Chapter 179: Since you want to be invited, you must be the top ones
The next day, all newspapers large and small in the magic capital, without exception, published the news of the overturning accident of the No. 26 trolleybus.
On the shelves of large and small newspaper kiosks in Pujiang City, there is still a large stack of "Oriental Metropolis Daily" in the middle.
No way, it's the front page of this newspaper that is the most eye-catching.
In the office of the director of the Propaganda Department at this meeting, Director Zhang also held a copy of "Oriental Metropolis Daily".
Half of the front page was devoted to a lengthy follow-up report on the trolleybus accident on No. 26.
A large number of pictures were displayed, which caught the attention of Director Zhang at once.
The leaders of our city expressed their most sincere condolences to the injured people on the No. 26 bus, and personally went to the hospital to give them ...... Huh,"
After reading a sentence or two gently, Director Zhang couldn't help laughing: "Jiang Hai, Jiang Hai, there is really you." ”
The city leaders on the picture are smiling and concerned.
And, the staff members who followed on the left and right, each wearing a vest, and the few big characters of "Oriental Metropolis Daily" on it were also clearly photographed.
Around the 80s, most domestic factories and enterprises only knew to pay attention to economic benefits, but neglected the promotion and maintenance of their own brands.
In contrast, some foreign companies have achieved an almost crazy degree of awareness promotion of their own brands.
As early as 1978, Coca-Cola began to study the channels that could enter our country.
In the end, I finally got my wish.
Although he has always been told that he can only set up stalls in foreign-related shops and can only sell to foreign guests.
However, it did not affect the ambition of this product in the slightest.
On Sundays, they go out and distribute balloons with the word "Propaganda", and they persist until they can be sold publicly in China.
Rado watches are even more stunning.
As a world-renowned watch manufacturer, its status today is not only due to its own excellent quality.
From the very beginning, Rado dreamed of entering the Chinese market and has always believed that China is a huge potential market for high-end watches.
Moreover, if you want to open this market, you have to knock on the door with advertising.
Back in 1974, Swiss industry held an expo in Yenching, when radar also came.
Although not a single order was generated in the following four years, it did not give up in the slightest.
In 1979, the spring breeze of advertising finally blew up.
Rado Watch not only quickly placed a large advertisement in the "Wenhui Daily", but also rented the windows of all the state-owned watch shops on Nanjing Road.
Strangely, despite the vigorous swing of the advertisement, there has not been a single watch showcase in China.
The starvation sales behavior of only advertising and not selling goods lasted for four years.
You say that if you don't sell it, you won't sell it, but it's not satisfied with just advertising.
During the four-year period, the radar company has successively set up special customer service centers for radar watches in Yanjing, Modu, Guangzhou-Zhou, and Fuzhou.
It is said that it is to provide perfect customer service for the radar watches brought back by overseas Chinese.
This comical operation has attracted a large number of people who are eager to go abroad.
It was not until 1982 that the Chinese finally saw the legendary Swiss watch-Rado in the department store.
Such an expensive watch, more than 700 pieces were sold in the magic capital on the first day.
The advertising fee that thundered and didn't rain for four years didn't take long to get back to Lian Ben with interest.
Otherwise, it has to be capitalist cunning!
At this time, the arrival of Comrade Jiangshan also advanced the appearance time of vest advertisements by 20 years.
At this meeting, the photos on the "Oriental Metropolis Daily" were not only noticed by Director Zhang.
"Chapter Bureau," a staff member of the Propaganda Department walked in, "two photocopiers are already on their way to the newspaper office. ”
"Very good," Director Zhang nodded:
"As far as I know, the Oriental Metropolis Daily is not willing to buy a photocopier, and this reward from the Propaganda Department should be sent to the tip of their hearts!"
"That...... I heard that the city just sent a ...... to the Oriental Metropolis Daily Car! ”
"Huh?" The corners of Director Zhang's mouth twitched: "Car? ”
"I've heard it too, and I don't know if it's true or not."
Zhang Ju thought for a moment: "It's not impossible. ”
"Now Comrade Jiang Hai is about to wake up laughing when he dreams."
"That's what people deserve."
"Yes, yes."
"To say, the Oriental Metropolis Daily should also have a car, and if there is any urgent interview in the future, it will not fall behind others."
Director Zhang smiled and glanced at the telephone on the table.
I don't know what kind of expression Comrade Jiang Hai will have when he sees the reward sent by the Propaganda Department.
These two electrostatic copiers produced in China are still on their way to the Oriental Metropolis Daily.
The Pujiang car of the municipal party committee had already entered the door of the newspaper office one step earlier.
Director Wang not only allocated a car to the newspaper office, but also sent a driver with an establishment to Comrade Jiang Hai.
To say that this driver surnamed Jin is really a self-cooked.
As soon as he came to his new unit, he hurriedly proposed to let the leaders sit on it for a test drive.
"Editor-in-Chief Jiang," Master Jin opened the car door: "I know the performance of this car very well, you can sit on it and try it, and keep it safe." ”
"Really?"
On this morning, Jiang Hai, who was still in the editor-in-chief's office to inquire about the newspaper's sales, suddenly received a call from Director Wang of the Municipal Party Committee.
Not long after, Editor-in-Chief Jiang, who was still in a state of bewilderment, saw the "big reward" mentioned on the phone on the field of his newspaper.
"Hmm,"
Jiang Hai behind his hands slowly paced around the car, and the smile on his face never diminished.
Rong Bin and Cai Wensheng, who followed behind, looked even more excited than him.
Looking at Jiang Shan again, he would have already poked half of his body into the co-pilot's seat.
Jiang Hai looked back at the few people behind him, and said with a slow smile: "Why don't you ...... Let's sit together and take a walk? ”
"Up," Jiang Shan was the first to get into the co-pilot: "Boss, you are a big official, you have to sit in the back row." ”
"You don't come," Jiang Hai didn't want to grab the front row with him at all: "Who doesn't know that the one is the most comfortable." ”
Cai Wensheng laughed: "That's it!" ”
"Forget it, who made him the youngest." Rong Bin was very clear at this time, if it weren't for Jiang Shan's "condolences" suggestion, whether the newspaper would have been able to get this car or not is really two words.
The car quickly drove out of the newspaper office, and the feeling of driving in the fast lane was really different.
Everyone in the car is looking out the window.
There is one counting, and all of them are thinking about the convenience of using the bus in the unit.
Jiang Shan stared closely at Master Jin's every move: "Master Jin, your driving experience looks like it's not short, right?" ”
"Driving experience? Oh," Master Jin said with a smile, "Five years ago, the unit sent me to learn to get a car, and I have been in the driving class since then." ”
"That's right, you're pretty lucky!"
"Hehe, it's also a coincidence," at the mention of this stubble, Master Jin's mood was particularly good: "What? Do you want to learn too? ”
"I think, I just don't know if it's difficult?" Jiangshan knows how free it is to drive.
"It's simple, I'll teach you what you can learn."
"Then I have to thank you."
"I'll tell you," Master Jin thought about it carefully, "just the field in the newspaper office, just learning to drive." ”
"That's it, Editor-in-Chief Jiang, do you want to learn?"
"Learn, why don't you learn, let's learn together when we have time."
How convenient it is to learn when the unit has a car, but I don't know when I will get my driver's license.
In this era, there is no driving school, and individuals who want to take the driver's license need to be affiliated with the unit, and they cannot take the test without a unit certificate.
Just when the editorial comrades of the Oriental Metropolis Daily were shopping on the street in a car.
Director Li of the Municipal Party Committee Office looked at the "Oriental Metropolis Daily" of the day with a smile.
"Lao Wang, you can go and ask for a few more photos of them in a moment," Li Ju said, pointing to the newspaper.
"Then pick some and put them in the report materials, so that the above can understand the real situation of the accident."
Director Wang had this intention: "Okay, I'll do it." ”
Looking at the news report on the front page, Director Li finally breathed a sigh of relief.
He never imagined that what was originally a thorny accident could be solved so satisfactorily.
Starting today, Director Li decided to add a copy of "Oriental Metropolis Daily" to his office.
It's really interesting to look at it from one side to another.
At this moment, his eyes fell on the pages of the supplemental edition.
An article "A Movie That Has Been Prepared for Twenty Years" immediately caught the attention of Director Li.
Taking advantage of the popularity of the past two days, Jiang Shan hurriedly published the article of the nine-colored deer production team.
After looking at the line, Director Li couldn't help but sigh.
If you want to talk about the most glorious moment of the domestic film box office, who can compare to the around 80s?
Take this year as an example, China Film has earned a total of more than 900 million box office revenue.
But there are still a lot of works with excellent themes that can't be made into films.
The funds for the major film studios are also pressed again and again.
In contrast, China Film prefers to import long-established translated films abroad.
Because, the box office income collected is far from enough to spend money.
In the past few years, China Film has released film revenues, except for leaving part of the filming funds for the coming year.
Most of it was handed over to the Ministry of Culture.
This is because the Ministry of Culture needs to use the money to renovate theaters, libraries, museums, and other major cultural attractions.
There is a lot of waste waiting to be revived, and the line is short of money.
"Cultivating culture with films" has become the norm in recent years.
In order to bring a large number of historical and cultural attractions back to life as soon as possible, the government simply does not have extra money to transfer back to the film industry.
Director Li knew very well in his heart that it was impossible for the Ministry of Culture to set up a project for the film "Nine Colored Deer" because of an article published in the newspaper.
Of course, Jiang Shan also knew this, how could he think about things so simply.
Rice, you have to eat it bite by bite.
Of course, we have to do it step by step.
"Master Jin," Jiang Shan pointed to the department store in front of him and said, "Please pull over and stop the car, I'll do something." ”
"Don't return to the club," Jiang Hai asked as he looked at the third child.
"You guys go back first," Jiang Shan pushed the door and got out of the car: "I'll go buy a few things." ”
Comrade Liu Xiaoqing's outfit has not yet been purchased!
Before leaving, Jiangshan has to get this done well.
"Then be careful yourself," Jiang Hai thought for a while, and then said, "If you need to use a car, call my office." ”
"Okay."
Several people in the car were all smiling, as cheerful as if they had newly won Italian cannons.
The sound of the engine sounded on the "day", and the black car was on the road again.
"Look at this unpromising appearance, it's still the backbone of the cultural unit," Jiang Shan looked at the exhaust and smiled: "Well, it's great to have a car." ”
Compared to the joy on their side.
At this moment, Wu Jian, the leader of the State-Propaganda and Propaganda Department, who was sitting in the Yellow River Theater in Lanzhou, was facing a cloudy face.
On the stage, the crew members of "Silk Road Flower Rain" who have just completed their first performance, look at me, I look at her......
It's all at a loss.
Hu Tuan, the head of the Gansu Song and Dance Troupe sitting in the audience, quietly glanced at the disappointed expressions of the leaders around him, and swallowed nervously.
"Chief Wu," Captain Hu asked stiffly, "Do you have any opinion on this performance of our regiment, just mention it." ”
Wu Jian, who was full of seriousness, did not speak immediately.
At this moment, his mind has drifted to a few months ago.
I remember when I saw that the program list reported by the Gansu-Su Song and Dance Troupe was "Ode to the Sun", he still raised objections:
"28 provinces are rehearsing this play, will there be another situation of the whole country? You Gansu itself has a lot of themes to express, and the Dunhuang murals are very good......"
Now, people have obviously done it, but why is it not the same effect as originally thought?
"Everyone's done a great job,"
Wu Jian looked at the actors on the stage and smiled: "Overall, your performance is still good, but there are still many things that can be improved in this song and dance drama......
Speaking of this, he whispered to Chen Shun, the head of the Provincial Propaganda and Propaganda Department beside him:
"How much do you know about Dunhuang murals?"
Chen Shun shook his head: "I guess it's not much more than you!" ”
"So, you're a layman too?"
"How?" Chen Shun smiled bitterly: "Do you think I'm an expert?" ”
"Looks like you and I can't interject."
"That'...... What to do with this revue? You can't forget it. ”
"Of course not," Wu Jian thought for a while: "Do you think this is good, I'll go back to Yanjing first and find some experts for you to come over and guide you." ”
Chen Shun was stunned when he heard this, and immediately looked back at the head of the song and dance troupe.
These two really didn't expect that the Ministry of Propaganda and Propaganda would attach so much importance to this song and dance drama in their province.
"Would you like to invite Yanjing's experts to come and guide you?" Chen Shun tried to ask, "Who do you want to invite over?" ”
"Since you want to invite," Wu Jian looked at the stage with calm eyes: "Just invite the top ones." ”
Chen Shun and Head Hu glanced at each other: "The top? ”
"Yes, I'll go and ask them personally," Wu Jian, the minister, seemed to have made some kind of determination:
"Dunhuang is the first batch of tourist attractions in our country that are open to the outside world, and if your song and dance drama can become an instant hit, it will surely become the best publicity for Dunhuang."
What a coincidence!
At this time, Jiangshan, who was far away in the magic capital, also had the same idea.
You have to find a recommender for your upcoming work.
If you are looking for it, you must be the best one.
(End of chapter)