"Don't say it," Jiang's mother obviously felt: "Pan Hong in this advertisement is even more beautiful than in the movie." ”

"That's how fashionable this dress is," Jiang Shan stood up.

Xiaobai hugged the third uncle's neck tightly, and Jiang Shan patted the little guy's buttocks: "The third uncle will pour you less Coke to taste, this thing will grow toothworms if you drink too much." ”

At this time, Jiang He had already put all the happy coke that the third child brought back on the dinner table.

Jiang Chuan and Jiang Xiaoyu smiled and stared around the table.

"Third uncle, what is a toothworm?" The little white eyes looked at the Coke bottle.

"Such a big insect," Jiang Shan gestured with his fingertips, trying to highlight the image: "Drill into the teeth and dig holes." ”

In two years, the "Little White Rabbit" children's toothpaste should be on the market.

Jiang Xiaobai's hands immediately covered his cheeks, but his eyes were still reluctant to leave Coke.

With a click, Jiang He took advantage of the edge of the table and lifted the cap of the soda bottle.

Jiang Chuan and Jiang Xiaoyu immediately bent down and looked all over the ground.

As a result, the little girl's eyes were still sharp: "Here it is!" Jiang Xiaoyu picked up the bottle cap and raised his little hand happily.

"Show my sister-in-law." Jiang Chuan couldn't wait to take it.

The heads at the dinner table all leaned in.

"What is it?" The two presbyopia were the most anxious.

Jiang Chuan read word by word: "One more hair!" ”

", this bottle cap is equal to a dime?" Jiang's mother is also the first time to contact the market economy.

"Yes, it's a dime," Jiang Shan nodded: "You can take it to the haberdashery store on Anhe Street in a while, and you can exchange it for a dime immediately." ”

Before today, Pujiang Soda Factory has been working overtime to fully promote the new packaging of "Happy Coke" to the local and surrounding urban markets.

Some of the old packaged soda was sent to cities that did not participate in the event.

The other part remains in the market for prize redemption.

After all, the realm of Pujiang Soda Factory still can't withstand a bottle of iced tea in later generations, another bottle, and another ......

"Xiaoyu," Jiang Chuan handed the bottle cap to Jiang Xiaoyu: "Put it away, let's go to the commissary tomorrow." ”

"Hmm!" Jiang Xiaoyu's eyes narrowed with a smile.

At this time, Jiang's father also picked up a bottle of Coke.

Ka~ Jianghe has opened the second bottle.

Click, click~

The soda bottle cap in the hands of Jiang's father and Jiang Shan also flew out.

The little aunt and the two children immediately hahaha searched all over the ground.

"One more dime."

"Another dime, how can it be another dime."

"Thank you for your patronage," Jiang He looked at the bottle cap in his hand: "It's better to have another dime." ”

Click,

After only a while, Jiang Shan worked hard to open all the 10 bottles of Coke that he brought home from the TV station.

"Profiteers, thank you again for your patronage!"

"One more bottle."

"Another 5 cents, obediently," Jiang's mother, who had already put on reading glasses, rubbed Xiaoyu's head vigorously: "My granddaughter is still blessed." ”

"One more ...... box," Jiang Heteng stood up suddenly: "Get rich!" ”

Looking at the bottle caps that jumped high, Jiang Shan roughly calculated that the winning rate was really not ordinarily high.

Compared with the Coca-Cola that costs five cents a bottle in overseas Chinese stores, the happy Coke that costs five cents a bottle cannot really be regarded as a profiteer.

"He, Uncle Li," Dad Jiang, who was standing outside the window of Li's house, held two bottles of soda without caps in his hands: "The Coke that the third child brought back, let's also try it." ”

"Then I'm welcome," Li Ruocheng took the coke: "Thank you for me." ”

"What's so thankful for two bottles of soda," Dad Jiang waved his hand as he walked back: "If you like it, there will be a whole box tomorrow!" ”

"Hehehe," Li Ruocheng closed the window with a smile, and he also heard the laughter from Lao Jiang's family just now.

One more cent, another five......

As interesting as it sounded, he glanced at the soda in his hand, "I'll buy two bottles tomorrow too." ”

"Pour it and drink it."

There was his wife's voice behind him, and Li Ruocheng looked back to see that Li Huaiying had already taken out two glass goblets.

"Okay," the old man slowly poured a coke, "it's all up to you." ”

"Why do you depend on me for everything today?"

"Do you remember Li Dan?"

"Which Li Dan?"

"Li Dan doesn't remember, the ...... who translated Les Miserables"

Li Ruocheng picked up the goblet and took a sip: "It's still the same taste back then, numb!" ”

"What's wrong with Li Dan?" Li Huaiying poured half of the coke in his wife's cup: "This water is too sweet, you drink less." ”

"Li Dan is gone."

"......" Li Huaiying was stunned for a moment, and the next second snatched the coke in his wife's hand, and took a sip: "Not a drop is allowed to drink!" ”

The night in this era is really dark, and Jiang Shan looks up at the night sky outside the window.

The stars are dotted, and they are really shining with starlight in the blink of an eye.

Before, as long as it was past 9 o'clock, there was not much movement in the small courtyard of No. 51.

This year, it's noticeably different.

Radio, television, gossip...... Including the sound of bicycles pushing into the courtyard from time to time.

In short, there is more and more life.

After admiring the starry sky, continue to draw the map in your hand.

Today, he also sent a task to his second brother: "The time for copying is not short, you can try to draw two pictures by yourself to see the effect." ”

So, according to the suggestion of the third child, Jiang He began to sketch the city street scene in the United States Geographic magazine.

This is a gift that Jiang Shan specially brought back from Japan-Ben to his second brother, and the place name of each picture has been marked in Chinese.

"Second brother," Jiang Shan asked as he painted, "How are you learning Japanese now?" ”

Jiang He was not stunned at all: "Why don't we say two words?" ”

"Cheng," Jiang Shan thought this was a good suggestion: "Let's just speak in Japanese in the future." ”

"It's not impossible," Jiang He thought for a moment: "Xiaoxiao and I have tried a few times, and there is no delay at all in sandwiching a piece of Chinese and Japanese." ”

"Looks like you've got hands-on experience."

In this way, after several Sino-Japanese dialogues, China's advantages have become more and more obvious.

Until the tanuki cat landed on the windowsill again.

"Prince," Jiang Shan glanced at the old cat: "Coming here again?" ”

Jiang He smiled: "It seems that it has a fate with me." ”

"If you hadn't put this plate of catfish aside, the fate of the two of you would have been over."

Jiang He ignored him, walked to the window and stroked the cat's head, and looked down at the desktop: "This is what you said about the copyright of those animated characters?" ”

On the desktop, a sheet of manuscript paper was laid out.

The self-employed panda in "Panda Department Store" has three-dimensional images in four directions, front, back, left and right, and is exactly the same.

Before the promulgation of the Copyright Law, relevant people in China did not have the slightest awareness of copyright in copyright.

Take the American Film Studio as an example, no matter how difficult the creative process is, no author thinks of taking care of his hard-won creative results.

The individual is not conscious, and the organization is not conscious.

Books and posters on the market that use the animation image of the studio...... Flying.

The U.S. film studio turned a blind eye and didn't feel that its interests had been infringed upon.

It was not until 2000 that Qu Lao, the father of "Avanti", an employee of his own unit, authorized the electronic publishing house to publish two volumes of the "Avanti" series of comic books.

Only then did I realize the importance of copyright.

They believe that the copyright of all animation works created by employees during the period of the American film studio should belong to the public.

But Qu Lao thinks that he has worked hard to soak in the new J for a few months and drew the "Avanti".

There is no doubt that it should be its own.

After some court battles, the court made a judgment: because the infringing object sued by the defendant was born before 1991, both parties enjoy the right to hold the copyright of "Avanti".

It's been sentenced, but it doesn't seem to be sentenced.

However, the promotion of human progress again and again almost always starts with suffering.

So after this lawsuit, the American film studio learned well, and the author also knew how to protect the calf.

In 1979, although it was already possible to register trademarks with the Industrial and Commercial Bureau, it was not until 1982 that the state promulgated the first "Republic Trademark Law".

Then, the Republic Patent Act of 1984 ......

Then, in 1990, the state finally promulgated the "Republic Copyright Law".

Among them, writing, music, opera, dance, fine arts, and architecture are clearly defined...... The author of a series of works holds the rights.

Although since January 1991, there has been a legal basis for intellectual property rights in China.

But even an authoritative organization like CCTV still did not attract attention at the first time.

In 94, CCTV's animation director commissioned Liu Ze of the United States Film Studio to design three animated characters for the upcoming cartoon.

So, Liu Ze drew it on the spot: the big-headed son, the small-headed father, and the apron mother, and brought the manuscript back to CCTV.

Other than that, neither party signed any agreement.

But not long after CCTV's 156 episodes of "New Big Head and Little Head" were released and broadcast, Liu Ze signed a contract with a company in Hangzhou for the transfer of the image of animated characters.

Then, a 10-year lawsuit began.

And at this moment, the animated characters drawn by Jiang Shan in the United States Film Studio are not for registration in China.

After all, none of the relevant laws and regulations have been introduced.

But it doesn't matter if there is nothing in China, just have it in Japan.

This stack of drawings on the writing desk will be brought to the past for copyright registration.

The registrant is the one who has just been registered and archived in the Pujiang Industrial and Commercial Bureau in the past two days: Chunfeng Advertising Production Company.

When both "limited" and "media" appeared in China, Jiang Shan and Yu Sigui unanimously decided to postpone the launch.

Jiang He looked at the remarks contracts signed by Jiang Shan and Yu Sigui, and couldn't help laughing: "You write like this, isn't she angry?" ”

"They're all like this," Jiang Shan also felt funny when he thought of Yu Sigui's jumping feet that day: "Besides, there are a lot of suggestions from her." ”

The more ugly things you say in the front, the more comfortable you will be in the future.

Pujiang TV's Happy Coke airtime is 8 p.m.

That night, as soon as the advertisement was broadcast, some citizens went out to look for Coke on the street.

The next day, an advertisement for Happy Coke in the Oriental Metropolis Daily appeared in the same position again.

In major shopping malls and haberdashery stores, there is a flow of people buying happy cola to varying degrees.

A few days later, the pickup truck of the Pujiang Soda Factory brought a whole car of Coke to the Oriental Metropolis Daily.

Manager Ye of the sales department held the hand of the country and refused to let go:

"Editor Jiang, to tell you the truth, I really didn't believe it when you showed us the pyramid sales chart on the TV station, but if you look at it now, the bills of lading in shopping malls in other cities are lined up for three months......

"Three months from now?" Jiang Shan is really envious: "When summer arrives in three months, your factory's happy coke will not be in the sky." ”

"That's right, hahaha," Manager Ye's mouth hasn't closed in the past few days: "But editor Jiang, don't worry, you must have enough coke in your office." ”

At this meeting, the employees of the newspaper office building leaned on the fence to see the "Happy Coke" being unloaded downstairs.

One by one, they were as happy as the New Year.

How good, it doesn't cost money, and you can also draw the lottery.

After sending off Manager Ye, Jiang Shan and Jiang Zhuangzhuang carried a box of Coke and sent it to the bread processing factory opposite.

When he walked into his office with bread, Ding Lingling was handing a bottle of Coke to Pan Hong, who was sitting on the sofa.

"Editor Jiang," Pan Hong quickly stood up after seeing him come in.

Pink wool cardigan, light gray bell bottoms.

The eyes are like water, and the smile is like a flower.

Jiang Shan's eyes lit up, and he was still young: "Comrade Pan Hong, why are you here?" ”

"I came here to thank you," she said, glancing at Ding Lingling in the office.

The gaze seems to be dodging, but the dodge is quite obvious.

In the next second, Ding Lingling immediately picked up a stack of manuscripts and walked out of the office.

After that, Jiangshan got straight to the point: "That matter is solved?" ”

"Hmm," Pan Hong nodded, and the smile on her lips never stopped:

"Thanks to the advertisement of Happy Coke, I heard Director Gu say, it was Editor Jiang who proposed that I be the heroine of the advertisement?"

Who makes you the only one who is the hottest at this time?

Jiang Shan smiled: "It's indeed my suggestion, but you didn't disappoint us!" ”

Hearing this, Pan Hong laughed even more.

After a pause: "Actually, my matter has already spread outside the unit, and after knowing the news that the factory is going to send me to the district cultural center, I hurriedly asked the relationship to find the receiving unit, who ......knows."

Not only that, no literary and artistic unit was willing to accept it, but it also suffered a lot of cold eyes.

However, after the advertisement for Happy Coke was broadcast, Pan Hongyan watched the world change with him.

The leaders of Pujiang Film Factory continue to receive calls from literary and artistic units at all levels.

The purpose is the same, that is, to poach Pan Hong.

So, Pujiang Film Factory not only did not prepare to release the people, but also talked to Pan Hong a few times in person, promising to reuse it to the end.

"Great," Jiang Shan's eyes were full of sincerity: "Now you can stay in the factory and shoot steadily." ”

"I still decided to leave Pujiang," Pan Hong decided: "My lover and I have been living separately, Emeichang wants to transfer me over, and I don't want to miss this opportunity." ”

"Well, that's not bad, it's all good news anyway."

"You're right, my life is getting better day by day."

In the office, Pan Hong's hearty laughter kept coming: "Editor Jiang, this is my contact information in the future, you can contact me when you can use it......"

This is good, Jiang Shan took a note with a smile: "Tomorrow, our Oriental Metropolis Daily will publish an interview with you, the inside story of the advertising shooting, which is to spray cold water." ”

"Hahaha, no problem," Pan Hong couldn't stop thinking about it: "Just go on!" ”

When Pan Hong was chatting late, Yu Sigui walked in gently.

A pair of light gray sunglasses, a white trench coat skirt, shoulder-length wavy curls are tied behind his head by the leather bands of two glass balls.

Pan Hong's smile immediately stopped at his lips, quietly approached Jiangshan, and said, "Do you know this person?" Help me ask her where she bought this dress. ”

However, Yu Sigui only glanced at Pan Hong lightly, and then said to Jiang Shan: "The car has arrived at the door, is Taicang still going?" ”

(Also)

(End of chapter)