It was rumored before that Li Ao's agent proposed an annual asking price of tens of millions of US dollars to the hook, and the person in charge of the hook left the table angrily.

After being exposed, Li Ao was ridiculed for being too greedy.

O'Neal's 5-year 15 million US dollar sneaker endorsement made the brand want to cry, the money earned in 5 years is not enough for O'Neal's one-year endorsement fee, the sneakers are good, but they can't be sold at a discount, and both parties are unwilling to renew the contract after the contract expires.

Later, O'Neill himself went to get a trendy brand attribute 'Dunkman' series of sneakers, which did not focus on basketball shoes, but sold very well, and was also taken by Victoria Adams of the Spice Girls Choir, who later became sister-in-law Bei, took a fancy to its brand value and brought it into the entertainment industry.

After Iverson was elected as the top pick, he got a 10-year 50 million dollar endorsement contract the next day, with a clause for transferring career contracts, and after winning the scoring title in 1999, Iverson's agent had the foresight to go bankrupt after Iverson retired, so he got a 30-year trust fund of 1 million US dollars per year from Reebok, and only after Iverson turned 55 years old could he cash out.

After Kobe Bryant finished the summer league in his rookie season, he won a six-year, 48 million U.S. knife sneaker endorsement contract, setting a new record for Iverson's highest single-year spokesperson fee.

The highest single endorsement contract for an active player is Penny Hardaway, with a career endorsement contract worth a total of 84 million US dollars.

Of course, these 'highest' do not include Jordan's direct 6% share of AJ's sales.

None of these people have received tens of millions of endorsement fees, and Li Ao actually opened his mouth!

Crazy, isn't it?

Who knew that the hook suddenly changed his words later, saying that he was willing to continue talking with Li Ao.

At that time, people were still confused, but then they understood, and there was news that the Clippers had been sponsored by more than a dozen flower brands in a few days, and the Forbes Sports team value list was directly doubled at that time.

In the preseason, after Li Ao showed his ability to adapt to NBA games, many people were already discussing his endorsement fee, waiting for the NBA's first annual endorsement contract with an average annual level of 10 million since Jordan.

waited for it, but I didn't expect Li Ao to sign a contract with the hook, AJ gave his father a backstab, and directly sent a sky-high endorsement contract with an average annual average of 14 million US dollars!

At this price, you can take Iverson and Kobe Bryant together!

For a while, there is no discussion about the game between the Clippers and the Lakers tomorrow, and they are all discussing the endorsement income of Li Ao, Kobe Bryant and O'Neal.

…

Seeing off Liam's father, Lee, Liam, Vivian, and Schwartz, the four of them opened a bottle of champagne to celebrate.

Liam looked at Li Ao, who was holding the contract in his hand, and complained: "Then I am reluctant to let go of that contract, don't take it, the money has gone to my foundation." ”

"Look at your sour, 100 million, do you have it?"

"Wait for the old man D...... Ahem, when he retires, I will have money! ”

"You were expecting your uncle to die soon, and I will convey your words to him when I meet him in two days."

"I'm talking about him retiring after much deliberation and giving me the place! Don't talk nonsense! ”

After making a fuss for a while, Li Ao put the contract away.

When he heard that the sneaker endorsement was expected to exceed 10 million, he thought about 'productizing' him.

Later, I summed it up with Schwartz and Liam, and was ready to complete it by entrusting the Liam Family Foundation to open an investment company, and the team's salary was not available, but the endorsement fee could be operated in this way, and the tax should be reasonably avoided, and the signing was in the name of the foundation.

can get such a high endorsement fee, Li Ao didn't expect it.

He always thought that he could get a maximum of three or five years, 10 million US dollars a year, which was already a lot.

Schwartz occasionally revealed the contact with the brand, but only said whether it went smoothly and how it progressed, and did not mention how much money the contract talked about.

I didn't expect this guy to be so greedy and did 98 million with one shot!

Both Schwartz and AJ conducted research on the flower planter market, and both found a situation that surprised them - the flower growers are particularly obsessed with 'foreign brands', especially 'high-end foreign brands', and their spending power is amazing.

In fact, it is not AJ backstabbing the hook, it is the result of negotiation, and the hook is reluctant to take so much money because they have a lot of relatively low-priced products.

However, AJ has been focusing on high-end since its establishment, and it can be sold at a high price.

"Your broker's vision is really poisonous, our internal price bottom line is to give you 100 million, and he directly hit our bottom line."

Li Ao thought of Jordan's ridicule of him.

As for why it ended up being $98 million, because the remaining $2 million was Schwartz's personal signing fee.

This is what Schwartz deserves, the hook bites 70 million, and it is someone who relies on his ability to pry out 30 million more from AJ, if it weren't for his vicious vision, AJ can only quote 70 million, or 75 million, 80 million.

Li Ao thought of one thing and asked curiously: "Jeff, didn't you say that 14 million a year is not the limit, and there is still room for growth in the future?" Why not take a short contract? 3 years or 5 years? ”

Schwartz responded: "3 years is too short, can't sign this price, sign 5 years and 7 years, I don't think there is much difference, it is difficult for your sneaker endorsement price to continue to rise in a short period of time, even if there is a kind of flower market, there are many other factors, if you sign for 5 years, renew the contract or change the brand when it expires, it should still be this price, and sign for 5 years, after 5 years, if you want to sign a two-year short contract and want such a high endorsement fee, it is very difficult." ”

"'07 renewal? What does it mean in particular? ”

"Didn't we speculate before that there was a high probability that the 08 Olympic Games would be held by your flower planters? I went to find out later, and found that there is a high probability that this thing will be successful, and when the contract expires in 07, we can take advantage of the Olympics to bite the brands, and they can only give us money willingly. ”

"Oh......"

Li Ao forgot about it!

Or the agent in the eye of the money is more keen!

His agent almost put 'I love small money' on the door of his head.

Li Ao now has another goal - signature shoes.

If he performs well enough and has enough fans, he won't be able to use it for 1 year, and AJ will come up with a series of sneaker development plans for him in three or two clicks.

But if the market expects it to be not, it will be three years, three years, three years, and the end of the contract may not be there.

Suddenly, Li Ao thought of one more thing: "By the way, Jeff, you take me and Liam to drink, in case someone finds out, will you squat in the game?" ”

“……”

Schwartz wondered how his boss had so many outlandish ideas!

Wrong! He pointed at Vivien and asked, "I'm not alone with you to drink, the wine was opened by Vivian!" ”

"Not really! You are talking nonsense, my Vivian will not do such a lawless thing, she just came. ”

“……”

Schwartz raised his hands in surrender, he was defeated!

…

The next day, Nov. 6, the game day between the Clippers and the Lakers arrived.

At 8 o'clock in the morning, Li Ao came to the Memorial Stadium, and his teammates congratulated him, and Odom, Big Q, O'Neal Jr. and others all said that they wanted to treat him to celebrate and have signed shoes.

Why did Li Ao take a sky-high endorsement, but it was this brother who invited him?

As the saying goes, a person ascends to heaven when he gets the way.

There are many domestic brands that want to rub Li Ao's popularity, but as soon as they inquired about Li Ao's endorsement fee, good guy, when they didn't sign a contract with an NBA team, they got a minimum endorsement fee of 2 million US dollars.

However, Li Ao can't sign it, so he can retreat and sign a teammate who has a good relationship with Li Ao.

After many inquiries, I learned that Da Q and Li Ao have the closest relationship, Odom is Li Ao's most trusted and most communicative player, and Little O'Neal is rumored to be named by Li Ao.

So the endorsement found them, although the unit price is low, but it can't stand the volume, and after a wave of signings, their endorsement fees are almost more than the NBA salary.

They wanted to thank Li Ao for a long time, but they didn't have the opportunity, but now they have it, so they helped Li Ao invite the whole team to a dinner to celebrate signing the sneaker endorsement.

Li Ao wanted to treat himself, but he couldn't resist the three of them, and he didn't force it.

Anyway, when he eats meat, the people next to him can always drink the soup, so it's good to accept the thanks.

As the so-called Shengmi endou Mi hate, you have to give people the opportunity to thank them.

After the morning's preparations, Li Ao went to the bank to remit a sum of money to his mother, and signed a big contract, which came to an end.

Later, when the Pitt Charitable Foundation built the company he had entrusted, he seized some of the opportunities he remembered and bought some stocks to keep for his retirement.

At this stage, his focus is entirely on what he loves to do – play basketball!

…

At 7:40 p.m., Li Ao was the first to enter the stadium through the away players' tunnel.

Playing away at home is even more awkward than he imagined.

To his surprise, there are many fans cheering for him!

He heard that there wouldn't be too many of their Clippers fans in the game because of the big difference in ticket prices.

The groups that buy tickets for the Lakers games are mainly tourists, students, wealthy people, international students, and businessmen.

The group of people who buy tickets for the Clippers games are mainly salarymen.

In terms of ticket prices, for the same seat, this season, the Lakers ticket price is almost three times that of the Clippers.

Moreover, in previous years, the Clippers had low ticket prices and did not sell as much as the Lakers.

When Sterling was the owner before, his favorite game every year was the two games with the Lakers, and he set the ticket price of their home game against the Lakers more than twice as high as the ticket price for the Lakers to face them, and he still didn't worry about selling, but the consumer group was Lakers fans.

In the past decade or so, Clippers players hate playing the Lakers at home more than on the road.

So hearing so many fans cheering, Li Ao's first reaction - Clippers fans stood up? Spending that much money on Lakers tickets?

Here's the reality — Lakers fans just like Ao Lee, the most successful college talent basketball player in Los Angeles basketball in recent decades, based on being a Los Angeles basketball fan.

After winning the NCAA Basketball Championship with 33 consecutive wins, and successfully entering the professional basketball world, Li Ao is already the pride of basketball fans in the greater Los Angeles area.

There's another reason why Lakers fans don't take the Clippers seriously.

They don't feel like this local team is a threat to the Lakers' Los Angeles basketball position.

even felt that the Clippers were just a temporary foothold for Li Ao.

After the players of the two teams entered, O'Neill took the initiative to find Li Ao and chatter.

O'Neal sighed: "I didn't expect you to enter the NBA so quickly, but your ability can only be maximized in the NBA, and college games will limit your play, just like me back then, so strong, but limited by teammates too weak, I can only come to the NBA to partner with better teammates." ”

"It doesn't matter if I will be restricted from playing, the important thing is that I can't find a goal in college anymore, so I can only play in the NBA."

"Vako, I really didn't expect you to be a stinky fart than me."

"Each other, each other."

"By the way, why don't you tell me if you want to sign the shoes, I'll sign you!"

"Can you afford the endorsement fee?"

"I can't afford it, but you can be the boss with me."

"14 million a year as a boss?"

"Why do you only have money in your eyes? Don't have a dream? ”

"Give you 100 million and continue to be the boss of Dunkman, which one do you choose?"

"I want 100 million ...... Hahaha......"

After chatting a few words, Li Ao knew why the popularity gap between O'Neal and Kobe Bryant was so big.

This is chubby, very eloquent, and speaks well.

In O'Neill's view, although Li Ao's mouth is a little damaged, it is a little similar to the high school students he is familiar with, but the difference is that Li Ao can afford to joke, and he is hurt and goes back, and the high school student is angry when he disagrees, and he can't communicate at all.

chatted and chatted, and the two talked about the closure.

O'Neill said, "You seem to be very good at blocking, and I want to see it tonight." ”

"I'm also thinking about capping you a few times today."

"You hat me? Hahahaha, what are you kidding, you will also bully the old big dream, if you want to hat me I am dreaming, or wait to be hated by me! ”

"I'm floating in the middle distance, can you get me?"

"Bet it or not! Look at your hat or my hat to you! ”

"Bet on what? How to bet? ”

O'Neill thought for a while and said: "Whoever has less hats than the opponent will wear the opponent's jersey in the next game!" ”

Li Ao nodded: "It's a little interesting, I bet!" ”

After making a bet, the two let out a few harsh words and returned to their benches.

Li Ao's side, bet on this, if you can win, you will win, and if you lose, it doesn't matter very much, I didn't take it to heart...... But...... Just back on the bench mission came!

"A bet with the sharks:

Goal 1: The number of times the host blocks Shaq O'Neal in this match must be higher than the number of blocks by Shaq O'Neal.

Reward: If you win a bet, you will be awarded 1,000 achievement points for each block made by Shaq O'Neal.

Goal 2: The host must have more blocks than Shaq O'Neal in this match.

Reward: 1 basic attribute point of bullet speed. ”

Sharks are poisonous!

Li Ao didn't expect that casually talking to the other party would trigger the task.

He retracted what he had just thought, it doesn't matter what it means to lose, he will never admit defeat!

……

In the evening, there are more than 1000 monthly tickets, and you can ask for votes ~ You can also vote for the recommended votes after the monthly pass, and you can add more than 600 recommended votes ~

(End of chapter)