Then, the doors of the car were pushed open one by one.

The four brothers and sisters of the Jiang family walked down happily.

Then, as a representative of the elder generation, Li Ruocheng and his wife also followed with a smile.

According to the customs of the Lao Jiang family, the elders who come to give the bride price are best the aunts of the man's family, or the sisters of the man's mother's family.

It's a pity that Jiang's father's relatives are not in Pujiang, and Jiang's mother's sister is ...... It's better to have than not to have.

So, Li Huaiying, a close neighbor, volunteered to take over the job.

In fact, today's Pujiang is a city with all over the world, and each family has already diluted the rules of their hometown.

However, since Comrade Jiang He wants to give Comrade Lu Xiao a generous dowry in a vigorous manner.

A group of brothers from the Lao Jiang family, of course, expressed their full support without saying a word.

So, the whole family came over to join in the fun.

In this era, whenever a car appears in the community, it is eye-catching.

Not to mention the three cars in the Jiang family's row.

At this moment, a row of cars stopped downstairs, and the surrounding onlookers saw that there were more people.

Yuan Jiefang didn't need the Jiang brothers to do it at all, and the car climbed into the small truck as soon as it stopped.

Then, with the help of the three drivers, the same cardboard box with the big red word "happy" was unloaded.

"Yo, look," an aunt holding a child, her eyes were round: "It is written on the box, Butterfly brand sewing machine!" ”

"What's all the fuss about, one of the three turns."

"There are also two red suitcases," an old man said, standing next to the pickup truck, "and it looks quite heavy." ”

"Well, there will be no shortage of specifies."

"Look,"

"Huh,"

"That's a good thing."

At this time, the eyes of the neighbors were all focused on the things of the pickup truck.

With the landing of the boxes and pieces, a large area of dripping and muttering was aroused.

It's Sunday, and the movement downstairs has caught the attention of the residents upstairs.

Families peeked out of their windows one after another, including the Lu family on the third floor.

"Lu Yi, come here." The sister-in-law of the Lu family rubbed her eyes, and after opening them again, she was still not sure.

"What's wrong?" Comrade Lu Yi, who was only wearing a sweat vest, hurriedly ran over: "What's going on outside?" ”

As he spoke, he had already stuck his head out of the window: "Hey, ...... is this?" ”

"Is there a river standing downstairs?" The sister-in-law tried to ask, "I'm not wrong, right?" ”

"It seems to be yes," Lu Yi's eyes were not very good, although he was only three floors apart, he didn't really see it very clearly:

"But I'm sure that the one who has the most movement should be Xiao Jiang's younger brother...... Landscape. ”

"His brother is here too?" Lu Yi's daughter-in-law listened to it and said: "Look at their big boxes and small boxes, won't they be ...... Won't it be ......? ”

"What won't it be?"

Suddenly, Lu Xiao's voice came from behind him: "What are you looking at?" ”

"Xiao Xiao, come over and take a look, Xiao Jiang's family seems to be here."

"Impossible,"

Lu Xiao, who is unwavering on weekdays, quickly squeezed away his brother and sister-in-law, and looked downstairs by the window: "Ah, I really told you." ”

"Who is the second elder next to him?"

"It's their neighbor," Lu Xiao glanced at it slightly, and knew what the situation was: "Brother, you hurry up and change your clothes." ”

"You don't change?"

"Oh, yes, yes."

Looking at Lu Xiao who hurriedly ran back to the room, Lu Yi and his daughter-in-law looked at each other and smiled, they didn't expect their sister to be nervous.

Downstairs at this meeting, the atmosphere was obviously much more festive than when it came up.

Jiang Chuan, Li Huaiying...... One person is holding a pocket, smiling and scattering white rabbits and fruit candy.

The aunts and sisters-in-law, who were just muttering, immediately gathered around and grabbed candy and inquired.

"Congratulations!"

"Thank you, thank you!"

Friendly comings and goings between the two sides.

"Auntie, whose girl are you giving a bride price?"

Li Huaiying smiled all over his face: "Who else can there be, isn't it Lu Xiao who lives on the third floor!" ”

Lu ...... The girl of the Lu family? ”

"Yes," Jiang Chuan nodded with a smile: "It's to send drops to Sister Xiaoxiao." ”

"And the electric fan!"

"Really," exclaimed from the crowd, "you don't know how hard it is to buy this fan." ”

"I don't know, the queue in the department store is long!"

"I didn't see it, this little Lu is in his twenties, and he can still be so popular."

"What do you know, good women marry late, Xiaoxiao is so particular about one person, can she send herself away casually?"

"That is, I must have chosen a good son-in-law, just look at the bride price."

"Hahaha, the Lu family is blessed!"

"The Lu family is blessed......"

There was a burst of laughter from the crowd.

The corners of Jiang He's mouth that had been tense finally showed a smile.

After taking the fruit candy in the little sister's hand, he took advantage of the situation and threw it out into the crowd.

Boom, a circle of children giggled and went straight to the past.

It was only at this time that Comrade Jiang Shan brought out the dual-card tape recorder in the trunk of the car.

Red and glamorous double happiness, not to mention how beautiful it is.

In an instant, another burst of exclamations erupted in the crowd......

If you follow Jiangshan's previous suggestions, all the items will simply be unboxed and directly glued with the word "happy" and carried it.

What a show!

However, the eldest brother Jiang Hai disagreed, not to say that it was too village.

As a result, only the tape recorder sent by Taipujiang TV Station was kept, and it followed Jiangshan's wishes.

Directly holding the handle of a tape recorder, Jiang Shan walked into the corridor with a big grin.

The village is the village, the second brother and the second sister-in-law, who have always been low-key, are rare to get married, and they are also extraordinarily festive.

Looking at Jiang He again, he was wearing a pair of pen trousers at this time, and he was looking up at Lu Xiao upstairs.

The smile on the corner of his mouth gradually rises a little bit of the splendor of the country on weekdays.

This scene was seen by Lu Xiao, who was standing at the window on the third floor.

Gradually, Miss Lu also smiled completely.

The sky was blue, and the white clouds like cotton candy lined Lu Xiao's smile as sweet as a fairy tale.

Jiang He suddenly shouted: "Xiaoxiao, I'm here!" ”

"Second sister-in-law, I'm here."

"Sister-in-law, I'm here too."

"Sister-in-law...... Brother, brother and sister, big brother is here......"

"Hey, how can a group of living treasures hold a stuffy gourd in it." Lu Xiao smiled and gritted his teeth.

Her face was flushed, but she still couldn't shout a suitable word after all.

In this way, after Comrade Jiang He personally brought the diamond all-steel watch for Comrade Lu Xiao.

Lu Yi, who was standing beside Jiang Shan, was about to cry with joy!

Lu Yi, who was standing beside Jiang Shan, was about to cry with joy!

Monday, in the conference room of the Propaganda Department of Pujiang City.

On the conference table, there are still two posters on the flat surface.

Soon, the two leaders of the Pujiang People's Bank walked in again.

"Chapter office," a few people who shook hands when they entered the door greeted each other politely: "I'm in a hurry to find us, it's the matter of propaganda posters." ”

Director Zhang nodded: "That's true, please come over and have a look!" ”

hiss

Section Chief Wu's teeth were cold: "How long has it been?" It's all already out? ”

With such a fast creative speed, it can't be an errand!

"Hehe," Director Zhang smiled: "This time I found a master for you, not only the efficiency is amazing, but the effect is also ...... Let's come and enjoy it first. ”

As the so-called slow work produces meticulous work, when I received a call from Comrade Xiao Jiang.

Director Zhang's first thought was the same as that of Section Chief Wu: So fast, it won't be perfunctory to him!

"This comrade named Jiang Shan is a very good advertising designer."

As soon as he took a step, Director Zhang, who was accustomed to his hands behind his back, led the two bank leaders to the conference table.

Holding his perfunctory and perfunctory attitude, the two leaders followed slowly and leisurely.

Section Chief Wu glanced at the side of his face with great reluctance.

With only a slight glance, he was reluctant to give it at the second glance, and he raised his feet and prepared to leave.

But, just a slight glance, he had already raised his foot, and actually paused:

"Huh?"

Well, the chief of the martial arts section who spoke out quietly took a step back.

When his eyes fell on the poster on the table again, he silently began to feel the pocket of his jacket.

Soon, a pair of reading glasses was put on his head.

And the colleague who walked behind him had already shown a surprised expression at this meeting:

"Seeing that there is no Lao Wu, Director Zhang didn't fool the two of us, he really found us an excellent designer."

The vertical poster depicts the living room of a modern family.

The living room is surrounded by sofas and cabinets...... Plus TV, sewing machine, fan, tape recorder.

Two bicycles can also be seen through the window edge where the flower stands are placed.

At first glance, it is just an ideal well-off family.

But with a little attention, you can see that every item or appliance on this poster will be marked in the most appropriate place after the conversion of the whole thing.

For example, the screen of a television set, or the backrest of a sofa......

Simple and clear instructions, the labels are clear and eye-catching.

"If you save 6 yuan a month, you will get 236 yuan at the end of three years, and you can buy a sewing machine......"

Section Chief Wu followed the copywriting of the poster, and after muttering to himself, he hurriedly and silently calculated: "It's really true!" ”

"These few sentences are the key to this picture," Director Zhang on the side said, according to Jiang Shan's original words:

"The written words are too boring, and the masses don't even bother to read them. However, if you convert it to the ...... of every household. What do you mean by that? ”

Suddenly forgetting the words, he looked at the clerk behind him.

"Wishlist." Fortunately, the clerk's memory is not bad.

"Yes, replace the boring words with the people's wish list," Director Zhang regained his rhythm: "Then, they will not only read it, but also read it again and again." ”

"Not only will I look at it repeatedly," the clerk added, "but I will also develop a lot of associations." ”

"That's right," Director Zhang nodded:

"You may not imagine that after these two advertisements were sent to the Propaganda Office, several comrades from our Propaganda Office went to your bank to deposit money on the same day."

The staff of the propaganda department smiled very shyly: "Among them is me, which is a business of saving and withdrawing the whole thing, and my object has always wanted a pair of sofas." ”

"I also saved ten yuan," when Director Zhang noticed the other party's strong curiosity, he said decisively: "It is purely to support national construction." ”

"Thank you,"

Section Chief Wu immediately shook hands with the two comrades from the Propaganda Department: "Thank you for supporting the new business launched by our bank. ”

At this meeting, when they once again turned their attention to the poster, the two leaders of the People's Bank of China both showed satisfied smiles.

"Director Zhang, the design of this advertisement is finally from the perspective of the people, and this is what we want."

"That's for sure," Director Zhang still remembered the reason for the first failure: "This time it was completely in accordance with your requirements, and the people took a look at it......"

Section Chief Wu took over the topic: "I want to go to our bank to deposit money." ”

"Hahaha......"

"Yes, I didn't expect the task to be handed over so quickly can be so good."

"Don't be in a hurry to praise it first," Director Zhang tilted his head: "There is another one here." ”

"Look at me," Chief Wu put on his glasses again, "but forgot about business." ”

The second poster quickly caught my eye.

Section Chief Wu soon discovered that this painting was significantly different from the first one that had taken the path of modernization.

This time I looked at his eyes, and the more I looked at it, the more festive it became.

"Hey, this one is interesting."

"I like this picture," another colleague said, "It should be a comic, right?" ”

"I didn't see it," Zhang Chu took a step back: "Lao Li still has a bit of artistic energy." ”

"I can't even read a cartoon," Comrade Li raised his eyebrows and said, "Just transfer me to the front desk to count the money." ”

At this time, the cartoon lying on the table is the second propaganda advertisement designed by Jiangshan for the People's Bank.

Compared with the interest rate conversion theme of the first one, Jiang Shan simply set the theme of the second one that everyone loves.

After the final draft was released, it not only made the effect of being loved by everyone, but also achieved the purpose of being understood by everyone.

On the promotional poster on the horizontal screen, a fat and big old hen is firmly in the C position.

On the plump chicken wings, the words "Fractional Storage and Whole Take" are clearly printed.

To the left of the center point of the old hen.

Tall, short, fat and thin, men and women, young and old, people of all ages were lining up to put the change in their hands into the mouths of the chickens.

On the right, it's still this group of people.

One by one, they happily pulled out the TV, tape recorder, and sewing machine from the old hen's buttocks...... There are also large wardrobes.

It has the meaning of a hen laying golden eggs.

"This is good," Section Chief Wu's reflex arc was obviously too long, and only then did he surprise him:

"This advertisement will be for our bank, pull the message...... Illiterate people. ”

"Zhang, you are a designer with a lot of experience," Comrade Lao Li concluded: "He should not be young, otherwise it would never have been so thoughtful." ”

"Hehe," Zhang Chu smiled and did not answer, "How about it, let's talk about your dissatisfaction first, right?" ”

Section Chief Wu raised his eyebrows: "You still need to ask, don't you see my expression obvious?" ”

"It can't be covered by satisfaction anymore," Lao Li nodded again and again: "Your comrade's design has simply exceeded our expectations." ”

"That's good, if you can meet your expectations, my side can be considered a successful deal."

"Thank you," several leaders shook hands with each other again: "Thank you to the comrades of the Propaganda Department for their support to our people's bank." ”

"The two of you actually got it wrong,"

Zhang's eyes fell on the two works, and when Jiang Shan put these two paintings in front of his eyes two days ago.

Immediately, I couldn't say a lot of emotion: "The comrades who helped you design these two advertising works are actually not from our Propaganda Department. ”

"Oh? Then he is a comrade in that unit? ”

"Oriental Metropolis Daily," Zhang Zhi smiled slightly: "The section chief of the advertising planning department, Jiangshan!" ”

"From the newspaper advertising section?" Section Chief Wu had a clear expression: "No wonder it's so good!" ”

"Ugh."

"Why are you sighing again?"

"So far, I haven't thought of how to reward this comrade Jiangshan who relieved my worries!"

(End of chapter)