With only two weeks to go before the Spring Festival, the seven films announced to be finalized have entered an intensive publicity period.

A marketing war about Spring Festival movies has kicked off, and the promotional materials released by the main creative team can be seen on various social platforms.

The film critics analyzed according to the type of film, and lamented that the overall feeling this year is that the gods are fighting and evenly matched, and the Spring Festival war like this is simply rare in recent years.

And the movie with the most sustained attention is undoubtedly "The Wandering Earth 3", with "The Wandering Earth 1" and "The Wandering Earth 2", which is already a very hot IP and has accumulated a large number of fans.

This time, "The Wandering Earth 3" is very strong and high-profile in terms of tone, and it will be released simultaneously around the world, except for the Chinese market, dominating the entire movie screen in Southeast Asia, and there is no movie that can compete with it. Overseas, AMC Cinemas has arranged a total of tens of thousands of screens for "The Wandering Earth 3", covering the North American market, European market, South American market, Japan and South Korea, etc., covering the whole world.

Now that a few relatively large materials are released, everyone can immediately and seamlessly connect to the shock of watching "The Wandering Earth 1" and "The Wandering Earth 2" at that time.

In the past few years, "The Wandering Earth 1" and "The Wandering Earth 2" have not only stayed in movie theaters, but also operated very well in peripheral copyrights, and have achieved quite good results in disc sales and rental, and online video screenings, cultivating a large number of fans.

Thanks to the market cultivated by Hollywood, the world has a high market for hard science fiction movies.

This time is no exception, "The Wandering Earth 3" has opened a grand global publicity, this movie, in addition to the starring lineup of Wu Jing, Andy Lau, Zhou Jie, as well as Lin Yuner, Scarlett, etc., there are seven overseas stars, and they are completely going to the international market.

Although "Man Jianghong" is also known as a global release, it is actually mainly the mainland market, after all, this theme is doomed, there is no overseas market, after all, whether it is Yue Fei or Qin Hui, no one knows overseas, that kind of comedy and script killing, and it is estimated that overseas will not be able to appreciate it.

"No Name" is relatively close to the news of the finalization, so it emphasizes more actors, such as Liang Yingdi, such as Wang Xiaoxianrou and so on.

"Bear Infested. Stay with me 'Bear Core'" itself is a particularly influential IP, and last year's "Bear Infested. "Return to Earth" got nearly one billion box office during the Spring Festival, creating a new historical record for the series, and it is possible to create a new record this year.

The point is that this kind of animated film can be produced every year, and it doesn't require much investment.

An animated film of this level, with a publicity investment of 50 million, is already an exaggeration, and no one will believe it no matter how much it is.

The audience of "Deep Sea" is relatively special and fixed, and it is basically marketing among fans in its own circle.

"Exchanging Lives" focuses on marketing actors Lei Jiayin and Zhang Xiaofei, which is Zhang Xiaofei's second feature film, and everyone in "Hello Li Huanying" has not forgotten Zhang Xiaofei.

All parties want to eat as much cake as possible in this Spring Festival stall.

Especially in January, the film market recovered rapidly.

On average, the annual box office output exceeds 100 million.

This makes the films work hard to promote and invest more publicity funds.

By January 20, the cumulative box office for the entire month of January has reached 3.2 billion!

Li Hao and others still did not appear at the premiere of "The Wandering Earth 3", but they made a video connection to add fire to "The Wandering Earth 3".

One by one, they recommended the movie "The Wandering Earth 3" to their fans.

At this time, the pre-sale box office of "The Wandering Earth 3" has exceeded 300 million, far ahead of other movies.

Finally, the Spring Festival stalls ushered in a big battle!

The Spring Festival film market ushered in a hot start.

Theaters across the country ushered in a long-lost crowd of moviegoers.

The second day of the Lunar New Year.

Quadrangle.

There was light snow in the sky.

Li Hao looked very angry, because he didn't expect that the faces of those capitals would be so shameless.

After many years, the 'ghost field', 'buying the box office', and 'stealing the box office' are reproduced!

Since the intensification of surveillance a few years ago, this phenomenon has disappeared.

It turned out to be good now, and to take out this method again.

"Director Li, if our movie is not done well, the actors are not good, and the special effects are not good, we will admit it, but if we do this, isn't this bullying!" Guo Fan called Li Hao to vent his bitterness.

I can't help it, I'm really disgusted.

The hard sci-fi movie that I worked so hard to make, full of sincerity, and the reputation is also very good, and the movie theater is full, but the result is good, it is almost the same as the box office of a movie that plays script killing in a small courtyard.

It's okay to bully people, but how can you bully people like this.

I am good-tempered, but good-tempered people should be bullied!

"Director Guo, you can publicize with peace of mind, and don't be distracted by the rest." Although he was very angry in his heart, Li Hao endured his anger and comforted Guo Fan.

"It's definitely not going to be like that."

hung up Guo Fan's phone, Li Hao called the person in charge of Wanda Cinema Line and scolded him fiercely.

It's a big joke that it happened in my own movie theater.

"Zhang Feng, if you don't want to do it, hurry up and get out of the way, you don't want to do it, some people want to do it!" Li Hao was furious.

Zhang Feng, who was trained by himself, was appointed as the head of Wanda Cinema Line, although he is young, he is very capable and stands out, otherwise he would not be entrusted with important tasks.

Li Hao didn't expect that such a big thing would happen to make Zhang Feng complicated Wanda Cinema.

"Dong Li, please give me a little time, I will definitely give Dong Li and the group an explanation." Zhang Feng's face also turned red at this time.

Seeing yesterday's revenue today, Zhang Feng is in a good mood.

Last year, the theater chain expanded a little, and although the revenue fell a little, it was still profitable.

Prepare for the new year and do a great job.

The result was good, and he was directly scolded by Li Hao on the phone, and his good mood disappeared all of a sudden.

But if something so big happened, it was a mistake in his work.

"Zhang Feng, no matter who is involved in this matter, no matter how high the level is, I will not let it go!"

Li Hao's words show his determination to deal with this matter to the end.

He didn't expect that the treatment was top in the industry, even during the suspension of the movie theater, wages were still paid, and there was never a debt of payment, and there were still people who dared to risk their lives.

And this kind of food is simply eaten inside and out.

For this kind of moth, Li Hao will never let go.

"Dong Li, please rest assured, I will definitely handle this matter well, if it is not handled well, I don't need you to be dismissed, and I don't have the face to stay in the group anymore." Zhang Feng's face flushed, and he repeatedly promised.

It's a slap in the face!

It's against him!

Zhang Feng only felt that his face was hot.

(End of chapter)