In fact, there is nothing good about the operation of the newspaper, and if the newspaper is developing in the right direction, it will not be its turn to become a shareholder.

Moreover, the newspaper has been losing money for 14 consecutive months, and it is losing more and more, which is the main reason why the newspaper originally decided to hand over 70% of the shares.

Chu Xiangqian heard He Yisheng say that he lost more than 10,000 yuan last month, and his sales were declining.

glanced at the horse sitting next to him, and immediately embarrassed the fat man to smoke a cigar to hide the uneasiness in his heart.

Chu Xiangqian didn't care either, while motioning to He Yisheng to continue, while he took the newspaper's various expense tables and looked at it.

Hundreds of people need 20,000 yuan in salary every month.

But although the per capita is 200, the actual salary at the bottom is only 150.

In other words, 9 newspaper executives, who only accounted for 9% of the population, took 5,000 yuan.

But there is no way to solve this matter, and those who can be the editor-in-chief are naturally considered senior practitioners, and they don't know how strong their ability is, but they are also considered talents.

If it doesn't work after two or three months of trial, then replace it immediately.

At this point, Chu Xiangqian will not hesitate at all.

Later, I heard He Yisheng say that most of the reasons for the decline in newspaper sales are due to the declining interest in newspapers among the target customer groups.

Chu Xiangqian immediately asked, "Why?" ”

He Yisheng looked at the big and small horses in embarrassment, and Chu Xiangqian immediately knew that there was something here.

Staring at He Yisheng, he asked, "I'm the major shareholder of the newspaper, do you understand?" ”

He Yisheng hesitated for a few seconds, and saw that the big and small horses didn't say anything, so he could only say stubbornly, "Boss, the target group of the newspaper this year, 5% of them are those gamblers who buy word flowers. ”

Chu Xiangqian was stunned for a moment, and when Bai Fanyu saw this, he smiled and pulled him aside and explained in a low voice.

After listening to it, Chu Xiangqian understood that this thing was similar to a lottery ticket.

The original purpose of running a newspaper in Malaysia was to attract customers to its own flower stalls.

The so-called word flower stall is just a popular folk spinach.

Choose one of the 36 names or 36 items and hang them in a clay pot.

When the lottery is drawn, the clay pot is broken with a stick, and the name of the person or item that can be bought is the same as the name in the clay pot, and the customer wins.

The move to use newspapers to announce the lottery results has indeed made the business of the word flower stalls of the big and small horses much better.

But after a long time, many guests who went to their word flower stall at the beginning, felt that there was no new idea, and naturally returned to the nearest word flower stall.

In the final analysis, the spinach industry does not rely on attracting customers, but on children's indeception, even if it opens a heavy lottery, it has to politely lose money.

In this way, you can keep attracting guests to it.

But if you do this, the spinach industry may lose all the pants that you will have to lose one day.

The so-called fairness is nothing but a blind man.

However, this is also a kind of innovation, and the big and small pony brothers do have brains more than the bosses of other stalls.

Chu Xiangqian glared at his big horse, not daring to look at him.

I probably understood in my heart that the two brothers had the idea of shutting down the newspaper when they saw that the newspaper was not beneficial to the word flower business.

Da Ma saw that Chu Xiangqian's face was not good, and there were rice fish watching the excitement on the side.

I know that if you don't give an explanation, good things have to become bad things.

"Chu Sheng, I didn't get you, just buying the small building where the newspaper office is located, it cost 200,000 yuan. plus equipment and office supplies, it will cost 60,000 or 70,000. ”

Chu Xiangqian interrupted the fat man, looked at He Yisheng and said, "I don't care what happened before, if I want to publish in the newspaper in the future, I have to spend money to buy advertising space."

Also, in the future, newspapers will have to go out and find news on their own.

Field reporters who go out to collect news will be rewarded with 10 to 20 yuan if the article or interview is adopted. ”

He Yisheng hesitated for a few seconds, then nodded, as for Malaysia, he and this fat man had already had a lot of arguments about the concept of board newspapers.

Now that the big boss has changed, and it seems that the big boss understands people's hearts even if he doesn't understand board newspapers.

didn't look at the face of the big and small horses at all, and said directly to Chu Xiangqian, "Chu Sheng, do you think the focus of our newspaper in the future should be on people's livelihood, finance and economics, or other aspects?" ”

Chu Xiangqian didn't have to think about it, just copy the rise trajectory of the Oriental Daily in the real world.

"Social news requires fast timeliness and wide coverage. By the way, it focuses on celebrity gossip and popular entertainment. So 20 editors is not enough.

Gather 50 as soon as possible, and for the time being, you will be in charge. ”

After speaking, Chu Qianqian pointed at He Yisheng, "You tell these editors that when the effect comes out in three months, the team leader and deputy managers of their group will be selected from their group."

And for every 10,000 copies of the newspaper that sells, the salary of the editorial management increases by 10 percent, and you, the editor-in-chief, also increase by 5 percent. ”

He Yisheng was ecstatic, there must be a brave man under a little reward, and he came out to work, isn't it just for money!

Now, as soon as the new boss comes up, he will first determine the reward mechanism for the non-editorial staff.

If 5 articles are accepted every month, it will be at least a reward of 50 yuan.

Moreover, the newspaper has two sides, not to mention more than 20 articles, and the length of 5 to 8 articles is 100 to 160 yuan to distribute to the editorial staff.

There are more than a dozen other articles, and there are more than a hundred.

The people below will definitely run the news desperately, and even take the initiative to seek gossip and strange talk in society.

After the management of the editorial team appeared, the salary started at 300, and for every 10,000 copies sold, the salary increased by 10%, so the management had to ask his subordinates to find news?

Other departments will also increase their rewards because of the increase in sales.

It can be said that the new boss is using money to smash sales.

Seeing this, both big and small began to regret that they kept 30% of the shares.

Chu Xiangqian took the opportunity to say, "Da Malaysia, why don't you sell me 30% of your brother's shares now?" ”

Da Ma was moved, but Xiao Ma said unexpectedly, "Chu Sheng, our brother has always been a mouthful of spittle. If you want to pay in the future, we will also pay with you. ”

Chu Qianqian couldn't help but look at the reckless and brainless pony that he had always behaved in surprise.

Malaysia also reacted, although the newspaper seller did have the intention of finding someone to take over.

But at the same time, he also has the idea of doing business with Chu Xiangqian.

If all the shares of the newspaper were sold at this time, it would inevitably mean that people would be cheated to the end.

Chu looked forward and knew that he seemed to be in a little anxious.

But if they don't try it this time, when the newspaper's sales go up, the brothers won't sell it.

And in the 60s and early 70s, during the most chaotic years on Hong Kong Island, it was good for the newspaper to be a shareholder of the newspaper.

Anyone who has watched the movie knows that Chen Haonan took the pheasant and other brothers to burn down the newspaper run by the same family.

And the owner of that newspaper is still the owner of Hongxing.

This is also the reason why Rice Fish repeatedly persuades itself that if you want to do business, it is inseparable from dealing with the community.

But Chu Xiangqian also made up his mind to eliminate the influence of the big and small horses in the newspaper.

As for letting Malaysia become the president of the newspaper, it is natural to continue to let him be in the limelight and attract the attention of other newspapers to him.

In the future, he will be the boss of a flower stall, and the biggest flour merchant in the future will be too popular, and he will be looking for death.

And Chu Xiangqian is not a saint, he knows very well in his heart that judging from the fact that he killed Po Hao, the sales of flour on Hong Kong Island cannot completely disappear because of the loss of Po Hao, or the size of the horse.

In this case, of course, it is to choose the path that is beneficial to you.

He Yisheng thought silently, celebrity gossip and popular entertainment are above the 8 words.

The more I think about it, the more I feel like it's funny.

People are curious, and exploring the gossip and even scandals of celebrities is entertainment after tea and dinner for ordinary people.

Although it is possible that you will not care after reading it, this curiosity will always exist.

In other words, the customer base of the newspaper will suddenly change from the customers of the word flower stall to the whole Hong Kong citizen.

Just thinking about the two or three million people, all of whom are potential customers, He Yisheng became excited.

Once the daily sales of the newspaper exceed 30,000, the newspaper can not only stop the loss, but also make money.

At this time, the price of a newspaper is only 2 to 3 cents.

There are basically no supplements for 2 Mao, and there are only one or two newspapers.

The cost of printing a newspaper is 1 cent 3, that is, a newspaper only earns 7 points.

The sales of more than 10,000 yuan only earn 700 yuan a day. This money is just enough for the salaries of hundreds of people in the newspaper.

For other expenses, you have to pay for it yourself.

As for advertising, it has always been occupied by word flowers.

So don't expect the current big and small horses to pay the newspaper for advertising.

Of course, this alone is enough to show that Malaysia has brains.

It can be said that if it weren't for the fact that the newspaper would lose 10,000 yuan a month, it would not be a loss.

If the daily sales of the newspaper reach 20,000, the daily income is 1,400, and the monthly income is 40,000, it has already stopped loss and made money.

After He Yisheng thought about it, he looked at Chu Xiangqian and asked, "Boss, how do you think celebrity gossip should be reported?" ”

Chu Xiangqian smiled at the corner of his mouth, looked at Da Ma, and saw that the fat man's eyes were dodging, and he showed a flattering smile.

He turned his head to look at the rice fish again, signaling that he had to avoid it.

But Bai Fanyu smiled, this is pretending to be confused, and he plans to eavesdrop.

Chu Xiangqian was helpless, after all, Bai Fanyu took the initiative to stand on his side just now.

finally looked at Xiao Ma and said with a smile, "I heard that Brother Xiao Ma is willing to talk about hundreds of thousands of dollars in order to chase a female star."

If I'm the editor-in-chief of the newspaper, for the sake of the pony being my own.

will praise him for his generosity and pride, just for his good looks.

By the way, praise how beautiful and charming the female star is.

The audience must be very curious about this kind of news that spends a lot of money to win the hearts of actresses.

If Pony is not his own, then he is extravagant and wasteful, and does not know the hardships of the people.

scolded the actress for worshipping money and degenerate, and was willing to be a rich plaything.

When the time comes, the audience who sees this report will scold and envy the pony at the same time.

And the more you scold, the more you want to see follow-up reports.

When there are more readers, the newspaper profits. Although the actress's reputation is poor, among other rich people, there is a high probability that someone likes to come to the door because of her fame.

And the pony seems to be the worst, but in the future, when he goes to pick up girls, do you say that those women who worship money will pounce on him like honey? ”

He Yisheng's eyes lit up, and the secret boss was really a genius.

And the big and small horses and the white rice fish swallowed their saliva, and secretly said that Chu Xiangqian, this guy is really TM's yin damage.

And after this kid has a newspaper, if he provokes him, isn't that a black opponent who is going to die?

Even ponies know that they don't want to have a reputation for attracting bees and butterflies.

One is not good, that is, it will be stinky for 10,000 years.

Besides, those women who pounce on them because of money are all troubles and even scourges.

If Chu Xiangqian really let the newspaper report on him like this, then he doesn't know how much trouble he will have in the future.

"Chu Sheng, don't report me in the future."

When Da Ma heard his younger brother say this, he nodded hurriedly, "Chu Sheng, our brothers are not well-known, they just like to be low-key." ”

Bai Fanyu rolled his eyes, you dead fat man likes to be in the limelight the most, and now to say this, it is simply to open your eyes and talk nonsense.

Chu Xiangqian took the opportunity to say, "What about the newspaper's word flower file advertisement?" ”

"Withdraw, withdraw", Malaysia said without the slightest hesitation, besides, the effect of the newspaper on the word flower file is not as good as it was at the beginning.

Chu Xiangqian smiled at the corner of his mouth, glanced at He Yisheng, and the corners of his mouth couldn't help but turn up.

"There is no need to withdraw, otherwise, with 10,000 sales as the standard, after the daily sales of 20,000 newspapers, 200 per day. If it's 30,000, how about 400 or 40,000 if it's 600? ”

The big and small horses swallowed their saliva, if the newspaper can really sell 40,000 copies, even if it gives the newspaper 18,000 a month, nearly 200,000 a year, it doesn't seem to be a loss.

It's just that the thought that in the future, the newspaper will basically solve the salary expenses by relying on the advertising expenses of their brothers, and the two of them suddenly feel as uncomfortable as eating flies.

Malaysia even almost slapped himself, not only giving away the golden rice bowl, but also sending money to someone else's rice bowl.

He Yisheng admired Chu Xiangqian more and more, and he also had confidence in the future development direction of the newspaper.

But after a while, he was embarrassed and said, "Boss, there is not much money in the newspaper's account." Do you want to transfer a sum of money? ”

Chu looked forward at the horse.

The fat man hurriedly said, "Chu Sheng, otherwise, our brother will pay 30,000, and you will pay 70,000." With these 100,000, it is enough for the newspaper to support it for 3 or 5 months. ”

Chu Xiangqian shook his head, "You give 90,000, I give 210,000." The 300,000 was focused on gathering manpower, increasing office supplies, making newspapers to expand printing, and purchasing 100 bicycles and two vans.

By the way, find someone to talk to the dealer of the printing equipment and see how much the machine and equipment for printing 100,000 copies a day cost.

If you still have money to spare, then buy the small building next door. ”

After speaking, Chu Xiangqian looked at He Yisheng and said, "I will spend all the 300,000 yuan in a month, but after a month, if the daily sales of the newspaper can't be doubled、、、。 ”

He Yisheng hurriedly answered, "Boss, don't say double, if the daily sales of the newspaper do not reach 30,000 copies, I will jump into the sea from the tidal flat 100 meters in front of the office building." ”

Daxiao Ma and Bai Fanyu were stunned, and secretly scolded He Yisheng for bullying his brothers for being uneducated.

As soon as the new boss came, Nima's said that the sales would triple in a month, and he would definitely find someone to hack you to death before.

But look at Chu Xiangqian, the brothers who haven't really made their mark yet, have begun to coax again.

In the final analysis, it is their brothers' godfather Wang Laoji who can really speak.

However, the old man was old, and he was staring at the word flower stall, and he was unwilling to change careers to do other businesses.

Seeing that their brother made no less money in other aspects than the word flower stall, he had to let go of power.

Then Malaysia silently calculated that if the newspaper sold more than 30,000 a day, it would earn 2,100 a day, or 60,0003 a month.

More than 700,000 a year, excluding expenses, I earn almost 400,000 yuan a year.

Nima's, which is equivalent to less than 1 year, has earned back all the money invested.

At this moment, Xiao Ma began to regret selling 70% of his shares to Chu Xiangqian again.

Chu Xiangqian could naturally see the regretful expression on the face of the big and small horses, and said with a smile, "Big Malaysia, why don't you spend 900,000 yuan to buy back the 70% shares that were sold to me this morning?" ”

Da Ma was stunned for a moment, and scolded Chu Qianqian in his heart, and he didn't make twice as much as he changed hands in a day.

Where in the world is there such a good business.

And if Chu Xiangqian withdraws, he will run his own newspaper tomorrow.

Malaysia doesn't feel at all that he can play too much in the newspaper business.

(End of chapter)