pointed the camera at it, and the click sound kept sounding.

For the first time, an entertainment headline attracted the attention of the public to the third season of "Romance of the Dragon and Snake".

Penguin Entertainment Information reported: "Sky-high prices, see sky-high prices again!" ”

"Yesterday, the third season of the classic Chinese drama "Romance of the Dragon and Snake" directed by the famous director Li Hao sold the first round of broadcast rights in Beijing, which was jointly purchased by Mango TV and Zhejiang Satellite TV, with a single episode price of 18 million yuan. The online broadcast rights of the show were purchased by Haoshi, Penguin, iQiyi, and Youku at a sky-high price of 32 million yuan per episode. ”

"The price of a single episode in the third season of "Romance of the Dragon and Snake" reached 50 million yuan, setting a new high for domestic TV dramas. It is worth mentioning that the previous record was created by the second season of "Romance of the Dragon and Snake", and the price of a single episode was 45 million yuan, and only a few months apart, this record increased by a full 5 million yuan"

In addition to Penguin.com, Sohu, Sina, entertainment scene and many other media have also broken the news that the third season of "Romance of the Dragon and Snake" sold at a sky-high price, which has aroused heated discussions among the public. For a while, it seemed that the whole society was discussing the phenomenon of sky-high film and television dramas.

In contrast, the trend of news monopolizing the top five hot search lists such as Doupo Movie, Li Hao and Jingtian's marriage news has been broken.

After the implementation of 'one drama and two stars', the increase in the unit price of TV dramas has been very limited, and TV stations are very cautious in this regard, after all, the price of TV dramas is good, the cost is large, and the risk increases dramatically, and there will be huge losses if you are not careful.

The price of a single episode purchased by the TV station in the third season of "Romance of the Dragon and Snake" is 18 million yuan, and Mango Channel and Zhejiang Satellite TV each pay 9 million yuan, which is already a terrifying sky-high price.

This means that each TV station has to pay 450 million yuan!

You must know that the cost of "Sister Riding the Wind and Waves", which has caused a lot of popularity and topicality this year, is far from comparable, but "Sister Riding the Wind and Waves" has caused the market value of Mango TV to skyrocket by 10 billion.

The price of a single episode in the second season of "Romance of the Dragon and Snake" was 45 million before, which was already very shocking. Who knows that the third season of "Romance of Dragons and Snakes" has set a new record for the second season, and it is still five million higher, what happened to this world? How can the price increase rise so fast?

Many netizens have a heated discussion on this, and some people think that sky-high film and television dramas are not good, and it must be the audience who pays for them. But some people feel that this is market behavior, and selling at a high price indicates that it is unanimously optimistic and the quality is guaranteed. If you want to shoot a bad film, no one wants to broadcast it with money! There are also people who call for the state to take care of this matter, and there is no such way to raise prices!

But many more people, especially the original party of the student party, are completely excited. The first and second seasons of the first season made them addicted before, and they wished that the third season would be broadcast immediately, and now the third season of "Romance of the Dragon and Snake" finally has new news, and it is finally going to be broadcast, and it has been sold Tianjie, what does it mean, it shows that everyone is optimistic about the third season!

Soon, Mango Channel, Zhejiang Satellite TV, and the four online videos began to carry out preliminary publicity, and even began to arrange for the crew members of "Romance of the Dragon and Snake" to appear on variety shows.

Now TV series are updated too fast, even if it is a big hit drama, it can often only be popular for three months, and it is no longer like before, a big hit drama can eat for ten years!

So after two months, the crew members also need exposure, so as to awaken people's memories of the characters in the play and the memory of the TV series.

(End of chapter)