On January 20, 1979, after the ban on commercial advertisements was officially lifted, "Jiefang Daily" took the lead in publishing two advertisements.

On the same day, the advertising application that Pujiang TV had just submitted the day before was also placed on the desk of Director Gu.

"Approved?" Zhang Lu didn't expect it to be so fast: "I just handed it in yesterday, and I approved it today?" ”

Director Gu didn't expect it: "It seems that the above is more anxious than us." ”

At the same time, a copy of "Pujiang TV Station's Domestic and Foreign Advertising Charging Standards" was also placed on the table of Director Gu.

Compared with newspapers and radio stations, Pujiang TV has the lowest advertising fees.

The first advertisement published in the "Jiefang Daily" charges 700 yuan, and the first commercial advertisement to be broadcast by Pujiang TV station will charge 300 yuan.

There is no way, at this time, the publicity of the TV station is not as strong as a powerful newspaper.

After all, it was not until the end of 1979 that the number of television sets in the country reached 4.85 million.

Knock knock, after a knock on the door, Comrade Jiang Shan walked in with a smile.

"Jiangshan," Zhang Lu couldn't help but say, "I filmed that advertisement is about to be broadcast." ”

Jiang Shan felt that the spring of the big guy was coming: "Great! ”

Zhang Lu looked at the other party with a smile, if it weren't for the few words of Jiang Shan, he might not have been able to make up his mind.

At this time, Gu Taichang looked at Jiang Shan and said, "Finally willing to come over, what about me to tell you?" Forget about it! ”

"How is it possible," Jiang Shan really forgot: "I haven't been thinking about tea and dinner recently, and I've been thinking about it for you." ”

Looking at the few pages of copywriting handed over by Jiang Shan, Gu Tai raised his head: "This is your meditation." ”

Jiang Shan nodded: "Plus tea and rice." ”

Zhang Lu immediately became proud: "You have prepared too little, I can hand over a thick stack of analysis materials to Gutai." ”

Jiang Shan didn't want to embarrass himself: "You are a regular army, I can't compare." ”

"Xiao Jiang ......" Gu Zhengzheng carefully looked at the copywriting in his hand: "If you make a weather forecast according to your plan, this column will be launched next month." ”

The picture and text go hand in hand, at a glance, and even the time has been marked clearly.

At first glance, it is the unique style of the country.

Jiang Shan felt that this was indeed the case: "In terms of professionalism, we are definitely not as good as Yanjing, so it is better to broadcast the weather directly like a radio station." ”

Director Gu felt that this was reasonable: "The key professional words, even I have a headache!" ”

Zhang Lu was also deeply touched: "It's the same." ”

Jiang Shan thinks that the audience can't be underestimated: "The most important thing is that we can't be heavy with Yanjing, we have to have our own characteristics." ”

"Well," Gu Taichang, who had been worried for a few days, nodded and said, "I thought it was complicated before, although you are simple, but you are very watchable!" ”

Jiang Shan also thinks so: "The key is that you can add advertising on it in the future." ”

The weather forecast copy of Jiangshan is very simple, with Pujiang as the center of the neighboring provinces.

Pick a few of the most representative cities with a forecast of the weather, accompanied by pictures of the city's landmarks or attractions.

Facing the ancient director with a circled expression, Jiang Shan knocked on the advertising price list he just saw and said:

"It's convenient, worry-free, and it can also attract advertisements from other provinces and cities."

Gu Taichang looked at the young man in front of him in disbelief, and at the same time, Zhang Lu was also looking at Jiangshan with his mouth open.

When they were still scratching their livers and lungs for the first step, Jiang Shan had already thought of the third, fourth, and fifth steps.

While they were pondering what symbol to use for Gale to the west, the boy was already on the east side.

When Director Gu looked at the plan in his hand again this time, he inadvertently put it together with the "advertising quotation".

"Weather forecasting is a big practical thing to do for the people, and economic benefits cannot be considered everywhere." Director Gu finally knew how public institutions should take the enterprise route.

After speaking, he looked at Jiang Shan and nodded: "But Comrade Jiang Shan's approach of thinking about Taiwan everywhere is very commendable." ”

Jiangshan knew that Gu Zhengzheng was a knowledgeable person.

Ordinary people really don't dare to take this risk: "It's still Gutai, what you said is right, our people's TV station has to think more about the people." ”

Gu Taichang smiled and pointed at him: "Good job, I owe you another reward." ”

"Don't," Jiang Shan wanted to withdraw this time: "I really have something, I want to ask you for help." ”

"What else do we want from each other?" Gu Taichang's eyes glared: "Say, what do you want?" ”

Jiang Shan is welcome: "I am also an editor of "Oriental Metropolis Daily" now, can you help me go to the Fine Arts Film Factory for a visit?" ”

Jiang Shan remembered that Director Gu had mentioned to him that this year's "June 1st" state should be held in a big way.

"That's it?" Director Gu immediately stood up and dialed the phone: "Let's go, I'll personally accompany you on a trip, just to get back "Magic Pen Ma Liang". ”

Jiang Shan was a little surprised: "It doesn't have to be so grand." ”

Director Gu waved his hand: "Don't be polite to me, Zhang Lu also took the camera with him." ”

After a while, the three of them set off in a car to Pujiang Art Film Factory.

Jiang Shan also understood the kindness of Director Gu Tai at this meeting: "Gu Tai, your car is really magnificent." ”

"The car in the stage," Gu Zhengzheng patted the seat with a smile: "That's it...... It's okay. ”

Thinking of Hu Xiao's face after driving the car into the translation factory that day, Gu Zhengzheng couldn't wait to take a detour again.

Against the backdrop of a few still green pine trees in front of the door, Pujiang Fine Arts Film Factory looks like it has nothing to do with cartoons in the eyes of Jiangshan at this time.

Until he walked into the studio.

The stills on the walls and the dolls in the display cases tell visitors about its glory.

At this time, Zhang Luzheng clicked the shutter one by one, and Jiang Shan whispered on the side: "After the photo comes out, leave me a set." ”

Zhang Lu pressed down another one: "No problem." ”

Before coming, Director Gu made a call to the United States Film Studio.

At this moment, his old friend director Wang Xiang has already connected with Gu Zhengzheng.

In Jiang Shan's view, the relationship between the two should be very iron.

Gu Taichang pointed out the door: "Do you want to take a look, I drove the car here today." ”

The king refused to give the other party a chance: "Don't look, the poor get rich." ”

Gu Taichang sighed twice, turned around and beckoned to Jiang Shan: "Comrade Xiao Jiang, let me introduce you, this is Wang who is a director, editor, and painter...... Director! ”

Wang Xiang shook hands with Jiang Shan who rushed over very formally: "I have seen the advertisement you designed, it is very exciting!" ”

Jiang Shan deliberately lowered his head, pointed to the display cabinet at the door, and sighed: "Your originality is wonderful, and I can only be regarded as artistic processing." ”

Wang Xiang thinks this is also a line of thought: "Artistic processing? ”

Jiang Shan felt that his stuff: "It's just barely a second creation!" ”

Gu Zhengzheng affirmed: "That's already outstanding." ”

Several people talked and chatted, and the atmosphere was more relaxed than Jiang Shan imagined.

I am very grateful that Gutai can accompany him this time, and Jiang Shan can really ask questions easily at this time.

"Director Wang, may I ask what kind of films are the United States Studios creating recently?"

Director Wang Xiang is in charge of this project: "Are you interested in taking a look? ”

So interested.

Jiangshan and his entourage, followed Director Wang all the way.

Director Wang introduced as he walked: "Our factory has recently been busy with a big production "Nezha and the Sea". ”

Jiang Shan's footsteps paused slightly, and then he walked more energetically.

When the group followed Wang Xiang into the production site, Jiang Shan was surprised to find that half of the roof of this studio had been uncovered.

Director Gu was also surprised, he asked Wang Xiang beside him in a low voice: "What's going on, doesn't it mean that poor workers are not poor in production?" ”

Wang Xiang avoided the light, explaining: "I was going to use a wide screen for this cartoon, and after the modification, the camera frame was raised to the highest, and the photographer couldn't climb up. ”

Chief Gu also understood this time: "So you took off the roof and came from above?" ”

Director Wang nodded: "This is the best way." ”

It's really hard to fight, Jiangshan has long heard that in this era, no matter which film studio's production cost will be reimbursed by the state.

In addition to grade wages, the employees in the American film studio do not have generous bonuses, and they have never heard of dividends.

However, with a love and an attitude of sharpening a sword for ten years, he is creating.

It has achieved a number of excellent works.

Therefore, this period is also known as the golden age of American studios.

Even if there is no generous bonus, the reimbursed way of filmmaking is still a fantastic way of working in the eyes of literary and artistic workers.

However, it is impossible for the state to support this mode of operation for a long time.

The reason is very simple, because filming one loses one!

Only imported films still have a surplus.

It was not until 1984 that this phenomenon was completely changed, and film studios joined the ranks of enterprise management of public institutions.

happened to be caught up by Zhang Yimou and Chen Kaige.

Jiang Shan didn't pay attention to the conversation between Gutai and Director Wang at this meeting, and only stood aside with Zhang Lu to listen to the creative details discussed by the staff.

"We're going to broadcast an advertisement on the first day of the Lunar New Year,"

Director Gu told his old friend the good news for the first time: "There is a big one being talked about later, this is the number in a year?" ”

Looking at Gu Zhengzheng's very simple finger shape, Director Wang just couldn't guess: "My God, 100,000?" ”

Gu Zhengzheng knew the other party's upper limit: "One million? ”

"......" Director Wang obviously didn't believe it, but: "If our factory wants to be able to advertise, first of all, we will give bonuses to the employees, and it has been really hard recently." ”

At this time, Jiang Shan has been pondering a question: "Director Wang, how did I find that all your drawings have been drawn?" ”

Before Director Wang could answer, Director Gu first asked with a smile: "Xiao Jiang, do you know how long the American Film Studio's "Nezha and the Sea" has been preparing?" ”

Jiang Shan shook his head and didn't say anything if he knew.

Director Wang explained with a smile: "Our factory started to produce this animation as early as 20 years ago, when the Soviet Union also said that it was going to invest, and then turned around and didn't admit it, so we had to find a way to ...... it ourselves."

I didn't expect the solution, and it came in ten years.

It wasn't until the end of 1978 that after the originally planned filming of "Three Dozen White Bone Spirits" was urgently stopped, Wang Xiang hurriedly took out "Nezha and the Sea", which they had treasured for many years.

All the drawings are ready-made, and they are just thrown into the shoot.

Jiang Shan rejoiced in his heart, fortunately, the big brother withdrew his investment.

Otherwise, it would not be possible to achieve the perfection of "Nezha in the Sea" today.

Although the indescribable history made the creators of "Nezha in the Sea" wait for 20 more years.

However, it also gave them the opportunity to participate in the glorious historical moment.

In 1978, the tomb of Zeng Hou Yi in Suixian County, Hubei Province, unearthed a set of large ritual music heavy instruments in the early Warring States period.

This is the largest, best-preserved, and most tonal chime unearthed in the world.

The discovery of the bell of Zeng Houyi broke the saying that China's seven-tone scale "came from Europe".

And this set of freshly unearthed chimes was just caught up by 1979's "Nezha in the Sea".

So, the beginning of this cartoon, as well as the soundtrack of the Dragon Palace, directly used the chimes of Zeng Hou Yi, who had just come out of the school.

It's not a copy, it's not a tribute, it's completely knocked out one by one by the master Jin Fuzai with the sound engineer.

You know, this is music from more than 2,400 years ago.

The sound and bronze through history have achieved the irreproducible glory of this cartoon!

(End of chapter)