The incidence of autism is about 2 to 5 per 1,000.

The World Health Organization estimates that there are about 15 million conservative people with autism worldwide, with the exception of a lucky few.

The vast majority of small patients are isolated from normal society for the rest of their lives.

Scientists have been exploring the causes and therapies of autism for more than half a century, and there are nursing homes and research institutes around the world to treat autism.

Unfortunately, as with many psychiatric disorders.

In today's highly developed science, the treatment of autism is still in the category of empirical therapy.

Doctors can only roughly determine which treatment is effective and which is not, based on past case trials.

A small number of developed drugs also play only an adjunctive role.

Except that the statistical method is more scientific, and you won't find a priest to exorcise demons with holy water and take a probe to pierce through the corner of your eye to make a paste and create artificial dementia.

The approach to treating psychosis in the twenty-first century is not fundamentally different from that of decades or even centuries ago.

"Some researchers believe that the new version of the little prince can communicate with the hearts of patients! What is it. ”

Sir Brown was jealous.

He clearly knew what honor and attention it would be if this conjecture was true.

Illustration is not necessarily a fantasy to treat autism.

One of the most troublesome aspects of autism is that patients often have language or social communication difficulties.

At the age of 30, they are still as fearful of the outside world as little babies, and can only communicate with their parents and other close relatives in very simple words.

It seems that there is an invisible barrier separating autistic babies from the perception of the outside world, and also blocking the doctor's understanding of them.

Even the most experienced psychologists need to communicate with their patients when designing medical plans.

And the little patients with autism will not understand your words, and obediently fill out the "Self-Analysis Questionnaire on Mental Problems" or the "ABC Behavior Quantitative Analysis Form for Children with Autism".

Drawings, a non-verbal and non-written way of expression, have become recognized as the best bridge between patients and the outside world.

Illustrations require little or no verbal interaction to open the door to communication.

Autism intervention classrooms around the world are equipped with watercolour pens, oil pastels, and fairy tale illustration books.

This has become the norm.

There are even some related fields where psychologists will learn a certain amount of professional drawing knowledge.

For example, the famous Kennedy Treatment Center, this kind of super cow hospital is directly equipped with a whole team of professional illustrators to carry out art intervention, and the effect is very good.

While the Kennedy Center is known as the world's best place for children with autism to "take off their hats," it also brings in hundreds of thousands of dollars per session.

(Note: Autistic children have greatly improved their behavior and can integrate into normal life.) In the family group of patients, this is referred to as taking off the hat. ）

After a few treatments, millions of dollars can easily be spent, which is more expensive than treating cancer in private hospitals like Mayo and Anderson.

The key is a bottomless pit.

Generally, the commercial insurance for pregnant women purchased by elite families does not dare to cover such an expensive medical item. Except for the 1 in 100,000 billionaire in the world, no one can afford such an expensive expense, so there is no possibility of universal promotion.

Psychologists and intervention specialists around the world are looking for illustrations that can better reach the hearts of all patients.

In the past, a sub-project under the WHO even contacted the magazine "Oil Painting".

In the style of oil painting, I don't look at the field of illustration a bit.

Sir Brown's reply also humorously suggested that the other party should contact Disney for this kind of thing.

It's just that.

There are so many painters in the world, why is it this detective cat!

"Lack of artistry" is a very good big hat, the god blocks the killing of the gods, and the Buddha blocks the killing of the Buddha.

You draw beautifully, I can scold you for your lack of artistry.

You sell expensive, I can scold you for not being artistic enough.

Just looking at you is not pleasing to the eye, I can still scold you for your lack of artistry.

There are only two things in the world that are truly higher than art.

Power & Soul.

The soil of art is attached to power, and the essence of art serves the soul.

In ancient times, both of these things were attached to the Church, so it is recorded that a small regional clergyman could point his nose and accuse Michelangelo of not conforming to his wishes, and the three great masters of the Renaissance did not dare to retaliate.

In today's society, with Sir Brown's current social status, he is actually qualified to despise power.

When he spoke at the annual meeting of European art, the president of Austria and important senior officials of the European Union gave him a standing ovation.

However.

When he heard the news that some medical team thought that the painting of the detective cat might be able to touch the lonely heart of an autistic child in layers of isolation, he still felt uneasy from the bottom of Sir Brown's heart.

He leaned back in his chair and inhaled deeply, exhaling slowly.

How many years has it been......

For the first time since he took charge of the magazine, the chairman suddenly felt that the authority to measure the artistic value of the works did not seem to be entirely in his own hands.

There was silence in the quaint office.

All that remained was the heavy breathing of two men.

This is the charm of Professor Boggs's work that he fears to give up the opportunity to do an exhibition rather than be an enemy of it. Sir Brown, I don't know if you're afraid. But when I read the news, I really felt a little scared. ”

The first to speak were the Hleife shareholders.

"I didn't mention it to anyone, and the moment I saw this "The Little Prince", I actually hesitated for a moment. Do you really want to be an enemy of such a painter? What I have in front of me is not an unpopular knife painting, but a traditional authentic oil painting. Maybe I'll lose the courage to attack such a work of art. ”

Al-Helaifi stood up, looked out the window, and said slowly: "I know that I am definitely not the only shareholder present at the time who has the same idea as me. ”

Sir Brown snorted.

"I'm afraid it's a little late to regret it now. Decisions have been made, and the end of giving up halfway is that the bamboo basket is empty. ”

"No, friend, we have already set foot on the same ship, where is there room for regret?"

Khelaifi shook his head: "I just remember more than once the scene when the shareholders voted that day. ”

"That afternoon, the twelve of us shareholders collectively lied. This was our first vote since expelling Anna from the board, and I'm not that honest person, but it doesn't always seem like a good sign, and it always reminds me of a famous painting scene. ”

"The Death of Socrates by Jacques-Louis David?"

Sir Brown remembered the words of his female secretary, Eliot, and said angrily, "Even if it is really a mob to expel Socrates." After the death of Socrates, it was still a hundred years before the real decline of Athens. Don't worry, we don't think we will see that day anyway. ”

"No, no, no, my friend, it's not 'The Death of Socrates', it's Leonardo da Vinci's 'The Last Supper.'"

Hälaifi walked to the wall and looked up at the top of the glittering display case of medals, where the portrait of the old Count Ilena had been hung.

In a sea of famous paintings to choose from.

Sir Brown chose Leonardo da Vinci's Last Supper for the site.

This painting depicts the Bible story of Jesus having the last supper with 12 of his disciples before he was betrayed and crucified by Judas.

Not a coincidence.

If you use a single painting to represent the entire history of Western art.

Among the so-called three famous paintings in the world, "Mona Lisa" is actually too petty, and "Gong E" and "Night Watch" are a little less popular.

On the contrary, it is the work that consumes the most time and energy in Leonardo da Vinci's life, and the reproduction of the religious fresco "The Last Supper" in the church of Milan has a unique historical status.

Sir Brown's choice made perfect sense.

It's just—

"When I walked into the office today, I saw that you actually put this painting in your office, which made me feel even more inexplicably panicked."

"You know, I'm a man who believes in omens. Including you and Miss Elena, there were exactly thirteen voting shareholders at that meeting. ”

Helaifi stood in front of the frame with his big belly.

He unbuttoned his waistcoat and pulled a silver chain of the cross from his collar and kissed it on his lips.

"What role do we each play in this change? After the death of Socrates, Athens continued to prosper for 100 years. In mythology, it took only three days for the rebellious disciples to be paid for betraying the Savior for thirty silver coins to being hanged under a tree. ”

"Heavenly Father, forgive my dishonest iniquity, and wish I were not Judas."

The chief art advisor from the Met said very deeply.

Di Di Di ......

Sir Brown's cell phone rang, and he picked it up.

"Whatever you have to say, I'm busy right now, please call back later. Postpone the agenda for the future. He said angrily to the personal assistant who was calling.

"I'm sorry, sir, but Mr. Anthony called, and you may need to call him back." The assistant said in a hurried tone.

“…… Go on. Is there anything he has to do with me? The financial side of things is taken care of by Kruger Bank. ”

The chairman said patiently.

Anthony is a well-known wealthy businessman in Rio de Janeiro, and with 17 million shares in Vale, the world's largest iron ore producer, you can imagine how rich he is.

Belongs to the kind of big guy who doesn't have time to pick up $100 when it falls on the ground.

It stands to reason that such tycoons are interested in both art investment and tax avoidance activities based on art funds.

Anthony was one of the most interested businessmen in the preparatory stage of the oil painting fund, with an initial investment of more than nine figures.

Sir Brown could hardly refuse a call from such a person.

"Mr. Anthony saw the news this morning, and he wanted to know ......about the illustration of The Little Prince," the assistant's nervous voice came from the receiver of the phone.

"Tell Anthony not to worry, I'll call in person in a moment."

Before the secretary could finish, Sir Brown pressed the phone in annoyance.

He hurriedly stood up.

Now I don't have much time to accompany Hlaifi to substitute some myths.

Those rich people in the world really don't serve much better than God.

——

The heat of some news is like a spark of static electricity pulled through the dry leaves in autumn, which will sweep into a prairie fire at an unimaginable speed.

Originally, the topic of "The Little Prince" was already very hot, but it was only limited to the circle of art lovers and literary and artistic youth.

Affected by the acquisition of oil painting magazines, some financial investors are also paying attention to the news in this field.

The news of "Economic Critic" directly detonated the discussion of this topic in the entire media public opinion field.

Many large newspapers, which can affect the daily lives of millions of people, have reprinted and quoted this news.

The New York Times – A New Hope for Universal Art Therapy? A scientific exploration triggered by the unintentional insertion of willows in fairy tale books]

"The Times" - [Centennial Legacy of Saint-Exupéry: Can the illustration that makes a little girl smile can make millions of autistic families smile?] 】

Le Figaro – "Ahead of the International Autism Awareness Day on April 2, let's focus on a new edition of a fairy tale book that has just been released in the UK. 】

Other newspapers, such as the Berliner Zeitung and the Sydney Morning Herald, have more or less mentioned the anecdote about the new illustrated book.

In general, it is difficult for ordinary diseases to attract such a high level of attention.

Autism and Alzheimer's are two exceptions.

Fifty years ago, cancer was the most concerned disease, 30 years ago it was AIDS, and in the last 10 years, it has shifted to the neurological field.

They tend to have a high incidence and high impact.

In an ordinary community, there will always be elderly people with Alzheimer's disease and children with autism.

Even cancer has targeted drugs, and mental illnesses often occur around everyone, but they can only be treated with external intervention.

In the past, whenever a drug about Alzheimer's disease claimed by a pharmaceutical company entered the third phase of clinical trials and the fourth phase of clinical trials, it often attracted comprehensive attention from the society, and the company's stock price soared.

Autism is no less tormenting to families than Alzheimer's.

And in the coming April, in addition to the Easter holiday in many European countries, April 2 is also the World Autism Day selected by the United Nations General Assembly.

Every year, major global news outlets publish some special reports on the topic of "autism" at this time.

Television stations also often put out special programs.

King's College London's research on the illustration of "The Little Prince" happened to attract the attention of major media outlets.

In addition, a magical illustration with medical curative effects is itself a news message that can arouse the curiosity of readers.

Time.

Even President Osborne, who was sitting in the top office on London's Financial Street, saw the sales statistics reported, and his eyes widened like copper bells.

It's no longer a question of whether to sing "Country road" or not.

Even if there is psychological preparation in his heart, the president and uncle are still stupid.

A book that is not a newcomer has a certain degree of popularity, and the first-day sales are the highest sales in the sales career.

In some cases, you can sell more than 2% of your total sales on the first day.

After that, it will continue to fall.

"The Little Prince" showed such a trend, and by the fifth day of its release, sales in the UK had fallen to 5,000 copies per day.

The negative attitude from the critics, while raising the heat, did discourage some people's enthusiasm for buying.

Osborne was initially optimistic about this.

The sales figures are already much better than expected.

If we can finally stabilize the daily shipment of 3,000 copies in April, and sell a million copies a year, we can start to do it happily.

But the truth tells Osborne - what is called happiness so suddenly.

March 31, 2023, the sixth day of the Little Prince's sale.

Probably because of the weekend, there was quite a lot of growth in brick-and-mortar bookstores, and sales figures returned to 6,300 copies.

And on the last day of the week.

On April 1, the attention of the press began to slowly reflect on the market sales, and the sales data began to rise again, to 8,100 copies.

In the first sales week of "The Little Prince", the total sales volume was fixed at 46,721 copies.

This number has a chance to reach the top of the book sales list in previous years.

Helplessly, this year I encountered "Spare Tire", which caused a wave of gossip among the people who eat melons around the world. It was on the market for more than 100 days and still sold 75,000 copies a week.

Fortunately, "The Little Prince" won the third place, and the romance "Real", which squeezed his own Federer's autobiography out of the top of the list last year, exceeded 10,000 copies, and it can be regarded as a bad breath for President Osborne, who was more than ten months late.

If the sales of 40,000 copies are made, Osborne feels like being brushed by a light pulse current massager, which is exciting and refreshing.

So the sales report card for the next week......

Uncle Osborne, who was directly electrified, rolled his eyes and fainted with an orgasm!

On April 2, the Easter holiday in most European countries has begun, and the "Easter promotion season" has also entered the real sense.

Like Black Friday every year, the Easter sales season is also a day when major booksellers collectively ship in large quantities.

They will issue a variety of book vouchers and shopping vouchers.

Brick-and-mortar booksellers like Saraiva, Waterstone, and Barnes & Noble sometimes run dynamic discount campaigns that are linked to best-seller chains.

The so-called dynamic discount refers to the in-store sales discount of these bookstore operators during the Easter holiday, which will be tied to the book sales chart in real time.

For example, the works on the list of authoritative book statistics websites such as the New York Times, The Moon or Goodreads will be discounted by 10% for the top 50~10 and 85% off for the top 10~3.

The top three are directly discounted by seven to stimulate sales.

This is the main reason why the Scholastic Group has to launch its books a week early.

Stimulated by various promotional methods, the Matthew effect has been formed, and often the better the books that sold in the past, the more explosive they sold during the Easter holidays.

And the promotion of "The Little Prince" by major media has also played a real role at this moment.

Maybe "Spare Tire" is really the second book in human history after "Harry Potter" to sell more than one million copies on the first day in European history in the book commercial market in the past 1,000 years.

Many data analysts have predicted that it will reign on the weekly sales charts for thousands of days.

Perhaps even the best dreams of Scholastic's board executives could have imagined that their old and new "The Little Prince" could wrestle with such a bestseller.

However, miracles only happen when they feel the most incredible.

Since April 2, the competition between the "little" prince and the "spare tire" prince has shown an absolutely anxious situation.

On Monday, "The Little Prince" sold 13,571 copies.

Not only did it rebound back to the 10,000 copies per day mark a week later, but it also set a new record for the highest average daily sales of The Little Prince in the UK.

"Spare Tire" is even more ferocious.

During the Easter holidays, Netflix once again used its streaming client to attract traffic to the book-related documentary "Harry and Meghan".

This documentary, which only has a signing fee of hundreds of millions of dollars, has accumulated more than one billion hours of total viewing time worldwide, topping the most successful documentary in Netflix's history.

Under the bombardment of streaming media and major TV commercials.

The sales of "Spare Tire" were terrifying with a daily result of 28,751 copies, which was proud of the crowd.

On Tuesday, sales of The Little Prince continued to grow, reaching 17,521 copies. "Spare Tire" sold 28,329 copies.

On Wednesday, sales of The Little Prince reached 20,036 copies.

"Spare Tire" continued to lead with 23,569 volumes.

The gap between the two companies in the UK has narrowed to less than 3,000 copies per day.

The new edition of The Little Prince became the fifth fairy tale book in British history to sell more than 20,000 copies a day.

From this moment on, all book lovers understand that the sales champion of this Easter holiday will only be produced between the two books "The Little Prince" and "Spare Tire".

In fact, most people feel that there is no suspense about the sales champion.

Even if "The Little Prince" is as fierce as taking an aphrodisiac, and "Spare Tire" has been on the market for a long time after all, the audience has a certain aesthetic fatigue with this royal gossip.

However, in the three days since the promotion, the sales gap of "The Little Prince" has reached nearly 30,000 copies.

Chasing 30,000 copies in four days...... Maybe, it's hard!

The only thing to watch is whether Scholastic's "The Little Prince" is likely to pull "Spare Tire" off the throne of the single-day sales champion again in this battle of princes during the Easter holiday.

There are even boring bookmakers who have special markets for this.

The Scholastic Group was also amazed by the results achieved by The Little Prince.

Such a strong daily sales volume is also a very unusual scene for a publishing house with a market value of 10 billion.

The board of directors made an emergency allocation of another $1 million and began to build momentum for "The Little Prince" in various channels.

All kinds of book review articles, advertisements, and promotional messages began to bombard wildly in turn.

Banners have also been put up on the homepages of mainstream book shopping malls.

The uncertainty of the market lies in.

It wasn't Scholastic's second million-dollar campaign that really hit the public realm with a bombshell.

It's a short video that exploded on YouTube.

(End of chapter)