Chaoshan people often say that they have two "Chaoshan", one in China and one overseas.

In this overseas Chaoshan, there is a model student called "Sizhou Group".

In the early 70s, Sizhou Group, which took the lead in introducing Japanese-based snacks, made Japan's major food brands successfully set off a Japanese-based snack culture in Xiangjiang in the 70s and 80s.

At this meeting, several Japanese staff stationed in Hong Kong who stayed in the Xiangjiang Huimei video studio were taking advantage of the shooting interval of the advertisement to study the sales forecast of other snack brands in their hands.

There is no doubt that this does not include the "white rabbit" toffee in the mainland.

……

In the director's office of the Pujiang Light Industry Bureau, Director Lu of Aimin Candy Factory is looking at the "White Rabbit" advertising sketch on the table with a smile.

"Rabbit Ran got rich," Director Lu pointed to these four words and said with a smile: "It is said that the people of Xiangjiang are rich enough, but they are much more particular than us in this regard." ”

"What?"

"Open a shop to worship God, move and pray for blessings......" Director Lu snapped his fingers and said:

"Every New Year's holiday, the tricks of fortune and fortune are really a set, in our countryside can only see the Spring Festival couplets, in Xiangjiang every door must be pasted, the more high-ranking households, the more believe in this thing."

Although he has been to Xiangjiang a few times in the past two years, he only paid attention to the high-rise buildings on the opposite side, and really didn't notice the folk activities of the people in Xiangjiang.

"The better the living conditions, the more you cherish your blessings and lives," Jiang Shan went to this point: "Let's talk about people, who doesn't want to listen to a few auspicious words?" ”

"So I'll just say, Section Chief Jiang's design is simply too good for the taste of the people of Xiangjiang."

Director Lu looked at the rabbit words and rabbits all over the paper with bright eyes.

Thinking of the huge market that Xiangjiang will welcome at the end of the year, he can't wait to immediately monetize the advertisements on the paper.

"Section Chief Jiang," Director Lu's voice gradually accelerated: "When will you see the finished product in this advertisement at the earliest." ”

Hearing the other party's question, Director Xu also looked at Jiangshan.

But Jiang Shan's first reaction was to look at Huang Hua: "Manager Huang, this advertisement is not difficult to do, right?" ”

"It depends on what kind of presentation you want,"

Huang Hua stood next to the desk next to the country: "Are you going to be on a cartoon, or is it a real shot?" If it's a real shot, what should be done with the subtitle effect? ”

As soon as Huang Hua's two sentences came out, Jiang Shan understood what he meant: "If you shoot in real time, it is estimated that the background is not easy to handle." ”

"That's what I mean," Huang Hua said, pointing to the sketch, "First of all, the fireworks in the sky must be seen clearly at night, but what to do with the smoke that falls every time the fireworks fall?" ”

At this time, the country misses the digital technology of later generations more and more.

"It's better to use animation."

"That way, the colors will work better."

"Since you are following a joyful routine," Jiang Shan finally clapped his head:

"Just use a bright red background, on the red base map, first the colorful fireworks that bloom, and then a group of white rabbits holding up subtitles, and then just quickly switch subtitles."

"10 seconds," Huang Hua reminded, "everything has to be done in 10 seconds." ”

"It's enough," Jiang Shan is always sure of this: "This kind of advertisement pays attention to a flash mob, and it will affect the effect if it grows." ”

"Flash mob?"

At the same time that Huang Hua asked this, several people in the office also looked at Jiang Shan.

Like Manager Huang, they haven't heard the word either.

"Flash mob is a high-level form of expression,"

Jiang Shan is talking serious nonsense, anyway, what he says is what he says: "Refers to the picture that flashes quickly on the screen." ”

"Oh,"

Huang Hua nodded, and decided to popularize this newly learned knowledge point at tomorrow's morning meeting: "10 seconds is enough for 10 auspicious words." ”

"Happy New Year rabbit you,"

Considering the language environment of the people of Xiangjiang, Jiang Shan decided to take out this sentence separately: "Let's put it on the final freeze-frame and arrange two seconds for this sentence......"

The few people around him didn't speak with their hands behind their backs, just silently watched Jiang Shan and Huang Hua pouting their butts for a meeting.

But in the next second, the two people who had a meeting looked back at Director Xu at the same time.

"Xu Ju," Huang Hua said with a smile, "You may have to contact the leaders of the American Film Studio again." ”

"Cartoon picture," Jiang Shan poked the drawing paper: "Meiying Studio is the ancestor of this piece, if they can make a move, it is estimated that they will be alive in two days." ”

"No problem,"

It's not the first time that Xu Ju has dealt with the United States Film Studio: "Early tomorrow morning, I'll call them personally." ”

"Thank you Director Xu for your strong support," Director Lu hurriedly shook hands with Director Xu.

"Section Chief Jiang,"

Then, he held Jiang Shan's hand tightly: "Thank you for your full support for the propaganda work of our factory, and for coming up with such a wonderful ...... for the White Rabbit overnight"

In the face of Director Lu's gushing words of thanks, Jiang Shan also became excited:

"Director Lu, this small advertisement I planned for the White Rabbit is an auspicious picture. But if you want to achieve the effect of seeing rabbits after customers, they immediately think of auspiciousness and Wishing you prosperity, and the factory estimates that they have to work harder. ”

"Oh?" Director Lu grabbed Jiang Shan's hand and was reluctant to let go: "I'll listen to what you say." ”

"Hurry up and add these auspicious words with rabbits on the next white rabbit outer packaging tin can,"

Jiang Shan's speed of speech also began to speed up: "I designed a total of two background colors, milk white and bright red, and I have to increase the number of red cans later......"

After Jiang Shan finished explaining the last sentence, Director Xu had already pressed his hand on the telephone on the table.

"Lao Lu, in order to improve the efficiency of the factory, don't sleep tonight."

"Don't worry, Xu Ju, this piece was originally my job."

After a series of phone calls were made, Director Xu silently let out a circle of smoke.

"Xiao Jiang's suggestion is very timely,"

He slowly looked at a few people in the office: "In the future, as long as it is a suggestion that can increase efficiency, there is no need to hold a meeting to study it, and you can make a decision directly in my office." ”

In the face of Xu Ju's words, several people sitting here knew it.

Compared with the cumbersome and lengthy review procedures, not to mention Fuzhou Province and Guangzhou Province, Pujiang cannot even compare with Zhejiang Province in this area.

"Section Chief Jiang's suggestion is indeed good,"

Director Lu of this meeting couldn't help but secretly rejoice that there was the cooperation of Xu Ju and Jiang Shan: "It seems that our White Rabbit will have a bumper harvest next year." ”

The wisps of smoke rising from the office were tinged with a hint of pleasant arrogance.

"After a while, I'll take a good look," Director Lu muttered after puffing out a puff of cigarette, "What kind of advertisement did he Huimei Company design for Meiji Candy." ”

"Director Lu," Jiang Shan reminded the other party in friendship: "Let's put aside Emi's advertisement, the strength of Meiji candy is not a joke." ”

"I admit this," Director Lu has already understood: "To tell you a little bit from the heart, let's not talk about outsiders, just when I saw those candies in Meiji, I couldn't help but take a few more looks." ”

"Why bear with it, you can watch it if you want to," Jiang Shan was surprised: "You not only have to go to see it, but it's best to learn it." ”

"Learn Meiji candy?" Director Lu showed a very surprised expression: "That...... Wouldn't that be a bit of an authenticity? ”

"Authentically?"

Jiang Shan also looked very surprised.

The next second, he took out two five-yuan bills from his trouser pocket, then pointed to the two bills on the table and asked:

"Director Lu, tell me about these two pieces of money, which one is authentic, which one is not authentic, and which one will not cost money for the expansion and development of the factory in the future?"

Looking at the two identical banknotes on the table.

Before Director Lu could react first, Director Xu had already stopped the cigarette in his hand halfway.

Then, he looked down at the desk drawer.

There's a document waiting for him to get an idea.

"This ......" Director Lu also reacted at this meeting:

"Comrade Xiao Jiang, I understand what you mean, and our white rabbit does have the problem of a single breed, but ...... Innovation is also risky! ”

Jiangshan understands that Director Lu's consideration at this time is not unreasonable.

After all, in today's mainland market, you have to tear a sugar ticket to buy a box of white rabbits.

The amount of this milk candy can't be sold, so how can there be any leisure to innovate any varieties.

"If we learn from other brands of candy," said Director Lu, "I'm afraid that we won't be able to compete with those imported goods." ”

The advantage of White Rabbit Milk Candy in Xiangjiang has always relied on price to win the world.

"It's not easy," Jiang Shan nodded with a smile: "Fortunately, we have started to reform here, and it is not impossible to wait for two years to innovate." ”

But I'm afraid, the "white rabbit" who sticks to the old rules has been living in his own world and can't get out.

As the Year of the Rabbit approaches in 2023, major brands have successively launched their own homophonic advertising copy.

McDonald's Rabbit Arch, Heineken's Rabbit Bubble, Coca-Cola's "Rabbit Box......

To this end, BYD also grandly launched a masterpiece of "Rabbit Flying Forward" on the river.

However, the "White Rabbit" toffee, which is the most qualified to play the stalk, exerted his selfless spirit at this time.

Not only did he not play himself, but he also lent himself to Coca-Cola and SK Rabbit.

Thinking of this, and then looking at Director Lu who was holding an advertising sketch and smiling in front of him, Jiang Shan couldn't help but say more:

"In fact, there is no need to bother with brain innovation, what varieties are easy for others to sell, we will learn what. If you learn, you'll be able to find the doorway. ”

The wool of capitalism is neither white nor white.

Are there fewer of them who have stolen from us?

Compared with the authenticity of the "White Rabbit", the "Golden Monkey" grew up by copying homework all the way.

White Rabbit's toffee, Hsu Fu Chi's pastry, Xizhilang's jelly, Wangzai's QQ's gummies, Alps' lollipops......

Always in the cottage, never innovative.

It wasn't until Ferrero was finally copied in a hurry that a fine of 1.93 million was awarded in a complaint.

But this little money is not worth mentioning at all compared with the "golden monkey" with annual sales of 2 billion.

"Xiao Jiang's words still make sense,"

Xu Juhui returned to his solemn expression: "Director Lu, it's really time for your unit to ponder new varieties." ”

"Although I've always been in charge of sales,"

Director Lu seemed to be in a very good mood at this time: "But I will definitely bring these suggestions back to the company." ”

For now, all he cares about is when that little ad will come out as soon as possible.

And Jiang Shan, who was whispering with Huang Hua at the moment, also thought of it with him.

……

In the small courtyard at No. 51 Anhe Street, Lu Xiao was leading a few girls in the room, looking in the mirror with a smile.

On the double bed in the new room, there are a few colorful women's fashions scattered around.

"Second sister-in-law, I like that dress on you, it's so beautiful."

Jiang Chuan, who was next to the coal stove, wore a dress while not forgetting to be a staff officer for Lu Xiao.

Lu Xiao, who was standing in front of the mirror of the large wardrobe, glanced at Jiang Chuan from the full-length mirror.

finally looked at the other party's cotton wool pants: "That skirt on your body is actually good-looking." ”

"But why do I look so weird!" Jiang Chuan carried his skirt and squeezed in front of the mirror.

"You're going to take off your cotton pants."

"How cold! I can't stand it. ”

"Are you still afraid of the cold at a young age?" Lu Xiao, who returned to the bedside, began to try on another piece of clothing.

"Second sister-in-law, you look picturesque," Jiang Chuan pointed at Ying Ruhua and smiled: "She is more afraid of the cold than me, so she only dares to try on a coat." ”

"It's picturesque," Lu Xiao suddenly smiled faintly: "Try this one." ”

"I don't want to," Ying Ruhua didn't want to wear short arms in such weather: "It's cold when you think about it." ”

"Don't worry, it's not cold at all," looking at the little skirt in the second sister-in-law's hand, Jiang Chuan leaned over with a smile: "Picturesque, I'm here to help you!" ”

After saying that, the two sisters-in-law pounced directly.

Ying Ruhua, who had already been used to messing with them on weekdays, immediately resisted: "You don't want to succeed." ”

"Ah, the picturesque figure is so good!"

“……”

The movement of giggling and haha was so startled that the rivers and mountains who had just walked into the courtyard retreated again and again.

"Second brother,"

Pushing open the door of his house, he saw Jiang He sitting in front of his desk: "What time is it, you don't care." ”

"I can't care," Jiang He looked at the magazine on the table without raising his head:

"Whoever told you to get those clothes to come home, they all looked like crazy when they saw them."

"What clothes did I get back?" Jiang Shan, who was pouring hot water for himself, turned around and asked.

"Didn't you ask our dad to come back with some newly made clothes?"

"They're trying to ...... Those clothes? ”

It was only then that Jiang Shan remembered what he had said this morning.

Immediately ran to the opposite window in three steps and two steps:

"Try them carefully, these clothes are all prepared for tomorrow's promotional photos."

Thinking that Zhu Fengbo, Liu Xiaoqing, and Pan Hong will collectively wear the costumes of "Lushan Love", not to mention how excited Jiangshan is!

"Second sister-in-law, you help me keep an eye on it,"

Listening to the laughter in the house, Jiang Shan hurriedly added a sentence from his mother-in-law: "As long as tomorrow passes, you can wear it as much as you like." ”

(End of chapter)