Chapter 238: Leapfrogging Rankings, Propaganda Strategy,

In a week, three songs rose an average of a dozen places on the billboard, which is absolutely incredible for a newcomer in Europe and the United States.

Even some veteran European and American singers find it difficult to do this.

Therefore, when this incident happened, Chen Qiming's popularity increased again.

A large number of radio, television, and commercial announcements began to be sent to Warner Records and Chen Qiming.

Previously, many of Chen Qiming's major radio and television broadcasts were exchanged for Warner Records using its influence and money.

And now, these announcements, which previously required to be exchanged for benefits and money, have all become unsolicited invitations.

Well, to a certain extent, this fully shows that Chen Qiming at this time has begun to gain a firm foothold in Europe and the United States.

……

The rankings of the three songs on the billboard in the second week have risen significantly, which not only attracted frequent attention to Chen Qiming in the European and American media, but also made Warner Records' investment in Chen Qiming's record more powerful.

Originally, according to the general trend.

After the release of a record, a title song is often selected as the main song.

It's like Jacky Cheung's kiss goodbye and Andy Lau's forgetfulness.

Even Chen Qiming's "Too Soft Heart" and "Fairy Tale" are the same.

The record company will focus its resources on the song that is most likely to become popular and vigorously promote it.

It's just that this convention is a bit difficult for Warner Records on Chen Qiming's side.

In the case of the song of the same name "That Girl", which is the main album, the song "Lemon Tree" seems to be more popular judging from the current chart ranking and popularity.

In addition, the song "Take Me to Your Heart" has also had a very good upward trend this week.

This rhythm rock, in the United States, where heavy metal rock is prevalent, is like a pure white lotus with a unique style in a bewitching red lotus, and after a week of fermentation, it has been favored by a large number of rock lovers.

European and American bands are not as niche as rock and roll in the Chinese music scene.

Here, rock music is definitely a mainstream music that cannot be ignored.

There are too many classic songs in the American music scene that are all from rock 'n' roll.

Bands such as The Beatles, Queens, Nirvana, and Rolling Stones have played a pivotal role in the history of music in Europe, America and even the whole world.

Therefore, "Take Me to Your Heart", a song that has been highly praised in European and American rock circles, is definitely a song that cannot be easily given up.

All three songs have their own characteristics, which makes Warner Records a little hesitant to know which song to promote.

In the end, after some deliberation, Warner finally decided to imitate Chen Qiming's last album, that is, "Storm of the Stars", which is still selling well in Asia and is heading towards 10 million.

The album "Storm of Stars" is because the quality of the songs in the album is very good, and most of the songs are at the level of golden songs, so the Asian branch of Fulong and Warner Asia at that time adopted the promotion method of equal resources and promotion of all songs.

And the results have proven that this kind of promotion is desirable.

The album was a huge success in Asia, becoming the best-selling album in Asia to date.

Last month, a Japanese magazine named Asia's most influential albums of the past decade.

The album "Storm of the Stars" came in at number three.

Although this is a wild list, it is undeniable that "Storm of the Stars" deserves its name.

On the island of Treasure.

Last year, the top 100 albums of Baodao selected by Tao Xiaoqing and Ma Shiming and many Baodao musicians were well received by the audience after their release.

As a result, some people began to predict the top 100 album charts for the next decade.

Among the albums released this year, the "Storm of Stars" album is overwhelmingly considered by many media and music critics to be whether there is an album that surpasses the sales of this record in the coming days.

It doesn't matter which singer has a good reputation for his record.

There is no doubt that Chen Qiming's "Star Storm" will be ranked in the top five.

Even, even if it is ranked first, no one will object.

With the precedent of all the songs on the main album "Storm of the Stars", Warner Records also has confidence in the way "That Girl" is promoted.

So, in the following days, Warner Records also began to imitate "Storm of Stars" and began to smash three songs together.

For all three songs, Warner Records has a dedicated promotional plan.

"Lemon Tree", this song is currently the highest-ranked of Chan's three songs, and it is also the song that is most likely to break into the top 50 next week.

This song is very popular with young people, especially young men and women who are in the embryonic stage of love.

Therefore, for this song, Warner Records' promotional direction is mainly in major colleges and universities across the United States.

They threw a lot of money at the screening rooms of major schools to play the song as much as possible in schools.

"Take Me to Your Heart", a cover of the rock song from "Kiss Goodbye".

Warner Records also has a dedicated promotional plan.

They contacted more than a dozen bands and authorized them to sing the song as live as they could while touring and attending major music festivals.

Yes, the backstreet boys sang "Lemon Tree", and the model that brought Chen Qiming huge popularity was changed by Warner Records and turned into a new way of publicity.

As for "That Girl", the song is short.

But this song is also definitely not to be underestimated.

In the perception of Warner's professionals, they once thought that this song was the best of Chen Qiming's three songs.

Although the song doesn't seem to be as popular as "Lemon Tree" at the moment, Warners has always believed that the potential of this song is still very huge.

Therefore, they gave Chen Qiming the main task of promoting the song.

After Chen Qiming's tour and interview, this song will be the main object of promotion, so as to boost its influence.

On August 7, Chen Qiming rushed to New York.

It was not long after the end of the World Cup in New York, and a large number of fans were still gathered here.

There are also posters of the World Cup in all corners of the city.

On the night he arrived in New York, Chen Qiming held a huge tour in New York's Times Square.

This tour is no more pre-publicized than the previous ones.

Before Chen Qiming came to New York, Warner Records began to warm up for this tour in New York.

Who is Jamie Chen? 》

"Lemon Tree Original Singer Comes to New York"

"Michael from China, No. 7, Take You to the Music of Oriental Superstars"

Promoted by various newspapers, radio and television, the tour was attended by more than 5,000 people, filling Times Square.

That night, Chen Qiming brought the gray smoke band with him.

The band will be his backing band on stage.

After a few days of contact, Chen Qiming has a good impression of this band.

Especially the lead singer named Chast.

This boy, who is three years younger than Chen Qiming, knows how to please Chen Qiming very well.

In order to attract Chen Qiming's attention, he began to study a lot of Chinese culture, just to be able to have more common topics with Chen Qiming, and then let Chen Qiming promote him.

Chen Qiming does not hate this kind of flattery.

On the contrary, he thought this guy was very interesting, so he was quite kind to him, and took the initiative to invite him to contact him if he had the opportunity to go to Asia.

Of course, the reason why Chen Qiming has a good impression of him is not all because of the other party's sycophancy, but also because he is very talented.

After a certain understanding, Chen Qiming found that this guy is really talented, especially for rock music.

His unique voice, coupled with his dedication to music, all made Chen Qiming look at him differently.

So, he chose to give them a bigger chance.

Let them be the backing band for this larger tour in New York.

The tour was not small, and a lot of media reporters came.

As long as they perform well, they will have a chance to win the favor of record companies in the future.

Of course, in fact, Chen Qiming can choose to let Warner Records sign with them.

But Mr. Chen did not do so.

Without him, the twisted melon is not sweet.

Warner Records has always had people with them, and it's not like they haven't seen the Gray Smoke Band.

None of them offered to sign them after seeing them perform, so it was clear that Warner Records wasn't too interested in them.

In such a situation, Chen Qiming opened his mouth, and Warner may sign them.

But what about after the signing?

Signing to a record label is an important step in a singer's or band's career, but it's a situation where both parties are interested.

Now, Warner is clearly not interested in them.

Even if they are signed because of Chen Qiming's face, I am afraid it will only be signed, and as for releasing records for them, I am afraid it may not be necessarily.

So, instead of asking Warner Records to sign a band they weren't interested in and put it in the company when the time comes, it's better to let the Gray Smoke band find a company that is really interested in them.

In this way, it is good for everyone!

(End of chapter)