The black swan in February stirred up the storm in the past six months.

Many people were panicked, as if the sky had darkened all of a sudden.

Black clouds crush the city and want to destroy it!

In addition, that wave of cold snap has not subsided so far, causing everyone to be more conservative and prefer to stay at home.

Under the national fitness, the biggest wave of dividends is Liu Genghong and his wife, the daily aerobics live broadcast, are ranked first in the same time period, and Douyin has more than 50 million followers in the past few months, giving birth to a large number of 'Liu Genghong boys' and 'Liu Genghong girls', and even schools are organized in this same time period, watching videos and jumping jobs together.

The square dance of the aunts disappeared, and instead they became 'Liu Genghong girls' at home.

Under the retro tide, Sister Lang 3's biggest wave of dividends was eaten by Wang Xinling, and the degree of popularity is better than its peak, and it has entered Douyin so far, and its fans on Douyin have exceeded 10 million!

In July, the film market recovered slightly, but the cold winter for several months caused the cinema to suffer heavy losses, and the audience entering the cinema was much smaller than before.

In addition, in the past three years, except for Haotian Media, the inventory accumulated by other film and television companies has almost been exhausted, and there are no too interesting movies.

To see how bleak the film market is, we only need to see that the box office in April was more than 500 million, the movie in May was just 700 million, and the box office in June was claimed to be recovering, which was less than 2 billion, which was far lower than the same month last year.

In just four months from March to June, the box office is tens of billions less than last year!

Tens of billions, which means that it is a huge loss for all parties.

In the past few months, "Dou Po: Finale" has won the weekly box office championship and the monthly champion every month for almost most of the time period.

For movie theaters, instead of arranging more films for general films, it is better to arrange them for "Dou Po: Finale", at least they can make some money.

Under such circumstances, "Dou Po: Finale" has a tendency to break 10 billion.

Even if Li Hao wanted to remove this movie from the shelves, the movie theater begged his grandfather to tell his grandmother, begging for a few more months.

Even some leaders called Li Hao, hoping that Li Hao would make the box office of this movie break 10 billion.

The box office of a movie exceeds 10 billion, which is of extraordinary significance for Chinese films.

In such a situation, Li Hao estimated that this movie would reflect the Chinese New Year!

"How is this summer?" Jing Tian put one hand on his big belly, walked very slowly, and talked about the coming summer vacation.

"After the warm-up in June, this summer vacation should make a difference." Li Hao pondered slightly and said slowly.

The movies released in June include movies such as "Life Events" and "Jurassic World 3".

It is precisely because there are some good movies that the movie market in June can exceed 1.9 billion!

Under such circumstances, there are more movies to be released in July, and there are as many as 40 movies to be released, which is quite a lot more than in June.

In August, there will also be as many as 40 films!

In addition to Haotian Media's "Dragon and Snake 3" movie, there are also Tiangong Animation, and then there are Shen Teng carrying "Walking on the Moon Alone", Liu Qingyun carrying "Detective War", Gu Tianle carrying "Tomorrow's War" and other movies.

It can be said that the entire film market has heated up all of a sudden.

"However, this year, the strongest growth in the world is still the North American film market, the total box office of North American films in the first half of the year reached 3.624 billion US dollars, almost equivalent to the box office of last year, and the total box office of the whole year is expected to break the $7 billion mark." Li Hao said.

In the past two years, the North American box office performance was extremely bad, and the entire film industry was hit hard, with many movie stars earning a sharp decline, and even forcing many assistant directors and the like to change careers to do something else.

This year, however, the North American box office performance is quite impressive.

In 2019, the North American box office reached $11.3 billion, and if the North American box office can reach $7 billion this year, it means that it will return to 62% of the pre-winter level!

Under such circumstances, the pressure on the AMC cinema line in Li Hao's hands has been alleviated a lot.

Over the past two years or so, the acquisition of movie theaters, which used to be seen as a bad decision, has now become a wise one.

For example, a movie theater was worth only $1 million, but now it is worth $3 million, which is equivalent to making $2 million.

And there is another important indicator in this, which is market share.

Outside of China, AMC Cinemas is the world's largest cinema chain!

However, AMC Cinemas is also facing a big crisis, that is, the challenge of streaming.

Now Europe and the United States are optimistic about streaming media, the valuation of streaming sites such as Netflix continues to soar, and the market value of AMC Cinemas has not even recovered to the level of 2019.

If it weren't for the fact that in the past three years, a lot of subsidies have been received from European and American countries, and AMC's financial statements would be much more ugly than they are now.

Sometimes it's just magical, the world's largest cinema chain, with a market value of less than 30 billion yuan!

"Then this summer vacation may be able to restore the market." Jingtian said.

Since the pregnancy break, she has paid less attention to these things, and instead reads fertility books and videos every day.

But she also knows that Haotian Media and Tiangong Animation have formed golden signboards, and their box office appeal is amazing. And Shen Teng has also had a strong box office appeal over the years, and the box office of the movie is not bad.

This can be imagined from the beginning of "Hello Li Huanying" with the signboard starring Shen Teng.

"Detective Wars" is a series of films, and the previous work has a good reputation and box office, and it is also a rare and highly anticipated Hong Kong film this year.

"It's this "Tomorrow's War", a sci-fi film, but can those people in Xiangjiang make a good sci-fi film?" Jingtian expressed great doubts about this.

The pros and cons of Hong Kong movies are obvious.

If you see a Xiangjiang movie that is a historical film, a military film, or a science fiction film, then it is likely to be a bad movie.

Xiangjiang Movie, I can't make this type of movie.

All Xiangjiang movies that involve history are often complained about when they are made, whether it is the characters, costumes or props, it is so bad.

Military films, this kind of big scenes, and Xiangjiang Film's experience in this regard, whether it is a director, screenwriter or actor, is extremely lacking. reluctantly trying, what often comes out is a police movie.

As for science fiction films, the requirements are even higher, whether it is the investment of funds or the requirements for technology, they are very high.

For the huge capital investment, it is obviously impossible for Xiangjiang Films to meet now, after all, it is difficult for Xiangjiang to come up with so much real money for hundreds of millions of yuan invested in science fiction films at every turn.

As for the technology, the technology in this area is a special effects company in the mainland.

However, these Xiangjiang film companies often like to build with the best special effects team in Hollywood.

(End of chapter)