Chapter 231: Los Angeles, Warner Records' Plan
Perhaps many Americans believe that Asians don't know how to sing.
But the reality is that Chen Qiming's record does sell very well in the United States.
In the beginning, most of the buyers of this record were Chinese and Asians.
As Warner began to promote the songs on some radio stations, more and more people were attracted to the three songs in the album, began to watch the songs on the radio, and went to video stores to buy the records.
The album was released on the 22nd, and as of the 25th, in three days, the ep's title song of the same name "That Girl" has reached the fifth place on the Los Angeles radio chart.
The songs "Lemon Tree" and "Take Me to Your Heart" are not weak, ranking seventh and eighth respectively.
Moreover, not only in Los Angeles, but also in places in the United States where there is a Chinese population, these three songs are spreading at a rapid speed through the local Chinese to other Americans in the surrounding area.
The same is true on the Canadian side.
Truth be told, Warner Records is clear about the quality of this record.
As the distributor, after the production of Chen Qiming's record, Warner was the first wave of people to hear about the record other than Fulong.
can open such a big record company, and has a good influence in the world.
The people in Warner Records' distribution department aren't wine bags and rice bags.
Many of them know music and are even very proficient in market control.
After Chen Qiming's record was handed over to Warner Records, Warner Records immediately organized people to evaluate the record.
In the evaluation of more than 30 professionals, 70% of the people who believe that this record has great potential.
The remaining thirty percent are also not right for people, thinking that Chen Qiming is a yellow race, and it will be difficult for him to succeed.
It's just that although Warner executives generally believe that this record has great potential and is very likely to become popular.
But Warner Records didn't expect that as soon as this record was released, it immediately began to quickly become popular.
In three days, he made it into the top 10 of the Los Angeles radio charts.
Although Los Angeles is just a city, a region in the United States.
But at first sight, the data of one region already shows how much American listeners love this record.
Therefore, realizing that the company underestimated this record, and even underestimated Chen Qiming's Warner Records, I did not dare to delay a little longer.
immediately invested a lot of money, intensified efforts to promote the record, and called Chen Qiming one after another, urging him to go to the United States to promote.
Chen Qiming's original plan was to promote it in Japan first and then travel to Europe and the United States.
After all, he has a very strong influence in Japan, and he is also of the yellow race, so listeners here are more receptive to his English records.
But who would have thought that the album had only been released for three days in Europe and the United States, and the record began to become popular rapidly.
At the urging of Warner Records, he had to abandon his promotional plans in Japan and leave for the United States early.
On the afternoon of the 25th, Chen Qiming flew for more than ten hours and officially landed in Los Angeles.
"Hi Chen! Welcome, welcome to Los Angeles! I'm Mike Willis."
It was the distribution manager at Warner's headquarters who came to pick up the plane.
This guy is a strong-looking man, nearly two meters tall, with protruding muscles all over his body, plus that unusually vigorous beard.
It makes him look like a big white bear.
As soon as he saw Chen Qiming, he immediately gave Chen Qiming a big hug.
Chen Qiming resisted.
But knowing that this was people's etiquette, he reluctantly hugged him, and then quickly got rid of it, and asked:
"Can you tell us more about the data and what's going forward?"
Mike seemed to see that Chen Qiming didn't like to have intimate contact with men, so he no longer approached Chen Qiming intimately, but introduced him seriously:
"Three days after the EP was released, the sales figures in the United States were 70,000 copies and about 40,000 copies in Canada.
In addition, on radio on demand, all three songs in this EP are very popular, reaching the top 10 on multiple radio charts. ”
As he spoke, he apologized solemnly: "Speaking of sales, we need to apologize to you."
We misestimated the explosiveness of the record and how fast it spread.
In the early stage of distribution, we only distributed goods around the major Chinese gathering places.
As a result, many fans in other neighborhoods can't buy records in video stores after hearing songs on the radio.
We apologize for the inconvenience! ”
Hearing this, Chen Qiming nodded.
At the end of the day, the main problem with this is because he is Asian.
Chen Qiming has also heard some rumors inside Warner Records.
There are several guys who are promoting racism, saying that it is impossible for the yellow race to succeed in the European and American music scenes, and hoping not to spend a lot of effort to promote this record in Europe and the United States, but to concentrate resources on Chen Qiming's home camp in Asia, especially in Japan.
Although the remarks of these guys did not affect Warner Records' general promotion of Chen Qiming's record, they did have an impact.
It is precisely because of this influence that the promotion of Warner Records will also be concentrated near the Chinese gathering area.
And even when distributing goods, they are mainly spread in these places.
Obviously, most of Warner's top management is still in the observation stage.
It's just that they obviously didn't expect that the speed of this record would be so fast.
In fact, it only took three days to become popular in Los Angeles and other places, and began to spread to the surrounding areas.
Chen Qiming is a little dissatisfied with Warner's approach, but he also knows that it is inevitable.
So far, no Chinese, or even Asian, has made a name for itself in the American music scene.
This inevitably makes these old beauties think that Asian songs cannot become popular in the United States.
Chen Qiming is indeed popular in Asia.
But people like him are not unprecedented.
Teresa Teng in the seventies and eighties was also popular in Asia, and she was not blocked by the door of Europe and the United States.
Therefore, it is not surprising that Warner Records was skeptical of his record and did not make a big effort in the early stage.
"I'm glad you told me about it directly, and it lets me know that we're still happy to work together.
I think we can talk about this in detail later.
Now, I hope that your company will abandon the wait-and-see attitude and spare no effort to promote this record! ”
Chen Qiming said.
The problem of distributing goods, Chen Qiming has not encountered it.
This happened to his Chinese record "Fairy Tale".
He is well aware of the pros and cons of not being able to deliver goods in a timely manner.
Especially in this era of piracy, if the distribution cannot keep up, it is easy for piracy to take advantage of it.
The main reason why the sales data of Chen Qiming's "Star Storm" has dropped so quickly is from piracy.
When a record is released for a period of time, after the piracy company overcomes the problem of record piracy, there will be a large number of pirated VCDs on the market.
Cheaper than the original, easier to buy than the original.
In addition, fans do not have the concept of piracy.
The result of this is that many fans have bought pirated copies, and the sales of genuine copies have not been raised.
The album "Storm of the Stars" has now sold nine million.
But this is only the genuine version, according to statistics, if this record is considered a pirated copy, the total sales may have exceeded 20 million copies long ago.
However, compared to Asia.
Piracy is not prevalent in the United States.
Therefore, it is not a big problem here that the goods are not distributed in time.
As long as the publicity keeps up, the follow-up stores are in place, and the sales volume can also be raised.
Even, because of hunger marketing, it may not be necessary that when the store is in place, there will be a wave of sales explosion.
“OK! Thank you, thank you for your understanding, we have solved the problem of distribution, and it is expected that the day after tomorrow, all audio-visual stores in the United States and even Canada and other places can see your record.
In terms of publicity, our company has temporarily allocated $3 million for publicity.
Starting tomorrow, we'll have your posters in advertising spaces all over the United States, and your songs on all the radios! ”
Mike replied solemnly.
Obviously, when he came, Warner Records had already made up his mind to invest heavily in this record.
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Push this book, the corpse brother is the same, the zombie passes through the corpse brother world, the eldest brother touches the second brother, and it is the hardest to see whom.
(End of chapter)