Then, with a brief description from the next company representative, another advertising sample lit up on the screen.

Yu Sigui only looked at it for more than ten seconds before retracting his vigilant gaze.

When he saw her holding up the water glass, the assistant next to her also picked up an orange.

Obviously, the ad that is being played has not even passed their level.

The next two ads are similar to this.

Until, after the representative of Sitong Advertising stood on stage, the atmosphere did not seem so relaxed.

The male representative in a black suit pointed to the static advertising page and introduced:

"In order to create a wonderful advertisement, we at Sitong Company did a market survey this month.

We found that the general public still considers the service attitude and privacy of banking business the most.

To this end, we designed the following ad from these two starting points......"

After listening to this introduction, several people present couldn't help but become vigilant.

And Yu Sigui, who was in the back row, sat up straight early.

"Write down his words for me," Mr. Yu said to the assistant, "Don't miss a word." ”

Privacy? This is indeed a good place to start.

None of her, including herself, wanted to be seen by others the balance of her account.

If you don't want to do more, if you don't want to see it, you don't want others to see it!

Sure enough, when the still advertising screen resumes playing.

Several bank leaders sitting at the front actually communicated in whispers.

This is a treat that did not appear in the previous ads, including the Dentsu ads.

looked at the Sitong representative on the stage, with an expression of imperativeness.

Yu Sigui's hand began to twist the corners of his clothes again: "It seems that ...... Sitong has put in a lot of effort this time! ”

"Well," the assistant also thought, "Look, his advertisement can indeed be used against Sumitomo Bank." ”

On the screen, two anthropomorphic ATMs are also dressed in a gray suit of a female bank teller.

As soon as the customer enters the door, he enters a state of warm service.

One came to support the male customer, and the other came to hand the customer water......

The mouth is still nagging intimate words, reminding customers everywhere to pay attention to covering and taking care of their money.

At the end, the two ATM "ladies" bowed together and said, "Yoshino-kun, remember to eat well!" ”

This advertisement is very similar to Sumitomo Bank's advertising format, although very close.

However, the content has changed from the usual account opening to the introduction of the privacy features of the ATM.

Until the last second of playback, the conference hall was silent.

At this time, although the next company representative has already stood on the stage.

But everyone's eyes are still looking at the seat of Sitong Company.

I saw that one of the leaders of Dongjing Bank had already walked over and sat down.

At the moment, he was whispering with the representative of Sitong, not caring at all about the advertisements being played on the stage.

Finally, after the organizers reported the "Earth Advertising" company.

stepped on a pair of stiletto heels before Yu Sigui walked up.

Because of the farthest distance, it gave Mr. Yu enough opportunities to show off his temperament.

"Leaders of Dongjing Bank, good afternoon,"

After saying this, Yu Sigui found that the leader sitting in the Sitong seat was still communicating with the other party in a whisper.

Look, didn't even look at her.

"Today, we will carefully present a ...... for your company.

In this advertisement, the audience can not only experience the intimate service provided by Dongjing Bank for them,

You can also learn about the many advantages of ATMs, such as: convenient and fast remote deposit and withdrawal ......"

Off-site deposits and withdrawals?

When Yu Sigui said this term, all eyes turned to her.

"Trust our advertisement, it must be the one that best meets your company's requirements......"

After saying the last word, the confident afterthoughts retreated to the side of the big screen.

At this moment, don't look at her calm smile.

But out of the corner of his eye, he couldn't help but secretly observe the expression of the organizer.

After watching the Sitong advertisement just now, she has been doing self-criticism: she can no longer pay in advance without heart and lungs.

In the future, you must add an article to the contract, if you don't win Party A, then as Party C, you can only get a hard fee.

If the sample I brought this time was not looked down upon by Dongjing Bank.

The more than 20,000 yuan she paid in Pujiang is not equivalent to throwing it into the water.

But soon, Yu Sigui noticed the strangeness in the eyes of the audience......

When the big screen slowly lit up, a soothing piano music also sounded.

In front of the ATM on the street, Liu Xiaoqing, who was holding a small baby, was coaxing the child softly while taking out a stack of banknotes from the ATM.

With the ups and downs of the music, the little baby in his arms has grown into a river fish.

On this day, the mother and daughter came to the ATM again.

When he turned to leave, Jiang Xiaoyu reluctantly glanced back.

The screen of the ATM is lit up with a Japanese slogan that says "Welcome".

At this time, an immature voice sounded:

"Dad always gives us money, he is the hardest dad in the world."

As soon as the screen turned, an ATM-like robot was accompanying the little girl on the swing.

With the carefree laughter of the little girl, both the "father and daughter" had a good time.

The camera turned again, and the "father and daughter" came to the path in front of their homes again.

As a father's ATM, he is helping a smiling little girl ride a bicycle.

With the ding dong of the background music, the happy little girl ran to the side of "Dad" with her painting in her hand.

"Dad" looked down and saw that the picture on the drawing paper was the appearance of their family of three holding hands.

And my father's appearance is a square-headed ATM.

When night fell, the ATM dad sat in front of the bed and read a storybook to his daughter, just like other fathers.

After a loud noise, the little girl in bed woke up from her dream.

In her pajamas, the first thing she did when she got up was to go to her father.

"Where's Daddy?"

Liu Xiaoqing, who was cooking, said with a smile: "Dad is working in the field and can't come back." ”

After saying this, my mother, who was also very busy, turned her face and went to wash the vegetables.

But when I looked at the little girl again this time, the smiling eyes that were still full of anticipation gradually drooped.

On a small road in front of the house, no one noticed a little girl with tears in her eyes, walking alone to the ATM on the side of the street......

Until this time, the leadership team in the audience still didn't feel anything special about this advertisement.

The only thing they like is its unique storytelling.

In their opinion, advertisements with plot narration will make the audience want to continue watching.

Like now, everyone is waiting for the next development of advertising......

At this time, in their opinion, the little girl in the advertisement should be a child from a single-parent family.

Her beloved father should be long gone.

Or maybe her father had already abandoned their mother and daughter.

Anyway, the representatives of all parties at this meeting are scratching their hearts and trying to understand the plot behind......

As the background music gradually stirred, the little girl also walked in front of the ATM.

After watching quietly for a few seconds, the little girl finally reached out and touched the cold ATM.

The camera changed again, and in front of another ATM, Chen Peisi was looking down at the wallet in her hand.

A photo in the wallet is a real family portrait of a family of three.

Jiang Xiaoyu, who was wearing two braids, was sitting between Chen Peisi and Liu Xiaoqing with a smile.

As usual, Dad put a thick stack of banknotes into the ATM.

It turned out that his father, who was working in another city, used the ATM of Dongjing Bank to send rich banknotes to his wife and children.

"Daddy,"

When the little girl in front of one of the ATMs tearfully said, "Happy New Year, Dad!" ".

On the other side, the screen of the ATM also popped up with the Japanese greeting of "Happy New Year".

Underneath this blessing, there is also a small line that is clearly visible:

No matter where you are in the world, Dongjing Bank is your most trusted partner.

At this point, the father and daughter in front of the two ATMs all showed happy smiles.

The entire 60-second ad is clean and clean.

This is a public service advertisement of CCTV back then, and its intention is to tell parents: There is only one time in childhood, please go home to accompany your children more often.

This meeting was directly used as a bank advertisement by Jiangshan.

"Oh,"

When the picture on the big screen stopped, the male leader who was originally sitting in the Sitong seat couldn't help but nod to Yu Sigui on the stage.

The expression on his face seems to tell the other party: I like your company's advertising very much.

"The name of this ad is 'ATM Dad)," Yu Sigui said with a smile.

"Through a little girl's attachment to ATMs, the importance of ATMs in life is reflected.

This is a collection of children, work, and family...... The audience can experience the all-round care brought to them by Dongjing Bank in an advertisement......"

When they heard the last sentence of "all-round care", the leaders of Dongjing Bank all smiled at Yu Sigui.

At this moment, the representative of Dentsu, who had been quiet, suddenly applauded from the audience:

"It's so wonderful, your Dadi Company's advertisement reminds me of my youngest son, who hasn't seen me for a long time."

After this head was opened, many company representatives applauded.

Seeing this scene, Yu Sigui on the stage had no choice but to nod his head to them and thank them.

In her opinion, the old fox Dentsu must have made a choice between her and Sitong.

Anyway, I can't get it, so it's better to applaud the newcomer, and I can also show my generosity.

However, Dongjing Bank, the key figure in the whole scene, is not as complicated as he thought.

It doesn't matter the old and the new, they will only choose the advertising company that can kill the "Sumitomo Bank".

"Thank you for your support and trust in our bank......

When the spokesman of Dongjing Bank said this, Yu Sigui's heart seemed to stop beating.

No matter how happy the applause in front of her was, as long as Party A did not announce the winning company, she could be out of the game at any time.

"The winning bidder for this ATM advertisement is...... "ATM Dad" by Dadi Advertising. ”

Finally, Yu Sigui's heart is steady!

……

"Jiangshan, did you hear me?"

Yu Sigui, who was making a long-distance call to Jiangshan, let alone how happy he was.

Shangpu Jiang and Jiangshan stayed for a few days, and when they came back, they received a small 200,000 yuan.

Even in 1979, it was unthinkable!

"Jiangshan, are you talking?"

In the advertising department of Oriental Metropolis Daily, Jiang Shan, who was holding an earpiece, couldn't help but rub his ears: "Grandma, can you be quieter." ”

Chen Peisi and Liu Xiaoqing, who were lying in front of him, were nervously pricking up their ears.

"I said," Yu Sigui said word by word, "Our "ATM Dad" has taken down Dongjing Bank!" ”

"Taken?" Chen Peisi's ears have always been bright: "I heard me right, right?" ”

Jiang Shan nodded, covered the earpiece and said, "Mr. Yu jumped up happily." ”

"Ah," Liu Xiaoqing almost jumped up: "So, we succeeded!" ”

"It must be," Jiang Shan sat as steady as Mount Tai: "Let's all dispatch this team, not to mention Dongjing Bank, even Dongjing is not a problem!" ”

"Hehehe~"

The two in front of him finally laughed out loud with peace of mind.

Although the preparation time was a bit long, the shooting scene was changed several times.

But the actual shooting time didn't take a day.

Until this moment, Chen Peisi touched the two hundred yuan in her pocket, and there was a feeling that she was dreaming.

It seems that money is too easy to earn, and it is also a burden on the mind.

At this time, he remembered the words when Jiang Shan sent money: "Slowly you will get used to it......"

"Jiangshan," Chen Peisi suddenly said: "As long as it is your business in the future, I will definitely be on call." ”

"And me," Liu Xiaoqing was more direct: "If there is such a good thing, you can't forget me." ”

"You said it yourself,"

Jiangshan can't wait to sign a contract with them, but unfortunately the time has not come: "As long as there is a suitable opportunity in the future, I will definitely call you." ”

At this moment, there was also a light rain in the sky above Pujiang City, but several people in the advertising department were smiling brighter than the other.

At this time, in the editor-in-chief's room on the third floor, Jiang Hai looked at the two hundred yuan in the drawer in a daze.

Shaking his head and sighing: "It's only been a few days, and our little fish have caught up with me." ”

At first, he really didn't want to take the money, and he always felt that among his relatives, what should he give back for a favor...... Paid?

It wasn't until Jiang Shan lectured on theories that Jiang Hai realized: If he doesn't take it, then the second child won't take it in the future.

In fact, this is just their wishful thinking, and Comrade Jiang He has never been polite.

"Editor-in-Chief Jiang,"

After knocking on the door a few times, Cai Wensheng walked into the house with a manuscript: "Jiangshan's interview with actor Chen Peisi's manuscript can be published, right?" ”

"It's almost time," Jiang Hai quietly closed the drawer:

"The movie "Look at the Family" has been getting more and more popular recently, let's send out this manuscript while it's hot, and also give Comrade Chen Peisi a strong momentum!"

"Do you know who has been in my office lately and has been there the most often?" Cai Wensheng laughed.

"It can't be Chen Peisi, right?"

"Who else but him!"

(End of chapter)