Chapter 263: The Earliest Advertising Song in China
Bell bottoms, toad mirrors, tape recorders, Teresa Teng, these keywords are mostly used to describe the young people who are at the forefront of fashion around the 80s.
No matter how difficult "her" tape is, and no matter how much emphasis is placed around her, what can't be stopped still can't be stopped.
The reason for this is because of the simple word "good-sounding".
At the beginning of the country, compared with more than ten years of single repetitive tunes, the "Lijun series" does belong to the existence of natural sounds.
But compared with the Lijun series, Jiangshan prefers a few Wanwan songs that have just appeared in the past two years:
"Walking on the Country Road", "Grandma's Penghu Bay", "Just Like Your Tenderness", ......
Coincidentally, Su Xiaoming and Zhu Fengbo ...... and Wang Jieshi and Xie Lisi, who have just formed a team, these famous singers who were popular all over the country in the 80s,
At this time, he was constantly pressing the cassette recorder, picking up the lyrics of these kind, natural, and catchy Wanwan songs.
After doing the same thing, they had their first "cover masterpiece".
At that time, there were no cassettes of "pop" songs in the mainland, and even Chinese record companies, which were still in a state of loss, would not make records for these glamorous sounds.
Fortunately, at this time, the most important thing is the song and dance performance conference of various song and dance orchestras for the people.
This is also the only opportunity for singers and actors to show their "masterpieces" to the masses.
According to Wang Jieshi's later recollections, as long as the names of him and Xie Lisi appeared on the program list of a certain performance of the China Film Orchestra, it must be the fastest selling one.
relied on the "Country Road" that they copied together at a friend's house.
Since the end of 1979, Jiangshan has also discovered a very interesting phenomenon.
At this juncture in the replacement of the old and the new, the leaders of the peak seem to be seeking a balance of the collision of the times.
They allow the birth of new perceptions and new things, and they also acquiesce in the criticism of old ideas and old ideas.
Compared with the trial trials in other industries, the phenomenal collision seems to be more obvious in the literary and artistic circles.
This is also similar to "Hometown Love", although the conference will continue to criticize.
But even when the music association is at its most violent, the most is that in addition to the official platform is not allowed to play, you can sing as much as you like in other places.
Even if a certain publishing house released the brief score textbooks of "Hometown Love" and "Teresa Teng Series", the people's radio station's half-hour daily "I Teach You to Sing" in the glamorous sound teaching was at most criticized by telephone.
After that, what should be done is still what is going on.
"I" just sit on a high place and watch the trouble, as long as it does not affect the country's economic development, "I" will not "offend" anywhere.
After a few years, "I" also have experience, and it is not too late to come forward to clean up.
But anyone who is a little timid, or who has a bad brain, will not survive the day of victory.
Fortunately, Comrade Jiangshan met the bold gang.
"Xiao Jiang,"
Huang Yongyu on the side smashed the country with his arm: "Didn't you say that people are yellow songs just now." ”
Shao Bolin, who didn't think it was a big deal, also nodded: "There is also a beautiful sound." ”
"Where do I have?"
Jiang Shan turned his face to look at them in surprise.
It seems that these two always like to stay together, and there is a reason.
Compared with the mutual demolition here, Li Guyi and Gu Jianfen, who are used to seeing big scenes, seem more natural.
"It's a coincidence,"
Li Guyi smiled at Liu Xiaoqing and said, "Speaking of which, apart from performing on stage, we haven't met much in private?" ”
Liu Xiaoqing nodded: "It's really true!" ”
"Who are these?"
Li Guyi, who was wearing a light coffee-colored sweater and cardigan, even if he said hello to Liu Xiaoqing, he had no intention of leaving.
"Let me introduce you to ......"
Under the enthusiastic introduction of Comrade Xiaoqing, the few people who originally sat separately naturally shared the table.
Li Guyi, who was born in flower drum opera, only sang an interlude for the movie "Little Flower" before "Hometown Love".
At this moment, it is far from the time to become popular.
Like Li Guyi, Gu Jianfen, the future music godmother, has only created a song that has not yet been sung publicly: "Young Friends Come to Meet".
As for "Singing and Smiling", "The Little Girl Picking Mushrooms", "Rolling Yangtze River East Passing Water", "Today is Your Birthday", ......
These classic songs that will last forever will require a few more years of patience.
Therefore, compared with the old people sitting here, only Jiang Shan was the most excited about this meeting.
"Teacher Li, Teacher Gu, don't be polite to me, Xiaoqing's friend is my friend."
In order to add some patience to the two children, Jiang Shan asked the waiter to hand the menu again.
Then, without squinting, he handed it to Chen Peisi beside him.
"Thank you, thank you," Li Guyi smiled and waved his hand: "We have almost eaten just now." ”
"Comrade Jiang Shan, I heard it right,"
Gu Jianfen, who was forty miles away, had long wanted to ask: "The cassette tape of "Roses Bloom Everywhere" is going to be sold in the mainland?" ”
Li Guyi smiled with him: "I'm sorry, because Sister Zhu is a good friend of the two of us, so I can't help but listen to a few more words." ”
After "Hometown Love" and "Young Friends Come to Meet" were both rated as "Glamorous Voices".
At this time, the eldest sister in the music world, Zhu Fengbo, immediately took off and came to the side of these two rookies.
"It turns out that you two are friends of Teacher Zhu," Jiang Shan said as if he also knew Zhu Fengbo: "I believe Teacher Zhu will be notified of this matter soon." ”
"I also have a box of this cassette tape in your hand," Li Guyi said: "When Sister Zhu gave it to me at the time, she said that it was only for sale in Hong Kong and Macao. ”
Jiang Shan nodded, indicating that there was nothing wrong at all.
Gu Jianfen asked directly: "Is it not selling well over there?" ”
"It just didn't live up to expectations."
"So, the Pacific Company wants to take the tapes back to the mainland and sell them?" What Li Guyi wants to know most is this.
"When Mr. Liao from the Pacific found me," Jiang Shan continued, "I gave him this advice. ”
"Why?"
"Compared with Hong Kong and Macao, we should need Mr. Zhu's tape more."
Li Guyi pursed his lips and shook his head: "Comrade Xiao Jiang, your suggestion is really not good?" ”
Gu Jianfen, who was frowning beside him, couldn't help but say: "This little comrade, maybe he doesn't know much about the current situation. ”
"Also...... Let's get to know something,"
Jiang Shan Lao understood: "The two teachers may not be very clear, I am not only a newspaper reporter, but also like to run between TV stations, and I often contact with Perth Xiaoqing on weekdays, so I also know a little about what you said." ”
Not to mention them, even the people who read the newspaper today can tell you one, two, three.
"I heard it just now," Li Guyi really listened to the chat at this table before: "But since you already know, why do you still think that this place is more marketable than Hong Kong and Macao." ”
"Your question is almost exactly the same as what Mr. Liao asked before."
After saying this, Jiang Shan first popularized several important prerequisites to a few people here.
"At the beginning of this year, a new audio-visual publishing company called Pacific was established in Guangzhou. The Mr. Liao I am talking about is the leader of this company.
Now you have this box of "Roses Everywhere", which is not only the first product of this company, but also the first box of stereo tapes in our country. ”
"Yes," Chen Peisi took the lead with a surprised expression: "It turns out that this cassette has such a saying!" ”
Huang Yongyu took out the tape again at this time: "I'll just say, the gift brought by Xiao Jiang must not be simple." ”
Jiang Shan nodded with a good feeling: "Although it sounds like a lot of money, the funds for the creation of this Pacific company are actually all provided by Xiangjiang's Baidai Company." ”
"So good?"
"Atmosphere!"
"I care about the motherland!"
"The ...... provided by Xiangjiang It's a loan! ”
Facing Jiangshan's panting chat mode, Huang Yongyu on the side took a deep look at him.
"The cooperation signed by the two sides is," Jiang Shan smiled at Mr. Huang: "Pacific Tube Production, Xiangjiang Tube Sales!" ”
"It didn't matter over there?" Huang Yongyu guessed.
"I don't have the ability to take care of it, it is said that in order to sell "Rose", Baidai has also thought of a lot of tricks, but unfortunately it is ......"
When Jiang Shan said this, all the people at the table had already understood.
"But this batch of goods must be sold,"
Facing a table of bigwigs and quasi-bigwigs, Jiang Shan did not hesitate to tell the inside story:
"In another three months, Pacific Audiovisual will have to repay the first installment of the loan to Xiangjiang, if it can't be paid......"
"What should I do if I can't hand it in?" Shao Bolin was worried about the other party.
"If you really can't pay it,"
After all, there is also a general manager at home, and Li Guyi still knows a thing or two about these things: "Either the government pays for it, or it ...... You can only shut down the company! ”
Speaking of which, "Pacific" is still the first tape manufacturer in China, and there are not a few employees, if it is really closed...... Anyway, that Mr. Liao was so anxious that he only had a handful of bones left. ”
"Can you not be in a hurry," Gu Jianfen was anxious when she heard Jiang Shan's words: "So you suggested that the Pacific Ocean pull the tape back to the mainland and sell it?" ”
"What if it still doesn't sell?" Li Guyi felt that there was little hope: "Alas, when Sister Zhu handed over this tape to me, she was very happy!" ”
"In this situation, it's difficult!" Gu Jianfen was also worried about Zhu Fengbo.
"I also know it's not easy," Jiang Shan's eyes reappeared clear:
"But when I thought of the interests of the country and the ardent expectations of the workers in the Pacific, I secretly made up my mind to help them sell the tapes."
"Well said!"
Looking at the other party's expression of imminent righteousness, Huang Yongyu pinched himself and shouted hello to Jiang Shan.
"Jiangshan," Chen Peisi knew that Jiangshan was righteous: "If there is anything I can help, you just ask." ”
"Don't forget that there is still me," Liu Xiaoqing also stepped forward in time: "After the magnet is brought, I will help you go to Beiying to sell it, Teacher Zhu Fengbo's song, they must all like it." ”
"That's a good idea," Shao Bolin, "I'll help me go to the post office and shout at that time." ”
Huang Yongyu: "I went to school to shout. ”
Li Guyi: "I went to the Central Orchestra to shout." ”
"I've been teaching people to sing lately, and I'm just going to help spread the word."
Teacher Gu Jianfen in 1979, just because his superiors said: No one will like your song.
immediately walked into the school and the factory, and taught everyone to sing the song "Young Friends Come to Meet".
Jiang Shan estimated that it was from this meeting that Mr. Gu had the idea of opening a music class.
In the face of everyone's enthusiastic distribution, Jiangshan was immediately moved.
"Thank you for your support for the development of the country's music industry, but as a qualified advertising and publicity personnel, I will naturally take the lead, after all, these tapes are full of 800,000 boxes!"
"How much?"
"Oh my God!"
"This has to be sold until the Year of the Monkey!"
"Don't worry, Mr. Gu," Jiang Shan reminded, "Next year will be the Year of the Monkey!" ”
Hahaha~
A few people who were still struggling a second ago all laughed this time.
"Xiao Jiang," Huang Yongyu has never seen Jiangshan's housekeeping skills: "Are you so sure?" ”
"Yes, Comrade Xiaojiang," Li Guyi was sweating for Jiangshan when he thought about it: "I just listened to what you meant, it wouldn't be that I wanted to help advertise this batch of tapes, right?" I guess the above will not agree. ”
Most of the people sitting agreed with this statement, so everyone looked at the country together.
"Advertising is definitely indispensable,"
Jiang Shan didn't want to hide it: "But for this cassette, the general advertising form will definitely not work." ”
"So what kind of ad are you going to use?"
"If it's convenient, just tell us about it?"
Chen Peisi and Liu Xiaoqing, but they personally helped Jiangshan shoot advertising samples of ATMs, and they still know a little about the depth of Jiangshan.
"First of all, we have to confirm whether there is a market for this batch of "Roses" in the mainland,"
Jiang Shan felt that there was nothing inconvenient: "In my opinion, there is no doubt about this, just look at how much the people like "Hometown Love". ”
Everyone in the circle was nodding.
Especially Li Guyi, although the word "Hometown Love" has long been absent from the performance song list in the troupe.
But as soon as she appears on stage, the audience will think of it: nostalgia, nostalgia......
As a result, Li Guyi's "Hometown Love" has never disappeared from the stage once.
"When the market conditions are established, we will start making a fuss about this tape."
"Making a fuss?" Huang Yongyu re-lit a cigarette: "Tell me carefully, what can this little box of tapes do?" ”
"If you really want to talk about it, in fact, every song has its story behind it, so we can start with these storybooks."
"There is also a story in "Roses Bloom Everywhere"?"
"Of course,"
But Jiang Shan doesn't want to say it thoroughly: "Don't talk about "Rose Everywhere", even if it is the Teresa Teng series, which is known as the sound of beauty, I can help it say the flowers." ”
"Oh?"
"Tell me about a flower!"
"Everyone has heard the song "He Rijun Will Come Again", right?"
"Yes."
"It's a good song."
"I've heard it," Li Guyi was happy when he talked about it: "I can still sing!" ”
"But you must not know,"
In the dazzling Lijun series, Jiang Shan knows this song best:
""He Rijun Comes Again" was actually originally an advertising song."
"Good flowers don't bloom often, good times don't always exist," Liu Xiaoqing also sang very well: "This song is an advertisement? Wide or something? ”
"It's not just an advertising song," Jiang Shan continued to teach: "It's still an anti-Japanese song!" ”
"Where do you start with that," Shao Bolin didn't dare to drink anymore: "I heard you right, right? ”
"Come on, come on," Jiang Shan smiled and added a cup to him: "After drinking this cup, I'll talk slowly." ”
all know that this sentence is the lyrics in "He Rijun Comes Again", and everyone sitting here couldn't help laughing.
The atmosphere on the wine table really has the meaning of cooking wine and talking about heroes.
"The story I want to tell below is actually the story of an anti-Japanese hero......"
The song "When Will You Come Again" is actually an episode in the 1937 movie "Three Stars with the Moon".
It is not difficult to see from the entire lyrics that the central idea of this song has always revolved around "parting and expectation".
Shanghai in the 30s, gathered all kinds of businesses.
Among them, the mixing of foreigners is also indispensable.
Shanghai Tang in that era, foreign fire, foreign paintings, foreign oil...... Everywhere.
Among them, the most popular ones are cosmetics and daily necessities.
As a result, an industrialist named Fang Lixian also set up a chemical factory called "Samsung" in Shanghai.
The main products range from tooth powder and toilet water...... To mosquito coils and alabaster, there are all there anyway.
In the face of a foreign brand that has long been a climate, Fang Lixian decided to plan a super advertisement to comprehensively promote his "Samsung" daily chemicals.
His first thought was to pay for a feature film.
Thus, the movie "Three Stars with the Moon" was born.
"Three Stars with the Moon" tells a story of industrial salvation, and "He Rijun Comes Again" is an episode carefully created by Fang Lixian for this film.
Unexpectedly, after the film was launched, the movie was not popular, but it made the interlude inside.
For a while, Shanghai Tang not only saw "Samsung" brand sales points everywhere, but also sang "He Rijun Comes Again"!
Fang Lixian, who boycotted Japanese products for a long time and took the lead in shouting "Chinese patriotic goods", immediately became a veritable "king of domestic products".
By 1939, Fang Lixian had successively established four "three-star" daily chemicals.
During the War of Resistance Against Japanese Aggression, he contributed money and efforts, donated money and materials, and successively funded the establishment of four hospitals for the wounded.
After the fall of Shanghai, a chamber of commerce was immediately established to sing against the puppet government of Wang.
Every word is advising everyone: Don't go with the Japanese -- don't be a traitor, don't be a traitor, and no one who is a traitor will end well.
Later, after Fang Lixian refused to take up his false position, he died tragically among the first-class black hands of "No. 76".
However, "Samsung Daily Chemical" still inherits the legacy of the founder and is always at the forefront of the anti-Japanese war.
The "Jun" in "He Rijun Comes Again" is actually the name of the anti-Japanese coalition army at that time.
According to Fang Lixian's statement before his death, this song is actually the call of the fallen Shanghai Beach against the Japanese coalition forces.
I hope that they will return as soon as possible and rebuild their homeland.
"Do you know how popular "He Rijun Comes Again" was at that time?"
Facing a table of quiet listeners, Jiang Shan chatted more and more deeply:
"This song is not only popular among us, but also popular among the troops of Little Japan.
After being banned from singing several times in a row without success, these dogs actually came up with a bad idea.
changed the title of the song "He Rijun Comes Again" overnight to "He Rijun Comes Again" ......"
"This is also something that people can do?"
"Despicable!"
"Damn it!"
"No matter how much they change, no one will believe it!"
"These dogs are going to play three things,"
At this time, Huang Yongyu was anxious: "Do you know what songs Xiaori-Ben has?" I'm going to help it change a few ......."
……
Just when Mr. Huang and Jiang Shan were working on Xiaori-Benxin, the pre-editorial meeting of Pujiang Oriental Metropolis Daily was about to come to an end.
"One more thing," editor-in-chief Jiang Hai sat firmly in the position of number one:
"Remember to add a text message to the front page tomorrow."
"You say,"
"Warmly celebrate the famous Chinese singer Zhu Fengbo's stereo tape "Roses Bloom Everywhere", and the sales volume in Xiangjiang has exceeded 100,000 boxes."
(End of chapter)