The poster is slightly taller than the average person, and it is a large leaflet about two meters high and half as wide.

Printed by polyethylene resin.

Resin is not a high-end printing material because of the difference in the adhesion of the ink and the refractive index of light. The color of the promotional poster printed on the resin has a certain color difference with the color number of the engineering document in the original computer.

It also has a small amount of color casts that are difficult to correct during the printing process.

The advantage of resin is that it is convenient and the cost of printing is very low.

After printing, according to different needs, it can be placed in the window glass frame of the cinema as a preview of the movie.

It can also be like the staff of the Waterstone Bookstore, which is fixed on the aluminum alloy bracket with adhesive in the back and placed on the side of the road outside as a publicity signboard.

Therefore, it is widely used in the printing industry.

The staff of Waterstone Bookstore erected several posters and stacked them on top of small trailers, following the line of people waiting in line outside the store.

There will be one every few meters.

The staff prepared a variety of posters.

A signboard with the words "Scholastic Group's "The Little Prince" Book Launch/Signing] in floral letters. There's a mugshot of Hawke, a translator sitting behind a table with his hands crossed under his chin and contemplating his profile. There are also things like precautions for the signing process.

None of that matters.

What really made the crowd silent was the poster on the innermost side of the cart facing the team.

An enlarged book cover of The Little Prince.

The golden desert slowly unfolded under the black night, and the little boy sat sideways on the top of the dune, looking up at the lonely starry sky.

A thin evening mist like a silver veil gently covered the little prince's body.

The hazy mystery seems to be flowing mercury.

This is an excellent picture of expressiveness...... Can a human really draw it?

tool

It's just a hard oil painting knife?

Round-faced best friend Maca suddenly wondered if she had any misunderstanding about knife painting, which was known for being rough and amateurish.

Maca seemed to feel the slightest coolness, the slightest hint of moisture haze spilling out of the poster and blowing on her face.

She couldn't help but cover her face gently.

It's incredible!

The sea of sand, the starry sky, the misty mist, the lonely prince......

The scenery on the poster resembles a bright relief on a dark background, creating a unique compressed three-dimensional effect.

"This kind of color rendering effect should be a three-dimensional color-matching technique, which may be similar to the technique used by Manet in the creation of Olympique, which makes the paint a layered flat state through external pressure, so as not to affect the depth and realism of the characters in the process of repeatedly applying thick paint."

Maca has a prejudice against detective cats, and she is also a top art student at the Royal College of Art.

The cultivation of art appreciation unconsciously began to make her analyze this seemingly incomprehensible work.

The more professional he is.

The more Maca felt that she couldn't believe the level of the illustration in front of her.

Manet, a master of oil painting who studied drawing since he was a child and was known for his exquisite techniques among the impressionist painters, used extremely fine brushstrokes to create a paint style.

Someone used a hard oil painting knife to delicately express it.

It's a joke, isn't it?

Think about it, sculpting and engraving on cream-like paste-like pigments.

This unique feeling, which can only be expressed by a knife painting, is perfect for this place.

And that's not all.

The mystery of this painting is absolutely right and not only.

But it was difficult for Maca to continue his analysis.

Her knowledge of knife painting techniques was not enough for Maca to read the deep information of the painting in such detail.

She's just having a sense of the whole picture on a macro scale.

It seems that the illustrator is not only expressing to the audience what is drawn on the surface of the scroll, but also expressing a unique sense of telling.

The oil painting knife envelops the boundless space and time.

Detective Cat - She is not drawing, but like a jade merchant observing and polishing a rough stone, she uses an oil painting knife to cut out small slices of this universe.

This promotional poster is a skylight for readers to observe the fairytale universe of Saint-Exupéry.

on promotional posters.

The short one-foot distance between the little prince and the twinkling pole star in the sky is not a two-dimensional ink, but a real universe.

There are countless light-years of starry sky, suspended cosmic dust, burning stars, dead black holes, the sun, moon and stars ebb and flow, but they are all filled by a deep look.

Maca's mind followed that look.

Flying thousands of miles.

The round-faced girlfriend closed her mouth quietly, and the moment her eyes made contact, she even forgot what she had just said.

There is no criticism.

There was no attack.

Maca didn't even have the slightest desire to comment.

She just wants to enjoy this serene illustration quietly in a serene posture.

The passage of time slowed down at this moment.

If Gu Weijing is standing here on Oxford Street at this moment.

He will surely have a deeper new understanding of the phrase "beauty itself is a strength" and the efficacy of legendary skills.

According to the exaggerated rhetoric of the Italian tabloids, when Audrey Hepburn was dressed up by a makeup artist for the first time and walked into the set of a Roman holiday, the men in the audience fell silent.

All the creatures were so shocked by Miss Hepburn's classical beauty that they forgot to breathe, and even the sparrows outside the window stopped chirping.

It's like yesterday recreating this scene.

On March 25, in the afternoon of London, there was such a brief moment.

Throughout the Oxford Street Waterstone bookstore area, everyone around them stared silently at the illustrations on the cart.

Even the family shopping group passing by on the side of the road carrying large and small shopping bags suddenly twisted their necks and interrupted the conversation when they accidentally saw the poster on the trolley of the Waterstone Bookstore.

It's like a silent movie.

The people of Britain call themselves gentlemen, and they still have the active genes of football hooligans buried in their bones.

The Johns Bulls are not much quieter than their American relatives when they should be making a fuss. There have been full-fledged military performances in Parliament, even on such solemn occasions as the coronation of Charles III not long ago.

Outside Westminster Abbey, there was an uproar.

And here it is the noisiest shopping street in the UK!

If you want to calm down the people here, you can't even send out riot police.

But an illustrated poster actually did it!

Although it was only a fleeting moment, even the reporters who interviewed them were completely fascinated by the promotional poster of "The Little Prince" and did not notice it.

But it really did.

Art is more powerful than power, and this truth has been verified once again.

"Hey!"

The black guy in the front row was too fascinated by the illustrations.

The Starbucks hot drink in his hand was spilled on the pants of his calf without holding it steadily, and he kept stomping his feet as it was hot.

His whining, like a hammer shattering glass, shattered the strange atmosphere of the surrounding enchantment.

Only then did everyone withdraw from the inexplicable silence just now.

With a break in their minds, many people were finally able to take their eyes off the illustration poster of "The Little Prince".

They all have a feeling that they can't put it into words.

What the hell just happened?

"Wow, I love it. Amazing，Unbelievable……”

The guy's leg was obviously burned, but the black guy's eyes were still staring at the leaflet in front of him.

His thick lips spat out all kinds of interjections like flowers, like a fast-paced rap.

"It's weird, it's weird......"

The literary young woman with pink earrings also stared at the promotional poster, frowning and realizing the impact of this illustration, and whispering in her mouth.

Literary young women think.

This cover picture feels very special.

Obviously, more than half a century has passed since the time when the French writer created this fairy tale.

A back-up illustration,

But it gave her a sense of complementing the little prince's childish and confusing writing temperament.

It's like it's the original pair of "The Little Prince" that I read before.

Wrong

It's not just as simple as a good fit.

"This promotional cover...... I really felt like I was more in tune with the original illustrations of St. Exupéry, which was unbelievable. ”

Kelly whispered the words of the literary girl: "Seeing this painting is like reading "The Little Prince" again in a second, watching thousands of stars flow in front of you. ”

"It's intoxicating."

Her eyes were full of love.

"Hey, friend. Is there a poster to choose from as a commemorative gift for the signing? ”

The staff at Waterstone took the cover poster of "The Little Prince" off a small trailer and placed it a few meters in front of Kelly and her best friend.

Seeing this scene, Kelly hurriedly asked.

Kelly is an illustrator and amateur illustrator, and she usually collects a variety of illustration posters, and there is no shortage of some rare illustration works.

One of the coolest illustration posters in my collection is a movie poster drawn by New York illustrator Drew Stuck for the 2001 Spider-Man movie.

Drew Stucker is an even more veteran first-line artist in the world of illustration than Villerhine. The image of Spider-Man weaving a web between the Twin Towers in that movie poster became a unique product after the 911 terrorist attacks of the same year.

At the exchange meeting, someone offered 220 pounds to buy, but Kelly was reluctant to sell.

The first moment I saw this poster.

Goldilocks knew that the name of her favorite poster collection was about to change.

"Sorry, the commemorative gift should be a small bookmark with roses printed on it, there are 200 copies in total."

The staff glanced at the long line of reporters taking pictures in front of the store, and scratched their hair in surprise. "Judging from the number of people in line now, there is a high probability that it can only be on a first-come, first-served basis."

"I'll see you soon."

The staff muttered quietly.

This time, the number of customers waiting was more than the staff had imagined.

It's not a big deal.

The Waterstone Bookstore on Oxford Street is nicknamed "Celebrity Bookstore".

Working here, you may meet all kinds of famous writers every day, and even several Nobel Prize winners have held book signings here.

It can be called the holy mountain of Olympus in the field of books.

He had seen a much bigger scene than this.

In the publishing industry, writers have limited influence, and each bookstore has a limited capacity.

According to the consensus of everyone in the British publishing industry, usually a book signing can be attended and purchased by 200 readers, which is considered a big sale.

There are also embarrassing scenes of young authors selling 30 or 40 copies or less.

It's just that at Waterstone Bookstore on Oxford Street, the criteria for a successful first-day signing are at least double that of other branches.

Taking into account the number of water stone branches in the UK and the experience summarized from past sales statistical models.

General books are newly listed.

How many books were sold at the book signing at Oxford Street Bookstore, add a 0 to this sales, and there is a high probability that you can roughly estimate the total shipment of the book on the e-commerce platform.

In other words, if the first day of signing here will sell 200 books. The book sold about 2,000 copies throughout the British Isles throughout the day.

Alan Garner's Syrup Walker sold 497 books at a book signing on Oxford Street, with 5,321 copies on its first day in the UK and 15,000 copies in its first week, ranking sixth on the Moon's weekly book sales list at the time.

In 2022, Syrup Walker sold about 260,000 copies a year.

It's a very good children's book, and in the history of book sales that can be held on the first day of the book signing on Oxford Street, it can be regarded as a barely passing standard.

According to this estimation model,

The new edition of "The Little Prince" will sell more than 400 copies at today's book signing, and it may be possible to reach the annual sales target of 300,000 copies set by the board of directors.

Basically all of the super-bestsellers sold more than 1,000 copies on the first day at Waterstone Bookstore.

The number one sales record was set fifteen years ago by Harry Potter and the Deathly Hallows, the Scholastic Group's leading cash cow.

3,200 copies were sold, and J.K. Rowling even signed until dark, and only had time to sign a small half of them. First-day sales in the UK were 5.3 million copies and in the US 6.7 million copies were sold on the first day. It sold 12 million copies on the first day, more than countless great writers have sold in their lifetimes combined.

This kind of monster sales only depends on how many books the bookstore has in stock, and how many books can be sold.

Creators who can bring such benefits to the publishing house deserve to be called ancestors by the entire board of directors of the Scholastic Group.

It's not "The Little Prince" and the detective cat that can touch porcelain.

According to Osborne's projection, 600 copies will be sold at today's book signing, and more than 5,000 copies will be sold on the first day.

What really surprised the staff was the scene where all the audience in front of them were in a daze together.

It's the first time he's been working for more than ten years, and it's the first time he's seen an illustration with such an outrageous effect.

When a bookstore employee like him saw the fairy tale books of "The Little Prince", he was also shocked by the wonderful visual communication of the cover illustrations.

But

As far as the eye can see, there is a book of "The Little Prince".

After a few seconds of shock, he got used to it.

After showing it to the crowd, the effect is more than just shocking.

It's like witchcraft!

Burberry next door didn't do it.

Syrup Walker didn't do it.

Even the legendary Harry Potter didn't do it.

(End of chapter)