On December 30, in the evening, the red carpet of this year's Golden Rooster Awards began.

This time, there are many Japanese and Korean stars, both male and female.

There is no doubt that female stars are more popular than male stars.

At the turn of the millennium, when the mainland entertainment industry was just starting, absolutely no Japanese star would pay attention to the mainland market, because at that time, the Japanese entertainment industry was the most developed in Asia.

At that time, both the relatively developed South Korea and the treasure island were far from Japan.

This is a legacy of Japan's rapid economic development in the last century.

Film, television, animation, music, variety shows, sports, comics, games, action movies and other industries are all maintaining leading positions in Asia and even the world, and supporting a series of peripheral development.

At that time, in Japanese entertainment, variety shows had many brains, large scales, and interesting plans.

During the same period, variety shows in South Korea, Treasure Island, and the mainland are focusing on indoor games, while Japan has opened a large number of outdoor variety shows, and even some variety shows already have the feeling of reality shows.

However, ordinary people in the mainland do not have an obvious perception of Japanese entertainment, and their biggest impression is comics, anime and action movies, but they are deeply impressed by Korean entertainment, after all, the cold wave invaded, the first ten years after the millennium, but only about ten years have passed, and everyone's impression is still clear.

The so-called Hallyu invasion was actually a gradual process.

In the middle and late last century and the beginning of the new century, domestic TV stations introduced Korean TV dramas, such as "Blue Life and Death Love", "Dae Jang Geum", "Full House of Romance" and other Korean dramas, which opened up the Korean Wave situation in the mainland.

A steady stream of Korean dramas is the most fundamental soil for the Korean Wave, so much so that before the entertainment restriction order, whether it was boys, girls, young women or middle-aged and elderly women, almost all of them were loyal supporters of Korean dramas, and the market for domestic dramas was greatly squeezed.

In addition to Korean dramas, Hallyu also has another route, that is, Korean singers, and more accurately, Korean idols of men's and women's groups who are good at dance music.

The K-pop singers who initially caused a certain influence in the mainland were Lee Jung-hyun, as well as several groups such as Cool Dragon, which can be regarded as bringing the first K-pop style.

But the real pinnacle of the Korean Wave is the rise of a large number of men's and women's groups after 05, TVXQ, Girls' Generation, Bigbang, Super Junior, Han Geng's Super Junior, the four sons who returned to China, and BTS, which is popular in Europe and the United States

As soon as Han Geng returned to China, he became one of the top streamers in the mainland, with soaring resources, not to mention the four sons who returned to China, a representative of the traffic era.

The examples of several people have made a routine of export-to-domestic sales appear in the domestic entertainment industry, and a large number of young boys and girls have been sent to South Korea as trainees.

After debuting, he was packaged as a popular idol, and if he didn't debut, he was an excellent trainee, and when he returned to China, he was still a cash cow.

[Amazing acting] Wang Yibo, [He Jiong's partner] Wang Jiaer, [Have a child] Zhang Bichen, and even Fan Chengcheng, who is now popular, are all artists who have returned from South Korea.

It's a pity that the influence of Hallyu has been reduced to the extreme, first the entertainment restriction order, and then even another route was cut off by Li Hao.

The only one who is still popular is only a singer Zhang Bichen and Fan Chengcheng.

In the final analysis, it is actually the market that decides.

Japan is so big, with a population of nothing more than 120 million, no matter how developed entertainment is, it is nothing more than the market, it has already reached the ceiling, plus the film market is either Hollywood movies, or anime, and even Chinese movies have a piece of meat, and famous female stars often do not become famous, but become the heroine of that action movie.

As long as the mainland market reaches the per capita level of Japanese entertainment, then the market is 12 times!

South Korea's population is only 50 million people, no matter how toss the entertainment industry, per capita movie viewing ranks among the top in the world, but the film market is like that, even if you can make some money from exports a year, it is almost 10 billion yuan a year, not to mention that this is already a record.

As long as the per capita level of the mainland market reaches the level of Korean entertainment, then the market is about 25 times.

As for the income of mainland stars, it has long exceeded that of Korean entertainment.

The star with the highest annual income in Korean entertainment has an estimated annual income of 60 or 70 million yuan!

And you must know that these Korean entertainment stars, that is called a dedication, or according to the current buzzword, it is called a volume!

Not to mention, the sentence 'You can doubt the character of the chaebol, but you can't doubt their vision' is just talking, the star artists who commit suicide every year, it's not one or two.

As for celebrities who commit suicide, they often don't get much attention in South Korea, and only the mainland Internet can cause shock.

Looking at the mainland entertainment industry, it is simply easy for celebrities to make money, and even a second-tier star can earn tens of millions a year.

This time, these Japanese and Korean stars used all their means to participate in the Golden Rooster Awards and rub the red carpet.

To a certain extent, it's not like more than ten years ago, when Fan Bingbing and others went to some European film festivals to rub the red carpet.

Li Hao and Jing Tian cleaned up and prepared to walk on the red carpet.

Compared with before, the red carpet of this year's Golden Rooster Awards is relatively lively.

However, the atmosphere of star-chasing here in southern Fujian is very light, so there is no such scene of mountains and tsunamis and crowds, there are about a few thousand people on the scene, and many of these are estimated to be from outside southern Fujian.

Li Hao felt like complaining.

Knowing that the atmosphere of star-chasing in southern Fujian is not strong, he also arranged the award ceremony on a working day like Thursday.

Everyone is busy working to make money, who has the heart to chase stars.

Even if you are a student, you have to go to class on weekdays!

If Li Hao arranges it, this kind of red carpet show has to be arranged on the weekend.

It can only be said that the organizers still haven't fully understood the film festival.

Originally, it stands to reason that Jing Tian had to walk the red carpet with Lao Mouzi and them in the name of the crew.

However, Li Hao participated in this red carpet show, and as Li Hao's official girlfriend, naturally, he walked the red carpet with Li Hao.

As soon as the two appeared, it immediately caused the biggest climax of today's red carpet, with all kinds of cheers and screams.

The two couldn't hear what everyone was shouting at all, but in the face of enthusiastic fans and passers-by, Li Hao and Jing Tian still smiled and waved.

I didn't walk fast, and I posed with him, and the magnesium lights kept turning on.

The two signed their names on the sign-in wall, then drew a heart shape on the two names, and the two of them stopped for a moment until they had finished taking pictures before they walked in.

Inside, it's different, like a large-scale social scene, each in twos and threes together for two days.

The awards ceremony is not just an awards ceremony, if that is the case, it is estimated that no one will want to come to the star actors who have not been nominated.

The red carpet can give celebrities exposure.

And after walking the red carpet, it is a stage for communication.

On this stage, maybe a certain star will get the director's or producer's phone number or even the room number to negotiate some kind of deal.

This is the purpose of many celebrities participating in today's awards ceremony.

The entertainment industry is a vanity fair.

Everyone is never profitable.

(End of chapter)