This year, you'll notice one thing.

The higher you go, the more you open and close your mouth, you can talk about production capacity and efficiency.

In the next year, this phenomenon will become more and more straightforward.

The deputy mayor of Yanjing directly took the financial budget table, and went to the door to block the factory director of Shougang and asked: How much can you help me solve?

Rong Lao even went abroad to issue bonds in person......

The reason for this is that the state has no money.

Starting this year, the tide of acquaintances will return to the city one after another.

The state has also opened the floodgates to release water, living placement, employment placement, and policy refunds......

In short, after a fierce operation, the bottom of the box lit up.

Like the current country, as long as it is a problem that can be solved with money, none of it can be solved.

The pain will change, and the leaders will end up one after another.

First Machinery directly to General Motors, Ford, Toyota, Volkswagen, Mercedes-Benz...... Send out invitations to visit and invest in the country.

Only the masses remained.

Pierre Cardin wanted to buy a tapestry with a price tag of 30,000 yuan, but was refused to sell it by the staff who went abroad to participate in the exhibition, on the grounds that the tapestry had the Great Wall on it.

After being learned by the leader, he scolded and was confused.

After that, he rolled up the tapestry and came to the door in person and told Pierre Cardin that it could be sold, but it had to be paid more.

In the end, it was sold for 50,000 yuan.

At this meeting, the work task of silk propaganda and publicity, which gave Zhou Yeming a headache, was the same.

The balance of foreign exchange reserves is also about to bottom out.

In 77, there were more than 900 million, but at this time there were only 160 million.

In the first two years, only the export of silk was able to take charge of itself.

The reason for this, except for the mysterious East, is no longer mysterious.

More because of the silk competitors, wonderful advertising.

For a time, foreign buyers thought that their silk was the most authentic.

Among them, it is said that the seal is the worst.

Looking back at our country, in addition to changing the soup but not changing the medicine, the popular science film advertisement.

That is: good quality, variety, welcome people from all walks of life to choose.

The turnover rate of advertising remains high, and the export volume of silk has fallen.

However, the quality is still good, and there is nothing to say.

The more Jiang Shan's eyes thought about it, the deeper he became.

After observing for a while, Zhou Yeming withdrew his gaze.

After looking around, he said, "All of you here today are experts in planning advertisements, what are your feasible suggestions?" Let's talk about it, so that our comrades in the Propaganda Section also have a reference. ”

Gu Zhengzheng glanced at the delegates he had brought with him, and then looked at the backbone comrades of several art design companies in Yanjing City.

Then he also talked about some ideas: "Silk export to earn foreign exchange, has always been an important economic lifeline, as a part of media propaganda work, we should think about countermeasures." ”

At this time, as far as he knows, Pujiang City's financial budget has also begun to tighten.

For a while, the voices in the conference room of Yanjing TV Station were mixed.

At this time, the left ear is standing guard and the right ear is whistling.

While listening to the movement in the conference room, I thought about one of the best silk advertisements in the past year.

If memory serves, it should be......

In a Japanese-style courtyard adorned with pink and white cherry blossom petals, a woman dressed in a gorgeous silk kimono kneels on a straw mat.

Under a beautiful cherry blossom tree, a spinning wheel is operated.

The camera gradually zooms out, and beyond the ancient house with black eaves and white curtains, you can vaguely see a snow-covered Mt. Fuji.

The blue sky and white clouds are still the same, and the houses in the small courtyard and the kimonos on the women are rapidly updated with the blooming and falling of the cherry blossoms in the four seasons.

Time stopped at the moment, and a butterfly gently landed under the eaves, on a silkworm plaque that had already formed a cocoon.

A string of subtitles hangs vertically on the screen: the silk of the world.

What about the face?

Thinking of this, Jiang Shan couldn't help but scold in his heart: Use our text, still use our words, and actually cursive.

But, whether it should be said or not, every picture in this advertisement is so beautiful that it is comfortable and invigorating.

Even if the audience watches it three or four times, they still want to watch it a fifth time.

Gradually, only one set of images remained in the minds of the masses of those large silk importers in Europe and the United States: silk, cherry blossoms, Mt. Fuji and ...... Woman.

That's it!

After that, until he walked out of the door of Yanjing TV, Jiangshan was still in his own world.

"Comrade Xiao Jiang, what do you want?" Huang Hua couldn't help it: "Why do you look preoccupied?" ”

Jiangshan was silent.

"Comrade Jiangshan," Zhang Lu of the Pujiang Propaganda Department was happy for his teammates: "Congratulations, the advertisement of "Famous Paintings" can go abroad to compete. ”

Jiang Shan smiled and nodded.

"Everyone is hungry," Gu Taichang himself was hungry: "What do you want to eat at noon, why don't we simply make up ......."

"Roast duck," Jiang Shan showed a row of small white teeth and smiled: "Let's go eat BJ roast duck at noon, okay?" ”

Huang Hua smiled and nodded.

Zhang Lu looked at Gu Taichang carefully, he also wanted to eat roast duck.

I have been to Yanjing several times, but I have never smelled the smell of roast duck.

Gu Zhengzheng, it's not impossible, waved his hand: "Then eat roast duck." ”

The "BJ Roast Duck Restaurant" at the front door will not be able to restore the time-honored brand of "Quanjude" until next year.

But, the duck is still the same duck.

It does not affect the well-being of the masses.

A square table with crimson lacquer, four people on one side.

In the hall, there are only three or two tables of guests.

The waiter in white clothes and white hats quickly brought the food up.

This service is already very good.

Unlike some state-run restaurants, you have to serve your own dishes.

Although, the "Quanjude" of this association has also been a public-private partnership.

A roast duck is eaten three times, a plate of mushu meat, a plate of pine eggs, and a large plate of flower rolls.

A few people ate it so fragrantly.

Huang Huate carefully tore a pancake, and the three-plate axe of the roast duck was neatly stacked.

"Brother," Jiang Shan seemed to come to life: "Talk to me about those silk advertisements designed by your unit." ”

Just wanted to take a bite, and after hearing Jiang Shan's question, Huang Hua put the burrito on the plate.

"Want to hear it?" It seems that he was hungry before, and this conversation is obviously more, Huang Hua smiled: "Then I'll tell you one." ”

Jiang Shan: "Talk about a Silk Road." ”

"Don't worry," Huang Hua said with a smile: "The silk advertisement of our unit must mention the Silk Road." ”

Jiang Shan took out his notebook from his yellow schoolbag: "Pick a scenic spot to talk about the most." ”

The silk advertisements designed by Pujiang Decoration in the past two years have been so obscure that I don't have any impression in my mind.

Jiangshan already has an advertising concept framework for this meeting.

Breaking down a silk advertisement with a small book, there is no difficulty coefficient at all, after all, it is a dimensionality reduction blow.

However, Jiangshan must first understand how many well-known scenic spots on the Silk Road have appeared in this era.

After all, the most authoritative "Silk Road" documentary has not yet started filming!

Two years later, this documentary will be filmed and broadcast at the same time, and some scenes that have never appeared before the world will be shown to the world.