The earliest film and television product placement advertisement in China actually appeared in 1979, which obviously deviated from the time point in Jiangshan's memory.

In Jiangshan's impression, the earliest film and television works in China that appeared in 1992 were advertised.

A large-scale indoor sitcom "The Story of the Editorial Department" not only became popular with stars such as Ge You, Lu Liping, and Hou Yaohua.

It also made the "Bailong Mineral Spring Pot", which must be seen in every episode of the play, famous.

With the popularity of the TV series, orders for Bailong mineral pots are rolling in.

At that time, there was no concept of product placement in the domestic film and television industry, and it was "The Story of the Editorial Department" that ignited the fuse of advertising placement.

After that, it was out of control.

As a successful commercial film, "Kung Fu" tells everyone that advertising and film can coexist in harmony.

Speaking of which, I have to admire Stephen Chow's artistic means of accumulating money.

In the film, more than a dozen advertisements have appeared, but such frequent ad placement will not make the audience feel disgusted.

Coca-Cola, Da Long Feng Hotel, Columbia Entertainment Center, Kyoto Nenjian, Kee Wah Bakery, Xingbai Flower Oil ...... Every ad is reasonably integrated with the film.

Not only did it not feel redundant, but it made the audience in the cinema watch it with relish.

"Oh, the billboards of those days used to be like this."

"The Nianci Nunnery back then was like this!"

Compared with Stephen Chow, Feng Xiaogang's approach is more straightforward.

In the film "A Sigh", Fu Biao sent Zhang Guoli and Liu Bei to the presidential suite in Sanya. Before leaving, he whispered: "Use Jitong card to call." ”

As early as the beginning of the Lunar New Year trilogy, Feng Xiaogang had already begun to try to place advertisements in the movie.

In "Endless", which cooperated with Huayi for the first time, Bank of China invested a lot of money in sponsorship for the film.

When it came to "Mobile Phone", only one Motorola sponsored 7 million yuan, and the product placement of "No Thieves in the World" was as high as 40 million yuan.

Later, in order to make up for the box office failure of "1942", Director Feng hurriedly filmed the Chinese New Year film "Private Custom", in which as many as 19 advertisements were implanted, which appeared every 5 minutes on average.

This income alone exceeded 80 million yuan.

From Feng Dao's point of view, being able to seamlessly integrate advertising into the film is the biggest test for the director:

"You shouldn't ask how many product placements are in the film, but which ones are well integrated."

Say it all, do it all the time.

Everyone knows that the advertisements that appear in "Private Custom" are still relatively blunt.

Advertising placement has become a direct entry of advertising.

But, what about word of mouth? The box office of more than 700 million is still very real.

In the end, as soon as they saw Director Feng's works, many viewers began to enjoy seeing product placements.

Especially a few classic dialogues in "Private Custom":

I wanted to challenge my weaknesses.

I can not take it, but they can't not send it.

After a few more years, the hormones will be completely gone, and it will be solid.

You have donated a billion, why don't you be willing to donate a car? Because I really have a car.

When I was young, I had a thief's heart but no thief's courage, and when I was old, I had a thief's heart and courage, and the thief was gone.

……

With the precipitation of time, the more I look at it, the more silky it feels.

Some of the product placements that appear in Hollywood productions can even be used as a reference for the company's strength and profit expectations.

If you do it well, you can bring its related stocks to rise sharply.

It can be seen that ad placement is indeed a very fascinating means of publicity.

Not to mention in this age that has not yet appeared.

originally thought it was a beautiful country, but this time I heard news beyond my grasp.

"Director Hu," he decided to ask, "tell me more about it, what is the situation?" ”

"The rest of this cartoon is very normal," Hu Xiao gestured with his hand:

"But when the cartoon showed me the arena, I noticed that there were a lot of billboards around the stadium, but most of them couldn't be seen clearly, and only two companies could draw them clearly."

The more Jiang Shan listened, the more he felt like that: "Which two companies?" ”

"Both are Japanese-based companies," Hu Xiao's voice became lower and lower: "One is Meiji, and the other is Ueshima Coffee." ”

After hearing this, Jiang Shan didn't have anything to say.

Both of them had a knowing expression.

"You didn't ask if it was an advertisement?" Jiang Shan added a glass of wine to Hu Xiao's cup.

Hu Xiao shook his head decisively: "How do you ask?" It's almost the same if it's old, as for the American studio...... Just know what you know. ”

"If it's not a coincidence," Jiang Shan thought in his heart: "This beautiful film studio has really come to the front of us." ”

For example, listening to Gu Zhengzheng's talk about advertisements every day, Hu Xiao is now also interested in advertising: "Xiao Jiang, what did you just say this is called?" ”

"Ad placement."

Jiang Shan dipped some Moutai with chopsticks and wrote the word "implantation" on the table.

"If these two are really advertising placement," Hu Xiao paused slightly: "How much advertising money can the American film studio get?" ”

"I can't say for sure, mainly because there is no standard to refer to in China now."

"What about abroad?"

"I don't know much about foreign prices," Jiang Shan recalled slightly:

"The earliest product placement in foreign countries appeared in 1929, and coincidentally it was also an animated film called "Popeye...... It is not clear exactly how much it was spent. ”

"I'm strong, I love spinach, I'm popeye."

In the film, sponsored by the manufacturer of canned spinach, Popeye Bobby works hard to advertise the benefits of eating spinach.

"After these three years," Jiang Shan continued, "the Eagle cigar of the United States was sold for $250,000 in a cigar advertisement in the movie Scarface. ”

"How much?" Hu Xiao was shocked when he heard it: "250,000 ...... Dollar? ”

"And in 1932, isn't it?"

"Amazing," Hu Xiao wanted to give it a thumbs up: "I mentioned the radio drama before and the above, and it can be regarded as a reform of our factory after the conference." ”

Jiang Shan felt that this was a good reason: "What does the above say? ”

"The above meaning is very vague," Hu Xiao frowned: "It is said that it can be considered without affecting the progress of the work, but it cannot violate the principle." ”

"That's pretty good."

"That's what I thought too."

But Jiang Shan is not very clear: "What principle is he talking about?" ”

"This principle ......" Hu Xiao sighed deeply and said:

"He didn't say anything specific, but in my experience, it's useless to ask, because it changes with the direction of the wind."

"You're very experienced!" Jiang Shan had to admire Hu Xiao for this.

Judging from what he knew, the 8 and 90 years were a special era in which many policies and even laws were constantly adjusted and improved.

"So, I can analyze this matter, our factory originally adapted a lot of movies into radio dramas," Hu Xiao discussed with Jiang Shan:

"The listening rate is all first-class, and if "Latent" is put on the radio station, it will be equivalent to setting a precedent for modern radio dramas."

"Therefore, this first shot must be fired," Jiang Shan looked at the desktop as a blackboard: "As long as this first part is called, our translation factory will have another income-generating project." ”

Hu Xiao nodded: "And it's a self-operated income-generating project." ”

"Negotiated with the above?"

"Of course!"

It is inconvenient to inquire about the details, so he just wants to take care of his two acres of land: "When the time comes, it can not only be broadcast on Pujiang Radio Station, but also sold to radio stations in other regions." ”

Hu Xiao nodded slightly and touched a glass with Jiang Shan.

Sure enough, what he could think of, this kid Jiangshan also thought of.

The commotion around them didn't seem to affect them much.

The two of them continued to discuss the specific details with you and me.

In the end, Jiangshan pulled Qiu Yuefeng in.

After two glasses of wine, Qiu Yuefeng took over the task of dubbing director of "Latent" with great interest.

As more and more comrades raised wine to speak, a small meeting of three people soon became an enlarged meeting of one table.

Halfway through the banquet, Yan Mei, Jiang's mother's sister Yan Mei, who had been keeping a straight face because she didn't sit at the main table, suddenly walked to Jiang's mother's table with her daughter.

"Eldest sister," Yan Mei didn't have a trace of a smile on her face: "There is still something going on at home, and the child and I have to go first." ”

Jiang's mother looked up at her little sister, she didn't pay attention to it when she toasted before, but this time she took a closer look, her sister's baby daughter was wearing a pair of bell bottoms that her mother hadn't looked at before.

As soon as she saw this, Jiang Ma stood up and said with a smile: "Since there is something at home, then I won't keep you more, remember to be careful on the road." ”

After hearing this, Yan Mei was immediately stunned.

I thought that the eldest sister would definitely hold her hand as before, keep holding it, and then show a particularly reluctant expression.

But now......

Seeing that her sister was stunned and didn't move, Jiang's mother thought for a moment, and then shouted to the little daughter at the other table: "Xiaochuan, your aunt and cousin are leaving, you come to send them off." ”

Jiang Chuan, who turned his head, pursed his lips and looked at this side, although he was reluctant in his heart, he still walked over: "Auntie, Jiajia......"

"Eldest sister, we two sisters haven't seen each other for a long time, why don't you come to see me?"

"Send, of course I have to send," Jiang's mother quickly took her sister's hand: "I'm not afraid that you think...... Forget it, let's not talk about the past. ”

Jiang's mother, who has always been soft-hearted, is in a strong self-blame this meeting.

In fact, she didn't want to invite her sister Yan Mei to attend her second son's wedding.

Because, every time this sister goes to her house, she always looks like the boss is reluctant.

However, after thinking about it again, Jiang's mother, who felt that it was inappropriate, still called her sister.

On the phone, Jiang's mother specially instructed: It doesn't matter if you don't have time to come, she will send the candy over another day.

"Who cares about a few pieces of candy in your house."

After putting down the phone and muttering, Yan Mei at that time didn't think about going over to attend Jianghe's wedding.

However, when she saw her baby daughter who failed the college entrance examination, she still decided to bite the bullet and drink a glass of happy wine from her eldest sister's family.

Not for anything else, just because this poor relative's family has a son who is the editor-in-chief.

The two sisters walked out arm in arm, chatting about inconsequential trivialities.

Behind them are two students who are also old and failed in the college entrance examination.

Tonight's Zhou Jiajia is dressed up very fashionably.

Not only did he wear white bell bottoms, but he also wore a small floral shirt.

I thought I would show my face at the whole wedding banquet, but I didn't expect to see several fashionably dressed lesbians at the wedding banquet of my second cousin, who was a young intellectual.

After a little inquiry, I found out that they were actually voice actors from Pujiang Translation Factory.

What she didn't expect was that her little cousin, who was not very obtrusive, actually sat down with Liu Xiaoqing!

"Eldest sister, we are all a family, and I won't hide some things from you,"

Standing at the door of the hall on the third floor, Yan Mei looked at Jiang's mother and said, "Jiajia was not admitted to university this year. ”

"Alas," Jiang's mother sighed: "How can it be the same as my Xiaochuan, I remember that Jiajia's grades are not very good." ”

"This year's topic is too difficult," Yan Mei was angry at the mention of this: "Especially chemistry, my family is mainly planted in chemistry." ”

Jiang Chuan on the side pursed his lips and didn't say anything.

Zhou Jiajia will be talkative: "Jiang Chuan, you also failed the test?" ”

"Hmm," Jiang Chuan nodded this time: "Except for chemistry, I didn't do well in the other subjects." ”

Zhou Jiajia: "......"

"Eldest sister," Yan Mei looked at Jiang's mother with a serious expression, and said in a somewhat commanding tone: "You are such a niece as Jiajia, you have to help her this time!" ”

"Of course I'll help Jiajia," Jiang Ma said in her heart: "But, what do you want me to help her?" ”

"Tsk," Yan Mei looked at Jiang's mother narrowly: "What else can it be, of course it's to help her find a good job." ”

"Ah," Jiang's mother quickly shook her hand when she heard this: "How can I have that ability, if I can have that ability, Xiaochuan doesn't have to repeat it." ”

"How can Xiaochuan compare to Jiajia?" Yan Mei looked at the eldest sister incredulously:

"My Jiajia has been excellent since she was a child, and her teachers praise her for her good writing, and being an editor in the newspaper or something is a piece of cake for her."

"Newspaper? Edit? Jiang's mother reacted at this time: "It turns out that you want Jiajia to go to the boss's newspaper to work?" ”

"Or else?" Yan Mei looked at the eldest sister strangely: "Is there any other way for your family?" ”

Hearing this, Jiang's mother completely understood: "If Jiajia is really willing, she can let her eldest cousin think of a way, but the official establishment cannot be guaranteed." ”

"Not compiled? Who is going to go if there is no compilation," Yan Mei immediately made a face: "He Jianghai is the editor-in-chief of a newspaper, and he can't even get a small formal establishment?" ”

"A small formal establishment? It's not as good as before," Seeing the little sister's aggressive posture, Jiang's mother couldn't help but say:

"Nowadays, how many people are unemployed at home, if they do not have a diploma of technical secondary school or above, it is difficult to get the establishment of cultural units."

"Anyway, I still say the same thing, if there is no formal establishment, my Jiajia will never go."

"That'...... Then there's no way, you better hurry up and ask for other relationships, don't delay Jiajia's work. ”

"......" Yan Mei suddenly sneered: "That's it, I'm also confused today, how can I expect your unpromising sons." ”

"You ......"

Jiang's mother wanted to count a few words about her sister, but then she thought that today was her son's big day: "Whether my child is promising or not, I know it in my heart!" ”

"What? You don't think that if you stay with a few actors, you can be considered promising! Yan Mei sneered:

"I just saw that people just gave your family a little face because of the relationship between the translation factory, and when the wedding banquet is over, you will see if they will take care of your family."

"Hello Auntie, congratulations,"

Suddenly, a very recognizable voice sounded around them.

A few people looked back, and a familiar and beautiful figure appeared in the corridor on the third floor.

"Pan Hong!" Zhou Jiajia's eyes lit up, and she immediately greeted her with a smile.

Pan Hong, who was dressed fashionably, was the same as if she hadn't seen her.

She had just been waiting in the stairwell, and she had already listened to the conversation here.

At this time, Pan Hong walked two steps quickly, crossed Zhou Jiajia and came to Jiang Chuan's body:

"You're Jiangshan's little sister, the last time we went to your house to deliver a fan, we met, remember?"

Jiang Chuan had a sweet smile on his face: "Remember, Sister Pan Hong, why did you come here?" ”

"I heard Jiang Shan say that his second brother is holding a wedding here," Pan Hong looked at Jiang's mother with a smile: "Of course I have to rush over to congratulate me!" Congratulations again, Auntie! ”

"Thank you, Comrade Pan,"

Mama Jiang, who was smiling, stepped forward and used her shoulder to resist Yan Mei who was blocking in front: "Xiaochuan, why don't you lead Xiao Pan to your brother soon." ”

"Okay!"

At this moment, Jiang Chuan, who was smiling like a flower, took Pan Hong's arm and walked towards the wedding hall.

"I wanted to say it the last time I saw you," Pan Hong's voice was still clear and audible:

"You are so beautiful and have a good figure, if you want to apply for Pujiang Film Academy, you must have no problem. I can also help you find a few instructors then......"

"Really? I can really ......," Jiang Chuan asked in surprise.

Listening to the conversation in front of her, Zhou Jiajia, who was full of yearning, unconsciously followed a few small steps inward.

Pujiang Film Academy?

If even Jiang Chuan can, then she Zhou Jiajia will be even more fine!

"Jiajia," Jiang's mother's voice sounded at the right time:

"Didn't your mother just say that there was something at home, hurry up and go back to take a look, don't delay."

After saying that, he turned around and walked towards the jubilant wedding hall.

(End of chapter)