The whole city was peaceful as if it were sleeping, like an old dream reflected by candlelight.

Miss Elena watched all this with a blank expression.

She pulled the corner of the sunshade.

This old millennial Phantom sedan is not the plastic sunshade that is commonly pulled up from under the doors of new vehicles that are now common when stepping off the assembly line.

Rather, it was modified later, and the small curtains of the chennie velvet were electrically pushed and pulled along the slide rails.

Anna followed the butler's advice, closed the curtains, and looked silently at the city outside the window through only a corner of the flannel, imagining whether people hundreds of years ago saw Salzburg outside the window from the curtain of a moving carriage.

Lucky or unlucky.

Baroque old town, concert halls, churches, palaces, trams, winding streets.

It's not the same as the large and medium-sized cities of Central Europe, such as Vienna or Grieze.

The modern lifestyle of the neon age finally caught up with and overwhelmed the small mountain town, and Salzburg seemed to be frozen forever in the middle of the night when the empire collapsed and collapsed.

Its urban structure is still stuck in the long 19th century.

And its urban temperament and landmark buildings even bear the shadow of the post-Renaissance era.

The city she saw was not even fundamentally different from the streets and alleys of the old town that people saw in 1923 or even 1823.

"Beyond the painting paper, what should the artist's face look like? Maybe with the smell of coffee beans and alcohol. ”

Anna imagined the city's most prosperous years.

The Austrian Secession painter played Mozart's notes with the pianist's fingertips, and at a small table by the fireplace of the café, he talked about poetry and painting, arguing with each other.

Europe's old café.

Just like the inns where the bards of the Middle World gathered, or the taverns in the era of the great development of the west, they were important nodes that linked the social relations between people.

Zweig's "The World of Yesterday" has a special section about cafes.

He spent his most glorious years of writing in Austrian coffee houses, where he met countless great writers and artists.

The great writer romantically called it "a club where you can meet all kinds of strange people for the money of a cup of coffee." ”

Painter, writer, musician and philosopher.

Workers, businessmen and government officials.

There were also aristocratic gentlemen and revolutionaries.

Quirky groups of all sorts discuss gossip, play cards, read free newspapers and books, write and read letters over a glass of white-frothed espresso or beer, and talk about the latest fashions throughout Europe.

Zweig said he could be friends with anyone in just one afternoon for just a few cups of coffee.

He had seen people raise their glasses together for their love of Chopin, and gossip about whether the soprano of the theater had become the mistress of anyone.

In the evening he would go home with a basket of all sorts of news and anecdotes, and organize them into stories that would be relished in the newspapers of all Europeans.

"—I'm going to make a podcast, like Zweig...... That feeling of "When the Stars of Mankind Shine" should be interesting. ”

After a long mutter.

Anna seemed to have made up her mind.

Lowering the curtains, he said to the deputy in the front row.

"Give me and Cao Xuan a quiet space, don't go in with you, the lighting and the shooting team are removed."

"Uh, what do you mean?"

The middle-aged aunt was stunned.

It was too jumpy, and she didn't understand it.

"And without professional equipment, what are you going to do to record the show?" She asked, puzzled.

"Yes."

Anna took out her phone from her pocket, opened the recording software, and shook it slightly, "This is my professional equipment, I think, this is enough." ”

“NO，NO，NO…… It's ridiculous, it's not up to the standard of radio that we require, you can't think of a show being a play. I refuse your request. ”

The middle-aged aunt frowned.

She visibly looked annoyed.

"Editor-in-chief Elena, what do you think this is? Are the two of them chatting casually? This is a paid monthly episode of Beyond the Paper, which costs 5 euros per episode! People like you may not have a concept of money, but I can tell you that it's not a small expense for a podcast show, on the contrary, it's extremely expensive. It's almost the same as the price of an artist's paid digital album. ”

"Everyone who is willing to spend this money on our show is a very hardcore artistic listener who is critical of the quality of the show. They can't stand it and they paid for a bunch of garbage to come back, and I can't stand that we're producing garbage. It's a matter of work ethic! ”

When small self-media is engaged in podcast creation, it is normal to talk aimlessly.

More than 99 percent of the podcasts on Apple are like this.

But the industry leader has the decency of the leading boss.

As an official audio program under the annual audio platform "Oil Painting", which has an annual turnover of tens of millions of euros, this work has become much more serious.

There is a reason why you are expensive.

They sell at the price of "works of art", and they also need to ensure the quality of "works of art".

Sound capture, BGM insertion, appropriate background ambient sound...... If the guest does not speak English, it is also necessary to ask a professional voice actor who matches the guest's voice image to mix the voice in the post-production.

Even though this is an audio medium, there is an additional camera team on the empty seats of the GLS and Jeep in the back.

This is because when each episode of the program is broadcast, a graphic version of the program will be specially produced and presented to the paying listeners of the program.

So that in the future they will want to quickly review any part of the content and make it easy for hearing-impaired people with ear problems to listen to.

Miss Elena had just taken over the first interview assignment, and in a few words, she had cut all the previous recording modes.

The aunt thinks she is too frivolous and angry.

It's also easy to understand.

"I agree with you, we sell at a very high price, so we have to differentiate ourselves. This is the media responsibility of the show. I also know what kind of people our show's target group is. ”

"You're right, they're all very 'hardcore' art audiences."

Anna clasped her palms together and rested on her knee on her left side, her voice firm.

"I've seen the board's earnings report, which shows that the total number of podcast subscribers increased by 5.1% in the previous year, but the number of listeners for paid programming decreased by 12.1% quarter-on-quarter, what does that mean? This illustrates that our core audience is decreasing. ”

She said, "Why is this happening? It's very simple, because podcasts are no longer the blue ocean market where you can make one or two million euros by doing anything like five years ago, 17 or 18 years ago. ”

"Today the market is highly mature. Just by classifying the art column, there are thousands of similar programs. AND JUST OPEN ANY OF THESE SHOWS AND SEARCH FOR THE NAME CAO XUAN, AND YOU'LL FIND A HOST WHO SPENDS AN HOUR OR TWO CHATTING ABOUT CAO XUAN AND READING ABOUT HIS CAREER AS AN ARTIST FROM BEGINNING TO END. ”

"Tell me a secret, ma'am."

Miss Elena looked into the deputy's eyes through the rearview mirror, paused and said, "Most of them don't need money, not a penny, it's all free programs." ”

"What are our core competencies? Better audio? The sound of rain in the background of the show, the white sound of turning pages? Classical music at the opening and closing of the stanza? ”

"No, of course not, if you like to listen to music, you might as well go to the opera house and listen to "Ode to Joy". The price at which we sell a digital album doesn't mean we're going to hit the Billboard charts. These things can always be just icing on the cake. ”

"We are the media, and the core competitiveness of the media will always be, always, forever can only be content. It's the content that stands out from the crowd and the keen news acumen that makes us who we are today. ”

Anna's fingertips tapped lightly on the back of her hand.

"The unmatched advantage of Oil Painting is that we have the opportunity to have a face-to-face conversation with the artist himself. But if you follow the formulaic interview. Asking him to recite the beautiful biographies that those gallery agents and assistants had written for him hundreds of times, even if it was the artist himself who told the story, would only make them feel tired and disappointed by hearing it in the ears of a hardcore audience. ”

"What they need is a story, a truly hardcore story, not equipment, not an ASMR ear canal massage."

"The high degree of homogeneity is losing our core audience."

"It's better to die alone than to live the same, that's my professional credo."

"If you want a show that looks good, I'll listen to you. If what you want is a show that is moving enough to move people's hearts, then you listen to me. Is that possible? ”

Grammatically, this is an interrogative sentence.

But Miss Elena's tone, as if Her Royal Highness was ordering her courtiers, there was no room for refusal.

"But...... However, there is no need to deny the film crew to the scene, which is too, too unsuitable......"

The courtier's aunt who wore the pearl necklace seemed to want to struggle to resist.

Sir Brown had moved her from the buyer's department to the arts, not so that Anna would easily take control of the show.

"Because I need space to be senseless. When I was a kid, Oriana Farage, the queen of journalism, interviewed my aunt and told me that the most important secret to doing an interview is to forget that you are doing an interview. Because all top celebrities are inherently very vigilant. ”

"They are wary of the media."

"If it's hard to pry open a celebrity's mouth, it's even harder to get them to tell the truth in front of a machine that can record every pause, every breath, every big tongue and every small tongue. So even if you know it's a show, if you make them forget that it's an interview during a chat, that's half the battle. ”

Anna smiled brightly.

"I'm not a magician, I can't do that in front of a whole bunch of guns, cannons, photographic lights. IF IT'S JUST AN IPHONE, I CAN MAKE THE OTHER PERSON FEEL MORE PRIVATE AND RELAXED. So you're right, it's a chatter. If it weren't for today, it would have been too late. I think I'll find someone to ask Cao Xuan for a cup of coffee at a coffee shop. ”

"Also, trust me, I understand the production of podcast episodes. Not to mention that these things are post-processed, what the audience needs in their hearts is not how many kinds of jingling sound effects and high-fidelity radio equipment. They just need a voice that sounds clean, comfortable, and effortless. Today's mobile phone microphones are not difficult to do this. ”

The aunt looked very embarrassed, and stumbled and said, "This, I...... Me, need to call...... Report back to your boss. ”

"I'm your boss and I'm responsible for this project. If you agree with that, we'll continue the interview, and if you don't, call Sir Brown now and let me fire. ”

Anna said calmly.

"Well, you are the editor-in-chief, you have the final say, the good and the bad, you are responsible."

The aunt finally lowered her head in despair.

The convoy hooked onto the branch street and slowly stopped in turn.

Anna looked out of the front windshield at the Klimt House, pursed her lips and smiled silently.

Sometimes.

In order to grasp the order, the first step that needs to be done is to break the order.

Anna actually always knew where her real strength was-

The kind of chat-style conversation that is witty, humorous, and witty, without losing the sensitivity to capture and guide the topic.

Two hundred and fifty years ago, Madame de Pompadour organized salons of artists and poets and captured their hearts.

Anna is familiar with this approach.

She is also the one who produced and ran the podcast on her own as early as her college days.

The volume, resources, and exposure of Mr. Sloth's Art Salon are far from comparable to the official audio media of Oil Painting.

But her hundreds of thousands of fans are all conquered by her one by one, conquered and grabbed into the "little basket" in her arms with her program style.

What made her feel out of place was just the formulaic operation mode of the "Oil Painting" magazine like a precision clock.

Anna had been hesitating if she should not be too aggressive now.

Steady for a while, until she is familiar with all aspects of the entire huge visual column, and then go through this smooth transition period.

But at this time.

She decided to throw the clock on the ground and let its parts shatter.

Anna wants to use her personal style, use her personal charm, thread the needle, and push the needle from the "Levinson Brown era" to the "Anna Elena era".

She is Her Majesty the Cat Sister, how can she hesitate?

[I don't know the specific situation, but I guess, it's just a guess, when the work is on the market, your model lady should like this painting very much.] 】

Anna bowed her head and replied to the detective cat with a text message.

Then long press to select, and set the picture of the work sent by the other party as a mobile phone screensaver.

The car came to a stop.

Someone immediately got out of the car, took her wheelchair from the back car, and the butler opened the door and helped Anna out of the car.

Miss Ilena gets out of the car.

She didn't sit in a wheelchair immediately, but turned around and glanced at the smiling buns on the lawn, and tried to brush the two pinches of hair on her forehead into a more chic look, most likely the middle-aged uncle of Cao Xuan's personal assistant.

Anna's gaze paused for a moment, then moved to the open door, where she was leaning on crutches like an old man who nodded slightly.

"Master Cao Xuan."

Anna smiled politely back, and thought to herself: Sister Cat, look how I can dig out the deepest secrets of his heart within an hour.

(End of chapter)