Chapter 114: The War of Circulation Has Begun
At this meeting, all the comrades were either crowded into the dormitory on duty on the third floor, or they were sleeping on their desks.
Jiang Shan was the same, leaning on the single sofa specially selected for him by Editor-in-Chief Jiang, and fell asleep in a daze.
I don't know how long I was stunned, but I heard cheers outside the office.
Jiang Shan, who came to his senses, immediately realized: "The boss is back." ”
Sure enough, it was exactly what he expected.
The trial edition of Oriental Metropolis Daily passed the review before noon on February 19.
At this moment, the expressions of all the newspaper editors were even more festive than on the first day of the Lunar New Year.
All of them got on their bikes and ran to the printing house across the street.
Comrade Jiang Hai at this meeting, even if he wanted to, he couldn't hold on.
After returning to the editor-in-chief's office, he immediately lay on another sofa.
Jiang Shan asked lazily: "Is it okay if the printing house doesn't follow?" ”
"It's okay," Jiang Hai closed his eyes: "Lao Cai is following, and Fei Mo has already dug it up for me." ”
Jiang Shan felt that the boss's ability was really not small: "Is it the level 8 worker who gets 92 yuan?" ”
"It's 105 now," Jiang Hai closed his eyes and woke up with a smile when he thought of this: "With him in the printing house, anything can be solved!" ”
Jiang Shan couldn't help but praise: "Brother, it seems that your popularity in the past is really good." ”
"Popularity and wealth are indispensable," Jiang Hai is trying to adapt to the market economy: "I know that Director Zhang of the Propaganda Department today evaluates our newspaper?" ”
Jiang Shan estimated: "It integrates literature, knowledge, and interest." ”
Jiang Hai smiled: "People just have one sentence, and the visibility is very high." ”
Jiang Shan also closed his eyes, and it didn't all mean the same thing: "Everything depends on tomorrow!" ”
In the afternoon, Zhang Luzhen led the photographer of the TV station to shoot the news.
After sleeping all morning, Jiang Shan stood aside and nibbled on bread refreshed.
Gu Taichang was really interesting enough, and the photographer shot next to each other along a row of animation walls.
Zhang Lu held a small notebook and recorded the key points beside Jiang Shan: "Huh? Not to mention, this bread is really delicious. ”
"I'll bring some back later," anyway, it's all reimbursement, Jiang Shan strongly suggested: "Let Gu Taichang also taste it." ”
"Gutai's mood has been very beautiful recently," Zhang Lu himself is also very beautiful: "I just had a ...... with Lei from Switzerland yesterday Rado watches have signed an advertising contract, and the advertising of Seiko watches is also being discussed. ”
"You guys can be regarded as having survived," Jiang Shan is really envious: "Comrade Zhang Lu, don't forget your brother who was in a trench." ”
"How can I, Zhang Lu am not that kind of person,"
Zhang Lu immediately stepped forward: "Master Yang, give a few more words and a shot on the office building of the newspaper office." ”
Tut-tut, Jiang Shan, who was smiling brightly on the surface, couldn't help but shake his head.
It's only been a long time, and Zhang Lu has already understood the advertising consciousness of appearing on camera.
In mid-February 1979, the "Renmin Daily" published an article titled "Is it tolerable, but it is intolerable".
However, several cities in China that are in the forefront of reform do not seem to have been affected much.
Everything is still in full swing.
In the same month, Wenhui Bao and Xie Fang Daily respectively published foreign advertisements for "Seiko Watch" and "Mida Camera".
Later, Guangming Daily also published a foreign advertisement for "Olympus".
For a time, a large number of foreign businessmen were on their way in a hurry.
In particular, the Swiss "radar" began to send people to Yanjing, Pujiang and other cities to conduct research in 1974.
I have been paying attention to it for more than four years, and I finally got my wish.
At this meeting, Pujiang Advertising Company, which has been renamed, Huang Hua, manager of the business department.
On the Nanjing-Beijing Road, he was busy negotiating window leasing for the "radar" door to door.
Also in February, Pujiang City erected the country's first foreign billboard: the special-shaped wing billboard of Japan-Ben Airlines.
From the newspapers that these foreign businessmen choose to advertise, it can be seen that they put circulation and fame first.
Now, Wei, the editor-in-chief of Pujiang Daily, is most looking forward to signing advertising agreements with foreign businessmen.
For example: Panasonic Electric that just stepped off the plane.
Oriental Metropolis Daily is not taking care of these things at the moment, and their trial issue will be available tomorrow.
Jiangshan and Jianghai, what this meeting cares about most is the circulation of newspapers.
After the implementation of the policy of reforming enterprises, the circulation of "Pujiang Daily" has increased from the original 30,000 per day to 50,000 per day.
The three-day trial issue of "Oriental Metropolis Daily" has already set its circulation at 50,000 copies per day.
At this meeting, part of the editors of Metropolis Daily and Yuan Jiefang of the "Red Star" daily chemical plant.
Next to the newsstand, give away "Red Star" brand high-grade shampoo.
By the time they turned to leave, a newspaper advertisement the size of a newspaper had been plastered outside the counters of the newsstands.
["Oriental Metropolis Daily" will land in Pujiang tomorrow, and will present "Latent" ...... to the general public and friends]
On the morning of February 20, 1979, when the last post office bicycle left the Metropolis Newspaper printing house.
Jiang Hai, who was standing outside the gate with his hands behind his back, silently watched the crowd coming and going on the street.
"According to what you said," Jiang Hai said to the third child beside him, "Whether it is the morning newspaper or the evening newspaper or the metropolitan newspaper, it must be sent out when the citizens go to work." ”
Jiang Shan didn't insist on this meeting: "It's just our wish, I see it's already past 7 o'clock." ”
Jiang Hai was not surprised at all: "We are a new newspaper, and the post office must still be delivered by the old newspaper office first." ”
"So," Jiang Shan explained, "if you push back a little, they will come later." ”
Jiang Hai nodded: "It's not easy to deal with the post office." ”
How could Jiang Shan not know: "Take your time, it will be solved." ”
After speaking, he turned around and jumped on Yuan Jiefang's tricycle: "Let's go, Uncle Jiefang!" ”
Yuan Jiefang let go of the handbrake: "Let's go!" ”
After that, there was a steady stream of newspaper editors, reporters, accountants, and even printing factory workers who joined on their own.
All of them received a thick stack of "Oriental Metropolis Daily" and went to the street to sell it.
When Yuan Jiefang's tricycle had just stopped on the side of the road at Pujiang Railway Station, Jiang Shan and Jiang He rushed into the crowd with a stack of newspapers.
At that time, the editors of "Reader's Digest" and "Chongqing Evening News" shouted and sold newspapers along the street, and Jiangshan finally tasted it at this time.
"Oriental Metropolis Daily, Oriental Metropolis Daily......"
The rivers and mountains shouted in front, and the rivers walked behind.
As smoothly as the legend goes, as soon as a crowd comes over, a large crowd will immediately follow.
By two o'clock in the afternoon, the second batch of "Oriental Metropolis Daily" was also successfully shipped out of the printing house.
This time, there was no need to shout at all.
When, when some citizens first saw the serialization of "Latent" in the "Oriental Metropolis Daily", happiness began to spread.
Not to mention the citizens who have long seen spoilers on newsstand posters.
In fact, the trial issue of "Oriental Metropolis Daily" is more than an eye-catching "Latent".
Although, Jiangshan won "The Secret of 9:13", but arranged for "No Famous Brand Watch" adapted from 9:13.
Completed in 1978, it led to a staggering 7.2 million copies of the 1981 Guiyang Evening News, but no one cared about it until then.
In addition, the Chinese and English serialization of the Narnia legend of "Everyday English Corner".
In the "Movie World" column, there are tidbits about the filming of "Nezha and the Sea": In 1978, there was such a group of painters, who braved the scorching heat to come to Qingdao and Penglai, and sat on the reef to outline the vast chapter of the sea......
On "One Star of the Week", Mayumi, who is smiling like a flower, holds a beautiful photo of the word "Fu" on a red background.
……
Under the third edition of the Times column, Jiang Shan also specially arranged to reprint a 1978 "Times" using six pages to interview and introduce the Chinese painter Huang Yongyu.
Huang Yongyu, who was regarded as a top painter abroad at the time, but unknown in China, will design a zodiac stamp this year: Gengshen Monkey.
He is also the subject of an interview with Jiangshan who is about to travel far away.
When, Jiang Hai and Cai Wensheng, who had been sitting in the newspaper, saw that they kept coming to the newspaper office to ask about "Oriental Metropolis Daily".
The two big yuan hurriedly moved out the last 300 newspapers left in the communication room.
With the background of the animation wall, Jianghai's 300 newspapers have deservedly become the fastest sales point today.
"I announce that all the 50,000 copies of the 50,000 trial newspapers of the Oriental Metropolis Daily have been sold out."
Editor-in-Chief Jiang stood in the open space in front of the newspaper's office building with a spring breeze on his face and loudly reported the good news.
All the newspaper workers present applauded excitedly.
Even the workers of the bread factory next door laughed along.
The "Oriental Metropolis Daily", which costs three cents a piece, has indeed achieved the newspaper that integrates news, knowledge, and interest like the one in Jiangshankou.
As long as the citizens who have it in their hands, they can read it for a long time, and it is no longer the newspaper that used to know the whole picture at a glance.
In addition to the serialization, what they talked about the most was the only advertisement in the "Oriental Metropolis Daily".
"Is this an advertisement?"
"Look at the inverted image, but ...... What exactly does it sell? ”
"That said, I don't understand it either."
"Selling medicine?"
"I didn't say where to buy it!"
"What exactly?"
"I know I need to ask you."
“……”
Located underneath the fourth page of the newspaper, in a crisp advertising frame.
The eye-catching pattern of empty bottles has no markings except for three boxes.
Only in the box at the bottom, a line of words is marked: This product has added 12 kinds of precious Chinese herbs.
When tens of thousands of families in Pujiang City who bought "Oriental Metropolis Daily" were muttering about this nameless advertisement.
That night, in the local news program of Pujiang TV's Channel 8, the audience was delighted to see a row of refreshing animation walls under a few big words of Oriental Metropolis Daily.
Later, as the camera moved on the screen, the empty bottle in the metropolis newspaper actually appeared on the anime wall.
Exactly the same design, exactly the same copy, except for the circle of colorful and cute animated characters.
This mysterious advertisement of "Oriental Metropolis Daily" not only attracted the attention of readers, but also attracted the attention of various newspapers and media.
(End of chapter)