Jiang Hai, who had been leaning on the chair listlessly, didn't expect the third child to say this: "Good thing? ”

"It doesn't get much better than that."

Jiang Hai: "......"

Jiang He didn't think it was a good thing: "I made a table of dishes by myself, and others sat down to eat them, this ...... Can it also be called a good thing? ”

"First of all, we can only fight where we can work hard," Jiang Shan has long seen it:

"Where you can't change, don't bother to drill the horns."

Of course, Jiang Hai knew what the third child was referring to: "You are young, but you are more transparent than I thought." ”

"Originally, it was also a rough stone," Jiang Shan took a big sip of hot water:

"It's slippery when you grind, and don't forget that I've been in the most workout place for 6 years."

Jiang Hai and Jiang He nodded, and said that they couldn't compare.

Jiang Shan couldn't be cold this time, but he still insisted on opening the suitcase, took out a stack of newspapers and magazines and put them on the desk.

"Take a look, this is a gift I brought back from the two of you."

After speaking, Jiang Shan pulled the quilt on the bed and wrapped himself.

After blowing the heating for a few days, Jiangshan who has just come back still has to adapt for a few days: "It's been so cold in Pujiang recently? ”

The other two didn't bother to talk to him, and they were both looking through the pile of books and newspapers on the table.

In the few days that Jiang Shan stayed abroad, he collected some representative publications as much as possible.

At this moment, he looked at Jiang Hai and asked, "Big brother, what is the first impression that these newspapers give you?" ”

"Pictures account for a large proportion," Jiang Hai kept looking at it: "My God, there are still full-page advertisements?" Can the masses of Ben agree? ”

At this time, the newspapers in front of Jiang Hai's eyes were full of advertisements.

The full-page advertisement he was talking about was the dual-screen TV advertisement that Panasonic just launched last year.

Jiang Shan explained from the perspective of the people: "If you are not happy to see it, the masses can choose not to buy it." ”

"But ......" Jiang Hai is now also starting to run his economic mind: "If you can't sell it, what does the newspaper rely on to make money?" ”

Jiang Shan smiled: "This newspaper is called "Tokyo Times", and its circulation can be regarded as one of the best in Dongjing. ”

"Oh?" Jiang Hai immediately began to pay attention to the role model in his hand: "In this way, the proportion of advertising does not affect the sales of the newspaper at all!" ”

"As far as I know," Jiang Shan said, pointing to the full-page advertisement, "In Dongjing, this full-page advertisement charges 500,000 yuan." ”

"How much?" Jiang Hai and Jiang He exclaimed at the same time.

Jiang Shan nodded affirmatively, Wanwan's "Erguan Hebao" was even more ruthless, and the half-page advertisement on the front page had to be at this price.

Otherwise, I can't afford to support Zhang Ailing and Liang Qiushi, these long-term contributors.

"The newspaper only needs to ensure the circulation," Jiang Shan is too envious of the paper media in the 80s: "The advertising fee is determined by its own market." ”

Jiang Hai couldn't believe it at all: "Do you know the third child, last year, Pujiang Daily lost 200,000 yuan a year. ”

Jiang Shan nodded and said: "I know, we are not the same unit, in fact, if you think about it carefully, you will lose 200,000 yuan." ”

Jiang Hai is very sure of this: "It is clearly written in the account book. ”

Jiang Shan waved his hand: "As for the money allocated and reimbursed before, no one has supported the newspaper this year." ”

How many periodicals have been suspended in the last month or two shows how heavy the burden of the country's finances was.

Jiang Hai suddenly felt out of breath: "Huh~ Then you still say that it is a good thing to report a new newspaper?" ”

As soon as he said this, Jiangshan became energetic: "After the conference was held, the people's hearts will be stable, since the above has made a statement to invigorate the economy, then we will follow the above line." ”

Jiang Hai looked at him: "Running a new newspaper can also be linked to invigorating the economy?" ”

"It's so good," Jiang Shan pointed to "Panasonic" and said, "because you can advertise." ”

Jiang Hai didn't understand what Jiang Shan meant, and the only project he could think of now to bring economic benefits to the newspaper was advertising.

Otherwise, he wouldn't have rushed to publish an advertisement in front of the "Tianjing Daily".

However, I didn't expect that the first place that I had worked so hard to get changed hands to someone else's wedding dress.

"The third child," Jiang Hai expressed his concerns: "With the current popularity of Pujiang Daily, once the advertising business is launched, there will definitely be no need to worry about customers." ”

Recently, I begged to report to the company and asked to advertise the manufacturer, which is the best proof.

"But ......" Jiang Hai was bored when he thought about it: "If it is a brand new newspaper, let alone carry out advertising business, it is estimated that no one will even buy it." ”

Jiang Shan began to talk about the main point: "So I just said, as long as the circulation is guaranteed first, the advertisement will naturally come." ”

Jiang Hai looked at the third child, and this was what he was worried about.

"That's good," Jiang Shan went straight to the topic: "Since you also agree that Pujiang Daily is popular now, let's compare with it first!" ”

Jiang Hai also picked up the key and said: "Today, the most popular columns of "Pujiang Daily" are "Tianshu Physics and Chemistry", "Focus Hot Talk" and "Daily Serial". ”

Jiang Shan didn't feel sorry for the boutique column he left for "Pujiang Daily" at all.

"Just change the name of the column to a louder one, let's change "Tianshu Physics and Chemistry" to "College Entrance Examination Secret Paper", don't those collected questions be locked in your drawer, take them all away!"

"College Entrance Examination Secret Paper"? Jiang Hai's eyes lit up, and he smiled at Jiang He: "This name is good!" ”

Jiang He nodded: "I want to buy it after hearing it." ”

Jiang Shan continued: "In addition to analyzing the questions every day like before, we can also add another question every day without an answer, and hook readers to continue to buy newspapers the next day." ”

Jiang Shan just said a few words, and Jiang Hai's spirit began to recover: "Yes, yes, yes, this is called listening to the next decomposition!" ”

Jiang He only laughed and said nothing!

"As for the daily serialization, it's even simpler," Jiang Shan opened the drawer and took out a notebook: "Let's go on "Latent". ”

Jiang Hai flipped it open and took a look: "It turns out that your kid has been writing." ”

Jiang He is still sober: "I didn't take it out before I lost it." ”

"That's," Jiang Shan is not stupid: "I have to leave some green mountains for myself." ”

"Qingshan Qingshan," Jiang Hai quite understands the power of "Latent": "This thing is definitely worth a green mountain, and when the time comes, we will print such a sentence in the eyes of the first edition,"

Speaking of this, Jiang Haiteng stood up, waved his hand and said: "This newspaper will present all the plots of the boutique "Latent" to readers and friends. ”

"Hey, by the way," Jiang Hai suddenly thought of a question: "If I accept the task of running a newspaper, this brand new newspaper ...... What should I call it registration? ”

Jiang Shan looked at the boss: "Boss, what do you want to call it?" ”

Jiang Hai muttered while thinking: "Don't think about the daily newspaper, and it must not be called the evening newspaper, the chapter said that the Cultural Affairs Bureau is starting the resumption of the "Xinmin Evening News......"

"How about calling it a metropolis newspaper?" According to the situation of the evening newspaper and the metropolitan newspaper in the future, Jiangshan decided to call it first.

Jiang Hai: "Pujiang Metropolis Daily? ”

Jiang Shan shook his head: "With the Pujiang pattern, it will be small, we have to think bigger." ”

Five years later, the Yangtze Evening News in Nanjing-Beijing dared to set up a printing office in Pujiang, and Jiangshan felt that their registration should also be louder.

Jiang Hai looked at Jiang Shan: "Third child, you can't already think about what to call it, right?" ”

Jiang Shan nodded: "It's called "Oriental Metropolis Daily". ”

Thinking about the "Southern Metropolis Daily" covering the entire Pearl River Delta in the future, you still have to boast about the ambition that people had when they chose the name.

Jiang Hai repeated it several times: "It's quite smooth." "I just don't know if the publicity department can agree."

"It doesn't matter what kind of registration you take," Jiang Shan felt: "The content is the key, and there are no longer a few newspapers that are ready to resume publication this time." ”

Jiang Hai also heard about it: "It's very chaotic, only the next batch has fallen, and another batch is about to stand up, today Editor-in-Chief Cai told me that the "Nanchang Evening News" has decided to resume publication. ”

Next, "Yanjing Evening News", "Yangcheng Evening News", counting Pujiang's "Xinmin Evening News", the four major evening newspapers were resurrected.

Although the font size of these evening newspapers must be one size smaller than the daily newspapers, they are the strongest opponents of the daily newspapers after that.

Since 1979, time-honored brands such as "Workers' Daily", "Youth Daily" and "Science and Technology Daily" have been republished one after another.

That's not counting the newly founded newspapers and periodicals, all kinds of unexpected institutions, all kinds of dazzling registrations,

The reason for this is that newspapers are too profitable.

Therefore, Jiang Shan thinks that when this time point has not come, Jiang Hai can receive the task of "founding a new newspaper", which is really gratifying.

"If you decide to report the new newspaper," Jiang Shan knocked on the blackboard:

"We must focus on the people's views, the people like to watch "Latent", and when the serialization of "Latent" is over, we will immediately pick up the serialization of "Before Dawn".

Jiang Hai frowned: "What is this "Before Dawn"? I haven't heard of it. ”

Jiang Shan: "I heard that there is a big-budget movie coming out this year, called "The Guns of the Secret Bureau", the original work is this one, and "Latent" is a genre. ”

Jiang Hai nodded, and at this time he had already decided to take over the task of running the newspaper.

Before, I felt that the revised column left for "Pujiang Daily" was lost, and this time, I will listen to Jiangshan's guidance.

I always feel that the new newspaper is just as wonderful.

And that's not all...... Looking at the excitement of the third child in front of him, he seemed to be enthusiastic.

Yes, the chapter is right, but you still have to change to a place where you can speak.

"People love to watch TV. Let's put it on the TV program, and the people like to sing, so let's put the lyrics on him. ”

When I thought of the movie "Ah, Cradle" that will be released in May this year, Jiang Shan immediately remembered the classic episode of "Grandpa Makes Moon Cakes for Me".

"Boss, in short, we have to remember one sentence," Jiangshan's clear eyes represent his extremely sober heart:

"Just work hard to do what you can control, as long as you have the ability, someone will come out to protect you, otherwise it will be even more useless."

(End of chapter)