"By the way, go find the surveillance, see if the scene of the little black girl after she got the illustration book, whether she has been photographed, try to have a straight face."

Director Morgan exhaled slowly.

In his mind, behind the two-way mirror, the crying little black girl took the illustration and showed a smiling face.

It's so symbolic.

If you can find the footage of the video...... It's an excellent advertising video.

Many of the best and most enduring advertisements in the industry.

In addition to an epic advertisement similar to Chanel's 2006 invitation to Nicole Kidman for their No. 5 perfume, modeled on the style of "Roman Holiday", which cost $60 million in dozens of seconds, this kind of high-cost and high-yield local tyrant burns money.

Some ordinary scenes close to reality, without being designed in advance, can also be shocking.

Footage of luxury car brands using surveillance cameras to show their cars that survived a serious crash, filming advertisements for vehicle safety, or football star Cristiano Ronaldo moving Coca-Cola drinks away from him before an interview have caused huge social media sensations.

The principle is exactly the same,

It's just that the results are one positive and one negative.

"Understood, I'll ask the staff to contact the mother and daughter just now and ask for their permission. Not...... It's also a good idea to contact the director of the commercial film and make up a few shots. ”

Osborne's eyes lit up after being prompted by Director Morgan.

What could be more representative than the promotional shot of "Illustration - Can Make a Crying Girl Smile"?

It's not just the book "The Little Prince" that is promoted, it's also good to have it as the Scholastic Group's annual commercial.

In the case of commercials, black mothers and daughters need to get their consent and pay a sum of money in return.

No one doesn't want to be on TV, and a maximum of $1 or 20,000 should be done.

Professional commercial films, just stage sets, are not only for this money, but also lack this unpolished sense of shock.

"The supply chain has been arranged, and the first batch of 300,000 books will be able to be put on the book market in Europe and North America by April at the earliest...... If you rush the printing, you shouldn't miss the Easter holiday book promotions of the major book distributors. ”

Deputy Director Schubert is now in a refreshed mood.

He believed that the detective cat would have a high probability of winning, but it was something that the deputy director didn't expect to win so simply.

Especially when I saw Director Charlie's ugly face as if he had eaten a fly.

He's even cooler.

has been treated as a little transparent for so many years, and now I finally raise my eyebrows, and this sense of pleasure and accomplishment is something that no matter how many darts are thrown at the bull's eye, you can't get.

Schubert patted the head of marketing on the shoulder.

"Let's start printing postcards and illustration albums around the area. The gift box should be made exquisitely, with the highest production standards, and don't be reluctant to cost. The illustration of the detective cat is worth the money. He suggested.

It is also a collection gift box, and there are also cost standards for different stalls within the publishing house.

For example, on Ebay today, the 99 edition of the "Harry Potter" commemorative gift box that costs tens of thousands of dollars, Harry Potter, the cover letters, are printed with genuine practical gold.

A few letters don't cost much gold, and a lot of money adds up.

The highest standard gift box set, the printing cost will be more than ten pounds, and the price will be more than 100 pounds, which is a light luxury souvenir.

The marketing department generally does not spend such a large cost easily.

If you can't sell it, you can make a lot of money in your hands.

"Yes. By the way, let's see if you can recruit Detective Cat to work in the group's art department, and if she's willing to work full-time for the group, you can consider allocating a little stake to the other party. If it doesn't work, sign a long-term agreement, and don't let people be poached by competitors anyway. ”

The Morgan director thought about it and made a decision.

"Don't worry, Mr. Director, I will personally follow the detective cat line." Deputy Director Schubert nodded frantically like a chicken pecking rice.

As happy as Deputy Director Schubert was, Charlie was as irritable.

He's more than irritable.

Charlie is even in a cold sweat now.

The power field of the Fine Arts Department is a zero-sum game.

Now the market race is so loud that even the North American headquarters in Los Angeles has expressed concern and sent a director to fly to London.

Charlie simply couldn't afford to lose.

He thought it was an opportunity to defend his majesty and sever Osborne's tentacles reaching out to the Fine Arts Department, trampling Deputy Director Schubert under his feet, and sweeping the shitty detective cat out of the house by the way.

I didn't expect ......

Charlie could even hear the sound of the slow collapse of the throne of the Fine Arts Department, which he had been building with all his heart for twenty years.

A king who has no way to say anything is a king who is set aside.

The lion king who has no way to pump the farts of the male lion who challenges his authority is an aging lion king who is not suitable to sit on the throne.

Deputy Director Schubert may not be able to match himself in the Fine Arts Department these days.

But again,

Everyone will quickly realize that the art department in Europe is no longer entirely up to him, Charlie.

Shit！

The more Charlie thought about it, the more scared he became.

"Bang!"

He threw the Gucci sunglasses in his hand against the wall with all his might, and the expensive luxury sunglasses shattered against the wall, making the sound of the glass lenses shattering.

"Who would admit the results of this damn market research...... The marketing department did not design a statistical plan at all. ”

Charlie raised his head sharply and looked at the art director in the observation room, looking stunned.

The whites of his eyes were red, his nose was as if he had just finished a 100-meter sprint, and he was panting heavily.

"Shit, how did you design the investigation plan, herd mentality, this must be herd mentality! I can't be sure! ”

Director Charlie's face turned pale, and he grabbed the marketing director by the collar.

The so-called herd mentality,

It means that when everyone gathers together, you see that others are talking about choosing a certain style of product, and you yourself will subconsciously follow others to make similar choices.

"Director Charlie, please be polite, the investigation plan is agreed by both parties."

The director of the marketing department pushed with an ugly face, and there was no reason to speak of Director Charlie.

This man is such a madman.

Charlie also knew that he was arguing with words, how weak his words were.

Even if it's really herd psychology, which itself is a part of consumer psychology, illustrations can make most volunteers make a trend to make a certain choice, which has long shown the success of detective cats.

But he really didn't want to convince himself of such an outcome.

"Director Morgan?" Charlie looked at the old gentleman pitifully.

"Mr. Charlie......"

The director's brows were tightly locked, suppressing the unhappiness in his heart.

Director Morgan knows Director Charlie, and he is also an old acquaintance with President Hill, the boss of Charlie in Europe, and his personal relationship is not bad.

Immediate market research,

It's not just the rivalry between the Illustration Studio and the Detective Cat, it's also the rivalry between two different factions, President Hill and President Osborne.

Even the old head of the group sitting in North America has personally inquired about this matter.

Morgan's original personal inclination was actually on Charlie's side, otherwise he would not have flown all the way over as a representative of the board of directors to pay attention to this open and secret battle.

However, after all, the management has to put the company's interests first.

The investigation was made by you, on the condition that you agreed, and you made up so many moths.

As a result, losing is like a street splash and not admitting it,

It's unseemly, isn't it?

Morgan and Osborne just didn't mention the results of the investigation or the name of Villelein, which was that everyone was saving face for Charlie.

"If you don't have a face, you can't blame others."

Morgan thought to himself.

With a wave of his hand, he was about to ask the security guard to pull the gaffed art director out to sober up, but was interrupted by a voice.

"Alright. Charlie, it's over. ”

A somewhat depressed voice, sounding at the door of the observation room, was none other than Vellein.

The illustrator has pale facial features, but his expression is very calm.

After he entered the house, he even greeted everyone present before patting Director Charlie on the shoulder.

"My friend, let's end it like this, leave some dignity for yourself, and some dignity for me as a loser."

"You, you ......"

Director Charlie looked at Vellein as if he had seen a ghost, and he was speechless.

Wehrlein stuffed the detective cat version of "The Little Prince" illustration into Director Charlie's arms.

"Take a good look at this picture, Charlie, how can you let me win against such an opponent? If I do the investigation again, I will only lose even more, such a clear distinction between good and bad, it would be too ugly to lose and not admit it. ”

Verlein sighed and turned to President Osborne.

"Congratulations on finding such a great artist. I don't feel ashamed to lose to such an opponent. ”

At this moment,

Volunteers have made detailed statistics into tabular histograms and distributed them to the people in the observation room.

The detective cat's red bar chart, marked [53], is prominently arranged on the far left of the statistics table, while the statistics of the other different versions of "The Little Prince" are only a few of each.

visual contrast of histograms,

It's like a slum at the foot of the towering Empire State Building.

……

Morgan's director still changed the ticket,

He didn't fly back to the Los Angeles headquarters in the afternoon as originally planned.

The directors wanted to look at the entire complete market survey and finally collate the detailed data of the questionnaire based on all the volunteers in so many groups.

Even if you are already prepared in your heart.

When he actually saw the final statement submitted by the market, he was still surprised.

In the group's questionnaire, the illustrations of Detective Cat and Vellein were divided into five grades: "Unacceptable", "Bad", "Average", "Good" and "Excellent".

Fifty-six percent of the volunteers gave the detective cat an "excellent" rating, and thirty-seven percent of the volunteers gave a "good" option.

The bad reviews for Detective Cat "Hard" and "Terrible" add up to just over one percent.

In the comparison of consumer data between the two versions of Detective Cat and Weillein, the figure is 95% to 5%.

That is, for every twenty volunteers who choose the detective cat, only one person chooses the version of Villerhine.

What pleases Morgan the most is that

Even on a budget of £40, buy a children's fairy tale book with unlimited content as a gift. In this segment, the Detective Cat version of "The Little Prince", which costs £18, still leads the audience with 33.6%.

Far more than the 13.5% figure of the Townsendsman version of the gift box set, which is twice as expensive as hers, and far more than many other hardcover fairy tale books.

"It's a big sale, this is the potential for a big sale."

In the conference room, Director Morgan took a sip of coffee and looked at Osborne opposite.

"When the time comes, the publicity resources will be strengthened, and the annual sales of 300,000 copies will seem very easy." He commented.

Looking at the data on the statistical table, Osborne couldn't help but raise the corners of his mouth.

This exceeded his previous best expectations, and for the first time, Mr. Vice President felt that the annual sales of 300,000 copies did not seem too difficult.

"How many places do you think it can get on the leaderboard? Do I mean SD or NY? Director Morgan asked, raising an eyebrow.

The physical book market in Europe and the United States is highly competitive.

Like entertainment products such as pop songs and newly released movies, companies are also needed to hit the charts.

There are two criteria for evaluating the quality of a publishing company's published works, quality or sales.

There are very authoritative book review systems in Europe and the United States, including the New York Times Book Review, Kirkus Book Review, and Book Review Index......

and an audience scoring system on the internet platform Goodreaders.

With the production level and translation level of "The Little Prince", there is no need to worry about the quality problem, the key is how many copies can be sold.

The Scholastic Group keeps an eye on the best-selling titles of its own publications.

The sales charts are a battleground for all the publishing giants in the West.

You can have your place at the top of the leaderboard.

It is not only a success in sales, but also an increase in fame and honor.

Similar singers will always keep an eye on the Billboard Hot 100 and other lists, always thinking of moving up the rankings.

There are many authoritative lists in Europe and the United States that have been in business for decades.

NY stands for New York Times Best Seller List, which is the authoritative list for book sales in North America.

SN refers to the Saturday News, a subsidiary of The Moon, the same newspaper that used to run Anna's pornographic jokes on its front page.

The newspaper, though known for its vulgarity, was also once the world's highest-circulation newspaper, with a weekly column on the best-selling books in the UK.

Combined, these two lists account for more than 70% of global sales in English-speaking areas.

"Can you make it into the top 50? Or 30? "Osborne didn't dare to say big things.

In both years, the annual champion of book sales in the New York Times statistics was close to 3.5 million copies per year, and in less popular years, it could be more than 2.7 million copies.

On average, 50,000 or 60,000 copies are sold every week, and it is not an exaggeration to sell 200,000 copies a week during the Easter or Christmas holidays.

"The Little Prince" is still a little too far from this goal.

"Vice President Osborne, I'm a little more confident than you, maybe some unpopular sales weeks, maybe I can break into the top ten." Director Morgan knocked on the table.

Osborne was stunned, but a little fascinated.

If only a book could stay in the top 10 on the SN and NY lists for a month or two.

Combined, North America and Europe don't seem too far away to sell millions of copies a year.

(End of chapter)