Chapter 27 The country's first advertisement, who is the flower?

Looking at the bright window, Jiang Shan stopped, and he didn't know where the advertisement of "Pujiang Daily" was going?

After thinking about it, Jiang Shan walked into the office building with his feet raised.

"Big brother."

He knocked on Jiang Hai's office door: "Are you inside?" ”

Jiang Hai, who was sitting inside smoking a cigarette, knew that it was his younger brother Jiangshan's voice when he heard it, "Come in." ”

Jiang Shan pushed open the door and found that in addition to the eldest brother, there was also a gay man in his thirties.

The two sat facing each other at the ends of a desk, looking at the materials on the table, looking helpless.

"Come, introduce," Jiang Hai stood up with a smile after seeing his younger brother: "This is my younger brother Jiang Shan, and this is Cai Wensheng, the editor-in-chief of our supplement department." ”

"Hello, Editor-in-Chief Cai."

"Hello, Comrade Xiao Jiang, I often hear your brother mention you."

"Huh."

After saying hello, Jiang Shan also sat down at the desk, and after a few glances, he understood: "This ...... Are they all materials to report to their superiors? ”

Jiang Hai nodded: "The first time I applied, I handed it in a week ago." ”

Jiang Shan: "What does it say?" ”

Jiang Hai shook his head: "I submitted applications to the Municipal Propaganda Department, the Ministry of Culture, and the Industrial and Commercial Bureau. ”

Jiang Shan didn't speak immediately after hearing this, he thought about it carefully.

In a few days to enter October 1978, it is said that the policy of "enterprise management of newspapers and institutions" will be announced in October.

After that, the loss-making newspapers began to find their own way out.

According to the original process, the editorial board of the "Tianjing Daily" in October will also set the tone for the publication of advertisements like the current "Pujiang Daily".

Although they had the same difficulties, they were finally able to get approval, and on January 4, 1979, they published the nation's first advertisement in the Tianjing Daily.

Later, the "Tianjing Daily" not only had a smooth journey, but also became the object of study for newspapers across the country.

"Next month," Jiang Shan's eyes were bright and clear, indicating that he was thinking clearly at this time:

"All newspapers will be notified of the corporate management policy, and at that time the departments will reconsider your application."

"Are you sure?" Jiang Hai seemed to grasp the point: "Jiangshan, have you heard any rumors again?" ”

At this time, Cai Wensheng looked at the young man in front of him in disbelief, could it be that the inside information of Editor-in-Chief Jiang was what he said?

I usually only hear Editor-in-Chief Jiang praise him as a younger brother, one will be a translator, and the other will be a painter, but I didn't expect that there is such a network.

After coming out of the conference room that day, Cai Wensheng immediately asked a friend from the Municipal Ministry of Culture to help inquire, and the result was really just as Jiang Hai said, the eight major newspapers in Yanjing really collectively submitted an application for "enterprise management".

Jiang Shan picked up the cigarette on his eldest brother's table and lit it: "Actually, we are not the only newspaper that is applying for advertising. ”

"Huh?"

Jiang Shan lowered his voice: "As far as I know, "Tianjing Daily" also has this plan, and the editor-in-chief of the newspaper over there has a very good set. ”

Jiang Hai and Cai Wensheng said in unison: "Really? ”

"Well," Jiang Shan said with certainty, "It's just that they are currently the same as you, and they have also been rejected by the higher authorities." ”

"Alas~"

"But people are not ready to give up at all, and even the advertising manufacturers have been contacted."

Jiang Hai was completely shocked: "You even know this? ”

Jiang Shan looked calm: "It's a toothpaste factory." ”

"Oh?"

Jiang Hai and Editor-in-Chief Cai glanced at each other and breathed a sigh of relief at the same time.

People are often like this, once they know that there is an alliance, they will be confident.

In the past week, I have either been criticized by the higher authorities for "making mistakes" or being said to be "too radical......

After so many days, I was about to give up, and this time I was refreshed.

Editor-in-Chief Cai thought about what Jiangshan said just now: "Then according to what you say, shouldn't we also find some advertising manufacturers?" ”

"It makes sense," Jiang Hai also thought of it: "It's time to find some manufacturers, and when you submit the application next time, you should also write the manufacturers in." ”

Editor-in-chief Cai nodded again and again: "Yes, in this way, the application report will be more perfect." ”

"If you want to find it, hurry up and find it," Jiang Shan nodded directly: "You'd better find some loss-making enterprises, if you just press a batch of goods in the factory, it will be better." ”

"That's right," Jiang Hai felt reasonable: "We help them advertise and appeal, and they pay us for publicity, how good." ”

Cai Wensheng sighed with emotion: "It's obviously a matter of killing two birds with one stone, and I don't know when those departments will be able to figure it out." ”

"Don't worry," Jiang Shan comforted: "I'll figure it out soon." ”

Once you figure it out, it's out of control.

"Big brother ......" Jiang Shan thought about it carefully, and was ready to help the boss again: "Do you know the Pujiang Daily Chemical Factory, they have a "Spring Thunder" shampoo, and the inventory is seriously overstocked, and there are also bell bottoms from our father's factory. ”

With that, both brothers laughed.

One second Jiang Hai was still wondering how Jiang Shan knew about the backlog of Pujiang daily chemical inventory, and the next second he felt that it should be the same as Jiang's father's bell bottoms, all from other people's mouths.

In fact, the latter item was deliberately added by Jiang Shan, in order not to let the eldest brother suspect it.

After all, he knew that the comrades of the "Tianjing Daily" had searched almost the entire Tianjing, and it was not until a friend made peace that he signed the first advertising business agency with the "Tianjing Toothpaste Factory".

It is also the blue sky six must-govern of "eat Ma Ma Xiang, you look at the music".

And the "Pujiang Daily Chemical Factory" was anxiously submitting an application to the Pujiang Radio Station at this time, bent on asking the radio station to help promote their new products.

This year, they produced a new shampoo of high quality, especially with a newly developed drug that promotes hair follicle growth.

However, due to the lack of place to advertise, it is difficult to gain the trust of consumers, resulting in a very serious backlog of products.

So, I came to contact Pujiang Radio Station again and again, but I was always refused.

Historically, the advertisement of Pujiang Daily Chemical was delayed until the advertisement of "Tianjing Daily" appeared, and it was approved by the radio station to broadcast it in March 1979, and became "the first commercial advertisement of the national radio station" in one fell swoop.

At this time, Jiangshan wanted "Pujiang Daily" to help it, after all, both sides urgently needed each other.

"This Pujiang Daily Chemical Plant will go to the radio station every three or five days," Jiang Shan's words continued: "If you take the initiative to find them, you will be successful." ”

After listening to Jiang Shan's analysis, Jiang Hai and Editor-in-Chief Cai's thinking is extremely clear, and they even have a plan for tomorrow and the day after tomorrow.

Looking at the rivers and mountains in front of him, Jiang Hai suddenly had a feeling that was both familiar and unfamiliar, the prodigal son did not change his money, and he should be talking about him.