Jiangshan, who has no change in expression, still looks businesslike:

"I know some of my situation, Manager Ye knows, because of some achievements in advertising, I was hired as an advertising planner by Chunfeng Advertising Company, so I drafted a one-year advertising planning service for Happy Cola......"

"Section Chief Jiang, you said these situations, Manager Ye has already reported to me."

Xu Toyota, the director of the factory, is also on business.

In 1978, the new Happy Coke of Pujiang Soda Factory was put on the market, just in time for the spring breeze of reform.

The newly appointed leadership team dares to think and do.

As soon as the ban on advertising was lifted in 79, he immediately contacted Pujiang Decoration Company to shoot the first celebrity advertisement.

Due to the lack of experience, the advertising film is too blunt.

Not only did the audience not notice Happy Coke, but complained that Pujiang TV had indiscriminately infiltrated the athletes of the men's volleyball team in the women's volleyball game.

Fortunately, Director Gu, who is also in the limelight, has found Jiangshan to reduce the urgent need for happy cola.

Unexpectedly, Jiang Shan's shot was a move against Hu.

not only designed a Coke commercial starring Pan Hong.

In addition, Pujiang Soda Factory has planned a prize-winning promotion activity that can be infinitely recycled.

In one fell swoop, the newly launched Happy Cola has become the hottest drink in Pujiang and even the surrounding markets.

A series of successes have also given the leadership team headed by Xu Toyota the confidence to continue to expand the territory.

Therefore, when they were ready to expand their business to Yanjing, the first thing that came to mind was Jiangshan.

"Section Chief Jiang, this contract was drafted in accordance with the terms we discussed on the phone."

Manager Ye took out the contract that had been prepared a long time ago.

They all knew in their hearts that if they didn't sign the entrustment contract in advance, the other party would not let them see the advertising plan.

"Let's see if there's anything else to add,"

On the surface, he looked at the steady Director Xu, and he would scratch his heart and want to see the overall plan in Jiangshankou.

Looking at the rivers and mountains opposite, he picked up a cigarette in one hand and turned the page unhurriedly with the other.

It's a taste to watch.

It's not bad, everything that should be noted is indicated.

"The contract is no problem, Manager Ye bothered,"

After all the confirmations, Jiang Shan stretched out his hand with a smile: "Director Xu, then I wish the cooperation between Happy Coke and Chunfeng will be smooth and invincible." ”

"Well, that's a good point!"

The first case of corporate brand promotion contract after the reform was born.

Subsequently, Director Xu finally saw the advertising plan of Happy Cola.

First, advance advertising expenses in advance, and become the special broadcast manufacturer of the first domestic TV series "Eighteen Years in the Enemy Camp".

Well, he already knew that.

The second, huh?

Director Xu laughed directly: "Movie advertising placement? ”

"Movie product placement is amazing." Jiangshan is applauding Happy Coke: "You won't be unclear about how much the masses love to watch movies today, right?" ”

"It's too clear," Xu Toyota himself is a fan of the movie: "I have watched the just-released "Gunshots of the Secret Bureau" twice. ”

"It's not easy to buy tickets for this movie." Manager Ye was deeply touched.

This year, Changying, Beiying, Bayi, Shangying, Zhuying, Emei and seven mainstream film studios in Xi'an have released a total of more than 50 new films.

A new film every week is unthinkable in future generations.

But in the present day, it is still not enough to see.

No way, in the era when television was not yet popular, ordinary people had almost no other entertainment life to choose from.

How can you just watch a movie once? Must watch it again 100 million times!

The result of watching it 100 million times directly made the number of moviegoers in 1979 reach 29.3 billion.

It has become the most unprecedented in history.

That translates to 80 million people watching movies at the same time every day in 1979.

Jiang Shan casually listed the statistics of the number of moviegoers in the first quarter, and immediately let Director Xu and Manager Ye know how cheap they had picked up.

"As soon as the contract between the two of us is signed, you are Party A of our company," Jiang Shan knocked on the data and said, "Who am I not looking at you?" This is a once-in-a-lifetime opportunity. ”

The high temperature fee of 1,000 yuan will not be worth even a fraction of an advertisement next year.

"Very good," Director Xu looked at it and was happy: "But?" Can Liu Xiaoqing agree? ”

I took two photos on the desktop.

"This photo is a still from the scene that I took yesterday,"

On the picture, put the data.

The desk at this time is Jiangshan's PPT: "You see, Comrade Xiaoqing is smiling so happily." ”

"Shhhhh

Green trees, lakes, boats, and a happy Coke in his hand, Liu Xiaoqing.

"You've already made her drink?"

"That's a must, this section is the most beautiful!"

"It's beautiful!"

Director Xu nodded and smiled at Jiang Shan.

Manager Ye on the side immediately said: "Section Chief Jiang, what do you mean by advertising spokesperson on the phone before?" ”

"It is to choose a well-known person as a special advertising person for Happy Coke, and in the 30s, Ruan Lingyu was the advertising spokesperson of Coca-Cola."

"So long before there was an advertising spokesperson?"

"It's all earlier than that, and the sales performance of the endorsed products are very good."

The advertisements of that era were more spelling than those of later generations.

Dare to show it anywhere, and dare to invite anyone.

Hu Die endorses Lux, Wang Renmei endorses Omega, and Chen Yanyan endorses Rolex......

Even Sun Wen served as the spokesperson for Anzhu mosquito coils, and the word "fraternity" was also added to the advertisement.

"That'...... Who should we ask to be the spokesperson for Happy Coke? After thinking about it carefully, Director Xu has already begun to struggle

"I suggest directly asking the actress to endorse it."

"I agree with that, but who should I please?"

Jiangshan has always felt that the advertising of Delicious and Pepsi has many merits:

"You don't need to fix it on an actor, whoever is popular will use whom!"

"What do you mean?" Director Xu thinks this plan is very good: "Are you going to invite a few more actresses?" ”

"Yes," Jiang Shan nodded: "The specific endorsement fee needs to be negotiated with the film factory." ”

But it must be pitifully low, this year's Liu Xiaoqing has made a total of three movies, and he still walks at a salary of 50 yuan per month.

The actor of "Eighteen Years in the Enemy Camp" has a fixed salary of 105 yuan per month.

CCTV gave three times the performance fee, but he didn't take much himself, and most of it was recorded by the factory.

"Who are you going to invite to be the spokesperson," after asking this, Jiang Shan hurriedly suggested: "I think Pan Hong and Liu Xiaoqing are very good." ”

"Coincidentally," Director Xu immediately smiled: "We have the same plan." ”

"Then let's do the advertising placement first, "Look at This Family" has a scene in Xinhua Bookstore in the afternoon, if we hurry up, we can still catch up."

"Is Liu Xiaoqing also there?"

"And Comrade Fang Shu."

"That's the time to hurry."

Director Xu and Manager Ye looked at each other and smiled.

The atmosphere of the three-person square table meeting is getting better and better!

The plan book turned page by page.

Each plan means a planning fee of 500 yuan.

Before looking at it, Xu Toyota was also ready to eliminate some dispensable and worthless abuse.

But after a closer look, it turned out to be a thick stack of essence.

The advertising packaging of the Happy Coke delivery van is free to send a small red flag on the National Day.

When Director Xu saw this "cool benefit for college entrance examination candidates", he picked up the phone without saying a word.

"According to my words, go down immediately, and be sure to deliver Happy Coke and salty soda to the doors of each test center before the end of the college entrance examination in the afternoon of tomorrow and tomorrow."

"Let them remember to hang the banner." Jiang Shan reminded on the side.

After a phone call, the college entrance examination students in Pujiang City were blessed.

At one o'clock in the afternoon, Jiang Shan, who had a casual lunch, led a few people from the Happy Cola Factory to the Xinhua Bookstore in Xidan.

At this time, the Xinhua Bookstore in Yanjing had not yet implemented open-shelf book sales like Pujiang.

The book counters, which are separated by multiple circles of glass counters and by type, are the overall layout of the bookstore at this moment.

In the bookstore in July, the speed of the ceiling fan on the ceiling is almost catching up with the helicopter.

But the stuffiness still lingers around.

A wooden crate that sells popsicles with a full box of ice Coke.

"Director Wang," Jiang Shan said with a smile: "I'm here to bring you cool!" ”

"Ah, Reporter Jiang?"

"Hey, you're really here!"

When Jiang Shan and Manager Ye pushed this box of happy cola to the crew of "Look at This Family" at the same time.

The whole crew almost didn't applaud.

After Jiangshan's introduction, Wang Haowei shook hands with Director Xu with a smile, and thanked Happy Cola for the cool subsidy sent to the crew.

While speaking, a beautiful cola implant plot was born.

"You'll come in a while," Liu Xiaoqing slapped Jiangshan with his elbow: "Isn't it just to buy a book in the past." ”

"That's it," Chen Peisi, who was full of hair, also encouraged: "Don't be nervous, I'll take you through it first." ”

"Cheng," Jiang Shan seemed to have made a lot of determination: "Just do what you say." ”

"Look at This Family" was one of the few comedy movies of the year.

The plot is very simple, but it brings a lot of laughter to the masses.

The director of the woolen mill workshop, played by the veteran artist Chen Qiang, decided to make a field trip when he learned that his son's object was a salesperson at Xinhua Bookstore.

However, by mistake, Liu Xiaoqing was recognized as his future daughter-in-law.

At this meeting, what Xinhua Bookstore is about to stage is the plot of this field trip.

Director Wang: Begin.

The actors, quickly in place.

Liu Xiaoqing, who was still giggling with Jiangshan a moment ago, immediately walked into the bookstore counter with a straight face.

Immediately afterwards, Chen Qiang, who was wearing a white shirt, walked over with his hands behind his back with a serious face.

As soon as I got close to the counter, the phone rang inside.

"Hey, who," Liu Xiaoqing picked up the phone unceremoniously.

In the next second, as if he heard the voice of the incoming call, he immediately twisted his body and laughed:

"Is my voice really that beautiful? Hahaha, don't disgust me......"

Chen Qiang, who was standing outside the counter, frowned when he saw this.

After waiting for a few minutes, seeing that Liu Xiaoqing still didn't come to receive customers, he took the initiative to say, "Comrade." ”

Liu Xiaoqing, who was holding the phone, ignored it.

Chen Qiang: "Comrade. ”

"I'm annoyed," Liu Xiaoqing, who gave him a blank look, turned his back and continued to answer the phone with a grin.

"Comrade," at this time, Jiang Shan walked over leisurely, still holding a bottle of Happy Coke in his hand: "Please take a copy of accounting." ”

syllable

Liu Xiaoqing didn't even read it carefully, so he threw a book casually.

Jiang Shan picked it up and looked at it, and was anxious: "Hey, how is it family planning?" ”

"Annoying."

Liu Xiaoqing turned his back again, and the phone in his hand was never willing to put it down.

"Alas," Jiang Shan, who drank Happy Coke, shook his head and walked away.

Seeing this, Chen Qiang was even more dissatisfied: "Comrade, why are you this service attitude?" ”

The plot followed the original direction, and the two actors quarreled with you and me.

At this meeting, the task of the country was completed.

"I didn't see it, you acted really well,"

Manager Ye whispered on the side, feeling quite envious.

"It's a very simple job," Jiang Shan saw it: "You can try it next time you have a chance." ”

"I'll forget it," Manager Ye smiled and waved his hand: "I was nervous when I saw Liu Xiaoqing." ”

"Nervous something, a few more times to get used to it."

"Really?" The more Manager Ye listened, the more he was happy, but after thinking about it carefully: "Forget it, next time you will be on it." ”

On the way to Yanjing TV, Jiang Shan, who was sitting in the car, thought about it with Xu Toyota.

"There will be at least two Happy Cokes in this movie."

"Well," Xu Toyota also thought of it: "Taoran Tinghu once, Xinhua Bookstore once." ”

"As soon as the movie is released, Happy Coke will be on fire."

"Is it really going to have that much effect?" Director Xu really couldn't imagine: "After all, it's not a formal advertisement." ”

"Don't think about anything," Jiang Shan patted Director Xu: "Hurry up and go back to work overtime to produce Coke." ”

Jiang Shan's smile was not forgotten at this time, I really want to quickly lead my family to see myself in the movie!

Compared with "Look at This Family", the signing of the sponsorship contract of Yanjing TV is a little more complicated.

When Director Xu led Manager Ye to leave ahead of schedule, Wang Fulin, who was sitting in the office, flipped through the contract for a long time and refused to take his eyes off.

Zhou Yeming glanced at Jiang Shan and said, "Fulin, you can rest assured now, right?" ”

"Hey," Wang Fulin flicked the contract with his fingers: "I didn't expect this clothing fee to be solved so easily." ”

"As long as you are willing to think about it, there will be a way," Jiang Shan on the side said with a smile: "Wait for Ming'er, you can also customize the costume like "The Gunshots of the Secret Bureau". ”

"Xiao Jiang, let me tell you," Wang Fulin poured out his heart: "When I saw the authentic military uniforms in "The Gunshots of the Secret Bureau", and then went back to the stage to look at those torn clothes, I felt ...... I can't even describe it. ”

"The torn clothes are not neat."

"Who's to say it isn't."

The military hat is small, and the clothes are small.

The protagonist Zhang Lianwen didn't have a single shot with a military hat, and he didn't even dare to make a big move from beginning to end.

I'm afraid that the military uniform will be torn and I won't have to wear it!

This is the financial strength of the leading domestic TV station back then!

"Teacher Wang,"

Thinking of this, Jiang Shan hurriedly advised: "You have left my contact number, if you need anything during the shooting, please contact me." ”

"Huh?"

Wang Fulin was stunned for a moment, looked at Jiang Shan with a sincere face, and then nodded slightly: "Reporter Jiang, tomorrow I will go to Yenching Film Academy to choose two assistant directors, are you interested in going to see it?" ”

"I'm so interested."

Wang Fulin smiled and nodded.

Now, that's all he can give to Reporter Jiang.

"Let's stop talking about tomorrow yet,"

Zhou Yeming got up and walked in front of the VCR: "Help me watch this TV series!" ”

While speaking, a foreign drama jumped out of the TV.

With just one glance, Wang Fulin became excited: "Xiangjiang's sample was sent?" ”

"I've done two episodes of dubbing, let's see how it works."

Zhou Yeming walked up to Jiang Shan and sat down: "Xiao Jiang, I heard that you also stayed in the translation studio. ”

Jiang Shan, who stared intently at the TV, nodded: "I've been a translator for a few days." ”

"That's just right, and it helps us palm our eyes."

I don't dare to say it, but why do the voices in this TV series smell like this?

After watching it for a few minutes, Jiang Shan couldn't help frowning!

(End of chapter)