Chapter 197: We need your creativity so badly
Although the sales of these animated toys have not been ideal.
However, the Jiangning toy factory still insisted on shutting down the production machinery until the end of August.
"I said it well," Director Bai's voice became heavier and heavier:
"Your factory is only responsible for production, you don't have to worry about profits, why are you still responsible for sales now?"
"That ......, before ......"
Accountant Chen was hesitant, and he was really embarrassed to open his mouth.
"What kind of spring breeze company," the comrade of the Industrial and Commercial Bureau beside him said indignantly: "I can't rely on the things written in black and white." ”
"That's right," Director Bai nodded: "Xiao Chen, what about the contract that your factory signed with Chunfeng?" Bring it to me. ”
"Yes, take it out and take a look, and let Director Bai make the decision for you."
"It's pointless to look at the contract now, after all, they are foreign-owned," but he gave Director Jiang a bad idea at the beginning, and Accountant Chen didn't want to make a big deal out of it:
"Director Bai, now that you have seen this situation in the factory, you still have to ask you to think of a way for us!"
Director Bai, who had been frowning, looked at the full warehouse and shook his head:
"Last year, it was 50,000 stocks, and this year there are 100,000, why did your factory come up with these at the end of the year."
"But last year's stock of toys ended up being solved by ourselves,"
At this time, if you don't show your merits, Accountant Chen is pressing step by step: "As for this year's backlog, the government can't see death without help." ”
"Last year's inventory backlog, did you find a way to solve it?"
At this moment, a loud voice came from behind him.
Li Jinzhi, who rushed over in time, said sharply: "There is no one Comrade Jiang to help you come up with ideas, it is estimated that the batch of goods is still lying in the warehouse!" ”
"What nonsense Xiao Li," Accountant Chen suppressed the fire and said, "It's none of your business, go back quickly." ”
"Comrade Jiang?" Director Bai turned his head sharply: "Which Comrade Jiang?" I've come up with some ideas for you. ”
"Hello Director Bai, Comrade Jiang is Jiangshan, that is, Manager Jiang of Chunfeng Company."
"Oh?"
"I am a technician in the factory," Li Jinzhi said unhurriedly: "The backlog of toys in the factory last year was sold by Comrade Jiangshan for us." ”
"No wonder Chunfeng will find your factory to cooperate," Director Bai nodded: "It turns out that it is because I have cooperated once." ”
"It's true that we cooperated once, but we also paid for the publicity," Accountant Chen quickly explained: "But ......"
He looked at Li Jinzhi in front of him, who was full of anger: "But, our current backlog ...... It's always going to be fixed. ”
"I warned you not to do this," Li Jinzhi said with a cold face: "I have produced so much, and I have been selling more and more cheaply before, and now no one wants it at a loss." ”
Director Bai's face became more and more cloudy the more he listened.
In addition to the current piles in the warehouse, Jiangning Toy Factory also sold a lot of goods before.
But it's really the same as Li Jinzhi said, the price is getting lower and lower.
Because, not only is they a toy factory selling, the exact same toys can now be seen everywhere in the country.
"Even if that Comrade Jiang once helped your factory," Director Bai said on the matter:
"But you have to do things according to the contract, the toys produced now, he said don't want it, isn't this cheating you."
Li Jinzhi: "Director Bai, actually ......"
"Director Bai, now is not the time to be held accountable," Accountant Chen obviously raised his tone, glaring at Li Jin:
"Let's see if you can get the state-run department store in the county to underwrite some of the sales."
"How do you pack this?" Director Bai immediately waved his hand: "The goods in your factory are not a small amount, and this matter still has to be ...... with the Pujiang Industrial and Commercial Bureau."
"Director Bai," Li Jinzhi said, "The previous contract with the spring breeze ......"
Accountant Chen hurriedly interrupted: "Xiao Li ......"
"That contract has already been cleared up for money," Li Jin took two steps forward and landed in front of Director Bai:
"Accountant Chen couldn't see that others were making money, so he asked Director Jiang to buy raw materials to produce toys by himself......"
When Li Jinzhi finished the last word, the surrounding sounds seemed to disappear completely.
After half a ring, Director Bai sneered.
"I'll just say, how can things written in black and white be so good, it turns out that the problem is on our side."
"Director Bai, listen to me first," Accountant Chen said with a pale face: "Director Jiang and I are actually here to ......"
"Okay, we'll investigate the specifics," Director Bai turned around and walked outside the factory gate:
"You don't have to say anything, go home and wait for the notice."
"Director Bai, you must listen to my explanation." Accountant Chen took small steps anxiously.
"Grandma, fortunately I didn't call the Pujiang Industrial and Commercial Bureau," Bai Ju muttered, and then stopped.
Glancing at Accountant Chen, who had a bitter face: "Go back and tell you Lao Jiang, let him recuperate at home with peace of mind, and someone will come to look for him." ”
Accountant Chen: "......"
Finally, I couldn't say another word.
At this meeting, the surrounding workers walked out of the factory one after another.
"Accountant Chen, what does it say?"
"When will we be able to get back to work?"
"Everyone's salary this month, won't it be delayed any longer?"
"Accountant Chen? What do you mean? ”
"What's the matter? I can't usually say it! ”
"Yes."
……
Ri-Ben Dongjing City, Dadi Advertising Company.
Yu Sigui, who was standing in front of the window, lazily looked at the pedestrians on the street.
Suddenly, snap, snap......
The huge rain hit the ground, and the pedestrians, who had been slow and leisurely, immediately trotted up.
One of them looks quite familiar.
"Sisi," Yu Qinghan, who had just run into the courtyard gate, happened to see his daughter standing in front of the window: "The things you want have been sent." ”
"Dad," Yu Sigui hurriedly ran to open the door: "It was sent by Xiangjiang?" ”
"I still have to rely on old friends at a critical time," Yu Qinghan looked at her daughter and said with a smile: "The advertisement that has just been filmed has not yet been set for broadcasting." ”
Yu Sigui, who was not in a hurry, quickly took over the videotape in his father's hand:
"Your friend must not be simple, he must work in a TV station, right?"
"Your dad's friend, which one is easier?"
Yu Qinghan sat down on the sofa: "If Casio hadn't found me, he would have been able to put the advertisement on a domestic TV station, and he would still be the one at the highest level!" ”
"That's, who is my dad," Yu Sigui inserted the tape into the video recorder: "I want to see how good this advertisement is." ”
Prior to 1979, the Bank of Japan, which was the first to implement automatic deposit machines, suffered a number of adverse events at ATMs.
Nowadays, the major banks in Japan are saturated with savings, and in order to increase the liquidity of funds, the flexibility of access and withdrawal.
Banks are pushing the savings card business, and the most important key point in driving this business is the automatic deposit machine.
However, hatred is hatred, and the broad masses of people in Japan no longer trust this machine.
Many years ago, the bank's service hours were very short, and the counters would close at 3 p.m.
In order to provide convenient services to customers who are late at work, various banks have successively launched savings services for night banks.
To put it bluntly, it is to extend the time of the ATM.
But at that time, the technology of bank cards had not yet kept up with the requirements.
If people save a sum of money in the machine, they can only spit out an ordinary plastic card as a basis.
The loophole was quickly discovered by a skilled craftsman.
So, a dark and windy night in the moon.
On the bank's own ATM, a note was plastered: This machine is broken, please move to the mobile ATM next door to make a deposit.
After the crowd who did not know the truth moved next door, they saw a movable ATM.
After stuffing the money in, he also spit out a card.
In this way, I don't know where this capable man got the blessing, he ran down for a few nights, but was not discovered by a bank.
It is said that this movable ATM machine is specially located in the place where restaurants and bars are gathered.
On the first night, he was stuffed with 25 million yuan in cash by the small bosses.
Sometimes, there is often a queue to deposit money.
Until one night, the business of mobile ATMs was too good.
As a result, a customer's deposit could not be stuffed in, so he went outside to call the bank's complaint number.
But, bizarrely, the identity of the man behind the scenes has always been a mystery.
Because until now, the police department has not had a single useful clue.
The deposits from the previous nights naturally disappeared.
After a series of similar ATM incidents, the Japanese people liked this convenient access service.
However, they don't want to give criminals a convenient business.
At the end of the 70s, with the gradual development of savings card technology, major Japanese banks began to promote their ATM business again.
This, of course, requires a lot of ATM advertising.
Not long ago, in order to stand out in the dazzling ATM machine advertisements, "Dongjing Bank" specially sent planning invitations to major advertising companies.
Relying on Kao sanitary napkins and "Black Whale" public service advertisements, the land advertising company that showed its sharp corners in the advertising industry in Dongjing naturally also received one.
However, Yu Sigui knew very well in his heart that this Dongjing Bank was not a small piece of meat, and how many people were worried about it!
Of course, she is no exception.
"It's a coincidence," Yu Qinghan leaned on the sofa and said:
"Huifeng Bank in Hong Kong has just launched a new ATM business this year, so it has planned a new advertisement."
"I've heard about it too," Yu Sigui pressed the remote control, "I heard that this advertisement is related to a TV series that is being played, and I don't know if it's true or not." ”
As soon as he finished speaking, there was a little light on the TV.
Yu Sigui and her father took a closer look, and a bank after closing at night appeared on the screen.
Outside the gate, a pair of dark brown bronze lions with open and closed mouths can tell at a glance that it is the headquarters of Huifeng Bank on Des Voeux Road in Xiangjiang.
As soon as he saw all this, a white figure suddenly fell from the sky.
He wore a white crown on his head and was dressed in white.
Hold a folding fan in your right hand and a savings card in your left hand.
"Zheng Shaoqiu?" Yu Sigui stared at the TV with wide eyes.
After Zheng Shaoqiu revealed the whereabouts of the bank card, four masked men in black also appeared with a fight.
Zheng Shaoqiu, who was facing the battle with a fan in one hand and typing on the keyboard at the ATM machine with the other, quickly made a stack of banknotes from the machine.
"You can do it single-handedly, please!"
After Zheng Daxia raised the banknote in his hand, he disappeared into the TV screen in a blink of an eye.
Subsequently, two lines of subtitles popped up on the screen: Huifeng Yitong Cai, like money in a bag.
"In the advertisements of modern banks, there are still martial arts characters in ancient costumes?"
As soon as he finished saying this, Yu Sigui was stunned first.
Yes, that's what makes this ad unique.
In 1979, the large-scale production "The Legend of Chu Liuxiang" produced by Xiangjiang TVB caused a sensation as soon as it was broadcast.
Zheng Shaoqiu, Wang Mingquan, Zhao Yazhi and other protagonists also caught fire.
Coincidentally, Huifeng Bank also launched an ATM card business in this year, which is the bank card taken by Zheng Shaoqiu in the advertisement.
In order to cater to the tastes of the Chinese, Huifeng Bank named this initial bank card "Yitongcai".
This advertisement was not broadcast before it was broadcast, which not only changed the stereotypical impression of Hong Kong citizens towards Huifeng Bank.
After that, it was also selected as one of the "most interesting advertisements" by the famous talk show in the United States.
And its planner is none other than Zhu Jiading, a well-known creative master in the Hong Kong advertising industry.
This benevolent brother later married a wife who was loved by everyone, Zhong Chuhong.
"Sisi," Yu Qinghan asked after a while, "How do you see this advertisement?" Is there a merit? ”
Yu Sigui, who was looking down at the invitation, shook his head: "I can't take it." ”
Whether it is "The Legend of Chu Liuxiang" or Xiangshuai, they are all famous local specialties in Xiangjiang.
Where to look for the day-book, I can't even find a similar one.
"I've been busy for a long time," Yu Qinghan said disappointedly, "I still didn't help." ”
"You can't say that," Yu Sigui said with a smile:
"The new ad for Huifeng Bank is quite interesting, at least it has allowed me to see a different advertising creative."
Yu Qinghan agrees with this: "Xiangjiang is a place full of talents. Compared with inland advertising, there is still a lot to learn from Xiangjiang. ”
"Not exactly," Yu Sigui raised his eyebrows and said, "My friends in Pujiang are not ordinary people. ”
"You just remembered him," Yu Lao thought about mentioning it a long time ago: "I was strange before, since you care so much about the advertisement of Dongjing Bank, why don't you go to him for help." ”
"I ......" Yu Sigui began to shake his legs as soon as he was nervous:
"I can't go to him for help as soon as I get into trouble, what if I can't leave it after that?"
"If you can't leave, you won't leave," Yu Lao didn't hear what his daughter said:
"The two of you have already set up an advertising agency in China, so it's normal to work together."
"Really?" Yu Sigui's big eyes were full of smiles: "So, it wouldn't be too strange if I went to him often?" ”
"What's so strange about partners being together."
"Yes, I'm Jiangshan's partner!"
Look down at the invitation letter of Dongjing Bank in your hand again: come and design a memorable advertisement, we are in dire need of your creativity!
Oriental Metropolis Newspaper in Pujiang City.
Comrade Jiang Shan sneezed three times in a row.
Jiang Hai, who was reading the manuscript, looked up at him: "What's wrong with you?" Got a cold? ”
"I guess who's missing me."
"Section Chief Jiang," Rong Bin, the editor-in-chief of the news department, said with a smile: "Three sneezes in a row, someone should be scolding you." ”
(End of chapter)